[Music] are you the Explorer brand archetype let's investigate you might be if you're on the hunt for novel adventures fresh experiences and new information you help people take the journeys that matter the treks into the world the pioneering moves and the inner journey is - you make people feel curious alive and free to try or do new things you help others find more fulfillment have authentic experiences and feel an expanded life famous explorers include Amelia Earhart Charles Darwin and Anthony Bourdain well-known Explorer brands include Jeep Discoverer and Food & Wine magazine brand archetypes are universally recognized patterns that represent different human motivations and values so when a brand leans into their archetype they stand for something more meaningful than the features of their product or service archetypes help brands connect with their people on an emotional gut level which means more customers and clients and more revenue learn more about the Explorer and the other eleven Brad archetype on my website Cape at NomCom