Our Company History - Patagonia

Introduction

• Patagonia is committed to environmental activism and sustainable business practices.
• Recent corporate decision: "Earth is now our only shareholder."

Key Historical Figures

• Yvon Chouinard: Founder of Patagonia
  • Began climbing at age 14 with Southern California Falconry Club
  • Learned blacksmithing, started making climbing gear

Early Beginnings

• 1957: Chouinard began blacksmithing, making pitons from a harvester blade
• 1965: Partnership with Tom Frost, formed Chouinard Equipment
  • Focus on improving climbing tools
• 1970s: Chouinard Equipment became the largest climbing hardware supplier in the U.S.

Environmental Impact

• Original pitons caused environmental damage to climbing rocks
• Shifted from pitons to aluminum chocks in 1972
  • Reduced environmental harm
  • First big environmental decision by Patagonia

Business Development

• Chouinard Equipment's popularity grew rapidly, leading to a decrease in piton sales as chocks became popular
• Chouinard and Frost's design principle: "Perfection is attained not when there is nothing more to add, but when there is nothing more to take away."

Patagonia Today

• Continues to focus on environment-friendly practices
• Worn Wear Program: Extends life of gear
• Patagonia Action Works: Supports grassroots activism

Commitment to Sustainability

• Dedication to minimizing environmental impact
• Encourages customers to take part in activism

Conclusion

• Patagonia's history is marked by innovation, environmental stewardship, and a commitment to sustainable business operations.