Final Day of Digital Marketing Internship

Sep 23, 2024

Digital Marketing Internship Programme - Final Day Overview

Introduction

  • Last day of the Digital Marketing Internship Programme.
  • Gratitude expressed for program partners: SEMrush, Adobe Express, Riser.
  • Importance of supporting partners to enable future programs.

Program Portal

  • Available until September 30th.
  • Includes recordings, handbook, agenda, and Slack community link.

Girls in Marketing

  • Innovative learning provider and community.
  • Mission: Educate, elevate, and empower women in marketing.
  • Ways to get involved: Membership, events, podcast.

Today’s Sessions

  • Session 1: Selling Your Authentic Self with Lamise and Suzanne from Riser.
  • Session 2: Personal Branding and Networking with Kira Penny.
  • Final Session: Celebration and DMIP 2024 Quiz.

Session Highlights

Connection and Authenticity

  • Connection is key to success; businesses are team sports.
  • Authentic self-presentation is more impactful than CV.
  • Career choice is crucial, second only to choosing a life partner.

Introduction of Riser

  • Lamise: Founder and CEO of Riser, background in tech and startups.
  • Suzanne (Suze): Co-founder and Chief Creative Officer at Riser, experience in marketing and brand activation.
  • Emphasis on non-linear career paths and the power of connections.

Riser’s Mission

  • Video-first career matchmaking platform.
  • Challenges the traditional CV format.
  • Focus on human-to-human connection beyond CVs.

The Evolution of Networking

  • Networking beyond traditional CVs; importance of digital communication and video.
  • Encourages use of platforms like Riser for authentic and direct job applications.

Elevator Pitch

  • Importance of creating a personal elevator pitch or a "trailer" of oneself.
  • Do’s: Highlight unique skills, be authentic, be honest.
  • Don'ts: Don’t repeat CV details, don't be dishonest.

Networking Tips

  • Start small, use friends and family to expand network gradually.
  • Prepare conversation starters to ease into networking events.
  • Everyone in your network can be a mentor.

Building Confidence

  • Treat every day as a learning experience.
  • Overcome imposter syndrome by recognizing everyone is "making it up."

Sunriser Sessions

  • Real-life networking events with brands for enhanced learning.
  • First event with Papier, upcoming event with Piglet in Bed.

Q & A Highlights

  • Networking for Introverts: Start small, prepare topics, connect with people prior to events.
  • Imposter Syndrome: Everyone experiences it; embrace learning and personal growth.
  • Early Career Advice: Pursue interests actively, use personal projects to showcase skills.
  • Finding a Business Partner: Engage in projects that align with your values and passions.

Conclusion

  • Encouragement to use Riser app and follow on social media for updates.
  • Importance of networking and personal branding emphasized.
  • Gratitude expressed towards participants and upcoming session notification with Kira Penny.