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Strategies for Raising Private Money
Apr 15, 2025
Raising Private Money in Real Estate
Introduction
Speaker: Jay Connor
Focus: How to raise private money for real estate deals.
Emphasis on mindset: "Own the real estate in between your ears."
Jay's Background
Started investing in single-family houses in 2003.
Faced challenges with traditional banks for funding.
Experienced a turning point in 2009 when the bank shut down his line of credit.
The Shift to Private Money
Introduced to private money and private lending by a friend during a crisis.
Private money refers to individuals, not banks, lending money to real estate investors.
Importance of self-directed IRAs for funding without tax penalties.
Steps to Raise Private Money
1. Get Your Mindset Right
Approach the situation positively and be knowledgeable.
2. Teach Others About Private Money
Position yourself as a teacher and expert.
Connect with your network (friends, church, community)
Share what private money is and how it benefits lenders.
3. Separate Conversations
Avoid desperation; don't ask for money when you need it.
Focus on educating potential lenders first.
Funding Structure and Process
Example of how to approach a potential lender:
Discuss the program, rates of return, and how to get money back in emergencies.
Present a specific deal after the lender expresses interest.
Jay has 47 private lenders funding his deals, all educated about private money.
Key Points on Private Lending
Interest rates typically around 8% (higher than banks).
Loan duration: usually around two years.
Payments depend on lender's needs (monthly, quarterly, or interest-only).
Private lenders prefer to keep their money reinvested rather than paid back.
Finding Off-Market Deals
Importance of sourcing deals outside the MLS.
Utilizes Google search vendors for motivated seller leads.
Emphasizes the significance of having consistent leads.
Successful Deal Example
Recent deal netting $161,000 profit:
Purchased a beachfront condo for $425,000.
Renovated for $11,000 and sold for $618,000 within weeks.
The ability to close quickly thanks to private money.
Final Advice for Aspiring Investors
Work with a knowledgeable mentor.
Avoid mistakes made by inexperienced investors.
Resources
Jay's book:
Where to Get the Money Now
(bestseller on Amazon).
Offers insights into acquiring funding without traditional lenders.
Includes tickets to a $3,000 live event.
Get the book for free at
www.jayconnor.com/book
(autographed and express mailed).
Additional resource: Free guide available at
jconor.com/moneyguide
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Full transcript