AI Marketing Course for Digital Marketers

Introduction

• Focus on ChatGPT, with possible use of other AI tools for specific cases.
• Aim: Enhance efficiency and improve quality of work in digital marketing.
• Importance of adopting AI tools quickly to avoid obsolescence.

Course Goals

• Understand use cases for AI tools in daily tasks.
• Demonstrations on using ChatGPT for marketing tasks.
• Provide direction for exploring various use cases.

Course Curriculum Overview

1. Introduction to ChatGPT for Marketers (Q3 2024)
   • Basics and importance of ChatGPT.
   • Setting expectations.
2. Prompt Engineering
   • Understanding and crafting effective prompts.
3. Market Research
   • Using ChatGPT for quality market research and competitor analysis.
4. Digital Marketing Strategy
   • Creating strategies from scratch.
   • Campaign planning and creative work (ad copy, emails, product descriptions).
5. Content Calendar & Strategy
   • Content marketing and analytics.
   • Building audience personas.
6. Advanced Use Cases
   • Custom ChatGPT creation.
   • Sentiment analysis and more.

Why ChatGPT?

• Simplifies the learning curve by focusing on one primary tool.
• Avoids confusion from multiple tools.
• Philosophy: "First go deep, then go broad."
  • Example: Learn to drive one type of car before understanding others.

Instructor Background

• Ahed: 10 years of digital marketing experience, 7 years as a Google Certified trainer.
• History of adapting to new marketing trends and technologies.

Importance of AI in Marketing

• Adoption of AI is necessary to remain relevant in the fast-evolving landscape.
• AI enhances work quality and efficiency.
• ChatGPT Plus will be used, but free version is still effective for many tasks.

Getting Started with ChatGPT (Q3 2024)

• Access ChatGPT via chatgpt.com.
• Options may vary based on subscription.
• Overview of custom GPTs available in the platform.

ChatGPT Capabilities

• Excellent for creating first drafts of marketing materials.
• Can handle 80% of tasks in digital marketing, but requires user knowledge.
• Importance of verifying and refining outputs before use.

Prompts and Their Importance

• Quality of work is heavily dependent on the prompts given to ChatGPT.
• Need to be specific, provide context, and outline desired outcomes.

Examples of Good vs. Bad Prompts

• Bad Prompt: "Tell me a good marketing strategy for promoting an app."
• Good Prompt: "Provide a marketing strategy with five tactics to increase app installs for an e-commerce app targeting Germany, with a $5 monthly budget."

Best Practices for Prompting

1. Be Specific: Include context and desired results.
2. Break Down Complex Tasks: Follow up with additional questions as needed.
3. Assign Roles: Set context and tone by defining a role for ChatGPT.
   • Example: "Act as an experienced performance marketer..."

Framework for Effective Prompts

• Structure: Role + Task + Outcome + Context.
  • Example: "Act as a senior media planner and provide a media plan for a jewelry company with a specific budget."

Course Assignment

• Students will draft prompts using a provided syntax and submit examples.
• Prompts will be reviewed to see diverse ideas and approaches.

Conclusion

• Engaging with the course content is vital for learning.
• Next session will build on the foundations laid in this video.