Guide to Selling Handmade Goods Online

Aug 19, 2024

Notes on Selling Handmade Goods Online

Overview

  • Various platforms for selling handmade goods besides Etsy.
  • Potential to turn a crafting side hustle into a six-figure business.
  • Importance of listing on multiple marketplaces to maximize sales.

Etsy

  • Well-known marketplace for handmade, custom, and vintage goods.
  • 80 million active buyers.
  • Good starting platform but not the only option.

Etsy Alternatives

1. Shopify

  • Description: E-commerce platform for selling crafts on your own website.
  • Pros:
    • No referral fees; keep all profits.
    • Full control over site design.
    • Access to customer information for marketing purposes.
  • Cons:
    • Monthly subscription fees ($29 - $299).
    • Requires more setup and marketing efforts.
    • No built-in audience; must drive traffic yourself.

2. Amazon Handmade

  • Description: Selling program within the Amazon marketplace for handcrafted products.
  • Pros:
    • Large built-in audience (300 million active users).
    • No monthly listing fee; only pays 15% referral fee on sales.
    • Trust and recognition from Amazon brand.
    • Fulfillment by Amazon (FBA) for shipping.
  • Cons:
    • Strict application process; takes up to two weeks for approval.
    • High commission fees (15% per sale).
    • Limited categories for products.
    • Payments every two weeks.

3. Bonanza

  • Description: Seller-centric online marketplace.
  • Pros:
    • Low commission fees (3.5%).
    • Easy product import from other marketplaces.
    • Allows building of customer relationships.
  • Cons:
    • Low traffic and audience compared to Etsy.
    • Need higher-tier memberships for ads.
    • Inventory syncing issues with other platforms.
    • Generally low sales reported by merchants.

4. Redbubble

  • Description: Print-on-demand marketplace for artists.
  • Pros:
    • Passive income; company handles printing and shipping.
    • User-friendly interface and unlimited product types.
    • No listing fees; only keeps cut from sales.
  • Cons:
    • No control over product quality and inventory.
    • Payments on the 15th of each month.
    • High competition among sellers.

5. eBay

  • Description: Third largest online marketplace for various products.
  • Pros:
    • Huge audience (182 million active users).
    • Auction and fixed-price listings available.
    • Convenience in shipping options.
    • Can sell used goods.
    • Faster payment options (daily or weekly).
  • Cons:
    • Listing fees ($0.35) and selling commissions (10-15%).
    • Issues with piracy and counterfeit products.
    • Limitations for new sellers on listings.

6. Folksey

  • Description: UK-based marketplace for handcrafted goods.
  • Pros:
    • No commission on shipping costs.
    • Unlimited item listings with affordable plans.
    • Immediate payments via PayPal.
  • Cons:
    • Only UK residents can sell.
    • Lower traffic compared to Etsy.
    • Shipping integration lacks features.

7. JustArtisan

  • Description: New marketplace for independent artisans.
  • Pros:
    • Free listings for handcrafted items.
    • Digital goods allowed.
    • Artisan-centric community support.
  • Cons:
    • Very low traffic as a new platform.
    • Higher commission fee (7.5%) compared to Etsy.

Conclusion

  • Best Etsy alternative depends on the products sold.
  • Recommended to build own e-commerce website for more control and customer relationship building.
  • Encouragement to subscribe for more information and resources on selling online.