Lecture Notes: "Interview with Brad Batiste, CEO of Tally"

Introduction

• Interview conducted by Cameron from Gaming America
• Topic: Enhancing the sports betting experience with Tally

Brad Batiste's Career Journey

• From Canada, interest in sports and advertising
• First job: Molson Breweries (sports rights holder)
• Ran and owned promotion agencies; clients included Wilson
• Moved to the U.S., worked for Razorfish (mobile lead for the West Coast)
• Combined mobile with sports marketing; started a mobile consultancy (MasterCard global client)
• 10 years in sports marketing within an Omnicom agency
• Path led to becoming CEO of Tally

Overview of Tally

• Fan engagement platform offering fun, free-to-play games
• Users can predict scores, answer trivia questions, and more
• Collects data from users to understand more about fan behavior
• High user engagement (85% response rate to poll questions)

Data Collection and Use

• Collects various types of data:
  • User ID, email, and mobile number
  • Geographic data
  • Gameplay data (frequency, accuracy, behavior)
  • Custom data points via poll questions
• Over 20 million prediction questions and 2 million poll questions answered

Beneficiaries of Tally's Data

• Teams and sponsors benefit from the aggregated data
• Example: Working with Ambev in South America for targeted offers (13-15% redemption rate)

Fundraising Efforts

• Raised $4 million in seed funding despite challenging conditions
• Process:
  • 400 pitches, 50+ Zoom meetings, 10 serious face-to-face meetings
  • Discussions on mergers, acquisitions, and venture capital
  • Lead investor: Access

Use of Raised Funds

• Investment in platform improvements
• Expansion in South America and globally (Europe and Middle East)
• Development of new game types, including pay-to-play games

Market Expansion Strategy

• Small community; targeted outreach to key decision-makers (teams, leagues, broadcasters, sports betting organizations)
• Utilizes senior advisors and word-of-mouth for introductions and referrals
• Mainly B2B platform; exploring B2C opportunities for pay-to-play environments

Future Goals (18-24 Months)

• Trial different approaches; focus on growth and innovation
• Ensure teams, leagues, and broadcasters experience the platform
• Explore potential B2C platform opportunities

Conclusion

• Brad Batiste expressed optimism and open-mindedness towards future possibilities for Tally
• Emphasized the importance of adaptability and maintaining consistent growth