Building a Multi-Six-Figure Paid Newsletter

Introduction

• Speaker: Experienced newsletter creator; built two paid newsletters with significant recurring revenue.
• Goal: Share insights on building successful paid newsletters.

Differences Between Free and Paid Newsletters

• Free Newsletters: Monetize via ads or digital products.
  • Build trust with readers, then funnel them to paid products.
  • Example: Free newsletter leading to a premium course or program.
• Paid Newsletters: Newsletter is the product; newer category.
  • Tools like Substack have popularized this model.

Successful Paid Newsletters

• Important distinction: A paid newsletter must offer clear value.
• Types of Paid Newsletters:
  1. Researched Curation: Delivering well-researched insights.
  • Example: Trends newsletter.
  2. Original Thinking: Providing unique industry insights and expertise.
  • Example: Category Pirates, Right with AI.
• Avoid the mistake of thinking readers will pay only for writing; must focus on value exchange.

Criteria for a Successful Paid Newsletter

1. Infinitely Repeatable:
   • Must be a topic you can continuously write about.
   • Example of a failed idea: Self-publishing updates (not frequently changing enough).
2. Tangible Output:
   • Provide something readers can use (templates, prompts, case studies).
3. Objective Outcomes:
   • Clear, measurable benefits for readers (e.g., career advancement).
   • Avoid subjective promises (e.g.,