Small SUV Mega Comparison Lecture Notes

Introduction to the Segment

• Subaru introduced the Crosstrek as a compact SUV option resembling an elevated Impreza hatchback.
• Compact SUVs have grown in size (e.g., Forester, Honda CR-V, Toyota RAV4), leading to a market demand for smaller alternatives.
• The Crosstrek's success inspired other brands to enter the small SUV segment.

Comparison Overview

• 11 competitors evaluated; notable absentees: Jeep Compass and the future Nissan Kicks.
• Evaluation scores determine the best small SUV among competitors.

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• WeatherTech offers custom-fit products for vehicle protection, including:
  • Original WeatherTech Floorliner and Floorliner HP (flexible material).
  • Cargo liner to protect back space in vehicles.
  • Products come with a lifetime guarantee.

Competitor Evaluations

Mitsubishi Eclipse Cross

• Fared poorly due to age and outdated features (6 years old).
• Minor refresh in design, but interiors rated low on quality.
• Lacks modern technology: no wireless charger, no wireless Apple CarPlay.
• Competitive features: heated rear seats, dual sunroof, power driver seat.
• Performance: 1.5 L turbo engine, but CVT feels elastic.
• Safety rating: lowest from IHS; fuel efficiency is subpar.

Buick Encore GX

• Positioned as a premium option amidst competitors (higher price).
• Interior materials rated highly; however, styling is subjective.
• Equipped with power features and technology like digital displays.
• Not overly fuel-efficient; mid-pack cargo capacity.
• Ride comfort is rated well, but handling is described as lacking.

Honda HR-V

• Longest vehicle in the comparison; resembles older CR-V dimensions.
• Engine rated lowest horsepower; poor fuel economy.
• Pricey for sparse features; lacks basic amenities (e.g., power driver seat).
• Spacious cabin but feels outclassed by better-engineered alternatives.

Chevrolet Trax

• Economical; lower weight enhances performance.
• Offers good handling but cramped rear legroom.
• Interior quality is decent for the budget; may sacrifice features.

Chevrolet Trailblazer

• No glaring weaknesses but lacks standout features.
• Practical design with decent rear space; boxy shape for visibility.
• Engine transmission performs well; relatively adept handling.

Hyundai Kona (New Generation)

• Improved cargo space and features.
• New technology includes better infotainment systems and a driver assist suite.
• Offers robust turbo performance but suffers from lagging response times.

Mazda CX-30

• Ranked closely with Crosstrek; scores well in handling but poorly in ride comfort.
• Known for stylish interiors but limited rear seat space.
• Competitive features include head-up display and power liftgate.

Volkswagen Taos

• Performs well in most categories, earning the best backseat rating in the comparison.
• Strong list of standard features, though it struggles with dual-clutch transmission in stop-and-go conditions.
• Overall a strong, well-rounded vehicle but lacks standout elements.

Subaru Crosstrek

• Third generation maintains its recognizable style.
• The Wilderness model focuses on off-road capability with enhanced features (ground clearance, retuned suspension).
• Rated lower in interior quality but excels in ride comfort.

Toyota Corolla Cross Hybrid

• Improved significantly with hybrid technology; best fuel economy.
• Interior lacks premium elements but includes essential features (power tailgate).
• Competitive in power but limited rear seat comfort.

Winner of the Comparison

• Kia Seltos emerges as the best overall choice due to balanced offerings:
  • Comfortable, stylish interior with competitive space.
  • High-end features despite being priced reasonably.
• Notable mentions include the Corolla Cross Hybrid for fuel efficiency and Crosstrek for off-road capability.

Conclusion

• The small SUV segment remains competitive with various brands attempting to meet consumer needs.
• Each model has strengths and weaknesses, affecting overall preferences.

Notes for further study:

• Compare drivability and features of hybrid models vs. traditional engines.
• Investigate consumer preferences and trends in the small SUV market.