all right all right welcome back guys this is day three can I just get one in the chat if you guys can hear me see me a okay umaran Stefan boom there we go all right all right all right guys I'm excited for this one obviously we left off yesterday on a high now today I'm going to show you something that completely change the game for me and my clients but before I do that I have a very unconventional question for you guys okay now I get 300 million views a month on short form I genely believe we're the number one short form experts in the world and by the way these are our own accounts these aren't some funny affiliates these aren't some like weird accounts that we have no control over these are our own accounts we own these accounts okay 300 million views a month on short form now question for you how many of you guys want to get those numbers to comment me in the chat if you also want 300 million views a month on short form me a couple knows that's interesting me no okay why not okay this is interesting this is very interesting let me let me tell you why this is a huge mistake okay I'm going to show you something that will change the way you think about this forever you see when you have a headache what do you do you search for a solution right maybe that's a painkiller a cold compress now what if you don't know the solution where do you actually go to find out do you go to Facebook I mean not really do you go to Instagram you know do you open Instagram and just start scrolling into the solution you know the solution to your problem magically shows up not really okay what you do is you either search for it on Google or YouTube when someone searches on YouTube they are looking for a solution to a specific problem and here's what most people don't realize YouTube isn't just a video platform it's the second biggest search engine in the world you see when someone sees your ad on Facebook what are they doing in that moment they're probably trying to see what their friends are up to they're looking at cat videos or they're just killing time but when someone searches how to scale my agency or how to insert whatever your specific problem is or whatever your specific domain is on YouTube well that's a buyer that's someone who is actively looking for a solution people only buy your product as a result of a paino that they are trying to solve if you have no customer problem you have no sale there's no sale without a customer with a problem so let's talk about the difference between social media and YouTube most of social media is just scrolling killing time algorithm driven entertainment whereas YouTube people are searching they're trying to solve problems okay they have intent and they want to be educated and this is why most people playay the play the content game completely wrong once again guys I'm going to be honest with you I could sit here and uh I could say yeah uh we get 300 million views a month and look at us we're so successful and we're going to teach you all this stuff but I just don't want to you you know like I'm curious just just type A A yes in the chat if you appreciate the fact that like even though we succeed with certain stuff I'm like hey it it's not really worth it like do you guys appreciate the fact that I'm not bullshitting you for once like I'm sure you guys see these people and they're like these are our results these are our results and just try to like show off all the things that they succeed at without actually peeling behind the curdin and showing you okay well yeah you know we succeeded but it didn't actually bring us the intended result and then people do a a monkey see monkey do and they just try to create entertaining content and go viral the result yeah maybe they go viral but they don't see behind the scenes what you guys are getting here is in you know an intimate view of someone who's done all this stuff and still does it to an extent if it fulfills certain business goals but can tell you what works and what doesn't work because I live and breath this to this day okay 99% of the time they fail miserably at monetizing their content why because they are attracting millions of people who don't have a particular problem to solve it's funny there are a lot of people who think that most of my money I make comes with content from my short form accounts a lot of people think that I mean I get it I get 300 million views every single month between my accounts I mean that sounds incredible right so we thought now some I had some people asking oh you know why do you launch digital Launchpad that low ticket Mr thing we had this idea or we had this hypothesis I should say let's launch a low ticket offer and we're going to make millions and millions of dollars a month from our low ticket Mr that was our hypothesis okay now let me tell you the result and how easily I could sit up here and you guys and say that look at us we're so successful we get all these views and make all this money I just I'd like to be honest with you guys okay we made 30,000 that month 300 million views a month I think we have 7 million followers between our accounts we made $30,000 when we promoted it's insane I feel like kind of naked standing up here but I just as I said I just want to be the person that doesn't you guys and tells you genuinely what's working what's not working now you might be wondering why these viewers were coming from casual scrolling and they're not serious buyers okay now this is why I'm telling you this if you compare that to my business Channel I started that business channel four or five months ago you know I launched it brand new I didn't tell anyone about it I didn't cross pollinate cross promote nothing like that I just started totally fresh okay and with 5,000 subscribers we were already making $500,000 month in profit yes profit none of this whole Revenue blah blah blah C you know future Revenue accounts receivable stuff okay like actual hardcore profit now you might be thinking okay well that's impossible with 5,000 subscribers or oh you already had all your subscribers on the main Channel but you see once you see how we set things up to leverage a personal brand and offload The Daily Grind you're going to realize that it's not luck or magic it is is a simple strategy that frees you from operations and positions you where your customers want to see you now more than that in a minute but most importantly do you know the difference between these two scenarios short form you're actually creating traffic whereas my new channel I'm just targeting existing buying traffic you know exist I'm I'm I'm just positioning myself where the existing buyers are already are okay and as I said show form content Focus on creating traffic whereas the new channel is just targeted towards existing buyer traffic people who are actively already looking for a solution to a problem that they were experiencing okay and this really all goes back to what we discussed in day one you don't need to create traffic you just need to position your videos where the traffic already is and this is exactly what I want to show you how to do today this way you don't have to get millions of views to make millions with your content now if you do get millions views I mean great if they're the right views that's not really our objective here okay our objective is to put millions and millions and millions of dollars a year in your pocket oh by the way there's something interesting I forgot to mention you know DL that did $30,000 when we actually promoted between our 7 million short form accounts you know 7 million followers between all of our short form accounts you know that very same offer we took that same offer to $500,000 a month in just 45 days how do we do it you guessed it we use the flywheel vssl the channel is existing buyer traffic from YouTube straight to your offer so the reason I say this is because I'm not telling you to do low ticket Mr I've I've already said I'm I'm really not a fan of that I don't recommend it I don't think it's the smart way to do things you know let us up and make the mistakes and then tell you guys what works and what doesn't work the reason I say this is to show that no matter what you're selling I know this flywheel vsl system works because I've used it for multiple different offers okay that vssl has now generated millions in revenue for me so yesterday I taught you how to structure this flywheel vssl to channel traffic from recommendations but remember for that to work you need to first channel traffic from search to build a base of videos that will then fuel your flywheel content system now this is the reason I mentioned this I said is really just to prove that this system works to sell anything whether that's a $37 a month low ticket subscription to Mid ticket to high ticket whatever it is as I've told you guys low ticket Mr stay away from it please it's just the juice isn't worth the squeeze and I have made my vast majority of money from mid ticket and high ticket now those are the videos that will start bringing you sales from day one okay these feeder videos is what's actually going to drive your content going back to analogy you know how I was saying yesterday like you tap tap tap tap tap so we're trying to find these veins but you're making money while you're tapping like you're testing okay you're testing you're making money you're testing you're making money and then you find that vein that once you find it okay you drill straight down listen you're not going to find that winning vein of gold that winning vein of oil from day one so that's why you need these feeder videos to understand the market understand what works what doesn't and then later these feeder videos then all flow up to your flywheel vssl okay okay so as I said that way you don't need to wait until you have 15 20 30 videos to start monetizing your content now later on they're going to be the videos that feed your fly wheel vssl once you add it on top of the system to make your growth exponential so today I'm going to show you how to actually take this first step now I want you guys to drop a one in the chat if you're starting to see the difference between creating traffic and channeling traffic because those are two very different things I think it's important you guys understand the difference amazing remember we want this to be elegant okay we want to run our business elegantly with Grace so I don't want to create traffic I just want to channel the traffic okay let's talk about the difference between normal videos and flywheel vsl you see normal videos create traffic lots of random views and make a few tens of thousands whereas when you focus on the Fly vsl it channels traffic with high quality viewers and these aren't even viewers these are buyers and it makes tens of millions that's really the difference between creating content and having an actual flywi content system that attracts your ideal Prospect now before I actually tell you how to start creating your feeder videos let me show you what not to do what are the right and wrong topics to use for your content Day in the Life motivation General tips entertainment F I was broke guys for those of you guys who are selling something for like $5,000 $10,000 $20,000 why are you making this video like I see this sometimes like millionaire habits if I want to become a millionaire or if I was broke it's like okay well do you want broke buyers then don't make videos like that now unless you have something that's like a $37 a month back uh you know uh Mr which I said I don't recommend or you have something that is a mass Market B Toc offer then maybe consider it but you really are swimming up stream here whereas if you instead make how-to specific problem videos step-by-step guides Business Solutions real solutions how I made x in x industry those are the sort of videos you want to make you know that's going to attract real buyers not just viewers now here's what's crazy I see this mistake all the time people make videos like if I was broke and had to start over or day in the life of a millionaire like just generally day in the life of a millionaire now once again I want to always make it clear I have videos like day and life in the millionaire on my Vlog Channel but on my Vlog Channel people are buying something for $95 or they're buying a $3 consumable uh drink you know they're not buying these aren't info my my Vlog channel is there for my other business ventures it's not there for my in uh for my info business okay so people will start making videos like if I was broke and had to start over or a day in the life of millionaire when they're trying to sell a $220,000 coaching offer how does that make sense these topics attract an audience of people who are strapped for cash and looking for Solutions okay looking for cheap solutions their problems this is exactly the opposite demographic you want if you are aiming to enroll clients at a high ticket price it is a total total mismatch in messaging and that's why so many coaches struggle to land the right buyers now here's how you're going to go about creating your first piece of content the the first thing you do is actually very simple okay you are going to list out all the problems your ideal customer has and the questions they ask about said problems okay let me give you some examples that I used to grow my main YouTube channel that was focused specifically on beginners and a b Toc audience most of my customers usually ask the questions surrounding what's the best business to start how do I make $10,000 a month as a beginner what are the habits I need to actually be a millionaire what are the best books I need to read to become successful what's the best business to start in 2024 as a 2021 year old okay uh what do I need to do to change my situation those are the sort of things that they're curious about at at their career stage you know remember I had a BDC offer so these are the questions and then I turn those questions into video ideas so let's take a look at my most successful video what is the best business to start well funny you ask that because I made a video about it best online business to start as the beginner of 2024 my audience is thinking well how do I make $10,000 a month as a beginner don't you worry my friend I have a blueprint for it and don't you worry because at the end of this blueprint I'm going to follow the exact same framework I talked about yesterday and I don't even need to sell you on my solution the way I frame it you come to that conclusion already now they might be wondering what are the best habits I need to have in order to become a millionaire well these are the seven best habits that made me a multi-millionaire by 21 now bear in mind I actually haven't addressed this yet just so you guys understand how the feeder videos Feed up to vssl so like for example this is a feeder video the the previous ones are a flywheel obviously this was a flywheel vsl and some of the other ones are flywheel vsls but these feeder videos this is a question that people have about you know how to make money now two or three minutes into you know these said videos I'll say Hey listen you could have the best habits in the world okay so now you have the best habits in the world you have the seven habits that me made me a multi-millionaire but now you're wondering what do I do with all these incredible new habits with this new discipline with this new Focus everything well fun you asked that I actually made a video breaking down all the best business models studying them step by step and breaking down which one makes the most sense for you using a scientific equation and a scientific formula I'm going to go ahead and leave that as a link in the description once you're done watching this video uh then go check that out okay so that's how your feeder videos then actually link up to the main flywheel vssl some other questions what are the best books I need to read to become successful well let me tell you 17 books that change my life what's the best business to start in 2024 as a 20-year-old well don't you worry I have a video for that what do I need to do to change my situation well don't worry I'll show you how to take back control over your life using monk phone do you see how simple this is I literally just took each question my audience has and then I turned that into video that answers it using the exact same wording that they use when they're you know asking the question the issue is you guys just try to over complicate the way too much okay my most successful videos were the ones where I literally just answered my audience's most asked question and most importantly each one of those videos as I said they fed up to my flywheel vssl with millions of views which then turned into millions of dollars in profit for me personally now sometimes as I said you guys just over complicate things trying to find out the secret formula even worse what you guys do is you know you go to my Vlog Channel and then you'll try to model what I'm doing there which is day in the life of a millionaire in Dubai and then you've got videos like that and on the back end the guy is selling AI automation for medical companies and charging $220,000 how many of the people do you think that are watching these kind of videos are actually equipped and have the first of all the interest and the financial resources to buy your AI automation offer you know how does that even make sense as I mentioned earlier the only products I promote on my blog channel is my IE brand and my consumer brand that's it so why are you trying to model what I'm using to sell my physical product businesses if you're in coaching when all you need to do is just answer your audience's most burning question that's it don't over complicate it now I know you guys love a formula you guys want to figure out what's the secret recipe what's the secret sauce behind what I do and how I actually generate and and come up with ideas for these videos that generate millions of dollars so here is a very simple formula that you can use to start creating the right content you go to your audience you ask them what questions do they have about their main pain points you get their top 10 pain points you create 30 to 50 videos on those pain points and that's it did you take notes it's that simple now I know what some of you guys are thinking the first thing when I hear the first thing I think of when I hear someone telling me to create three five 10 videos on the main point is oh but isn't that going to get repetive I know you guys are worried about that you're like okay but if I keep making videos on the same topic like isn't that repetitive well let me show you my best performing videos when it comes to profit these are the ones that put the most money in my pocket I'm talking about not Millions tens of millions of dollars in my pocket okay we're talking about pure profit here these are it I leave them on screen for you now do you see anything in common between all these by any chance does it look like I had to go through 20 different Eureka moments to come up with all these different titles or does it feel like it's just me asking myself what is the slight variation what's the closest angle that I could approach this with without it being an exact replica exact copy but still close enough and now I ask you does it matter if it's repetitive let me go back to example of gold mining okay imagine you're back in the gold rush and you spend your entire adulthood looking for gold and after months maybe even years of searching different locations you find one tiny Speck of gold you finally strike a rich okay you finally find this one vein in this one particular particular Hill my question to you is would you di one small small hole take a little handful of gold and then say I don't want to be repetitive I don't want to be a you know a onetick pony so so maybe I've extracted a little bit of gold here should I go look at a completely different hill now or maybe would you set up camp and mine that same spot until you have extracted every ounce of gold that it has to offer what would you do would you keep digging or would you abandon it you tell me dig or abandon keep digging you'd mine of course you would you found the gold why would you ever leave my point exactly now you might dig different tunnels or or start using different techniques but you're still going to stay at the same profitable location and that's exactly what you have to do with Successful video topics you see each slightly different angle on best business model to start or habits that will make you a millionaire is like another tunnel in the same gold Rich Hill and it's just like mining finding one gold vein often leads to discovering connected veins nearby you see YouTube's recommendation system naturally connects your similar videos creating an even larger payoff from your initial Discovery now with those first 15 20 30 videos you upload to your Channel all you're doing is just looking for these gold veins now what you need to understand is that when you find a topic that works mine it keep digging and then create a bunch of videos because it's not going to be a once off all of these videos are going to perform and by the way even better what happens when someone watches one of those videos the next video they get recommended is your most similar video on that topic and this is literally the best way to feed your flye content system you're are mind Fielding a successful topic and if it works make sure you make the most out of it now here's another great example I discovered that figuring out the habits to become a millionaire was one of the biggest burning desires for my audience it was a huge pain point for them so then look at these videos these are all top performing videos for my channel you think I was worried about being repetitive do you think once I found the gold I'm like I know there's here but like you know I don't want to be a one-trick pony don't want to sound too reparative no I I mind it once you find these gold veins you can start making money right away and that's actually what you should do by the way when you first start okay I I want to I want to really Hammer this point home when you're first getting started you should mine this gold okay now how do you do that how do you start making money right away from your first video you actually do put a link in the description listen you're all a very smart and you're all a very intelligent audience as I said I've looked at every single survey every single opt-in I you know all of you guys' client profiles you're a smart audience you understand that sometimes you do one thing at the beginning and then once you reach a certain stage then you change the approach so when we first start okay when we first start we put a link in the description okay to your sales uh page your webinar whatever your conversion asset you have right now now remember I told you yesterday you need to know the rules so that way you know when to break them okay this this is when you actually break it as I said yesterday having links in the description is not the most efficient way of doing things but it's totally fine to start there okay to start making money from your content while you're testing remember this you know what we're doing right here is the testing phase you're not yet onto the scaling phase so just like with ad campaigns you're going to have a ton of audiences and ads that don't work at first that's fine because you go through the testing period and once you found the testing period once you found the winning ads the winning angle whatever is then you ramp up and you scale and you optimize okay and that's what we do once we have our flywheel vssl if you don't have it yet that's totally fine okay you can put links in your description to start making money by the way on our business Channel we don't have our fly vsl we're still you know it's only been 3 four months we're going through this very same processor ourselves we're finding out exactly what does our ideal client care about and and we're tapping you know and we we're seeing between each videos now we're still making a metric ton of money between these videos all right we're still making well over half a million a month profit from that channel but as we're doing all this stuff we're seeing okay what do people resonate with what do people like the most etc etc and then we turn that into a fly wheeel vsl okay just like in the gym you won't have the perfect form at first but you need to go through that period where you're not doing things the most optimal way to then get to your final form now you don't have to wait until you have 30 videos to then create a flat whe vsl and then only start monetizing they said you can start monetizing from day one once once you find a gold gold vein start mining it right away now as a smart prospector that you are when you start to find multiple gold veins what do you do well you see the smart prospector builds a central processing facility a main shaft that connects all of these veins every cart of gold from each vein gets transported to this main shaft which becomes the heart of your entire mining operation the more veins that you discover in mind the more valuable this Central shaft becomes and the more efficient your entire operation becomes and this is exactly what your flywheel vsl is it's the central processing facility for all the audience of gold that you're mining from your various different topic veins okay each Successful video topic you create is like another productive vein that feeds more viewers into your main flywheel vsl and just like in mining where the central shaft gives you the highest return return on investment for each ounce of gold process your flywheel vsl converts that audience into maximum profit so not only should you mine each successful topic thoroughly but you should always build Pathways from those veins back to your central processing system now your high converting vssl you know your high converting flywheel vssl that turns all that audience gold into real money so just like when you're mining for gold as I said you're looking for these gold veins and once you find multiple of them you connect them through a central processing facility and that turns that gold into profit so all we're doing with the flywheel content system is finding all these gold vein topics ICS and then we're all funneling them through into our fly VL so to sum it up this is really all you need to to get started you are going to start by channeling traffic from search and you do this by creating 20 to 30 videos on your prospect's main pain points now this is usually where people get stuck you know I know I know that a lot of people get stuck here because they don't know how to cover the same paino from multiple different angles so here's a quick tip okay for each paino you're going to create a solution oriented videos or a set of solution oriented videos and a set of problem oriented videos these are two different ways to approach the topic okay so let's say uh hair loss postpartum okay let's say your paino is uh helping people deal with hair loss postpartum here's what you do you create two videos like this solution oriented videos five steps to prevent hair loss postpartum preventing uh hair loss postpartum is easy here's how this is solute oriented and then you create two others like this that are problem oriented watch this if you're struggling with hair loss after giving birth hair loss after giving birth question mark this hormone could be the cause voila this is a topic I know absolutely all about here I am on stage talk to you guys about hair loss I know nothing about this but what I do know is how to frame videos in the right way okay and just like that congratulations you have four different angles for a single paino and we can replicate this again and again and again and again and again and again and you can keep drilling this down forever and that is how you create unlimited content on the same topic and after you start creating content like that you will inevitably start getting viewers but how do you know if you've struck gold how do you actually judge which topics have high monetization potential and which ones do not because it's it's not as simple as seeing gold nuggets in the dirt is it well actually it is you see here's what most people don't understand about content most creators assume that more views means more money but that's not how it works let me show you why with a very real example I'm giving you guys like insights into my business that I've never shared publicly you know this is like yeah this is stuff like I haven't shared anywhere before now a couple of years a we ran a promotion on YouTube that generated just shy of $2 million in sales fast forward a bit we ran a very similar promotion same product same price point very similar pitch and pulled in five times more views guys five times more views same product same pitch same everything guess what happened we got five times more views what do you think happen well 5x more sales some people are guessing less money five times less return interesting five times more views five times less return you doubled sales okay interesting well you would think we made five times more Revenue right same pitch same product same promotion same section of viewers wrong we still made just shy of $2 million that week why playback based CPM you see there's a little known YouTube metric called playback based CPM most people don't actually focus on this stuff and it's what's known as cost per Mill it measures how much advertisers are willing to place ads on your video which basically signals the monetization potential of your audience it basically means how monetizable your audience is okay CPM playback based CPM now in our first promotion our CPM was $52 on the second promotion it was $11 5x lower so our CPM was 5x lower so sure enough when we pitched our product to that second audience we converted five times lower the CPM was basically spot on as a predictor of how much money we were going to make so this is a sort of qualitative you know there's quantitative and then there's qualitative data this is a sort of qualitative data that most people don't look at said the CPM was totally spot on which really leads me to my main key takeaway here which is it's not about how many people see your content it's about how many of the right people watch it most people don't realize but that is a huge huge difference okay it's super funny we test a lot on our channels as you can tell and sometimes we get videos with millions of views that get terrible cpms so we know those videos are the ones that we don't want to create more we want to stay away from those videos but then what's funny is like I said it just it's a bit unfortunate like you guys are so lucky that you're here and it's so uh you guys are in fact I don't even want to call you guys lucky I want to first of all commend you guys for being here in the first place because the issue is you've got all these people that are looking at what we do okay looking at what we do and just trying to copy us not understanding that a lot of times we're running tests real time we're figuring out what works what doesn't work and then a lot of times we have failed tests like for example we have videos that get millions of views and people are just trying to copy it one for one not realizing we're like that was a failed experiment we are we should stay away from that don't do that again so it's really cool that you guys are here today because you guys are learning from humbly one of if if not the best in this info space at the moment and we when we run these tests a lot of times we're just seeing what works and what doesn't okay and we ran these tests where we get millions of views but terrible cpms and we know that that's not an audience that we want to monetize now maybe some of you guys want to become super famous that's actually was never really my goal I'm just looking to help the growth of my businesses and if I'm helping to uh uh uh if I'm doing this to help the growth of my businesses I got to focus on attracting buyers and not viewers so as I said people see what we do and they don't realize that that was a failed experiment they just see the views they just see Quant a okay they just see the quantity of views they don't know the quality of of of a viewer so going viral on bad audiences is not a smart idea okay going viral on wrong audiences not what you want it's one of the worst things that can happen to your channel is is it to is for it to start going viral in the wrong direction because then the algorithm will also start recommending your content to that type of people and once that damage is done it's very very very hard to reverse okay it's like steering a cruise ship that's heading to a nearby by Iceberg at night when you see the problem a lot of times it's too late to change course so please be careful with what you try with this model remember I I said I don't think these are bad people at all these are not bad people they don't have ill intention but when you go to these viral experts these social media these growth experts they don't have the understanding of like qualitative versus quantitative okay they just look at like I got you more viewers I got you more eyeballs okay cool did you get me more customers because they're not the same thing so what you want instead is you want High CPM plus High watch time and that means you have an ideal audience High CPM means you attracting viewers with high buying power High watch time means that they're engaged and that means they are far more likely to convert so if you see a video with a lot of watch time and way higher than average cpms now a lot of people don't look at cpms because you actually have to click into analytics you know it's not one of the uh uh key like four or five kpis they show whenever you're uploading a video so you have to click into it but when you see a video that has high watch time high CPM my friend you have struck literal gold for example how did I know that the beginner business was a more profitable topic for my vssl compared to framing it around millionaire habits I just looked at the cpms okay these are the millionaire habits cpms $16 for seven habits that made me a millionaire by 21 three habits that made me a millionaire by 18 by the way guys like trust me I practice what I preach here like you guys are so worried about making the same repetitive video Blah BL like guys I will do the same video again and again and again and again because I understand that if it interested one or if it interested my audience once it'll interest them again and also you guys are thinking people watch every single one of your videos no a lot of people will watch one maybe skip two or three then watch another that's the way it goes okay so millionaire habits this is the CPM it was getting on the other hand this is what the CPM is the best online business was getting $53 CPM $39 CPM so what do you think is the obvious answer how I should frame my content and my flywheel vssl you guys drop in the chat what do you think the obvious answer is business of course you can see it the CPM is telling you the CPM is literally telling you the quality and the buying potential audience it gives us this information now do you see how this trend keeps repeating itself over and over the answer is always the same do the simple thing you guys literally have the most simple business model there is in the world today it is so easy it is so simple to make millions with this and then what you do it's very unfortunate and I said I I honestly I don't think it's your fault I just think everyone in the space just keeps over complicating it and keeps leading you guys astray what happens then is then you take this you take the best parts of this business Mall and you remove it which is the Simplicity and the Elegance of this business model so my question to you is why do you have the tendency to over complicate everything you create this super complex on demand Evergreen webinar with a capture page confirmation page waiting room live page replay email sequence three videos for the followup then book a call and then appointment setter two uh two call close uh you take deposit but then you have to send invoice but then a split pay and a and a followup to follow up with the split pay and then and then you have this blow loed sales team to handle all of this ineffective operation and spend all your time fixing everything that keeps breaking along the way guys it gives me a it gives me a nightmare I'm just going to say how it is like this gives me a headache why why tell me please why do we need all this this is a headache it's a nightmare who wants to run their business like this there has to be a better way surely there has to there is I record three videos per month and I send people to an order form and that's it and then people put in their credit card I don't talk to anyone pay in full without me spending a single minute on the entire process now do you see why I make so much more than everyone else an actual net profit next time someone in the infos space tells you how much money they make ask ask them what's your profit don't tell me about your Revenue your revenue is irrelevant and I need you guys to understand by the way get this through your head profit is the only thing that matters in this industry it's the kpi we're optimizing for you're not going to sell your info business that's the truth of it you're not going to sell your info business as someone who actually buys companies I can tell you you're not going to buy your info business I would not touch an info business from a mile away in fact I've actually bought a couple but I guess that's a story for another day that was for more trophy reasons now listen I don't do this because I'm a genius I haven't achieved these results because I'm a genius it's just because I don't over complicate this trying to make myself look smart or sophisticated I do what's practical and I make millions doing it I told you Elegance I want to do this elegantly I want to do this with Grace and by the way if you do want to have access to all these systems I use to make well over 8 figure zero profit from my info product every single year for the past four years without having to touch single Ops or admin tasks and just spend a few hours a week recording videos that's exactly what I'm breaking down here today and just so you know earlier today on our VIP call I actually made an offer to VIPs to get access to my personal Vault with all these systems so that way you can literally just legally steal my business just steal it and we've had a ton of people join already now I'm going to address that at the end of tomorrow's session I don't want to talk about that or mention it again today I'm going to give you the opportunity to apply tomorrow but all I can say is make sure you do not miss out because I've thrown something in there that is insane I had to fight with my team day and night they were like you how are you giving them something that's that we're actually selling for 25 Grand what is wrong with you so I want to make sure that you guys don't miss out on it but anyways we'll come back to that later okay as I said at the beginning of the challenge you're smart enough to figure out what it is for you or not with that being said let's keep going now remember I told you I left something out yesterday something responsible for 80% of the results of your content now before I tell you what that is I want to tell you about two restaurants I know they're located on the same street just a few doors apart from each other both have equally talented chefs who both create delicious food now the first restaurant it has incredible food but from the outside it looks like any other building on the Block the sign is small and and kind of faded the windows are tinted so you can't really see inside and there's no menu display outside I mean nothing about it when you look at it nothing about it says there's amazing food in there it's one of those like if you know you know places which is great for them not really great in terms of running a profitable venture now a second restaurant just a few doors down has the same quality food but it's housed in this beautifully designed building with large windows so that way everyone can walk past and see all the happy diners inside there's an enticing food menu displayed out front with professional food photography the entrance has a red carpet and a friendly host greeting people and the smell of their signature dishes wafts onto the sidewalk you can smell it from about 50 m away which restaurant do you think is packed every night which one has has a a line outside the door I mean come on it's quite obvious right we make this mistake almost every single time with our content though here's the truth you would never ever even step foot inside the first restaurant to discover how amazing the food is why packaging everything that gets you through the door matters more than what's inside and that's exactly how YouTube works it it gen it breaks my heart I know that so many of you I'm actually curious for those of you guys who are creating content like don't worry I'm not going to judge you uh I I want you to like puff up your chest a bit and flex a little type A yes if you think your content doesn't get the amount of views or the amount of traction you think it deserves yeah yes doesn't that doesn't that piss you off that pissed me off so I did something about it it should piss you off that you have content so much better you have knowledge you have expertise you have experience so much better than all your competition yet your competition is making more money than you why packaging your content is the meal but your packaging the the thumbnail and the title is everything that determines whether or not someone is ever even going to click to experience that content in the first place what you need to understand is that the content of your videos needs to be good that's a given of course keep the quality of your content High however only having good content is not enough content is a 20% packaging is the 80% as I said the content is only responsible for 20% of your results here 80% is the packaging if you have great content and mediocre packaging you have mediocre results if you have okay content and great packaging you have big big success and great results it's annoying all right it's it's the way it works I said a lot of you guys have already just told me your pissed off about but I'm good the fact you should be pissed off about it it's good that you're annoyed it's good that you acknowledge that my content deserves to be seen by far more people and in the process as we talked about yesterday we understand that passive attention is just as good as passive income you know that in the process you should be making far more money because of it okay if you have the best content in your industry but your video packaging is mediocre you're going to get mediocre results the best on the other hand it's unfortunate but if you're you know if you have okay content and great packaging you're in for a lot of success but what if imagine you had both okay and this is really crucial because I've experienced this myself like I had that same like fire in my belly where I was like I mean listen we we got uh Tristan over there and I said Tristan and I like for a long time I guess I just didn't care about it like trist and I would just like like I used to be like you guys you know I used to be like you guys and we used to just like I was like all that matters is great content like I used to tell TR now I'm like bro don't worry about it like the video is so good don't worry the views will come yeah the views never came because we never focus on the packaging we would just decide on the day on the minute five minutes before we were going to put the video up we would fling up a little a thumbnail I didn't even know what I was going to title it okay and that shows by the way before cracking the code with my flywheel vsl all of my previous vsls had very similar content okay so they had the same content to the one that actually cracked 9.6 million views and more importantly $20 million in my pocket you know they all talked about the same things how to get clients how to fulfill your services using contractor Arbitrage how to choose a service and so on however the way that I packaged it was totally wrong you know I I didn't have that fire in my belly and then one day I woke up I was like you know this I'm done I'm done having amazing content knowing that I deserve to have a bigger platform and a bigger stage like all of you guys deserve you guys deserve to have that in your life but it's just a packaging you see I would always package as how to start a social media marketing agency in 2022 or how to an SMA as a beginner but that wasn't the central pain point of my industry it was only when I changed the framing to best online business model to start as a beginner the things really popped off for me even though on both of them I was talking about the same thing here which is how to start a social media marketing agency I used to think the only thing that matter was creating high quality content and that's why it took me so long to achieve success on YouTube guys I've been on YouTube for 10 years now okay 26th of December 2015 Boxing Day 2015 when I uploaded my first video I'm I'm actually coming up to my 10th year now okay it took me a while to figure this stuff out now there's people who are figuring this out within six months and are already making millions from YouTube by the way that's you guys when you guys Implement all this stuff you you you will escape years and years of mediocre results like I had because you're doing things the right way it said my kind of like Breakthrough moment was when I watched that video I mentioned yesterday and when I saw that and I saw what actually happened it was like one of I just couldn't unsee it okay once I saw it I couldn't unsee it okay what this guy did was he had one of the biggest science channels on YouTube and he had this video throwing a basketball off of a dam he originally titled it strange applications of the Magnus effect okay as you can see which obviously a total of approximately zero people were interested in then someone else went in there downloaded the video and re-uploaded the exact same video under the title basketball dropped from Dam with a thumbnail showing the moment it was about to drop by the way I'm actually curious you can also type in a yes or no have you ever had someone and you know you know they've looked at your content they've taken what you've said and then they've just packaged it better and then now all of a sudden they're making so much more money getting more eyeballs getting more qualified buyers and yes it's bro I I remember I remember the first time that Happ to you I was so aned I was like I know what happened here you just watched my took my repackaged it and taken my customers it's annoying and that's what happened here it's a perfect example of it what happened was his video on the channel got a th000 views whereas the exact same video re-uploaded with new packaging 9.5 million in a week and when I found out about that something just flipped I couldn't unsee it you see before my approach to creating content was what is the most valuable the best and and the most valuable content that I can record today then I would record that video and when it came time to upload I would title it basically just describing what the video was I would slap a thumbnail on it with my team that we create in five minutes you know what so funny uh what do we used to we used to call it the least profitable Department in the company like we used to joke my like my content Department we used to call it the least profitable Department in the company like it was a running joke for years and then after that my my Approach changed I asked myself what is our audience interested in and then I would create the packaging of the potential videos to only record based on that and with a simple change in this approach results start to fly in almost in instantly I went from struggling to monetize my channel and growing 10% year-over-year you know I heard some of you guys say oh but whatever you had 200,000 subscribers at the time yeah okay sure but like guys come on I started in 2015 like right at the end of 2015 like seven years to get that was was a grind like it it was a long process and by the way I experimented a lot of that stuff actually came from ads I tested you know this is why I can speak on a lot of this stuff I actually tested uh running ads to the YouTube channel and that destroyed things for a long time yeah that was that was rough uh you know I tested with uh unmonetized my video like there was a lot of pain in those seven years okay I was struggling 10% we would grow year on year 12 months later we were making well over eight figures a year in profit from that same YouTube channel packaging packaging became essential and this principle of packaging became such a pivotal pillar of my content system that I actually created an entire department for it inside my info prodct company you see for every single new video we publish we have from 15 to 30 options of thumbnails to choose from I mean take a look each one of our designers will submit five or sometimes even up to 10 thumbnail options and the one that gets chosen actually gets a bounty they get an extra bonus okay this way they are incentivized to create as many thumbnails as they want and they have a lot of and you know in in the process we have a lot of thumbnails to choose from now we usually spend about you know 20 to 30 minutes carefully selecting which thumbnails we're going to use or test because we know that this this is literally the most important step of the entire process I mean just think about it if packaging accounts for 80% of videoos results and you have 30 options to choose from okay that's our reality we have 30 options to choose from when you guys have one or two how much more likely is it that my videos are going to perform well compared to yours imagine I'm using I know I'm using a lot of fishing analogies this this time I actually went fishing uh I think maybe maybe for tomorrow's presentation I'll put up on screen I went fishing properly for the first time like few months ago I took the team to MDES and uh and called a sail fish so I've gone the bug ever since then so I apologies with all the analogies the fishing analogies but imagine we're both professional fishermen right and we're competing to catch the most fish in the same Lake now you arrive with your one or two cute little fishing lures that you made yourself and you know they're decent and maybe they might catch some fish but I show up with a tackle box containing 30 different lures each one carefully crack uh crafted by professional lur makers who specialize in attracting different types of fish these experts also get a bonus whenever their specific lure catches the most fish so they're constantly refining and improving their designs now before I even cast my first line I spent 30 minutes studying the water conditions observing the fish's behavior and selecting the perfect lure from my collection of 30 options well listen if bait is 80% responsible for catching fish and I have 30 expertly crafted lurs compared to your measly one or two who do you think goes home with more fish at the end of the day quite frankly thumbnails work exactly the same way the thumbnail is the bait that determines whether viewers will bite so when you have 30 professionally design options competing against someone with just a couple of Rush designs your videos will consistently outperform the competition and it's not even a fair fight we have an entire protocol when it comes to testing this I mean just in terms of titles this is how many we come up with for a single video I'll leave that on screen this is a process we go through this is a revenue and business growth titles let's say we're making video about uh strategic insights okay so this is the sort of content that we make for our business Channel what about business model Innovation there we go some title ideas what about Advanced strategies some other title options now when it comes to the testing protocol we have an entire protocol to test as many of those thumbnails and titles as possible in the first 24 hours of publishing a video to make sure that we run with a combination of the highest CTR and we know that we are winning we are picking our winner okay then we have a file where we track all these tests and change in vph basically views per hour and CTR in excruciating details so that way you know that way we know exactly real time the impact of each test and performance and then I have an sop for my team to send hourly updates on our slack Channel regarding how each video is performing this is like this is military grade okay this is an end to-end system that essentially guarantees my videos will have the best odds of Performing by the way this isn't only for new videos where really starts to get interesting is from my older videos imagine you own a bookstore filled with amazing books that people will love them if they discovered it the problem is a lot of these books have been sitting with dust okay they've been sitting on your shelves for months and they have Bland forgettable covers that people just walk right by and then you discover something whenever you actually take one of those older books you you you give it a new design okay you give it a new front cover and then you move it to the front of the window display customers suddenly notice it as if it was a brand new release they pick it up they buy it they recommend it to friends this way you don't actually have to keep writing new books to keep your store thriving okay by systematically giving your existing inventory fresh eye-catching covers and prominent placement every few weeks you can maintain consistent sales growth while getting a single new book for your store that's exactly how rehashing packaging works for YouTube videos you see the content which is the book is already written and on the Shelf okay you've already made the content you've already made the video but by giving you a new cover which is the thumbnail and title YouTube actually puts it back on the storefront window for new potential viewers to discover you see videos that were once dead in the water can suddenly be revitalized okay they can suddenly become best sellers all without you having to create a single frame of a new video okay without you having to pull out the camera you can revive this stuff and this is how I create a Perpetual growth engine that continues adding millions of dollars in my pocket and subscribers to my channel even when I only published three videos in a six-month period it's exactly how I got videos like these to become one of the top performing videos on YouTube on a topic even after a flatline in terms of views for six months you can see there was a flatline period and then boom you see these like bump up Flatline bump up Flatline bump up flat this is rehashing I didn't have to do for that my team did it we have a full end to-end system for testing and tracking the results of those tests and any given moment we have 20 to 40 tests running simultaneously remember the hamster wheel we talk about on day one you know that people are afraid to get stuck in the content hamster wheel well most of them end up stuck exactly there because of how they chose to run a business that requires them to constantly be recording new ads fixing broken stuff recording new videos new content new blah blah all this stuff this is how you get out of it this is how you get out of that Trap by creating a system that keeps running and puts putting money in your pocket independent of your input do you know how much input I have in this entire process take a guess take a guess how much input I have in this entire process zero three hours none zero few hours none one hour a day two hours zero why would I why would I I have high leverage tasks to do I don't create the thumbnails I don't write the titles I don't need to select which videos to test I don't need to run the test myself I don't even need to tell my team to do any of this theop is there okay we have Sops we have systems for every single part of the business I know you know I'm talking about you know one thing here the the content flywheel or or the rehashing guys these are singular points in my business I have 50 to 100 of these okay I could present here do the same presentation I can do this every single day for the next 100 days everything is fleshed out now the best part is I don't have to do any of it my team didn't handle those at all okay the SOP is there they know what to do already most of the time I don't even choose the thumbnails myself the team just does it for me that is what a real content system is it's not about writing great scripts or publishing new videos every week when you have a reliable system you don't need any of that and I've shown you the systems right here you have no excuses not to go out there and start implementing the self but what if you don't want to do all this yourself as I mentioned I talked about this earlier today during the VIP session and I opened up the opportunity for them to apply to literally just steal my entire business license all my own systems in their own business and a ton of people have already joined now I'm going to give you that opportunity for the non-vip I'm going to give you that opportunity tomorrow okay if we still have spaces so if this is something that you're interested in getting access to please make sure you're live there tomorrow because at the end of tomorrow's session I'm going to take a few minutes to explain what this license is how you can apply as well as offer you something that I said my team is not very happy that I'm offering you but real quick to finish today's session I want to give you some encouragement on implementing the content system yourself first of all this is actually super affordable to implement okay it's actually really cheap to do this my thumbnail team is super cheap and so is my editing team you know those fancy production teams that some people have the massive Studios you know the crazy equipment guys we've tested all that we've tested everything so that way you guys don't have to okay you know what we found for high ticket offers people are actually put off by over production they want the value not the fluff okay most of the videos I'm recording for my high-end stuff and and for our our our private clients that stuff is recorded on loom and then you know I I just write write all these notes in a Floy workspace for those of you guys that aren't aware of Flo is one of my software companies so I just have a workspace I I write all my notes there so that way I have a visual anchor and then boom record and that's it by the way my most watched video ever the Flyway vsl was just a very simple slide presentation with black text on white background and just some funny emojis that's it this is my most viewed and my most profitable video ever so let me break this down for you if you want an Incredible video editor you got to first of all you got to start looking at in in the place in the world where you have great talent some places I found amazing talent consistently South Africa obviously I fell in love with the place personally I had a house there for many years and spent a lot of time there uh uh Brazil these are certain place in the world where listen if you're making $1,800 a month usar a month full-time you are balling out okay so video editor shouldn't cost you more than $1,800 a month thumbnail designer $1,500 a month base and then $50 to $100 incentive for the thumbnail that gets picked so that's their their bonus their Bounty basic equipment needed your phone posting strategy two to three times a week when you first start then you can move it to once a week and then you know even now on the main Channel I think recently we uploaded a few more videos but I was uploading like one a month honestly and instead you just focus on search-based topics that's it no fancy Studios or massive team just intentional content that attracts buyers in fact I record some of my highest converting videos Lally just in the car okay just on my phone why value over production quality and in fact value yes of course but packaging remember packaging like you can make the sickest video ever or the lowest quality production video ever it's packaging okay now I will say when you give the right value to the right people especially you know the the the real buyers buyers don't want all this stuff okay they don't really care about the production quality imagine you're hiring someone for an important position in your company you have two candidates okay candidate one candidate two one candidate they show up super fancy suit perfect hair rehears answers but some something feels off now the other candidate is more casual but they know exactly what they're talking about and they have real solutions who are you going to hire of course you're going to hire the candidate with the knowledge the value the wherewithal the competence okay it's not about the way that they uh you know try to spice things up and you know put lipstick on a pig you don't care about that it's the same with your content okay your buyers don't want fancy production they want real solutions to our problems now I have a question question for you guys just drop a me in the chat if you've ever felt like you need to make like Ean GGI style content you know like super high-end production so many cameras blah blah this like drop a me in the chat if you've ever had that before if you felt that pressure yeah I get it I get it and guys like I pioneered the like there's there's entire businesses that have been like there's entire multi-million dollar businesses that have buil built off the back of my editing style okay so I could sit here and say that that is the the only way to do things blah blah and be super dogmatic and say guys it worked for me so it's going to work for you just do it that way and and we'll show you how to do it I just want to keep it real I want to give you guys real time feedback on what's working and what's working real time is your buyers don't want fancy production they want real solutions to a problem I hate to say it cuz you know we kind of just lost our moat like that was actually a competive Advantage for us but the the the uh playing field has been leveled okay the cool thing about this system is that you only need one good video to completely change the course of your business remember you always one video way from a consistent 8 figure year business I know that's a big statement okay but most of today's eight and even nine figure personal brands have had their big inflection point due to a single video I don't know if you guys know Peter McKinnon Peter McKinnon has the highest paid personal brand in the photography indust indry he has a single two-minute long video that took him from unknown to Top Authority in the industry I'm telling you one right video changes the course of your entire career Anton creel he took his Institute of trading to the top of the trading space and listen you guys know that industry is super competitive okay and he took he went to the top of the trading industry and by the way this is like a g if you guys have never seen this video you should watch it okay this is basically like a vssl inside of this obviously myself my 8 figure brand was built on the back of a single video that I already mentioned here multiple times and you by the way you guys can see this isn't a hack or or a timely strategy because you know this isn't something that works now and is going to stop working in a few months because two of the examples I gave are from over eight years ago this stuff worked back then and it will keep working 10 years from now now if you want more recent examples and proof that this works for any Niche take a look at some of these people this guy is killing it in the permaculture Niche like some of these examples are so random but I love it permaculture okay he got his big breakthrough with a recent video that he published how the UN is holding back the Sahara Desert or let's take a look at a totally different industry okay this works even if you want to completely change niches and start from scratch exactly like Alexander did okay now she actually used to talk about how to make money freelancing on Fiverr but now she's making millions of dollars a year talking about Farmland all of that and all of that was possible because of a single 5minute video that had the right packaging and took her straight to the top of an industry in less than two months how powerful is that these examples are so Random look at this we have an xmit neurosurgeon who decided to quit everything he was doing moov to the mountains and started talking about how to heal your body with alternative medicine and listen although he doesn't sell info products right now at least I think he definitely should do he's still making millions of dollars from his content from AdSense and probably if he uh start monetizing with info prodcts maybe even tens of millions okay all because of a single video he posted now what do all these people have in common they all had one single video where they hit the nail on the head with their packaging and that was enough to create a seven figureure personal brand for each one of them seven figures eight figures and some of them even nine figure they found their gold mines okay so don't feel discouraged that you know you get you have to get it right the first time you publish content you're probably not going to get it right the first time and that's fine okay because you only need to get it right once that's it once you find gold once the gold will always be there and that's going to be the gold mine that makes you rich your kids Rich your kids kids kids Rich your kids kids kids kids kids Rich so you just got to get started you owe it to them so here's what you're going to focus on in the next 12 weeks to actually get this implemented you see when you you go to a doctor a doctor starts off by diagnosing a patient right do they start off with surgery well I would hope not okay they start with simple test first and that's what we're going to do as well month one we're going to build a base we're going to test topics and we're going to track results month two we're going to expand the base we're going to find gold veins we're going to start monitoring and then month four to six we're going to create vssl systems build the team out now remember what I said earlier your first focus should be on creating your base of videos these are your first 15 to 30 videos that is your North Star so month one you want to build the base you want to publish your first batch of videos you want to test and track the results month two to three you expand the base you find gold veins you start monetizing months four to six you create that flywheel vsl you add systems you build out your team and at the end of the six months you should have a machine that runs itself now before I give you the assignment for today I want to fin finish off with one final analogy okay imagine there are two farmers okay and they're standing on empty fields and they can approach they have these empty fields they have this opportunity in front of them and they can approach you in two very different ways and they decide to approach you in two very different ways okay so the First Farmer decides to plant crops that grow quickly okay he's thinking short term So within weeks he's harvesting them he's selling at the market the yield is immediate and impressive but this model also comes with a downside he is constantly needing to buy new seeds at an increasingly higher price his soil quality deteriorates with each planting okay and that requires even more fertilizer and every single Harvest requires his personal time and attention then farmer 2 decides to plant fruit trees instead now sure for the first 3 to six months there's not that much to harvest while the trees actually establish their Roots but once those trees begin bearing fruit something interesting happened each season those same trees produce more fruit than the last okay this thing becomes its own self-sustaining operation and most importantly each new tree planted doesn't just yield its own fruit it strengthens the entire ecosystem attracting more birds attracting more Wildlife that then plants even more seeds naturally now after 5 years you know farmer one is working harder than ever spending more on seeds and fertilizer and making less profit despite growing his revenue and investment significantly farmer 2 on the other hand owns a thriving Orchard that produces a lot of fruit with minimal effort his Harvest grows larger every single year while requiring less of his personal time he's free to expand into new Ventures while his Orchid continues producing wealth on autopilot if you were to pick between farmer one and two which one would you choose one or two you tell me I would hope so I would hope so because listen you you guys are very smart I hope you guys give yourself credit you guys are very very very smart and you guys are long-term thinkers so you understand that yeah okay maybe in the next couple weeks this doesn't bring me Immediate results but you guys are trying to build an Empire here I don't know about you guys but I'm trying to build an Empire and in order to build an Empire we need to have solid foundation so as you guys said second farmer that's really the analogy between an ad funnel versus a flywheel vssl okay that's the fundamental difference between building an ad funnel versus a flywheel content system an ad funnel brings quick immediate results but demands consistent feeding and attention while delivering diminishing returns as time has gone on I'm curious for those of you guys who have run ads for you know a few years now are you guys starting to see diminishing returns let me know in the chat it's interesting I ran yes yes yes within months yes yeah it's tough you know when you're running ads for years and years you start to see these things okay I'm getting a lot of yeses it's tough you know these ad funnels yes sure they do bring in immediate results but it diminishes over time whereas your content system yeah sure it requires some patience upfront but it creates a self-sustaining evergoing asset that continues working for you long after you've moved onto other projects so question isn't whether you can afford to wait 3 to six months for the system to flourish the question is whether you can afford not to plant these trees at all for how long for how long can you afford to keep running the same model knowing by the way the EUR cost will only increase your conversions will likely keep going down the market will keep getting more competitive and your margins will keep getting thinner and thinner that's a question only you can answer now before I give you the assignment let me ask you something when building a house what's the first thing you do what do you guys do at first what's the first thing you do when you build a house number one first step Foundation Foundation correct plan design I guess when you actually start constructing the house that's what I mean yeah you build a strong Foundation you lay foundations right your content system is that Foundation now tomorrow I'm going to show you exactly how to build a team and A system that actually scales this into a full-blown Empire But first you need the foundation so here's your assignment for today I want you to do some topic research I want you to list your ideal customers top three problems I want you to find out what they're actually searching for map out five poent potential video topics focus on buyer intent not entertainment and then do a channel audit I want you to look at your current content judge if you're uh covering the right uh current topics okay I want you to evaluate your videos packaging as well as look into look at the cpms I guarantee a lot of you guys probably haven't actually looked at the cpms go look at what your CPM is then the direct response plan I want you to write your clear Next Step create your natural transition map your call to action and focus on solving specific problems now just heads up for those of you guys who are in VIP tomorrow morning we're actually going to dive deeper into this into content planning so there I'm happy to answer any questions you guys may have about it now as I said for those in VI VIP we're actually going to go through all this okay so we'll go through all this in the hour before the General Session don't worry about that you guys will get real time feedback and we'll go over all this now in tomorrow's day four session just so you guys are prepared this is where we're going to be covering content planning systems and Sops team building and scaling strategy now I think one thing I kind of left out there is Empire Building I actually told the VIPs this but it I guess I might as well tell you guys this as well I got a call about six hours ago from a company I invested in four or five months ago I took a very large stake preed round I got a call by the way I haven't talked to this company in a few months now I got a call uh hey uh yeah what's up uh yeah just wanted to fill you in uh we are actually one of five official partners with open AI uh I'm not going to reveal the name because you know the found asked me all to we have probably one of the most famous billionaires in the world right now who's just invested and uh I was like okay cool what valuation do you invest that um told me the number of about 50 and X my investment why do I tell you this I couldn't have done that three four years ago it's not even about building a personal brand and by the way for those of you guys who are wondering what that is I'll reveal it one of the things I'm doing this year is I'm actually revealing what do I actually do in my time you know I'm in Empire building mode and Empire Building stage the really the past couple years I just don't talk about it publicly so this year I'm revealing one of the companies that I'm either a co-owner in an investor in you know have a very large stake in so that company the founder is actually flying to Dubai just for a catchup so I'll reveal that all next week but the reason I bring that up is because I can only focus on these Empire Building plays because I have all these systems because I have all these backend processes okay because my team runs this stuff for me so that is what we're going to install into your business and then once we install that into your business you can either you know SI peanut coladas and enjoy your life and that's totally cool too there's nothing wrong with that at all don't ever let anyone tell you that like yeah you make millions of dollars a year and you get to chill out it's a amazing life or you can then focus on your Empire plays okay but in order to focus on these Empire plays you first have to actually set the foundations just like we talked about now if you guys are curious how to actually upgrade you know if you actually want to be a part of those VIP discussions the open Q&A and uh and the realtime feedback uh I'm actually going to get my team they'll go ahead and drop it the upgrade link so our team will drop the up upgrade link live in the chat so you can find it right there those you guys who want to be a part of the conversation and there you go there we have it now remember what I told you at the beginning you don't need tons of followers you don't need a massive production team what we're trying to do here is set up the right strategy and Target the right people by the way when I talk about for example some of these deals I don't get these deals cuz I have a massive honors like for example that this software is super B2B it's super B2B okay so this software for example that is really more of a the reason I get these sort of deals by the way a crazy discounted Equity is because of my Micro Niche personal Channel all right the business Channel like the main YouTube that these aren't customers for the software so all you want to do is you want to become a leader in your space okay and you just need to Target the right people you need the right strategy to Target the right people okay I would much rather have 15 th000 buyers than 150,000 viewers any day of the week and after tonight's homework we know exactly how to attract those buyers so with all that being said I want you guys to get your assignment done I want you to post your key takeaways in the Facebook group I'm going to be commenting on some of them personally and tomorrow I'm going to show you how to actually take all this literally just steal all of our systems and then from there build an Empire around the strong Foundation but remember that only works if you complete the assignments because what we're doing right now is reling the foundations that way you guys can take this and scale 10 100 1,000 x from here so I appreciate you guys all joining really enjoyed it and I will see you guys all tomorrow and as always watching from afar rooting for you guys