Flashcards for:
Uncovering Deep Problems for Effective Copywriting

By requesting more concrete, specific examples related to day-to-day scenarios.

By describing the ideal customer's life in detail, ChatGPT can help generate relevant problems.

Difficulty finding fashionable clothes, anxiety in public settings, exhaustion from physical activity, fear of health issues, self-consciousness about eating, feeling out of place at gyms, tiredness, dissatisfaction with self-image, joint pain, exclusion from activities with weight limits.

The shallowest level of problems that can still be impactful if addressed correctly.

Identify the real problems of the audience from multiple angles.

To create a comprehensive list of emotional pain points that resonate with the audience's real experiences.

Uncover deep problems of prospects to create high-converting copy.

Stress from trying on clothes in fitting rooms, seeing oneself in a mirror in public places.

It is mentally taxing and requires significant effort.

Because it helps communicate with the audience on an emotional level, addressing their real-life frustrations and fears.

Because it involves understanding and extracting the deep problems of the audience.

It helps the audience recognize and remember the issues highlighted, making your message more impactful.

Specificity ensures the problems are relatable and forges a stronger connection with the audience.

Use these insights to write emotionally resonant copy.

Putting yourself in another's perspective to understand their worldview, beliefs, problems, and assumptions.

Fear of judgment in public settings, frustration with previous failed weight loss attempts, anxiety about social scenarios due to weight.