Instagram Growth and Storytelling Framework

Achievements in Social Media Growth

• Grown Instagram followers from 50,000 to 350,000 in 15 months.
• Multiple viral videos exceeding a million views.
• Business revenue of $525,000 over the same period.

Common Misconceptions About Storytelling

• Social media gurus overcomplicate storytelling.
• True storytelling is often misunderstood.

Five-Stage Storytelling Framework

Stage 1: The Hook

• Most crucial stage for TikTok and Instagram Reels.
• Use a relatable pain hook to capture attention.
• Should be delivered within the first 1.5 seconds.
• Example Templates:
  • "I don't know who needs to hear this, but [blank]."
  • Use words like "you," "we," or "us."

Stage 2: The Backstory/Setup

• Storytelling starts here.
• Comprises 2-4 short sentences for quick progression.
• Use specific language (location, age, exact numbers).

Stage 3: The Breaking Point

• Transitional moment in the story.
• Describes a turning point in 1-2 sentences.
• Focus on a single significant moment.
• Example Phrases:
  • "Nothing ever changed until one day..."

Stage 4: The Takeaway

• Provide the lesson or result from the story.
• Include self-deprecating humor to avoid sounding preachy.
• Ground advice with tangible results.
• Example: "After applying this, I grew my business from 10K to 100K a month."

Stage 5: Call to Action (CTA)

• CTA should be natural, not pitchy.
• Integrate CTA with previous sentences using conjunctions.
• Encourage engagement subtly.

Additional Tips for Authentic Content

Maintaining Authenticity

• Use relatable and conversational tones.
• Avoid sounding like a guru; be relatable.
• Engage viewers by picturing a single friend as the audience.

Enhancing Content Delivery

• Use short sentences and repetition for emphasis.
• Inject humor and personal slang to break tension.

Community and Support

• Mention of a private creator community and coaching.
• Offers accountability tools and community events.

Conclusion

• Reinforcement of the storytelling framework based on the three-act structure.
• Encourages practice to internalize the framework for ease of use.