Growing Your Agency: Key Strategies
Introduction
- Goal: Grow agency to $10k-$25k/month
- Two key elements: Niche and Service
- Today's focus: Choosing the right service for your niche
Key Topics Covered
- Choosing the Right Service
- Five Most In-Demand Services of the Year
- Three Crucial Frameworks
- 5-Step Customer to Cash Method
- ROI vs. Convenience Services
- Business Environment Analysis
Frameworks for Service Selection
1. Five-Step Customer to Cash Method
- Customer Journey Stages: Awareness, Interest, Intent, Sale, Repeat Customer
- Importance of aligning services closer to the point of sale
- Example: Lead generation and email marketing as closer to sale services
2. ROI vs. Convenience Services
- ROI Services: Generate revenue (e.g., lead generation)
- Convenience Services: Save time (e.g., social media management)
- Importance of framing services as ROI to charge more
3. Business Environment Analysis
- Micro Environment: Customers, suppliers, competitors, employees
- Market Environment: Broader industry, competitors, market demands
- Macro Environment: Global factors like regulations, technology, economic conditions
- Example: Applying frameworks to dropshipping services
Identifying High Potential Services
- Importance of identifying unique, less saturated markets ("blue ocean markets")
Practical Steps
- Apply frameworks to evaluate new service ideas
- Assess service’s place in the customer journey
- Determine if the service is ROI or convenience-focused
- Consider environmental factors impacting niche
In-Demand Services
- List of top 5 services (details in presentation)
Conclusion
- Utilize provided frameworks to choose the best service
- Importance of action and process adherence for success
- Resources and templates available in the presentation
Additional Resources
- Mention of Agency Accelerator program for further learning and scaling
- Links and resources available in the description for deeper exploration
Call to Action
- Take action with the knowledge and frameworks provided
- Begin with evaluating your current or potential services using the discussed methods
These notes provide a comprehensive guide to growing your agency by strategically choosing services and understanding market dynamics.