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Strategies for Raising Private Money

Apr 15, 2025

Raising Private Money in Real Estate

Introduction

  • Speaker: Jay Connor
  • Focus: How to raise private money for real estate deals.
  • Emphasis on mindset: "Own the real estate in between your ears."

Jay's Background

  • Started investing in single-family houses in 2003.
  • Faced challenges with traditional banks for funding.
  • Experienced a turning point in 2009 when the bank shut down his line of credit.

The Shift to Private Money

  • Introduced to private money and private lending by a friend during a crisis.
  • Private money refers to individuals, not banks, lending money to real estate investors.
  • Importance of self-directed IRAs for funding without tax penalties.

Steps to Raise Private Money

1. Get Your Mindset Right

  • Approach the situation positively and be knowledgeable.

2. Teach Others About Private Money

  • Position yourself as a teacher and expert.
  • Connect with your network (friends, church, community)
  • Share what private money is and how it benefits lenders.

3. Separate Conversations

  • Avoid desperation; don't ask for money when you need it.
  • Focus on educating potential lenders first.

Funding Structure and Process

  • Example of how to approach a potential lender:
    • Discuss the program, rates of return, and how to get money back in emergencies.
    • Present a specific deal after the lender expresses interest.
  • Jay has 47 private lenders funding his deals, all educated about private money.

Key Points on Private Lending

  • Interest rates typically around 8% (higher than banks).
  • Loan duration: usually around two years.
  • Payments depend on lender's needs (monthly, quarterly, or interest-only).
  • Private lenders prefer to keep their money reinvested rather than paid back.

Finding Off-Market Deals

  • Importance of sourcing deals outside the MLS.
  • Utilizes Google search vendors for motivated seller leads.
  • Emphasizes the significance of having consistent leads.

Successful Deal Example

  • Recent deal netting $161,000 profit:
    • Purchased a beachfront condo for $425,000.
    • Renovated for $11,000 and sold for $618,000 within weeks.
    • The ability to close quickly thanks to private money.

Final Advice for Aspiring Investors

  • Work with a knowledgeable mentor.
  • Avoid mistakes made by inexperienced investors.

Resources

  • Jay's book: Where to Get the Money Now (bestseller on Amazon).
    • Offers insights into acquiring funding without traditional lenders.
    • Includes tickets to a $3,000 live event.
    • Get the book for free at www.jayconnor.com/book (autographed and express mailed).
    • Additional resource: Free guide available at jconor.com/moneyguide