The Huddle: Interview with Tom Banks, Head of Corporate Affairs at Kindred Group

Jul 14, 2024

The Huddle: Interview with Tom Banks, Head of Corporate Affairs at Kindred Group

Introduction

  • Interviewer: Tim P, Editor of Gambling Insider
  • Interviewee: Tom Banks, Head of Corporate Affairs at Kindred Group
  • Event: Kindred Sustainable Gambling Conference

Kindred Sustainable Gambling Conference

  • 7th Year hosting event
  • Purpose: Bring together sector operators, experts, and individuals with lived experiences to discuss key issues like affordability and sustainability.
  • Importance: Part of Kindred's sustainability strategy and journey towards zero
  • Venue: The Oval in the UK, notable location with a cricket pitch view

Recent Changes at Kindred

  • Industry Changes: Continuous regulatory changes across Europe and specifically in the UK
  • FDJ Offer: Ongoing synergy prospects between Kindred and France's Française des Jeux (FDJ)
  • New Leadership: Adjustments within Kindred amidst industry shifts
  • Regulatory Landscape: Awaiting responses to the financial risk check and marketing opt-in from the UK Gambling Commission
  • Slot Stake Limit: Implementation expected in September; important to get regulatory changes right

White Paper and Regulatory Changes

  • White Paper: Significant for setting governmental direction but only the beginning of regulatory processes
  • Key Components: Affordability framework, marketing changes, and incentives like free bets and bonuses
  • Consultations: Kindred contributing to ongoing dialogues with government and regulatory bodies
  • Frictionless Pilot: Emphasis on the importance of thorough testing before implementation

Collaboration with Gambling Commission

  • Increased Dialogue: Gambling Commission, represented by Andrew Rhodes, communicating more with industry stakeholders
  • Industry Forum: Establishment of a forum to foster better dialogue between the regulator and operators
  • Regulatory Stance: Firm but fair approach by the Commission appreciated by operators
  • Key Figures: Positive interactions with Andrew Rhodes and Tim Miller noted

Journey to Zero

  • Impact of Regulatory Changes: Positive potential if changes are implemented correctly
  • Progress: Steady advancements towards zero gambling harm, driven by technology, data, and regulatory collaboration
  • Today's Event: Importance of including diverse perspectives, including lived experiences, in shaping effective strategies

Conclusion

  • Continuous Improvement: Collaborative efforts required for effective progress in reducing gambling harm
  • Future Dialogue: Commitment to ongoing conversation and improvement within the sector

Closing Remarks

  • Interview Closure: Gratitude expressed by both parties, anticipation for future discussions
  • Acknowledgment of Viewers: Appreciation for audience's time and engagement