Google Ads Campaign Setup Guide

Overview

• Purpose: Learn step-by-step process to start a Google Ads campaign correctly.
• Importance: Avoid costly mistakes for beginner advertisers.

Core Principles of Google Ads

• Auction System: Ads are placed in an auction against competitors for keyword searches.
  • Winning depends on multiple factors, not just the highest bid.
• Ad Rank: Determined by bid amount * Quality Score.
  • Ad relevance and click-through ratio (CTR) impact Quality Score.
• Quality Score: Greater relevance results in better scores and higher chances to win auctions despite lower bids.*

Key Metrics

• Ad Relevance: Ensure ads match user searches and relevant landing pages.
• Click-Through Ratio (CTR): High CTR improves Ad Rank.
  • Formula: (Clicks / Impressions) * 100
  • Example: $2 bid with 12% CTR vs $5 bid with 3% CTR. Lower bid wins due to better overall opportunity for Google to earn.*

Setting Up Your First Campaign

1. Initial Steps

• Go to ads.google.com and click Start Now.
  • Skip...