Finding a Winning Product for Q4/Black Friday/Christmas

Introduction

• Achieved over $10K revenue in 4 days
• Goal: Share winning product research method
• There's still time to find a winning product for Q4, Black Friday, or Christmas
• Shout out to Prime bundles for significant revenue contribution

Sales Performance Overview

• Revenue Progression:
  • Day before today: $7.2K
  • Two days ago: $4.5K
  • Today: Expected to hit $11-12K
• Profit Margin:
  • 25% profit margin = $2,500/day in profit

Prime Bundles

• Generates half of store revenue
• Offers bundle options (2, 3, 4 items) for discounts
• Contributed an extra $11,000 in revenue
• Available on Shopify App Store

Winning Product Research Method: The Rabbit Hole Guide

Using Facebook Ads Library

• Step-by-Step Guide:
  1. Go to Facebook Ads Library
  2. Select country (United States)
  3. Search in Ad Category: All Ads
  4. Use broad keyword: "shop now"
  5. Use filters to select only video ads
  6. Scroll and look for inspiration (e.g., DIY Christmas tree)

Evaluating Products

• Check if ads are recently started and number of active ads
• Minimum: 14, Preferable: 20-30 ads
• Look for keywords used in ads
  • Example: "little ones", "Christmas DIY", "safe and durable", etc.

Practical Example

• Example Keyword: Little ones
  1. Search keyword “little ones”, filter by videos
  2. Evaluate options using Facebook Ads Library
  3. Check for well-established ads (e.g., Little Yoga Socks with 48 results)

DIY Christmas Tree Research

• Look for multiple competitors
  • Example: Multiple sellers for DIY Christmas Tree
• Analyze running period and active ads
• Note to track future ad performances

Rabbit Hole Method Continued

• Use keywords from initial findings
  • Examples: "Educational toy", "reduces screen time"
  • Find related products and their competitors
• Scour multiple layers of ads to discover hidden winners

Conclusion

• Method helps find hidden winners efficiently
• Join Discord for detailed guides and community support
• Add bundles to increase revenue via Prime Bundles
• Explore and test different products/categories strategically

Resources

• Facebook Ads Library
• Prime Bundles on Shopify App Store
• Discord community for detailed guides