[Music] 3D printing is a technology that lets you take a digital file and turn it into a physical product almost anything you can imagine people are creating I think it's going to open up whole new opportunities in areas of mass customization unlike with music or movies with a 3D printer a lot of things that are printed aren't protected by copyright one of the really cool things about 3D printing is it really changes the dynamic of a consumer culture it turns you from being a passive consumer to an active creator [Music] 3D printing is this amazing new technology where you can take a 3D digital file and with the click of a button use that file to create an actual physical 3D part so how does a 3D printer work the first step is to get a 3D file and you can get your 3D file in one of two ways one you can simply download the file from the internet the second way is you can design your own 3D part the software is going to slice your part up in the layers by building a part layer by layer you're able to create a plastic part in three dimensions and the possibilities are limited only by your imagination people will create their next big invention or engineers and designers create small production runs or little prototypes teachers can use it to print out teaching AIDS if a teacher is doing a little lesson on a ship they can actually print out a sailing ship and pass it around the class and people print out things for around the house iPhone cases are pretty big you break a towel hook you can print out a new one we want to make 3D printers and at a price that the average person can afford and also easy to use we're already seeing late stage early adoption of 3D printing but for me the exciting thing is what's to come shapeways is an online 3D printing community and Marketplace anyone in the world can upload their 3D model and will print it for you and then also if you decide you want to make it for sale you can sell it and we'll produce it on demand for that customer wherever they are in the world you can essentially bring a product to Market with no risk you don't have inventory anymore you don't have to make sure that there's a market ready for your product if you sell one that's awesome you sell 10,000 then all of a sudden you have a passive income model and that radically changes the economy usually to bring a product to Market takes a year and then you have to find the manufacturer and the investor and so it's going to force us to change the way we think about not only buying products but how they're made one of our colleagues broke his stroller and it would have cost him something like $250 to get that part in the mail from the stroller company and he literally just 3D printed a stroller part and got it for $20 you have this explosive technology where everything is made just for you but at the price and quality of something you buy in a store