Analysis of JoJo Siwa's Reinvention

Introduction

• Theme: Analyzes the controversy and reinvention of JoJo Siwa.
• Purpose: Understand JoJo's recent actions and how she has been manipulated throughout her career.

Failed Reinvention

• JoJo has attempted a rebranding that has been counterproductive.
• Despite seeking a new audience, her former followers, mostly children, still view her inappropriate content.
• Inappropriate displays, such as suggestive movements and alcohol consumption, are frequent in her recent public performances.

Criticism of Her Music

• Excessive use of autotune in her music, which is the only reason she can sing.
• Failed attempts to sing songs outside of her music production.
• Erroneous claims of having created a new music genre: gaypop.

Negative Influences

• Mother: Criticized for manipulating and exploiting her daughter from a young age, starting with dyeing her hair at age 2.
• Collaborators and Friends: People like James Charles and Colleen Ballinger, considered negative influences due to their scandals related to inappropriate behavior with minors.

Problems of Abuse and Coping

• Coping Mechanisms: Her alcohol abuse and erratic behaviors are analyzed as coping mechanisms.
• Child Abuse: JoJo has been a victim of abuse and exploitation from a young age, both by her family and the entertainment industry.

Mistakes in Merchandising and Copyrights

• Recent merchandising plagiarizes logos from other artists like Tool (a rock band).
• Her team does not do a good job in managing her image and content.

Conclusion

• JoJo has been, and continues to be, exploited and manipulated by the people around her.
• Needs genuine support and professional help to understand and manage her current situation.
• Call for a more compassionate approach toward JoJo's actions, given her history of exploitation.

Thank you for reading the analysis. I hope we can see a positive change in JoJo's life over time.