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Exploring YouTube Scam Ads

Jul 16, 2024

Exploring YouTube Scam Ads

Introduction

  • Purpose: Investigating YouTube scam ads by clicking on them to see what happens.

Understanding YouTube Ads

  • Types of Ads: Pre-rolls, mid-rolls, post-rolls, banners, and suggested video ads.
  • Prevalence: YouTube serves millions of ads to billions of users monthly.

Methodology

  • Using Incognito Mode: Since the speaker is a YouTube Premium user, they use incognito mode to receive ads like a general user.
  • Clearing Cookies: Ensures a fresh browsing experience with no ad history.
  • Approach: Clicking on trending videos, refreshing cookies, and viewing recommended feeds to identify scam ads.

Scam Ad Experiences

  1. **Women Seeking Companionship Ad:

    • Experience: Entering false age information and interacting with potentially fake profiles.
    • Result: Reported the ad for violating Google’s policy.
  2. Solar Energy Ads:

    • Insight: Found to be borderline scams due to questionable financial returns.
  3. Various Dating Ads:

    • Clear Cookies: To reset ad recommendations.
    • Example: Over 50 Monster Girls browser game, failed to provide a clear, legitimate experience.
  4. Product Ads:

    • Example: Increase cup size swimwear (A to C). Purchased and tested; found to contain silicone padding.
    • Result:** Decided it wasn't a scam, just misleading advertising.
  5. **Game Ads:

    • Example: Promoting online games like Minecraft that led to unsatisfactory experiences and potential scam implications.**

Observations

  • Scam Ad Patterns: Found repetitive themes in dating and game ads.
  • YouTube’s Cleanup Efforts: Noted a decrease in prevalence of scam ads over time.
  • Remaining Gaps: Ads for “women seeking companionship” still prevalent.

Recommendations & Conclusions

  • Report Scam Ads: Continue reporting to help maintain a clean platform.
  • Stay Informed: Awareness of common types of scam ads helps in avoiding them.
  • Future Investigations: Continuous monitoring and revisiting ad ecosystems.
  • Positive Note: YouTube’s effort in cleaning up scam ads is evident.

Summary: This exploration didn't net as many scam ads as expected, indicating YouTube's improved ad vetting. However, vigilance is required, especially around dating ads.

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