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Google Analytics Setup for WordPress
Aug 22, 2024
Google Analytics Setup and Navigation Tutorial
Introduction
Importance of tracking data for growth.
Goals of the tutorial: Navigate Google Analytics, setup and installation.
Focused on WordPress specific setup.
Getting Started with Google Analytics
Presenter
: Jack from Rank Math.
Link to Google Analytics
:
analytics.google.com
Sign in
: Ensure you are signed into the appropriate Google account.
Account Setup
Click on
Start Measuring
.
Account Name
: Choose a name that represents your business (e.g., "Jack's Websites").
Data Sharing Settings
:
Optional: Check the box to allow Google to collect anonymous data for enhanced reporting.
Keep other options checked for maximum benefits.
Property Setup
Setting up a Property
:
Property name (e.g., "My Plugin Store").
Set
Reporting Time Zone
to reflect your audience or business operations.
Set
Currency
based on your accounting standard.
Business Information
:
Select your industry.
Indicate the size of your business (e.g., 1-10 employees).
Business Objectives
:
Choose from options like Generate Leads, Drive Online Sales, etc.
Cannot combine with Get Baseline reports.
Creating the Account and Property
Accept terms of service, select your country, and click Create.
Select
Web
as the platform for your website.
Enter your site URL (without protocol) and name the tracking stream.
Enhanced Measurement
: Keep this option on for tracking various user interactions.
Installing Google Analytics Code
Installation Options
Option 1
: Use supported platforms (e.g., SiteKit plugin).
Option 2
: Install manually by adding code to the head tag of your site.
Option 3
: Install using Google Tag Manager.
Preferred Option
: Using Rank Math SEO plugin for easier installation.
Steps for Rank Math Installation
Go to Rank Math SEO > General Settings > Analytics.
Connect your site with Google Analytics.
Grant required permissions.
Optionally, for Rank Math Pro, enable additional features (e.g., anonymizing IP addresses).
Steps for SiteKit Plugin Installation
Install and activate SiteKit from the WordPress plugins repository.
Sign in with your Google account and verify site ownership.
Install Google Analytics through SiteKit.
Manual Installation Steps
Copy the Google Analytics code.
Access Theme File Editor > header.php.
Paste code within the head tag.
Update file and test on Google Analytics.
Navigating the Google Analytics User Interface
Overview of Interface
Ensure you are on the correct account and property.
Home Tab
: Overview of site performance.
Reports Tab
: Detailed insights into user behavior.
Home Tab
Overview of key metrics: Number of users, events, new users, and event count.
Ability to customize data cards for quick insights (e.g., replace event count with engaged sessions).
Reports Tab
Offers detailed breakdowns of user activity and behavior.
Report Snapshot
: Total active users, new users, engagement, and revenue.
Insights Section
: Recommendations based on data analytics.
Lifecycle Report
Acquisition
: How visitors find your site.
Engagement
: What visitors do on your site.
Monetization
: Tracks buying behavior.
Retention
: How well you attract existing users back.
Key Reports
User Acquisition Report
: Focuses on new user data.
Traffic Acquisition Report
: Analyzes all user traffic data.
Events Report
: Performance of tracked events.
Pages and Screens Report
: Top views and engagement times.
Monetization Overview
: Useful for e-commerce insights.
Retention Report
: Returning user metrics.
Conclusion
Encouragement to explore Google Analytics.
Invitation for questions and feedback.
Reminder to subscribe for more insights and tutorials.
📄
Full transcript