Design Sprint Phases Lecture

Introduction

• Design Sprint consists of five phases: Understand, Ideate, Decide, Prototype, and Test.
• Typically lasts five days, with each phase taking one full day.
• Emphasizes hands-on, creative collaboration.

Case Study: Cycling Enthusiasts App

• Challenge: Sales are slumping for an app that tracks cycling distance and calories.
• Goal: Use a design sprint to address this issue.

Phase 1: Understand

• Aim: Set the sprint on the right track by comprehending the design challenge.
• Activities:
  • Learn from experts.
  • Engage in creative discussions with diverse groups.
• Focus: Always put the user first.
• Example Problem: App doesn't offer novel features to cyclists.

Phase 2: Ideate

• Objective: Generate and build on ideas for solutions.
• Process:
  • Team brainstorming and idea sketching.
  • Focus on the quality of ideas over drawing skills.
• Additional Task: Start planning for user testing by recruiting users fitting the target profile.

Phase 3: Decide

• Purpose: Choose the best solution to pursue.
• Steps:
  • Discuss potential solutions with the team.
  • Decide on a solution likely to increase user excitement and sales.
• Example Solution: A feature providing customized cycling routes based on location and fitness goals.
• Output: Create a step-by-step blueprint for the prototype.

Phase 4: Prototype

• Goal: Build a realistic version of the new feature.
• Focus: User screen experience.
• Tasks:
  • Develop a working prototype of the new feature.
  • Finalize preparations for user testing (schedule, interview questions).

Phase 5: Test

• Activity: User testing with the prototype.
• Method:
  • Observe user interaction.
  • Conduct interviews to gather feedback.
• Result: Gain insights into necessary changes before launching the feature.

Recap of the Five Phases

1. Understand the scope of the design challenge.
2. Ideate possible solutions.
3. Decide on the most viable solution.
4. Create a workable prototype.
5. Test the prototype with actual users.

Conclusion

• Successful completion of the design sprint provides clear directions for adjusting the app before launch.
• Importance: Design Sprints are integral in UX design.
• Future Outlook: Expect frequent participation and leadership in design sprints as a UX professional.