Automating Social Media Posts with AI and Make.com

Jul 16, 2024

Automating Social Media Posts with AI and Make.com

Introduction

  • Automating social media posts saves time and effort.
  • Use AI to write in your tone and post daily like clockwork.
  • Tool: Make.com (Robotic Processing Automation or RPA tool).

Setting Up Make.com

  • Create a new scenario: Visual, no-code setup.
  • Set up a trigger:
    • Use Google Sheets URL for recent industry articles.
    • Watch new rows in Google Sheets to trigger automation.

Adding the Article URL

  • Google Sheets Structure: Single sheet with news link column.
  • Add article link to the sheet (e.g., article about Elon Musk).
  • Configure the sheet in Make.com and set limits and schedule (e.g., every day at 8:00 AM).

Using AI to Summarize Article

  • Tool: Perplexity (accesses web in real time, unlike OpenAI and Claude).
  • Steps:
    • Get Perplexity API key and connect it to Make.com.
    • Use Perplexity to summarize the article from Google Sheets.
    • Continuously test to ensure correct operation.

Writing Social Media Posts

  • Use routers to create multiple posts simultaneously for different platforms (Facebook, Instagram, LinkedIn, Twitter).
  • Tools: Claude (model: Claude 3 Opus) and OpenAI (model: GPT-4).
  • Prompts for Different Platforms:
    • Facebook: Engage audience, call to action, hashtags.
    • Instagram: Visually appealing, inspirational message, emojis, hashtags.
    • Twitter: Short and engaging tweets.
    • LinkedIn: Professional and detailed posts.
  • Define token limits and creativity (temperature).

Generating Images for Posts

  • Tool: OpenAI’s DALL-E 3 for Instagram images.
  • Process:
    • Add prompt for generating image and integrate with Instagram post.
    • Continuously test and revise prompts as needed.

Connecting Social Media Accounts

  • Facebook: Connect, authorize, select page, and configure posts.
  • Instagram: Connect, authorize, upload image URL, and add caption.
  • Twitter/X: Connect, authorize, configure posts.
  • LinkedIn: Connect, authorize, configure posts.

Optional Manual Review

  • Email Option:
    • Disconnect automatic posting temporarily.
    • Send content to email for review before posting.

Final Steps and Recommendations

  • Ensure enough news links: Keep Google Sheets updated with URLs.
  • Turn on Automation: Check and run daily at scheduled time.
  • Modify and refine prompts: Adjust output as needed for brand consistency.

Conclusion

  • Effective automated system for daily social media management using AI and Make.com.
  • More content available through the presenter’s free course and YouTube channel.