Interview with Gary Ellis about the Las Vegas Grand Prix

Official Participation in Formula One

• Gary Ellis: Founder of Ellis Island Casino in Las Vegas.
• News: Formula One (F1) arrives in Las Vegas with the Grand Prix (GP).
• Association with F1:
  • Started approximately a year ago.
  • Ellis Island is just outside the main GP venue, near the finish line.
  • F1 approached Ellis Island to negotiate and set standards.

Location and Attractions of Ellis Island

• Location Advantages:
  • One of the best spots on the track.
  • Nearby and well-positioned stands.
• Customer Profile:
  • Growing non-local clientele.
  • Strong focus on local customers.
  • Attractions: more affordable values compared to other resorts.
  • Affordable table games (e.g., $5 blackjack).
  • Mixed clientele of locals and tourists.
• Employees of mega resorts as clients:
  • They attend for the value and experience.

VIP and Exclusive Experiences

• Focus on special experiences:
  • Special treatment for all customers, regardless of spending.
  • Special packages for GP: stands, hotel packages.
  • Current prices more affordable compared to the market.

Expected Demographics

• Expected Clients:
  • Balance between locals and international/domestic tourists.
  • International clients have already booked.

Income Sources during the GP

• Diversification:
  • Hotel rooms, casino games, race package sales, food and beverages.
• New expectations:
  • Hope for increased foot traffic due to the event.

Usual Income

• Strong room sales:
  • Smaller property, perceived value by customers.
  • Rooms feed the casino: slot machines and table games.
• Fun atmosphere:
  • Creating an attractive atmosphere for visitors.

Future Events

• Ongoing relationship with F1:
  • Hope to partner in 2024 and for 10 years.
• Other major events:
  • Raiders, March Madness, Super Bowl.
  • Special venue: The Front Yard with multiple big screens (50-60 screens).

Sports Betting

• Popular bets:
  • Major sports and events.
  • On-site and online betting available.
• Betting on F1:
  • Anticipated to be popular.

Conclusion

• Ready for the GP:
  • Focused on providing value to local visitors and tourists.
  • Confidence in the appeal of Ellis Island during the GP.