Ranking Websites on Google

Introduction

• Presenter: K from One Based Media
• Focus: Method for ranking client websites on the first page of Google
• Example: Local SEO for a roofing company

Client Success Example

• Client Stats:
  • 14,500 clicks
  • 1.7 million impressions
  • 176 phone calls in 3 months

Steps to Rank a Website

1. Using a Google Spreadsheet

• Tabs in Spreadsheet:
  • Monitor website pages
  • Competition research
  • Content strategy
  • Local directories listing
  • Optimized content for SEO
  • Task list
• Access link provided in the description

2. Website Audit

• Tool: Screaming Frog
• Process:
  • Download all URLs
  • Assign page types (e.g., main navigation, site info)
  • Sort pages and assign corrective actions for SEO
• Example Action: Optimize content for better ranking

3. Competition Research

• Tools: Google, Semrush, Ahrefs
• Data Collection:
  • Competitor domain authority and age
  • Organic search traffic and top keywords
  • Google reviews and images
  • Website speed and backlinks
  • Pages indexed

4. Content Strategy

• Analyze competitors’ keywords and top pages
• Build content strategy:
  • Main navigation pages
  • Local landing pages
  • Blog posts
• Use tools: Semrush, ChatGPT for keyword and content ideas

5. Local Directories and Citations

• Submit to local directories
• Use Semrush for citation audit
• Niche-specific directories strategy

6. Content Optimization

• Tool: Surfer SEO
• Optimize all main navigation pages
  • Adjust URLs, titles, and descriptions

7. Building Backlinks

• Guest posting on niche websites
• Site audit for technical errors

8. Site Structure

• Recommended structure: About, Gallery, Contact pages
• Internal linking for local landing pages

9. Google My Business

• Importance for local SEO
• Steps for optimization:
  • Collect reviews
  • Consistent business information
  • Use GMB categories
  • Regular posts

10. Technical SEO

• Local Schema with ChatGPT
• Sitemap creation and upload

Final Checklist

• Visual changes on the website:
  • Contact number placement
  • Sticky navigation
  • Clear call to action
  • Showcase reviews and gallery

Conclusion

• Entire strategy helps generate more leads and grow business
• Encourage subscribing and engaging with content

Additional Resources: Link in the description for quick lead generation help.