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Google Marketing Live AMIA Overview

May 23, 2025

Google Marketing Live AMIA Overview

Introduction

  • Presenters: Nihal Arthan and Stephanie Davis, VP of Google Customer Solutions, Amir.
  • Location: Dublin, Ireland.
  • Duration: 60 minutes.
  • Captions and translations available on the right-hand side of the screen.

Recent Innovations and AI Developments

  • Consumer Product Innovations: New AI mode for shopping and "try on me" features.
  • AI in Fashion: Help in finding outfit options from billions of listings and "try on me" feature.

Ads Innovations

  • Latest Announcements: Presented by Dan Taylor and Christine Turner.
  • Global Ads Leaders: Sharing newest products across Google and YouTube.
  • Accelerated Growth Team: Partnered with over 35,000 brands since 2015.

Key Points and Features

AI and Search

  • Lens Feature: 65% growth in searches; over 100 billion visual searches this year.
  • Circle to Search: New search method without app switching on 250 million Android devices.
  • AI Overviews: Answers complex questions reaching over 1.5 billion users monthly.

Streaming and YouTube

  • YouTube Usage: Over 1 billion hours watched daily on TV screens.
  • Shorts Growth: Over 2 billion monthly active users, 20% growth in engaged views last quarter.
  • Shopping on YouTube: 90 million hours daily spent on shopping videos.

Google and YouTube in Shopping

  • Google and YouTube are key platforms in the consumer journey for product discovery and decisions.

Marketing and AI Impact

AI's Role in Marketing

  • AI and Cloud Advancements: Over 3,000 advancements in the past year.
  • Power Pack: Focused on Performance Max (PMax), AI Max for search, and demand generation.
  • AI Max: Enhances search campaigns with better conversions and cost efficiency.

Demand Generation and Performance

  • Demand Gen: Over 60 improvements last year, 26% increase in conversion dollars.
  • YouTube's Role: Significant platform for discovering new brands and products.
  • Creator Partnerships Hub: Collaboration opportunities with YouTube creators.

Measurement and Data

  • Meridian: Next-gen open-source marketing measurement system.
  • Google Analytics Enhancements: Improved cross-channel measurement and analytics.
  • Incrementality Testing: Easier and faster for Google Ads campaigns with low budget thresholds.

Key Advertiser Insights

  • B2B Targeting: Utilization of first-party data and AI for audience targeting.
  • YouTube Campaign Measurement: Linking ads and analytics for better data insights.

Conclusion and Additional Announcements

  • Accelerate with Google: New platform for marketers offering expert insights and training.
  • Feedback Request: Viewers encouraged to share feedback to improve future events.

Closing Remarks

  • Encouragement to Engage: Viewers asked to register for Accelerate with Google and fill feedback forms.
  • Final Thanks: Appreciation to viewers and panelists for participation.

This summary captures the main ideas and announcements from the Google Marketing Live AMIA, focusing on AI advancements, marketing innovations, and strategies for advertisers using Google and YouTube platforms.

Full transcript