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Guide to Selling Handmade Goods Online
Aug 19, 2024
Notes on Selling Handmade Goods Online
Overview
Various platforms for selling handmade goods besides Etsy.
Potential to turn a crafting side hustle into a six-figure business.
Importance of listing on multiple marketplaces to maximize sales.
Etsy
Well-known marketplace for handmade, custom, and vintage goods.
80 million active buyers.
Good starting platform but not the only option.
Etsy Alternatives
1. Shopify
Description:
E-commerce platform for selling crafts on your own website.
Pros:
No referral fees; keep all profits.
Full control over site design.
Access to customer information for marketing purposes.
Cons:
Monthly subscription fees ($29 - $299).
Requires more setup and marketing efforts.
No built-in audience; must drive traffic yourself.
2. Amazon Handmade
Description:
Selling program within the Amazon marketplace for handcrafted products.
Pros:
Large built-in audience (300 million active users).
No monthly listing fee; only pays 15% referral fee on sales.
Trust and recognition from Amazon brand.
Fulfillment by Amazon (FBA) for shipping.
Cons:
Strict application process; takes up to two weeks for approval.
High commission fees (15% per sale).
Limited categories for products.
Payments every two weeks.
3. Bonanza
Description:
Seller-centric online marketplace.
Pros:
Low commission fees (3.5%).
Easy product import from other marketplaces.
Allows building of customer relationships.
Cons:
Low traffic and audience compared to Etsy.
Need higher-tier memberships for ads.
Inventory syncing issues with other platforms.
Generally low sales reported by merchants.
4. Redbubble
Description:
Print-on-demand marketplace for artists.
Pros:
Passive income; company handles printing and shipping.
User-friendly interface and unlimited product types.
No listing fees; only keeps cut from sales.
Cons:
No control over product quality and inventory.
Payments on the 15th of each month.
High competition among sellers.
5. eBay
Description:
Third largest online marketplace for various products.
Pros:
Huge audience (182 million active users).
Auction and fixed-price listings available.
Convenience in shipping options.
Can sell used goods.
Faster payment options (daily or weekly).
Cons:
Listing fees ($0.35) and selling commissions (10-15%).
Issues with piracy and counterfeit products.
Limitations for new sellers on listings.
6. Folksey
Description:
UK-based marketplace for handcrafted goods.
Pros:
No commission on shipping costs.
Unlimited item listings with affordable plans.
Immediate payments via PayPal.
Cons:
Only UK residents can sell.
Lower traffic compared to Etsy.
Shipping integration lacks features.
7. JustArtisan
Description:
New marketplace for independent artisans.
Pros:
Free listings for handcrafted items.
Digital goods allowed.
Artisan-centric community support.
Cons:
Very low traffic as a new platform.
Higher commission fee (7.5%) compared to Etsy.
Conclusion
Best Etsy alternative depends on the products sold.
Recommended to build own e-commerce website for more control and customer relationship building.
Encouragement to subscribe for more information and resources on selling online.
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