Coconote
AI notes
AI voice & video notes
Export note
Try for free
Diagnosing Decline in Cart Additions at Flipkart
Jul 4, 2024
Lecture Notes: Diagnosing Decline in Cart Additions at Flipkart
Introduction
Scenario: Working at Flipkart, noticing a 15% decline in additions to the shopping cart over the last 3 days.
Goal: Diagnose the issue.
Participants
Presenter
: Leading the mock interview focused on root cause analysis.
Interviewee (Kanjin)
: Product Manager at Razorpay.
Initial Questions and Clarifications
Cart Additions Definition
: Users adding an item to their shopping cart on Flipkart.
Platform Specificity
: Decline observed mostly on the mobile app.
Framework to Diagnose the Issue
External Factors
Check for competitor actions such as new product launches or announcements.
Review any Flipkart campaigns that could shift user focus.
External announcements or seasonal impacts.
Demographics Analysis
Check if specific customer segments or regions are impacted.
Internal Factors
Review recent updates or changes in the mobile app.
Look at the user journey to identify any glitches or bugs.
Event Data and Analytics
Ensure the accuracy of analytics tools.
Review logs for incidents or bugs.
Detailed Investigation
External Factors
Competitors: No direct indication of major competitor campaigns impacting cart additions.
Demographics: No significant demographic deviations noticed.
Internal Factors
Flipkart Campaigns: No direct correlation found with ongoing campaigns.
Technical Concerns
Recent Mobile App Updates: Major update deployed influencing the checkout process.
Key Finding
: Issue predominantly on Android platform.
Hypothesis Formation & Testing
Focus on Add to Cart Button
: Validate if the button visibility and functionality are consistent across the app.
Event Logging
: Check if 'Add to Cart' events are transitioning into actual additions in the cart.
Bug Reports
: Notable increase in bug reports around the checkout process.
Conclusion
The decline seems to be rooted in the changes made to the Android app update affecting the 'Add to Cart' button functionality.
Next steps involve a deeper log analysis and investigating the event flow for Android app users.
Feedback & Reflection
Interviewee Self-Feedback
Improvement in asking about specific versions and data points early.
Better utilization of data analytics dashboards for comprehensive data.
Keeping a 360-degree viewpoint to solve complex problems.
Interviewer Feedback
Clear framework and methodical approach were strong points.
Revisit hypotheses and summarize findings effectively.
Avoiding up-speaking to maintain confidence and gravitas.
Tips and Advice
Practice with mock interviews and real-world scenarios.
Engage in conversational problem-solving and avoid getting lost in assumptions.
Use analytics tools effectively to back your analysis.
Closing Thoughts
Practicing and seeking feedback helps in improving problem-solving skills.
Discussing findings and approaching problems methodically is key to success in product management interviews.
📄
Full transcript