hey there welcome to digital marketing full course by simply La in today's world everything is moving online whether it's shopping entertainment or connecting with others this shift has created a huge opportunity for businesses to reach people in New and Powerful ways and that's where digital marketing comes in digital marketing is all about promoting products services or Brands through online channels like social social media search engines and emails it's a dynamic field that combines creativity with data to connect with audiences where they spend most of their time online but why is digital marketing so important as more and more businesses focus on their online presence the demand for skilled digital marketers has skyrocketed in fact 2024 is shaping up to be a banner year for this field with companies across all Industries eag to hire professionals who can help them stand out in the crowded digital Market space and the best part is the career opportunities are not only abundant but also lucrative with salaries ranging from $660,000 to $120,000 a year craving a career upgrade subscribe like and comment below dive into the link in the description to FasTrack your Ambitions whether you're making a switch or aiming higher simply learn has your back but before that if you're interested to start your career in digital marketing then check out Simply learns postgraduate program in digital marketing in partnership with P University this course provides a robust and Industry relevant curriculum to help you become a certified digital marketing expert the program covers essential digital marketing components like website creation social media marketing mobile marketing and many more you'll gain hands-on experience through live Interactive Learning and capsum projects Additionally you will receive a meta certified digital marketing associate exam voucher and a Hoots certified professional credential further validating your expertise so enroll now and take the next step in your digital marketing Journey you can find the course Link in the description box and in the pin comments so let's get started meet Joey a digital marketer he works as the head of digital marketing for Amazon but how did Joey get here a few years ago Joey began to see a large number of opportunities popping up in the field of digital marketing to begin his entry into the field he needed to understand what exactly digital marketing was and what was so great about it first Joey learned that digital marketing was a form of marketing through which you could advertise to people digitally digital marketing leveraged different channels like search engines websites social media platforms emails and mobile applications it would give marketers the opportunity to interact with and understand their audience better and to increase the trust in their brand digital marketing would also show marketers advertisements to People based on their actions and preferences on the internet while being less expensive than traditional forms of advertising after understanding the main concepts of digital marketing Joey realized there was more to digital marketing than he initially thought there were also many types of digital marketing types like content marketing search engine optimization payperclick social media Mar marketing email marketing and affiliate marketing and once he understood those types he set up a digital marketing campaign for his uncle's e-commerce website let's have a look at what he came up with first Joey created content like blogs videos infographics and case studies so that he could generate audience interest in the Brand's products or services this was content marketing next he needed his audience to actually see his content the first step was to create content on specific search keywords that were relevant to the target audience Joey would make optimizations on the website and have credible websites linking back to the content and lo and behold the website began ranking on the first page of the search results by continuous optimizations Joey would continue to improve the ranking and ultimately make the website rank at the first position this was SEO or search engine optimization and Joey could do all of this without spending a single penny he could also Drive traffic to the website with advertisements but for this he would have to pay a certain fee each time the ads were clicked he could have text ads that show up in search engine results image ads and video ads that show up in websites and much more this was possible with the help of PPC or paperclick however Joey wasn't done yet to reach a larger audience he needed to tap into social media platforms he would use social media platforms like LinkedIn YouTube Facebook and Instagram to advertise the Brand's content he would use these platforms to advertise the Brand's products or services with posts images videos and more to bring out the Brand's story and engage with the Brand's audience who spend a lot of time on social media like PPC he could use the platform to advertise the Brand's products or services with text image and video ads which needed to be paid for that's social media marketing Joey realized that a large amount of the audience weren't visiting the Brand's website a second time he needed to keep them engaged nurture them to make sure they purchased the product for this he would send them emails that help them better understand the products they visited on the website and assist them in the buying process he would also send emails to advertise his products or services to potential customers that is with email marketing and finally although Joey was able to grow the Brand's funnel he wanted more traffic from thirdparty websites this could be achieved with affiliate marketing Affiliates would promote the brand or product to their audiences for a fee with the help of email signups registrations conversions subscriptions Etc after setting all of this up Joey had the hardest part of the process to get through the wait now as we wait for the results let's take a break and look at a quiz which one of the following forms of marketing involves engaging and nurturing your audience to make sure they buy your products or Services a SEO B PPC C B email marketing D affiliate marketing let us know your answer in the comment section below for a chance to win an Amazon voucher now let's see what happens at the end of Joey's weit although Joey had worked really hard on each of these forms of digital marketing he only had moderate success that's when Joey realized he had to gain more knowledge and experience so he decided to get certified and get ahead in his career with the help of Simply learn he took up simply learn's digital marketing certification and got the skills and training he needed to become an expert digital marketer and now you know where he is today we are diving into something super exciting the best digital marketing courses you can take in 2024 first off let's talk about why digital marketing is such a big deal imagine this you own a cozy little coffee shop in your neighborhood you have got great coffee a warm atmosphere and friendly barar but how do you get the word out and draw in more customers that's where digital marketing comes in it's not just for huge companies like Nike or apple it's for everyone digital marketing helps businesses connect with their audience online boost their sales and build a loyal community and here's the kicker the demand for skilled digital marketers is skyrocketing with more and more businesses shifting online there's a massive need for professionals who can create awesome online strategies manage social media optimize websites for search engines and make sense of all that data to make smart decisions it means tons of job opportunities and chances to grow in your career if you have the right skills so in today's video we are going to talk about five fantastic digital marketing certification courses you should consider in 2024 we'll dive into what each course covers how long they take the certifications you'll earn and how they can help you learn that dream job or promotion whether you're just starting out or looking to up your game these courses have got to cover first up is the post-graduate program in digital marketing offered by simply learn in collaboration with PUO University this course is perfect for those looking for a PG program in digital marketing through live Interactive Learning and hands-on experience this program is designed to help you master both basic and advanced digital marketing skills you'll learn to create and promote your own website using tools like Sten simulation and get Hands-On with over 35 digital marketing tools and AI Technologies like chat GP now let's break down what makes this program Stand Out firstly the course is backed by prestigious Partners including MAA and student as an official partner meta offers Master sessions led by meta blueprint trainers along with a meta exam voucher worth $99 this program spans eight months and is delivered through an online boot camp format providing flexibility for working professionals and students Alik now why join this program you'll be learning from one of the most Innovative universities in the us puru University ensuring you receive Top Notch education the program emphasizes practical experience through DM simulation hardw case studies and Capstone projects you'll manage real world marketing budgets using sten's digital marketing simulation Ai and emerging tools leveraging chat GPT and other generative AI tools like Blue Willow and wellet Labs you'll stay ahead of the curve in AI driven marketing now let's delve into the key features that makes this program a comprehensive learning experience you'll earn a joint certificate from Purdue and simply learn and become a part of the Purdue University Alumni Association you can enjoy master classes delivered by Purdue faculty and gain practical experience through stuken digital marketing simulation you can also engage with five Capstone problem statements 15 plus sces and projects and 10 plus case studies from Brands like Adidas KFC and IP now let's take a look at the comprehensive learning path offered by this program so the program kicks off with an induction session to introduce you to the digital marketing landscape you will progress through modules covering website creation SEO sem social media marketing email marketing mobile marketing content strategy paid campaigns analytics Ai and emerging Technologies in addition to the Core Curriculum you can choose from electors like the stuken digital marketings internship meta Master sessions affiliate marketing blogging e-commerce listing and many more now moving on to the next course which is the digital marketing specialist from Simply learn so this digital marketing Masters program offers a live and Interactive Learning Experience guiding you through key domains such as SEO social media search engine marketing content creation mobile marketing paid campaigns and analytics throughout the program you'll tackle 10 plus case studies and 20 plus projects using over 35 industry tools including the latest generative AI tools like chat GPT so here's what makes this program stand out you can earn a digital marketing specialist certificate from Simply learn which is recognized across the industry you can engage in live sessions with industry experts who bring real world insights to your learning experience you can learn to leverage Cutting Edge tools like chat GPT for enhanced digital marketing strategies and you can also work on five Capstone problem statements and 15 plus schs and projects to solidify your learning and also simply learns job assist will help you to get noticed by top hiring companies making your job sear smoother now the learning part starts with an induction session followed by mastering website creation and digital marketing fundamentals you will explore behavioral marketing SEO sem social media email and mobile marketing additionally you'll cover content strategy paid campaigns analytics Roi evaluation and AI in digital marketing the program concludes with the Capstone project electives include Genera AI tools e-commerce listing B2B marketing blogging affiliate marketing and meta Master sessions now number three on the list is Introduction to digital marketing fundamentals course from simply learn the free digital marketing course with certificate is ideal for beginners and those looking to enhance their digital marketing skills this course covers the basics of online marketing including social media SEO and marketing analytics throughout the course participants will learn about the history and growth of digital marketing key Concepts and the global impact of digital strategies the course is ideal for digital marketers sales professionals entrepreneurs and business owners seeking to improve their online presence and marketing Effectiveness the curriculum includes fundamental concepts such as developing and nurturing a digital culture and understanding future Trends in digital marketing it covers topics like social media marketing search engine optimization marketing analytics influencer marketing video marketing and more completing this course offers numerous benefits including high demand for digital marketing skills cost Effectiveness compared to traditional marketing the ability to Target specific audiences measurable results global reach and various career opportunities after finishing the course Learners are encouraged to gain practical experience through real world projects build a portfolio to Showcase their skills network with industry professionals and obtain additional certifications like Google ads or Facebook blueprint this schol not only provides foundational knowledge but also helps Learners stay current with the latest digital marketing Trends and tools by completing skillups free digital marketing course participants can earn a completion certificate to enhance their Professional Profile and Shar it with potential employers on LinkedIn opening doors to new career opportunities in the digital marketing field moving on to the next course which is the digital marketing specialist course from LinkedIn this course provides a deep dive into essential areas of digital marketing starting with the co fundamentals and moving through more advanced topics this is a bundle of nine courses so first you'll start with digital marketing foundations so this course will introduce you to key digital marketing strategies and techniques you'll learn about the foundational skills that every marketer needs setting a solid base for your journey next up is marketing foundations this course focuses on cope Concepts and basic analytics which are crucial for understanding how to drive marketing success following that you'll dive into SEO foundations here you'll explore the strategies behind search engine optimization including keyword planning link building and optimizing for various audiences such as e-commerce and mobile users moving on the social media marketing Foundation scores will help you understand how social media fits into the marketing landscape you'll learn how to levate social media effectively and apply best practices for successful campaigns now the content marketing Foundation course will teach you about the power of content marketing and how to create valuable content that can significantly benefit your business in email and newsletter marketing foundations you'll gain strategies and tips for crafting email campaigns that engage and convert enhancing your overall marketing mix the marketing foundation's analytics course is essential for learning how to use web analytics to boost your marketing Effectiveness helping you make data driven decisions the course on marketing foundation's e-commerce covers online shopping behavior and successful strategies for e-commerce marketing equipping you with skills to thrive in the Online Marketplace the marketing foundation's customer decision Journey will guide you through creating buyer personnels and messaging strategies based on the customer decision Journey allowing you to connect with your audience more effectively by completing this part you'll gain a badge of completion showcasing your expertise and Readiness to tackle the challenges of digital marketing each course Builds on the previous one ensuring a well-rounded education and digital marketing that can set you apart as a skill specialist in this field now in our final Spotlight on digital marketing courses let's dive into the professional certification in digital marketing from the prestigious spgn School of Global Management rank number seven in APAC by Bloomberg Business Week SBJ in partnership with simply learn offers a program designed to propel you into the digital marketing arena with confidence this eight-month course is crafted to ensure your job ready by the end it combines both practical and theoretical learning allowing you to master essential digital marketing skills you'll get hands-on experience with over 35 digital marketing tools including Google ads Google analytics and HubSpot through 20 plus real world projects the program covers all critical areas of digital marketing from SEO and sem to social media marketing and mobile marketing it ensures you understand and can apply these Concepts effectively you'll also delve into advanced topics like marketing analytics and generative AI in marketing preparing you for the latest trends and Technologies in the field so what makes this program stand out first it provides a certificate from both spgn and simply loan bolstering your resume with credentials from a top ranked institution you'll also have access to exclusive master classes delivered by sbj's top faculty and get a free meta certified digital marketing exam voucher Additionally the program offers practical learning through case studies on different brands and simpler learns job assess will also help you get notice by top hiring companies so by the end of this course you'll be well equipped to handle the complexities of digital marketing and leverage the latest tools and strategies to excel in your career so if you're looking to advance as a digital marketing specialist and make a significant impact in the industry this certification is a powerful step in the right direction imagine you have a bakery now instead of relying on people walking by your shop you can use the internet to Showcase your big Goods to anyone searching for delicious treats with digital marketing you can show off your yummy treats to people all over not just those nearby for example if someone searches for tasty pastries your bakery could pop up at the top of the list and how will you do that with the help of digital marketing with the help of it you can promote your content online by advertising on social media social media is a big part of digital marketing lots of people use it about 4.9 billion in 2023 and that number is growing every year by 5.1% platforms like Facebook and Instagram lets you connect with customers share cool stuff and even advertise your B to specific groups glossia a well-known Beauty brand started in 2014 as an Instagram account run by Emily whs a beauty industry influencer they didn't have a physical store or even many products initially the results glossier achieved a cult-like following and multi-million dollar valuation within a few years all thanks to a strategic and well-executed digital marketing approach they didn't have a traditional marketing budget but by strategically using social media influencer marketing and content creation they were able to build a loyal customer base and become a major player in the beauty industry glossier wonderfully use the power of digital marketing to grow their business so in this video on what what is digital marketing we will be covering the basics of digital marketing starting with an introduction to what it is how it is different from traditional marketing we will explore how digital marketing Works breaking down the steps in easy to understand terms you will also learn about effective strategies you can use to make the most out of digital marketing for your business craving a career upgrade subscribe like and comment below dive into the link in the description to FastTrack your your Ambitions whether you're making a switch or aiming higher simply learn has your back also if you are interested in advancing your career consider P University's post-graduate program in digital marketing this comprehensive program offers certification as a digital marketer through live interaction learning dive deep into fundamental and advanced digital marketing strategies utilizing Harvard Business publishing cases and Hands-On participation in 20 plus projects access the full spectrum of digital marketing tools and chat GPD and AI tools complemented by 35 Plus dedicated resources all right guys so let's start with the first topic all right so let's understand what is digital marketing so digital marketing is the art of using the internet to promote products or services to people who might be interested in them instead of relying solely on traditional methods like newspaper ads or Flyers digital marketing takes advantage of online platforms like we website social media emails and search engines did you know that a whooping 89% of Americans go online every day and about 31% are online nearly all the time this means it's super important to be online too by having ads and stuff online you can make your brand known give customers a great experience and even get more people interested in what you offer by using digital channels like social media paperclick ads search engine optimization and email marketing to connect with ex existing customers and then you can measure your success in numbers tracking websites visits and social media engagement email open rates and more are also used in this this data helps you understand what's working and what's not allowing you to adjust your strategy to maximize the results all right so this was about digital marketing now let's understand how is digital marketing different from traditional marketing so digital marketing and traditional marketing are like two sides of a coin they both aim to promote products orice services but they do it in different ways here's how it works first traditional marketing traditional marketing is like shouting across the crowed playground to get everyone's attention so in traditional marketing let's say tv ads and billboards think commercial and giant posters trying to reach a lot of people at once second example would be newspapers and flyers spreading messages through printed materials delivered to homes or handed out to streets and now let's talk about the digital marketing aspect so digital marketing however is like Whispering directly in the ear of a person who wants a particular product so let's say online ads placing ads on websites or search engines that people who are already interested in your steps will see next is social media connecting with people on platforms like Facebook and Instagram where you can show them why your product is the best then another example would be targeted emails sending messages directly to people who might be interested like offering a discount on their first product purchase is another benefit of digital marketing so basically digital marketing is kind of more specific and targeted marketing all right now let's understand how it actually works so how digital marketing Works digital marketing works by leveraging the power of the internet and Technology to connect with the potential customers this involves using online tools to reach and engage with their audience where they spend most of their time that is the the internet so let's have a look at some first on the list is SE so this helps your website show up in higher search engine results making it more likely for people to find you when they search for something you offer for example when someone in your area searches for a freshly baked pastries SEO ensures that your bakery's website appears at the top of the search results this increases the chance of local customer finding your bakery online when they're looking for B Goods all right so this was about the SEO now coming to the next one which is content marketing so this involves creating useful and interesting content like blogs videos and social media post can attract and retain customers for example you could create engaging content such as blog post about the history of pastries tutorial videos on cake decoration or photos of your latest Creations on social media this content not only showcases your expertise but also keeps your audience engaged and interest Ed in what you offer next on the list is social media marketing so this social media marketing involves using platforms like Facebook Instagram and Twitter to connect with their audience and share content that encourages them to interact with the brand for example you can use delicious images of your Baker Goods interact with customers by responding to comments and messages and even run contest or promotions to attract more people to your store that is the baker all right coming to the next one which is is email marketing so email marketing is like having a personal connection with your customers it involves using email to connect with potential and existing customers it's essentially sending commercial messages but with a permission based approach people who sign up for your email list are essentially giving you the green light to send them information for example you can collect email address from your customers who visits the bakery and you can send them regular updates about new pasty flavors special promotions or up upcoming events at your bakery this personalized communication keeps your brand top of mind and encourages to repeat the business next is payer click that is PPC advertising so payper click or PPC advertising is an online advertising model where advertisers pay a fee each time their ad is clicked so it's a way of buying visits to your website rather than attempting to earn those visits organically PPC ads typically appear alongside search engine results or on soci social media platforms and advertisers bid on keyword to display their ads to the relevant audiences so example for this you could create ads that appear when people search for terms like best bakery in your town or Target social media users based on their interest in baking or deserts with PPC you only pay when someone clicks on your ad making it cost effective way to attract potential customers to your Baker's website or social media profiles now that we have discussed the types of digital marketing strategies let us understand how you can Implement each of these strategies so first identify your audience the first step is understanding who you want to reach imagine them as people who might be interested in your product or services this is like picturing the people who would love your bakery are they busy professionals looking for a quick breakfast P or maybe families with Sweet Tooth understanding your ideal customers help your tailor your marketing efforts the next is choose your Channel channels next you pick the online platforms where your target audience hangs out think of these as virtual stomping grounds like social media sites or search engines think of online platforms as virtual neighborhoods if your target audience is young families Instagram might be the great place to Showcase your colorful cupcake all right next one is creating engaging content once you know where your audience is you can create content that will grab their attention this could be informative blog post eye-catching videos or even fun social media post this is like taking mouthwatering pictures of your cupcakes and bread you can even film short videos of your frosting of cake or decorating cookies to show your skills similar to what all the foodie channels are doing nowadays on YouTube and Instagram then next is spreading the word so now that you have a great content you need to get it seen right you can use various strategies like online advertising social media promotion or even influencer marketing that is partnering with people your audience trust for example you can put a post like mention someone who will give you a pasty treat and you can even run a contest or giveaways like this post and tag a friend who loves cake for a chance to win a free slice and you can also do collaboration with some foodie channels that are famous next is tracking and analyzing digital marketing Types on measurement you can track how well your campaign are performing and adjust your strategy based on the data for example did your recent cupcake post go viral see what works and and what doesn't so you can Define your strategy for even sweeter results all right so this is how digital marketing works and now let's understand and have a look at skills you need to excel in digital marketing so there are valuable skills for excelling in digital marketing and they cover different aspects of the field here's a breakdown of why each is important first mastering social media today's consumers are heavily influenced by social media understanding how different platforms Works what kind of content resonates and how to engage with audience is crucial for brand awareness and promotion next is basics of HTML and WordPress while you don't need to be a coding expert Basics HTML knowledge helps understand how website function and optimize content for searge engines familiarity with WordPress a popular content management system allows you to manage websites content and make edits without needing a programmer then the person should be good with design so visuals are powerful tool in digital marketing and I for a design helps create eye-catching Graphics social media post and even email campaigns that grab attention and effectively communicate your message then data analytics and Google analytics is another skill so the ability to analyze data is essential for measuring the success of your digital marketing efforts tools like Google analytics track website traffic user behavior and campaign performance by understanding this data you can refine your strategies and optimize campaigns for better results so these skills are sufficient if you want to become a digital marketer as we come to the end of our exploration into digital marketing remember this it's all about reaching people online to grow your business whether it's through social media emails or websites digital marketing helps you connect with customers in a whole new Way digital marketing a dynamic and everchanging discipline comprises a vast area of skills and strategies essential for promoting products services or Brands effectively in the online realm success in this field hinges on cultivating a diverse skill set that enables you to adapt to the evolving landscape it Demands a keen understanding of emerging Technologies data analytics and consumer Behavior as well as Proficiency in P of Technologies such as SEO content marketing social media management paid advertising and much more navigating this multifaceted landscape empowers digital marketers to craft compelling campaigns reach wider audiences and stay at the Forefront of digital Frontier so without further delay let's get started with the top digital marketing skills that you need in this domain to rank on top so the first one is SEO or search engine optimization search engine optimization is the practice of optimizing websites and online content to enhance their visibility on search engine result Pages or S RPS this involves improvising factors such as the key relevance website structure and quality of content to rank higher in organic search results SEO helps businesses increase their online prisons attract more organic traffic and ultimately attract potential customers to their websites It encompasses on page and off-page techniques including keyword research link building and Technical optimization SEO is an ongoing process as search engine algorithms evolve requiring continuous efforts to maintain and impr improv ranking moving ahead we have content marketing content marketing is a strategic approach to digital marketing that involves creating and distributing valuable relevant and consistent content to attract and engage our target audience this content can take various forms such as blog posts articles videos infographics and much more the primary goal is to provide information entertain or Evol problems for the audience building trust and credibility with the brand effective content marketing can drive organic traffic generate leads and ultimately convert prospects into loyal customers it plays a vital role in establishing a Brand's Authority enhancing its online presence and nurturing long-term customer relationships next is social media marketing social media marketing is a digital marketing strategy that leverages social media platforms such as Facebook Twitter Instagram and Linkedin to promote products services or Brands it involves creating and sharing engaging content running PID advertising campaigns and interacting with the target audience to build brand awareness Drive website traffic and generate leads or sales smm is essential for connecting with a vast and diverse online audience fostering engagement and monitoring performance through analytics successful social media marketing strategies are tailored to each platform taking into account other user demographics and behavior to achieve marketing objectives effectively next is email marketing email marketing is a digital marketing strategy that involves sending targeted messages to a group of recipents via email it is a powerful tool for businesses to engage with their audience promote products share valuable content and build customer relationships effective email marketing requires creating compelling and relevant content segmenting email list and using authorization automation to send personalized messages it's essential to adhere to best practices including obtaining permission from recipents optin providing easy unsubscribed options and ensuring emails are mobile friendly tracking and analyzing email campaign performance is the key to optimizing results and achieving marketing goals next in the list is pay Blick or PPC advertising PPC advertising is an online advertising model where advertisers pay a fee each time their ad is clicked or a user is landing on their landing page it's commonly used on search engines like Google and social media platforms advertisers bit on keywords and when a user search query matches those keywords the ad is displayed PPC allows businesses to Target specific audiences control their budget and measure the effect iess of their campaigns through click-through rates and conversion data it offers a costeffective way to drive immediate traffic to websites making it a valuable tool in digital marketing strategies sixth one on the list is analytics and data analysis analytics and data analysis in digital marketing involve extracting actionable insights from past data sets of data to inform strategic decisions it encompasses tracking and interpreting key performance indicators kpis user behavior and website metrics using tools like Google analytics by examining data marketers can optimize campaigns improve user experiences and fine tune strategies for better results data analysis AIDS in understanding audiences preferences refining targeting and measuring the written on investment of marketing efforts is a crucial skill for datadriven marketing enabling businesses to make informed choices and continuously improve their online presence now the seventh one in the list is conversion rate optimization conversion rate optimization is a systematic process of enhancing a website or marketing campaign to maximize the percentage of visitors who take desired actions such as making a purchase signing up or filling out a form it involves AP testing user Behavior Analysis and strategic improvements to design content and user experience the goal is to increase conversions and subsequently revenue or leads without increasing traffic cro helps businesses make datadriven decisions and enhance the efficiency of their digital marketing efforts resulting in improved Roi and a better user experience for website visitors now the next one in the list is marketing automation marketing automation is the use of software and Technology to streamline and automate marketing task and processes it helps businesses efficiently manage customer relationship nurture leads and deliver personalized content at scale by automating email campaigns lead scores and customer segmentation marketing automation enhances engagement saves time and improves overall marketing strategy it also enables data driven decision making through detail analytics allowing businesses to tailor their Market efforts and Achieve higher return return on investment investment ultimately marketing automation enhances the customer experience and helps businesses Target Their audience with relevant content resulting in more effective and personalized marketing campaigns next is affiliate marketing affiliate marketing is a performance-based online marketing strategy where businesses reward individuals or Affiliates for performing other products or Services Affiliates earn a commission for each sale click or lead generated through their referral efforts they use unique tracking links to trace their referrals and this model benefits businesses by expanding their reach and Affiliates by providing a revenue Source without the need to create or own products it's a coste effective way for companies to reach wider audiences and for Affiliates to monetize their online presence affiliate marketing thrives on Partnerships transparency and the alignment of interest between businesses and Affiliates now the last one but also the important one mobile marketing mobile marketing is a digital advertising strategy focused on reaching and engaging consumers through mobile devices such as smartphones and tablets it encompasses various tactics including SMS marketing mobile app advertising and mobile optimized websites mobile marketing leverages the ubiquity of mobile devices to deliver targeted messages promotions and content to users on the go making it a highly effective way to connect with your audience it requires strategies like location based targeting and responsive design to provide seamless user experience while marketing is crucial in today's digital landscape as an increasing number of people access internet and make purchase decisions through their mobile devices in addition to these core skills it's important to have a strong understanding of broader digital marketing ecosystem staying updated with industry Trends and Technologies and the ability to adapt to evolving platforms and strategies keep in mind that digital marketing is a dynamic field so ongoing learning and adaption are essential for Success product at the heart of any marketing Endeavor likes the product itself whether tangible goods or intangible Services the product serves as the answer to customers needs and aspirations yet creating a triumphant product transcends M functionality it hinges on a profound understanding of the desires inclinations and pain points of the Target demographic successful product development commences with the meticulous market research by delivering into the consumer Behavior preferences and Trends marketers unearth avenues for Innovation and differentiation these insites inform every facet of the product from its design and features to its packaging and and branding ensuring resonance with the intent audience let's take an example of a smartphone our smartphone features top tier specs like high resolution camera and advanced security extensive research ensures it meets the customers needs next price determining the right price for a product entails the delicate equilibrium set it too high and one risk alienating the consumers set it too low and profitability may suffer the art lies in pinpointing the equilibrium that maximizes the value for both the customer and the company attaining this equilibrium demands a comprehensive grasp of Market integrities competitive pricing strategies and consumer Dynamics through meticulous pricing analysis and consideration of factors such as product cost perceived value and price elasticity marketers devise pricing strategies that harmonize with their objective and resonate with their Target demographic taking example of the smartphone here a smartphone is priced as a premium product it justifies its cost and Superior features and performance pricing involves determining the cost that consumers are willing to pay for the device based on its features brand repetition and perceived value this can be done by cost analysis competitive analysis segmentation and even profit margin analysis pleas no matter the Excellence of your product or Precision of your pricing their success hinges on accessibility this is where the third P Place comes into the play place encompasses the distribution channels through which a product reaches consumers and selecting the right channels is a Paramount for ensuring reach and availability in today's landscape consumers enjoy an abundance of choice in shopping venues from traditional retail outlets to Online Marketplace to direct sales platform by Discerning the preferences and purchasing behavior of their Target demographic marketers strategically allocate resources to the most effective distribution channels optimizing reach and sales potential for example ensuring the broad accessibility to Consumers that makes smartphones available in the stores online and on official website and collaborating with the mobile network operators promotion the final P promotion encompasses all the Endeavors aimed at communicating the value of product to the Tas audience and motivating them to make a purchase from advertising and public relations to social media and influencer collaborations promotions revolves around establishing meaningful connection with the consumers across all touch points effective promotion commences with a profound understanding of the target audience and their motivations by crafting compelling narratives and distributing them through the appropriate channels marketers engage consumers at the stage of purchasing Journey from awareness to consideration to conversion the objective is to orchestrate a cohesive and impactful brand narrative that matches with the consumers and catalyze actions for example through social media influencers ads and PR we highlight its unique features enticing our pet audience to buy these elements synergize to launch our smartphone captivating consumers and driving sales successfully in essence the four piece of marketing furnishes a comp comprehensive framework for conceiving and executing successful marketing strategies the meticulously weighing each element product price place and promotion marketers can engineer compelling campaigns that strike Accord with their Target demographic Propel sales and ultimately realize their business aspirations whether embarking on a product launch venturing into the new markets or rejuvenating an existing brand mastering the four piece is indispensable for navigating the Seas of marketing DS before we get on to talking about mobile marketing let's have a look at some stats related to mobile marketing first off mobile devices are used for over 40% of online transactions next we have marketers and advertisers put 51% of their budget into Mobile ads and finally mobile is responsible for an average of more than 40% or Revenue in leading B2B organizations so what is mobile marketing mobile marketing is a digital marketing strategy that started all the way in 1992 remember sms's that advertise stuff that's what mobile marketing started off as the main objective with mobile marketing is to advertise products and services to a target audience through multiple channels on smartphones tablets and other mobile devices this is done through website ites emails SMS social media inapp notifications and other applications so here are key concepts related to mobile marketing first we have focusing on the customer and personalized Marketing in mobile marketing the primary focus is on the customer want them to increase brand loyalty give customers special offers or show them personalized ads based on their location and purchase history basically by focusing on the customer it gives them the feeling that the brand is directly interacting with them and as a result their loyalty towards the brand greatly increases next we have identifying Trends with data by leveraging data different Trends can be identified from there you can create customer profiles and then with predictive and behavior analysis you get an understanding of what will better grab the attention of a customer then we we have testing testing provides insights and learnings that would be extremely important to the success of the campaign for example say you do an AB test with that you'll get the optimal variant of the two as well as further understanding of what works and what isn't and finally understanding mobile analytics having some experience with mobile analytics with some of the metrics that need to be focused on like engagement ratio cost per install and average revenue per user are very important for mobile marketing experience with mobile analytics tools can also help with insights that would help future decisions and experiments so if you're interested in getting certified in mobile marketing you have options like mobile app marketing 2020 ASO advertising and monetization by udmi and you also have digital marketing specialist certification by simply learn now let's let's go to number nine CRM or customer relationship management here are some interesting stats it is stated that towards the end of 2019 86% of customers are willing to pay 25% more for better customer experience also CRM marketing will be worth $73 billion in 2020 finally businesses that leverage CRM software see sales increase by 29% % sales productivity increased by 34% and sales forus accuracy increased by 42% now that we have looked into these stats let's understand what CRM is all about CRM is a technology with which an organization's relationships and interactions with existing or potential customers are managed it's basically a collection of strategies tools and Technologies and see aim to develop new customer relationships retain them or acquire new ones along with that it also helps companies with sales marketing and service management crms mainly store data like purchase history personal information and purchasing patterns so here are a few areas to focus in cm first we have data analytics crms provide a number of different metrics exit can be analyzed and whose results can be incorporated into forthcoming campaigns now although what metric you focus on entirely depends on your requirements and here are some of the commonly used metrics there's customer churn which is basically customer attrition there's NPS which is a measure of how satisfied your customers are best customer retention cost and first Contact resolution rate which is a percentage of customer support tickets that get resolved at the first short next understanding how different CRM tools work there are loads of options to choose from when it comes to crms best Salesforce HubSpot CRM Zoho CRM Microsoft Dynamics and much more it is really important to have experienced at least the most commonly used ones since each of them have their own nuances advantages and disadvantages now now let's have a look at some of the certifications we have options like Salesforce administrator certification training Co by simply learn Dynamics 365 by Microsoft and finally HubSpot Academy sales professional credential by HubSpot so now let's go to number eight at number eight we have designing like usual let's have a look at some of the stats did you know that 32% of marketers say visual images are the most important form of content for their business with blogging in second well 70% of companies invest in content marketing which could include visual marketing strategies so now let's take a closer look at designing with designing the objective is to communicate as well as promote the products or Services the brand is advertising in a visually appealing manner designing goes hand inand with a great copy though even if you had the best looking creative in your ad it's possible it won't catch on if the copy accompanying it isn't good you might wonder what does designing have to do with digital marketing plenty actually if you have an understanding of Designing yourself in the scenario where graphic designers are unable to bring your idea to life you could do it yourself Desiring for yourself what the content will convey not only that you might be able to provide some insight in the designing of the creative for the ad next let's have a look at Key concepts of Designing firstly a basic understanding of design philosophies are necessary which means you need to know about Concepts like using attention grabbing and relevant images the golden Point Rule and much more then there needs to be an understanding of tools like Adobe Photoshop and after effects these are some of the most commonly used tools for creating creatives and even the basic experience with these software could be extremely useful later on now let's have a look at some certifications we have certifications like graphic design by Kera introduction to graphic design by linkon and fundamentals of graphic design Again by koser next at number seven we have listening now let's talk about social listening social listening is a method through which a brand can learn about what customers are saying about them and the industry online by monitoring digital conversations the brand social media channels can track analyze and respond to conversations and feedback improving their relationship with the users who may become potential customers and thus increasing loyalty of present customers and it's a proven fact that customers are drawn towards brands that are prompt in response now let's have a look at some key Concepts understanding how different social media platforms work how is each platform different from the other where does most of your audience come from which platform is better suited for your content those are the questions that need to be answered then experience with popular social listening tools like HubSpot and Hoot Suite these platforms can help with a number of different situations like PR crisis respond to customer complaints find user generated content to obtain competitive intelligence take suggestions and much more next at number six we have copywriting first let's have a look at some stats it is stated that 64% of B2B marketers Outsource their demanding copy needs next It also says that a compelling copy draws 7.8 times more site traffic and produces brand recall which brings higher engagement trades now let's talk about what is copywriting copywriting is an act of creating promotional texts that could be advertised in brochures notifications Billboards emails and so on the primary objective here is that the written content called copy or sales copy increases brand awareness and pursu it individuals to take a particular action be it signing up to a website byy a product and so on now let's have a look at some key concepts of copyrighting first understanding the customers and the competition so from the customers several bits of Vital Information can be obtained like what kind of writing gets the maximum amount of Engagement what kind they dislike and much more likewise from the competition you can find out what kind of writing they have success with what they are doing better from your brand and so on this one goes without seeing but to have success with copywriting you need to be well vered with grammar and have sufficiently good writing skills let's have a look at some certifications now here we have the creative copyrighting Academy then we have the IDM award in digital copyrighting by The Institute of data and marketing and finally we have American Writers and artists copyrighting course next up number five email marketing first let's have a look at some stats according to statista in 2019 Global email users amounted to 3.9 Million by 2020 3 this is set to grow to 4.3 billion next it also states that 81% smbs rely on email as their primary customer acquisition Channel and 80% for retention next Again by statusa it states that 49% of consumers would like to receive promotional emails from their favorite Brands so now let's have a look at email marketing email marketing is a method for performing digital marketing by using emails to promote products and services to a highly targeted audience in a way email marketing could nurture the relationship with your customers or completely drive them away with email marketing customers can be communicated with directly with personalized emails helping them stay updated with items or offers it also serves a purpose of informing people about your brand or keeping existing customers engaged between purch purchases now let's have a look at Key Concepts first we have focusing on personalization and automation emails can be set up in such a way that customers are regularly sent emails on a regular basis to keep in touch with them inform them about new products and other forms of Engagement then we have complying with data privacy rules privacy has been the talking point for a while now most recently the gdpr brought about a number of restrictions that have to be adhered to by organizations so it's absolutely necessary that these privacy guidelines are followed or would you rather spend 10 million next experimenting with different kinds of content emails can have images JFS or videos attached to them and each of them can impact your customer base in a different manner depending on their requirements so different kinds of content need to be experimented with to determine the one that works best for you and finally understanding popular tools and metrics to be successful at email marketing it is absolutely necessary to be experienced with tools like HubSpot and MailChimp these platforms come with a number of features like contact segmenting autoresponders service and app integration AB testing and much more next up we have certifications here we have certifications like HubSpot Academy email marketing by HubSpot then email and affiliate marketing Mastermind by udmi and finally Advanced email marketing certification training by simply learn so now that we have reached Midway I have a question for you guys what do you guys think is in the number one section let me know in the live chat I'd like to know what you guys think if you enjoy watching informative Tech videos like this one consider subscribing to Simply learns channel to stay up to date on the trending Technologies and hit the Bell icon to never miss an update in the future now back to number four social media marketing before we go in let's have a look at some stats according to statusa nearly 50% of the world's population uses social media 70 3% of marketers believe social media marketing has been somewhat effective or very effective for their business lastly 90.4% of Millennials 77.5% of Generation X and 48.2% of baby boomers are active social media users so now let's have a look at Social Media Marketing social media marketing involves the usage of social media platforms to build a brand Drive traffic to your website and to increase sales this helps marketers achieve their marketing and branding goals by creating and sharing content on social media activities like text and image updates video and other content that can drive engagement social media marketing also enables marketers to perform paid advertising with this your Brand's content like articles videos and images are exposed to a high quality targeted audience next let's have a look at some key concepts of social media marketing first understanding how to work with different social media platforms is necessary every social media platform comes with its own kind of audience nuances advantages and disadvantages so it's important to have experience with them so that the one that best suits your requirements can be selected next we have monetization on YouTube which is also a social media platform you could monetize your videos to get some income out of them other options include affiliate marketing influencer marketing events and much more then we have analytics experience with social media marketing tools like buffer and busum can help organizations by providing alerts based on keywords brand names links domain and much more among other things it also tracks competitors and analyzes their content to determine what they are doing better then we have knowing your Brand's user base and optimizing your content it's important to understand your Brand's user base to determine what they like the most on your social media page and then optimize it now let's have a look at some certifications here we have advanced social media certification training by simply learn then we have social media marketing on LinkedIn learning and finally food sweet social marketing certification by hoot suite and now for the top three number three paper click or PPC first let's have a look at some stats 33% of people click on paid search ad because it directly answers their search query it also states that paid ads have 11.38% CTR on Google and finally according to Google this businesses make an average of $2 in income for every $1 they spend in Google ads now let's talk about PPC it is a form of online advertising in which advertisers spend a certain amount of money each time their advertisement is clicked this process if done properly can drive people to your website without having to get them organically search engine marketing is one of the most popular methods to perform PPC for PPC most search engines are part of an automated process performed by the search engine to determine how relevant and valid they are to appear in the search engine result page now let's have a look at some key concepts of PPC first it's important how different search engines and their advertising Works each of them have their own but somewhat similar rules prices restrictions and so so on then we have Google ads one of the most popular and lucrative players among the search engines Google ads provides marketers with a sizable chunk of the internet to advertise to it is important to properly understand how Google ADS works and how its many features and functionalities can be used efficiently for more on Google ads why don't you check our introductory video on it I link it in the chat next analytics different metrics like CPC or cost per click clicks click through rate and quality score need to be understood so that optimal and well-informed decisions can be made finally we have copywriting and visual design ability as I mentioned earlier either of these don't work without the other which means the experience in both these Concepts would be greatly beneficial for the individual and the organization now let's have a look at some certifications we have Google ads certifications by Google then Advanced payperclick PPC certification training by simply learn and finally we have Microsoft and Excellence program by Microsoft now for the top two search engine optimization let's first look at some stats according to zero limit web on the first page alone the first five organic results account for 67.6 0% of all the clicks and according to Google where to buy Plus near me mobile queries have grown by over 200% in the past 2 years and finally according to HubSpot 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative so what exactly is search engine optimization search engine optimization or SEO refers to the method adopted by an organization to grow the quality and quantity of website traffic by making it more visible to the users of a particular web search engine this is possible with the help of organic search results SEO improves unpaid results and doesn't count traffic obtained from Paid ads next let's have a look at some key concept of SEO technical SEO the technical side of SEO like server side settings site Maps server Response Code rewrites and so on will help you take advantage of both page level and server level optimization to ensure they found by search engines this by extension helps generate traffic and conversions next content marketing it is important to be well-versed in content marketing as both SEO and content marketing cannot exist without the other content marketing provides high quality content and SEO provides the appropriate keywords that would help it get noticed by search engines next link building the process of search engine optimization can only be successful if there's a combination of both external link building and internal link optimization one builds links with credible websites and the other performs link optimization on your own properties and social media platforms now we have have site usability SEO must focus on good site usability this is an indication of how objects are placed in your website and if the information provided is useful for the users it also indicates if the site is easy to use and navigate then you need to have experience with tools like MOS and Google analytics to take appropriate inferences from the data obtained and finally we have Google analytics and Google web Web Master Google analytics will help with tracking and Reporting website traffic Google Web Master will help track your website search performance with the help of Google search console and additional resources now let's have a look at some certifications here we have SEO training course by m which is provided by udmi and we have search engine optimization training course by simply learn and finally we have HubSpot SEO training course provided by HubSpot finally number one it's data analytics data analysis is a process which looks into collecting and organizing data by doing so helpful conclusions are drawn these conclusions can be incorporated into the upcoming campaigns of the organization the information that is analyzed is collected with the help of analytical and logical reasoning here are some key concepts of data analysis first understanding popular data analytics tools like Apachi spark tago and SAS can be greatly helpful in the process of data analysis then we have Google analytics Google analytics is a tool that helps businesses analyze their website it records activities of users visiting your website along with additional information like their age gender and interests this is then sent to the Google analytics server and then can be used by you to make decisions regarding upcoming campaigns then we have data visualization data visualization enables data to be translated into a chart graph or other visual component understanding data visualization would help with understanding data in a quick and clean manner it enables Brands to identify emerging Trends and to respond to it quickly with it the Brand Story can also be shared with others thanks to being able to create create a narrative with graphics and diagrams and finally a clear understanding of data structures fundamentals and basic statistics can greatly ease the process of data analysis now let's have a look at some certifications here we have introduction to data analytics for business by coera then we have data analyst Masters program by simply learn and finally we have micr Masters program and marketing analytics by edex digital marketing is a strategic method that utilizes digital channels to promote products or Services it involves activities like social media marketing SEO content marketing and email marketing to engage with a specific online audience the objective is to increase brand visibility attract customers and generate leads and improve conversions by leveraging digital platforms and datadriven insights businesses can optimize their marketing strategies personalize communication and measure campaign performance in today's competitive online landscape digital marketing provides a cost effective and trackable approach to connect with customers and drive business growth these days digital marketing is one of the most trending jobs digital marketing jobs are trending due to Growing online presence cost Effectiveness targeted marketing measurable results constant Innovation and Global Reach This has increased the amount of digital marketing Professionals in the industry it is predicted to have approximately 8 lak 60,000 job openings in 2023 from apparel industry to it fintech and Pharma digital marketers are in huge demand the salaries of digital marketer May differ depending upon the skills location or the company however on an average the salary of digital marketing manager in India is 6.4 lakhs perom rupees whereas in us it is $122,000 per anom so hey everyone if you are looking to try your hands on in this field then here we have a magic course that will help you to gain excellence in this domain and grab highest paying jobs under digital marketing presenting you postgraduate program in digital marketing by simply learn a few key features of this course includes master classes delivered by Purdue faculty Howard business publishing cases build your website and learn real world Hands-On digital marketing techniques Master sessions by meta blueprint trainer six credit transfer for the Purdue online Ms in communication program meta certified digital marketing associate exam voucher worth $1.99 five Capstone problem statement and 15 plus course and projects 10 plus case studies for from the brands like Adidas KFC Nike Intel Etc 35 Plus digital marketing tools and much more with postgraduate program and digital marketing you will be skilled in website creation behavioral marketing keyword research search engine optimization search engine marketing campaign management social media marketing mobile marketing content marketing content strategy strategies for paid campaigns analytics Roi and evaluation AI Automation and emerging technology by the end of this course you will gain expertise in the tools like SE ranking hoot suit chat GPT Google ads Google analytics RFS mail Chim sem Rush used SEO WordPress and much more so what are you waiting for hurry up and enroll Now find the course Link in the description box so before we begin with the digital marketing road map consider subscribing to our Channel and hit the Bell icon to never miss any updates from simply learn so without any further Ado let's begin with digital marketing road map for 2023 in the dynamic world of digital marketing a marketing road map is a crucial for businesses to navigate successfully towards the growth by defining goals understanding target audience and implementing effective strategies companies can establish a strong online presence and Achieve marketing objectives so here are the basic steps if you are looking to become a successful digital marketer let's begin with step number one establish a solid foundation learn marketing principles and strategies be good with communication and writing skills develop analytical skills analyze data to drive insights understand consumer behavior and market trends the next step we have is to gain expertise in SEO and PPC campaign SEO or search engine optimization Master keyword research and onpage optimization techniques as this is the base of any digital marketing efforts understand link building and backlink Analysis with this it is also necessary to have good understanding of technical SEO including website speed optimization and site structure stay up to date with search engine algorithm changes next is paperclick advertising or PPC learn to create and manage PPC campaigns on the platforms like Google ads and Bing ads develop skills in keyword bidding and targeting and add copyrighting keep an eye on the campaign performance and optimize for better results explore remarketing and display advertising moving ahead we need to understand how to Leverage The Power of social media and marketing gain Proficiency in major social media platforms like Facebook Instagram Twitter and Linkedin understand social media advertising and audience targeting create engaging content and manage social media communities analyze social media metrics and utilize management tools moving ahead content marketing and email marketing are the powerful techniques to gain more leads here talking about content marketing develop content creation skills like content writing graphic designing and video production learn content distribution strategies like guest blogging and influencer Outreach use analytics and measurement tools to evaluate content marketing Effectiveness moving towards email marketing learn to build effective email marketing campaigns understand email Automation and segmentation utilize email marketing platforms and tools comply with email marketing regulations and best practices with all the above practices it is necessary to have knowledge of web development acquire knowledge of HTML CSS and JavaScript get detailed understanding of content Management systems or CMS like WordPress uiu design and more data can provide valuable Insight in the business growth gain expertise in data analysis learn tools like Google analytics and Google tag manager analyze website traffic user behavior and conversion rate experiment with e testing which will help you to understand what works better for your content utilize data to inform marketing decisions and enhance campaign performance last but not the least stay updated stay updated with industry news Trends and best practices attend webinars conferences and workshops engage with online communities and participate in discussions get certified in Google ads Google analytics HubSpot or Facebook blueprint 15 in demand job roles you can consider to make a successful career in digital marketing let's start with content marketing content marketing plays a crucial role in establishing a strong online presence let's discuss three key job roles within content marketing first up we have a copywriter or a Content writer he is responsible for creating engaging and persuasive written content they craft compiling blog post articles social media captions website copies and more now let's talk about the skills required to excel in this role a copywriter or content writer should have excellent writing skills a creative mindset and an ability to adapt to the writing SK style of different platform and target audience then let's talk about the experience needed and entry-level positions often require a pelous degree in communication generalism and a relative field however experience and a strong portfolio of writing samples are highly valued in this field let's talk about about the salary a salary of a copywriter or content creator varies depending on the factors such as experience locations and Company size on an average they can earn around $60,000 per year next up the content manager this role involves overseeing content creation managing a team of writers and ensuring the content aligns with the company's school and brand identity the skill required to be a content manager it should have an excellent organizational and project management skill they must also process a deep understanding of content marketing strategy SEO principle and the ability to analyze data and metrics as for the experience content manager often have several years of experience in content creation or related fields a bachelor's degree in marketing communication or a similar discipline is typically preferred then we have salary the salary of a content manager can earn around $80,000 per year depending on their experience ience and the organization they work for lastly we have content strategist this role involves developing a long-term content strategy that aligns with the company's marketing objective content strategist conduct market research identify target audience and create a Content creation and distribution road map as for the skills required content strategies need the combination of analytical and creative skills they should be proficient in data analysis have a deep understanding of SEO and a social media trends and possess excellent communication skills content strategists typically have several years of experience in content marketing or a related field a bachelor's or master's degree in marketing communication or a similar discipline is often required a Content strategist can earn around $70,000 per year depending on their expertise and the organization that work for now let's check out some of the intrinsic digital marketing rules first up we have digital marketing intern they play a crucial role in assisting with various digital marketing campaigns they support the teams in content creation social media management data analysis and campaign optimization digital marketing intern should understand the marketing principles social media platforms and analytical tools strong communication and organizational skills are also important this is an entry-level position and while a bachelor's degree in marketing or related field is appreciated it can be flexible requirement internship or previous experience in marketing can be advantageous the salary for a digital marketing intern varies widely depending on the location and the organization they work for on an average an intern can earn around $45,000 per year then we have digital marketing manager he's responsible for developing and executing conference digital marketing strategies to drive brand awareness increase online visibility and generate leads a digital marketing manager should possess a broad range of skills including a strong understanding of various digital marketing channels data analysis project management and Leadership skills a digital marketing manager typically have several years of experience in digital marketing often in specialized rule such as social media or content marketing a bachelor's degree in marketing or a related field is commonly required the salary of a digital marketing manager varies based on experience location and the size of the company on an average they can earn around $90,000 per year now let's talk about social media marketing it has become an essential component of digital marketing let's talk about four significant job roles within social media marketing first up social media intern they assist in managing social media accounts creating and scheduling content monitoring engagement and analyzing social media metrics social media interns should have a solid understanding of various social media platforms content creation and basic data analysis strong communication and organizational skills are also essential this is an entrylevel position and while a degree in marketing a related field is beneficial it can be optional pre previous experience or internship in social media management can be advantageous the salary of social media intern varies depending on location and the organization they work for on an average an intern can around $40,000 per year next let's talk about social media manager they are responsible for developing and implementing social media strategies managing social media campaigns and engaging with the audience to build brand loyalty social media managers can be well ver in social media platforms content creation analytical tools and have excellent communication and customer service skills a social media manager typically have several years of experience in marketing or related field a bachelor's degree in marketing communication or a similar discipline is often preferred a social media marketing manager can earn around $60,000 annually depending on their experience and the organization they work for and then we have have social media specialist they focus on executing social media strategies creating engaging content and managing advertising campaigns the social media specialist should have strong understanding of social media platform content creation advertising techniques and data analysis excellent communication and creativity is also crucial social media Specialists typically have a few years of experience in social media marketing or a related field a bachelor's degree in marketing or a similar discipline is often preferred the salary of social media specialist can earn around $50,000 per year depending on their experience and the organization they work for at last we have the brand managers they're responsible for developing and implementing brand strategies across various marketing channels including social media they work closely with the marketing team to maintain a consistent and brand identity to drive brand growth brand managers need a deep understanding of branding principles marketing strategies consumer behavior and excellent project management skills strong communication and creativity are also vital brand managers typically have several years of experience in marketing or a related field while a bachelor's or a master's degree in marketing or communication or a similar discipline is often required the salary for a brand manager can earn around $100,000 annually depending on their experience and the organization they work for now let's explore Dynamic field of email marketing it is a powerful tool for reaching and engaging with the target audience let's discuss the role of email marketing specialist an email marketing specialist is responsible for developing and executing email marketing campaigns managing subscriber list creating engaging email content and analyzing campaign performance an email marketing specialist should have a solid understanding of email marketing best practices email automation platforms copyrighting skills data analysis and attention to detail and creativity are also necessary an email marketing specialist often have an experience in marketing or related field focusing on email marketing a bachelor's degree in marketing or a similar discipline is often preferred the salary of an email marketing specialist can earn around $60,000 per year depending on their experience and the organization they work for then we have the whimsicle world of search engine optimization it is essential for improving a website visibility in search engine results let's explore various job roles within the SEO field let's start with SEO analyst they are responsible for conducting keyword research analyzing website performance and providing recommendation to improve organic search ranking an SEO analyst should have a strong understanding of SEO principle keyword research tools data analysis and web analytics an SEO analyst typically have experience in SEO or relative field a bachelor's degree in marketing computer science or a similar discipline is often preferred the salary for an SEO analyst can earn around $775,000 per year depending on their experience and the organization they work for then we have the SEO specialist they focus on implementing SEO strategies optimizing website content and monitoring website performance to increase organic search traffic an SEO specialist should possess a deep understanding of SEO techniques keyword research content optimization and web analytics tools an SEO specialist typically have few years of experience in SEO or related field a bachelor's degree in marketing computer science or a similar discipline is often preferred the salary for an SEO specialist can earn around $60,000 per year depending on their experience and the organization they work for next in the line are SEO strategist they are responsible for developing and executing comprehensive SEO strategies conducting competitive analysis and working closely with the content creators and web developers to optimize websites for search engines SEO strategist need a deep understanding of SEO principle keyword research content optimization and web analytics an SEO strategist typically have several years of experience in SEO or related field a bachelor's degree in marketing computer science or a similar discipline is often preferred the salary for an SEO strategist can earn around $90,000 per year depending on their experience and the organization they work for finally we have the director of SEO who responsible for leading and overseeing an SEO strategy for an organization they manage a team of SEO professionals collaborate with cross functional teams and ensure the implementation of effective SEO practices the director of SEO should have an extensive knowledge of SEO principle search engine algorithms web analytics and Leadership skills directors of SEO typically have several years of experience in SEO or related field including experience in managing teams a bachelor's or a master's degree in marketing computer science or a similar discipline is often required the salary for a director of SEO can earn around $200,000 per year depending on the experience and the organization they work for finally Our Last Hope is paid marketing also known as the paperclick PPC advertising it is a method of driving targeted traffic to a website through paid advertising campaigns let's look at the rule of PPC specialist a PPC specialist is responsible for creating and managing paid advertising campaigns on platforms like Google ads and social media advertising Network they optimize campaigns monitor performance and ensure a high return on an ad span PPC Specialist of should have a strong understanding of paid advertising platforms keyword research ad copyrighting and data analysis PPC Specialists typically have experience in digital marketing specifically in managing PPC campaigns certification in Google ads or similar platform is often preferred the salary for PPC specialist can earn around $60,000 per year depending on their experience and the organization they work for and there you have it we have explored various job rules within content marketing digital marketing social media marketing email marketing SEO and paid marketing each position has unique responsibility requires skills experience and salary ranges whether you are a writer analyst strategist or a manager the digital marketing field offers diverse and reward career opportunities but what are the top hiring companies in the field of digital marketing here are the companies that are recognized for their strong digital presence and offer exciting career opportunities in various digital marketing roles first up Microsoft as a global technology leader leader Microsoft hires digital marketing professionals to manage their online advertising campaigns content marketing strategies and search engine optimization efforts then we have IBM a renowned technology company that offers digital marketing roles in social media marketing digital analytics and marketing automation they provide innovative solutions to drive digital growth next up is Salesforce a leading customer relationship management platform offering digital marketing solution they hire Professionals in rules such as digital marketing strategist email marketers and social media Specialists after that we have Oracle a multinational technology company specializing in cloud-based software solutions they hire digital marketing experts to drive their campaigns optimize their online presence and generate leads following that we have Kola a global Beverage Company invest heavily on digital marketing they have professionals to manage social media campaigns content creations and digital advertising strategies finally we have Nike a renowned Sports appil and footwear company that emphasizes digital marketing to connect with its customer they hire digital marketing professionals to manage their social media platforms influencer marketing and online advertising but remember these are just a few examples of top hiring companies in the digital marketing industry there are numerous other organizations including agencies startups and e-commerce companies that offers exciting digital marketing opportunities exploring job boards networking and staying updated with industry Trends can help you discover even more companies that align with your career aspirations digital marketing tools are essential Assets in the modern marketing landscape these software Solutions and platforms Empower businesses and marketers to plan execute analyze and optimize their online marketing strategies from search engine optimization and social media management to email marketing analytics and content creation these tools streamline processes enhance efficiency and drive better results in the digital realm in this digital age leveraging the right marketing tools is the key to staying competitive and achieving marketing objectives effectively so if you are looking to become a digital marketing specialist and learn all the essential digital marketing tools then look no further than simply learns post-graduate program in digital marketing with this you will gain all the necessary skills in digital marketing like website creation behavioral marketing keyword research search engine optimization search engine marketing campaign management social media marketing and more so if you are looking to become a digital marketing specialist and learn all the essential digital marketing tools then look no further then simply learns post-graduate program in digital marketing with this you gain all the necessary skills in digital marketing like website creation behavioral marketing keyword research search engine optimization search engine marketing campaign management social media marketing and more with knowledge of tools like SE ranking hoods suit chat jpt Google ads Google Keyword Planner Google Trends and there's much more on the list don't miss out on this incredible opportunity as only one year of experience experien is preferred to enroll in this course take action today and enroll in a course to unlock the digital marketing success accelerate your career and gain the skills you need to thrive in the industry ready to get started click the link in the description box and embark on your journey to professional growth and achievement without any further Ado let's begin the number one tool in our list is Google analytics website tracking plays an important role in digital marketing it helps in understanding the user behavior on your website do you know that there are around 38 million websites that use Google analytics including Airbnb Uber Spotify and udmi analytics is an analytics tools used for tracking a website the standard version of Google analytics is free we can integrate Google analytics with Google ads as well the key features of Google analytics include tracking website traffic user demographics page views bounce rates conversion rates and much more with these valuable insights businesses can optimize their digital strategies improve user experience and ultimately boost online performance towards the next tool which is Google ads Google ads is a vital tool in digital marketing it lets businesses display the ads on Google search results and partner sites key features include keyword targeting budget control audience targeting and robust analytics advertisers can optimize ads for mobile conduct AB testing and benefit from the features like remarketing and AD extensions it's a versatile tool for reaching the Right audience at the right time driving traffic and boosting conversions in the competitive online landscape on number three we have Google search console Google search console is a free web master tool provided by Google it is important to timely monitor your website and make it error free this is where Google search console comes into the picture it helps businesses to Monitor and maintain their websites present in Google search result some features of Google Search console includes getting confirmation that the Google search engine can crawl your website fix the problems in the page indexing sense page for reindexing can VI Google search traffic data record the number of times your website appears in the search results records the search engine qu queries for which your websites appears in the search results show the list of sites linking to you and many more on number four we have S rush to grow your business it is essential to keep an eye on what your competitors are doing this will help you to understand their strengths and Implement similar strategies for your business as well for this you need to carry out competitor analysis Sim rash is a competitor analysis tools that gives a complete work through of the competitors's data like keywords backlinks top performing content campaigns Etc it has free as well as paid versions on number five we have MailChimp MailChimp is a popular email marketing platform known for its userfriendly interface it offers features like email campaign creation marketing automation audience segmentation analytics and integration with other tools it's widely used for engaging with audiences and nurturing leads through the personalized email marketing on number six we have canva canva is a userfriendly graphic design tool that empowers digital marketers to create eye-catching visuals for social media email marketing ads infographics and more it helps to maintain Brad consistency enhance content engagement and simplifies the design process making it a valuable asset in digital marketing efforts next we have is HubSpot HubSpot is all-in-one digital marketing and sales platform known for its its inbound marketing strategies it provides tools for Content creation automation CRM analytics and more hubs sport helps businesses attract engage hubs sport helps businesses to attract engage and convert leads into customers by streamlining marketing and sales efforts on number eight we have ah revs gaining high quality backlink is an essential factor in digital marketing and SEO ranking as it shows the trust of website in your content moreover it helps in building the authority of your website ahfs is a comprehensive SEO toolkit that includes features like backlink analysis keyword research site Audits and competitor analysis it's valuable tool for improving website performance and achieving better search engine rankings the next tool on the list we have is grammarly grammar is a vital tool in digital marketing ensuring error free engaging content across the channel it enhances quality SE optimization and consistency time saving and improving audience engagement in email social media and content creation last but not least we have moss moss is a key player in digital marketing specializing in SEO tools and resources it helps marketers with keyword research backlink analysis onpage SEO local SEO content strategies and and Technical SEO MOS also offers educational content and supportive Community to stay updated with SEO best practices and Industry Trends on search engine results pages scps to boost visibility typically seen on Google or Bing sem involves bidding on keywords relevant to products or Services when users search with those keywords ads from successful biders appear prominently it's like a shortcut to be seen when people people are looking for something specific online advertisers pay when someone clicks on their ad which is known as pay per click that is PPC the goal is to attract potential customers actively seeking related information sem complements search engine optimization that is SEO efforts by providing immediate visibility this Dynamic marketing approach allows businesses to tailor campaigns measure performance and adjust strategies quickly contributing to a more agile and responsive online presence all right so this was about search engine marketing now let's understand why is it important so with more people relying on the internet to discover and buy products search engine marketing has become a vital for expanding a company's online presence the majority of new website visitors come from search engine queries SC ensures that companies only pay for ads when they lead to actual visits making it a costeffective marketing strategy moreover each visitors contributes to improving a website's ranking in organic search results unlike social media where users aren't actively seeking products or Services consumers using search engines are often ready to make a purchase the intent driven approach makes sem powerful tool for connecting with potential customers who are actively seeking relevant information ultimately boosting a company's chances of making sales so this was about why sem is important now let's have a look at the difference between sem and SEO so search engine marketing and search engine optimizations play pivotal roles in online marketing SC involves paying search engines like Google or displaying ads in search results on the other hand SEO does not require payments to Google instead businesses aim to secure a free sport in search results by offering the most relevant content for specific keywords sem is like a shortcut where you pay for immediate visibility while SEO is a long-term strategy earning visibility organically ideally combining both is a smart approach SEO drives consistent traffic over time especially at the top of the marketing funnel while sem with its paid ads is a coste effective way to boost conversions at the bottom of the funnel it's a dynamic duo for comprehensive online marketing strategy so this was about the difference between search engine marketing and search engine optimization now let's understand how it works that that is how sem works so search engine marketing works like a online advertising when you search on Google you see some results at the top with a small ad tag those are sem ads businesses pay to show their ads there it's like putting up a billboard where lots of people can see it here's how it works first business choose a specific words that is keywords related to what they offer when someone searches using these words if the business is Bid enough money their ad can show up the more they bid the higher the chance of their ad gets seen imagine you have a local bakery and you want more people to know about your delicious cupcakes this is where search engine marketing comes in let's say someone is in your town is craving for cupcakes and types yummy cupcakes near me into Google if you have set up sem campaign and bid on the right keywords like yummy cupcakes your bakery's ad may appear at the top of the search results with a little ad tag now picture a person seeing your ad and thinking oh that's look tasty they click on your ad visit your Bakery website and maybe even place an order for cupcakes so in this example sem helped your bakery get noticed when someone was actively searching for what you offer cupcakes you paid a bit to Google but in return you gathered a new customer it's like putting up a sign saying hey we have the cupcakes you're looking for when some one is out searching for a sweet treat now let's understand about sem tools so search engine marketing tools first we have is Sam Rush Sam Rush is a tool that helps you know what people are searching for online it tells you about popular keywords what your competitors are doing and how your website is doing compared to others it's like a map of making your website stand out in online crowd then there is Google ads Keyword Planner Google ads Keyword Planner is a tool by Google that helps you pick the best words for your online ads if you're a baker it suggest words like delicious cupcakes or fresh pastries to reach more people it's like a helper for choosing the right words to get noticed then there is Google Trends so Google Trends shows what popular on the internet right now whether it's a new dance or the latest gadget it helps you stay updated on what people are talking about it's like a trending watch friend keeping you in the loop all right now moving on to the next topic which is how do add auctions work so Google Bing and Yahoo use an auction system for ads during every user search in the Google ad auction various factors decide which ad appears on the top of the search results this includes the quality score from Google ads Google paperclick platform it's not just about the budget relevance matters even if a campaign has smaller budget it can beat a bigger one if the content is more fitting similar to organic rankings factors like trust signals and web traffic also influence who wins the ad space in Google auction these ads go through an auction process with each user search in Google ads auction the ads position isn't solely determined by the campaign's budget the quality score earned through Google ads plays a significant role unlike a state forward budget race the auction plays relevance a smaller budget can Triumph if the ad is more relevant to the user search additionally organic search factors like trust signals and web traffic also wait in ensuring that auction isn't solely about money but about showing the most fitting ads to users so this was about how add auctions work now let's understand sem campaign strategy so in sem campaign strategy first we have is keyword research so discover what keywords people use when searching for your product or service for instance if you run a cupcake shop identify terms like tasty cupcakes near me select these keywords to connect with potential customer actively looking for what you offer so next is campaign creation establish your online advertising campaign craft straightforward ads with appealing language for the cupcake shop an ad could be delicious cupcakes order Now set a budget for how much you are willing to pay when someone clicks on your ad keeping it it simple and engaging to attract attention the next is measurement and optimization evaluate the performance of your ads track clicks and conversions if results aren't satisfying adjust your ads or keywords constantly Define your approach based on what resonates best with your audience to improve outcomes over time so this was about the sem campaign strategy so in this video we have understood the importance of sem differentiated from SEO understood how it works discovered essential sem tools unrel the Dynamics of add auctions and mastered effective sem campaign strategies and what we're going to do is start out with search engine optimization okay so search engine of optimization or organic search we have a mixture of paid and free so there's a lot of different platforms but if you're focusing on SEO you certainly need to use an SEO platform so there's sem Rush okay you also have Google search console which is free so if you don't have a SEO platform you definitely need to be using Google search console and so we'll take a closer look at that there's Google Keyword Planner which is actually situated under Google ads and so if you're running Google campaigns on Google search Network or even the Display Network you have access to a great tool called keyboard planner and if you know anything about SEO you'll know that using Google's Keyword Planner is a good tool so we'll take a look at that MZ is a premium tool meaning they have a free trial that you can sign up for to test drive it but it's another SEO platform and it does cost money got a great tool in screaming frog that's a paid version again not too expensive we'll talk a little bit more about that and then we have you know a tool in HRS that help us with all aspects of SEO primarily focusing on off page so these are just some examples that we're going to hone in on but this is just a small subset of what really is available out there in the market so let's go ahead and dive a little bit deeper and understand why we use some of these tools well the first reason when we talk about SEO is to find relevant keywords not only do we want to find relevant keywords we want to find relevant keywords with high volume and low competition I okay we wouldn't want to find non-relevant keywords with high competition low volume that wouldn't make sense so we need a tool to kind of help us put it all together and so the tool of choice for us is Google's Keyword Planner and Google's Keyword Planner helps us hone in on keywords we may be interested in optimizing for because not only one are they relevant but two they're going to have high volume and low competition so let's take a look add an example in Google's Keyword Planner so here I am I'm in Google's Keyword Planner and as I mentioned before Google's Keyword Planner is situated under Google ads okay so you have to have a Google ads account to use Google's Keyword Planner and so when you're in Google ads you simply go to tools and then under Tools you're going to select Keyword Planner so what we want to do is look for keywords we're focusing on organic search not necessarily paid search so organic search we want to hone in on some keywords so let's just use one of the examples that Google's given us here mail delivery so we're going to just type in mail delivery and get some results so notice I can enter a domain as a filter and so in other words hey I could say look hone in on keywords related to this website if I want to to but I'm asking Google hey just give me something closely related to mail delivery cuz that's my business so I'm going to click click get results notice I can add another key to if I wanted to but I'm just going to stick with one keyword but there are certainly other keywords that I can certainly hone in on if mail delivery is my business and so let's just tone in on that one keyword mail delivery we want to be found organically for that keyword so what Google Keyword Planner does is not only give us the keyword and other keywords relevant to that but it gives gives us the average monthly search volumes and this is an average over the course of the last 12 months and notice here I get a column for competition so I'm able to see whether that's a very competitive keyword or not and then just to give you an extra Edge when you're choosing keywords you can get a sense of what the keyword May cost if you wanted to bid on that for paid search so for mail delivery I can see it's any where between $746 and at the top of the page high range $16.61 so that should alert me to the fact that hey if I'm going to try and optimize for this keyword I know it's competitive because not only Google is telling me it's competitive by telling me high competition but I know that the cost per click seems a little bit high and what is a little bit High well you know I can see some other keywords here that you know a dollar to $3 okay I can see some other ones that are even lower than the $7 they're suggesting so that's a indication that the keyword is highly competitive so the idea here using Google's Keyword Planner is one we want to get an idea of what other keywords are out there that are relevant so it helps stimulate some ideas for relevancy two we can get an average monthly search volum so we want to know on average over the past 12 months how many search queries I can expect from this key keyword and then three I can get a sense of the competition how competitive is this keyword so if I try to optimize for this keyword and I want to rank for it organically is it competitive if it's competitive then it's probably going to take me a bit longer to be found for this keyword on page one of Google so that's the whole idea behind Google's Keyword Planner and note that you could change some of the settings here so if you want to choose a different language okay can hone in on a longer or shorter period of time you can even choose a specific location so I chose texes I can certainly choose the entire United States to get a sense of what the volume would be for the total us so you have settings that you can change and manipulate to get you the data you need to choose keywords so that's the whole idea behind Google's Keyword Planner Define relevant keywords high volume low competition now Al alternatively I can certainly use another tool to find keywords so I have a Moz account so I logged in MZ and MZ has a tool called keyword Explorer so if I use that same keyword I used in Google's keyword plan or mail delivery I'm going to ask MZ to give me some data on that keyword so this is for the entire United States and again I can change that if I wanted to okay so I can hone in on a specific country or different different country so what m is telling me hey for this keyword in the entire United States I'm looking at anywhere from 115,000 to 30,000 on monthly volume now what M does is they give you a difficulty score so a difficulty score is a score between 1 and 100 and so I can see this is pretty much right down the middle in terms of difficulty okay so if it's zero it's an easy keyword if it's if it's 100 it's very difficult and then that means you have a lot of competitors who are optimizing for this keyword that are ranking for this keyword and so MZ gives us the volume they give us the competition and they just like Google's Keyword Planner gives us some other keywords that we can potentially hone in on so here I could see keyword delivery plans delivery services Etc so I can see a lot more suggestions than what's listed here so mods delivers a bunch of other analysis uh related to the keyword you know they also give you some good keyword suggestions so Moz is a good alternative tool and we'll be coming back to Moz related to SEO for some other of its features but for now if you don't want to necessarily use Google's Keyword Planner because maybe you're not running Google ads you can always use Moz now remember MZ has basically a freemium version meaning you can sign up for a free account and you can sign up for a free account as a test trial and you could test it for period of days and leverage its tools during that free trial to get a better sense of how these tools work so we want to be able to use mods we want to be able to use Google's Keyword Planner not only to search for all those relevant keywords available to you but we want to be able to choose keywords with high volume and low difficulty low competition we also want to select primary and second keywords wisely so remember when you optimize you're optimizing a page for more than one keyword so you want to be able to have a nice portfolio of diverse relevant keywords with high search volume and low difficulty and then you want to be able to identify those keywords that your competitors are ranking for so Moz gives you that information and so we want to be able to leverage the tools available to us to choose the right keywords so if you need any more information on this we got a nice web inar on keyword research for SEO so take a look at that video on YouTube uh to get more specific details about using SEO tools for keyword research and all about keyword research in general for SEO so let's talk about some other reasons under SEO why we would use some of these tools available to us well we want to be able to understand the search engines and how they crawl and index our site okay we also want to check the correct format of the S map and we want to monitor backlinks okay we also want to analyze linking to our web page okay which ones are good which ones are not good okay we also want to perform some competitor analysis so these are some of the reasons why other than keyword research why would would use some of these SEO tools so we have tools available to us Majestic HRS again Ms let's take a look look at Google search console and I want to hone in on Google search console because it is free and it's a must if you're going to work on SEO you need to be working in Google search console and so the whole key behind Google search console is you have a website and you need to get that site verified once it's verified once Google can recognize that you are associated with this website then you're going to be able to see some important information so here I'm looking at a website and what am I looking at I'm looking at something called coverage under index so what does coverage mean well going back to what we just said we want to be able to understand how Google's crawling and indexing our pages and so what Google does is through this platform search console is they're letting us know once they go to our website and start crawling it and they pull these Pages back to their server server they're letting us know if we actually have any issues so here I could see I have some issues with 112 pages and some of those issues are listed down here so there could be a crawl issue a 44 you know redirect okay so you could see there's some five unique issues across 112 pages so here I can see submitted URL marked no index there's 100 of those pages we have some redirect errors there's seven pages that you know fall victim to this error and so we can really hone in um what the ER is and address the error okay so if Google's telling us hey this is an issue and you want that page index by Google then we should probably address the error and so that's the great thing here about going into Google search console is you can under index go to coverage and get a sense of what Google's indexing and what they're non indexing so these are the errors I can see they've certainly were able to crawl and index 9,5 Pages uh they were able to crawl okay and they excluded 54,000 plus pages and then we also have some pages with some warnings so this is kind of an overview of what Google Sees when they crawl our site so when they say crawl they're coming to our site they're following links on the site and every link they follow follow they're either going to index that page or they're going to report to you an error or an issue that they found if we want these Pages index we need to address the issues the errors and so that's the beauty of this report here is Google is telling us firsthand what the issues are so we also want to take a look at the sitemap so you have an opportunity to submit a sitemap and a sitemap is just a formatted file that includes all your website URLs and so you're going to have this file sitting in your root directory and you're probably going to call it or should call it sitemap.xml XML being the format so once you have this file you're just going to let Google know that that file exists so you're going to enter in the sitemap URL so if it's in the root directory all you're going to do is type in sitemap.xml and click submit so once you've done it just like this side is done what Google's going to do is say hey look we see you've submitted this and we last read it a couple days ago and we could see that we discovered 1,419 URLs so I can go back under coverage and I can see some of the issues that they found but if I go back under sitemaps I can see that these are the URLs they discovered via the sit map and so the whole point of a Sit map is we want to be able to get and push the URLs to Google not have Google come to our site and discover them so this is a quicker faster more efficient way to communicate with Google all the URLs that you have on your site that you want Google to index and so that's the beauty of search console now while we're in search console we might as well take a look at some of the other features it has and so one of the most important features under search console is this mobile usability report so Google is a staunch believer in mobile first so nowadays most people start and finish a lot of their searches a lot of their behavior on mobile so they begin it on mobile and they may end it on mobile so if they don't end it on mobile then you know perhaps they'll go into a store or perhaps they'll go via desktop but Google is a staunch believer and definitely a lot of what's going on today starts with mobile so they want you to understand how your site fares Via Mobile and when I say fares Via Mobile is it mobile friendly is it responsive is it loading quick enough you know is it formatted to Google standards and so if there are any issues Google's going to let you know what those issues are so here I could see Google's recognized 206 pages with four different issues okay so here I can see what those issues are just like the coverage issues we can see specific spefically what they are and so here I can see for 206 Pages text too small to read click elements too close together the viewport not set to device width and then content wider than the screen so there's 10 pages that fit under this eror and if I actually click on it the error I can see what those 10 pages are and so when we're done we can actually when we address the issues we can actually have Google validate whether the fix has been made so you can definitely use this as a means of communicating directly with Google telling Google look I see what the issues are I'm going to fix them and then I want you to validate them okay so this is important because if you can communicate with Google and let them know hey we do recognize the errors we are fixing the errors please validate them you know it's going to draw Google's attention Google's going to validate them and get these Pages index quicker um so if you ignore the issues and the errors especially for mobile then you stand the chance of your pages not getting index so the mobile usability report to me is an important report because we want to better understand whether Google's picking up issues on mobile and if they are we want to address them get Google valid them so Google can index them quicker now there's another report that is of interest to you or may be of interest to you in Google search console and that's the links report so the links report in Google search conso tells us what pages have the most links okay so here we can see the homepage has 26,000 plus links if we hone in on interior Pages we can see the links to those pages okay so we can get a sense of what are the top link pages from external links meaning links on other websites pointing to these pages I can also see internal links so Google's recognizing links from within my website from one page to another another so external links internal links both factors for SEO when ranking so then I can see top linking sites what sites are linking to my site and then I can see top linking text so Google search console is giving me kind of an overview of what my linking structure looks like okay so externally I want links from other websites pointing to various pages on my site and I certainly want my pages linking to one another on my site and so I'd be able to better understand what that structure looks like using Google search consoles links report okay there's one more report that I think's of interest in Google search console and that's the performance report so the performance report is a report that actually you can link up with Google analytics so you could see the same report in analytics if you're able to link up Google search console with analytics and you should be able to do that all you need to do is make make sure you use the same email address that you use for analytics and search console so it needs to be the same email address you could certainly link up the two and have this data imported into Google analytics so what is this data that we're talking about well it's called performance so what we can actually see is the queries the actual queries people are typing in to Google so when they're typing them into Google we can actually see how many impressions the keyword queries received and how many clicks the keyword queries received and then I can see click the rate and average position okay so here I can see for this particular keyword on the first line I could see over the course of the last 3 months it received 29,285 Impressions so what does that mean that means this keyword was used at Le or typed in as a query at least that many times and that's how many times my listing appeared in the Google search results Pages based on this particular query and so as a result of somebody typing in this query 209,000 plus times this site received 120,000 plus clicks so to get a sense of the click through rate all you would need to do and Google can obviously do this for you is you would simply just divide the 29,029 into the 12,397 okay so that's really going to give you that's going to give you your click the rate and the click theough rate in this case is 57% so over half of the clicks occur when this listing appears for this keyword okay so we can get a sense of the click the rate for each one okay and you could simply just use the filtering here now we can also see average position okay so we could see a little bit more than that too we can go from queries to Pages we can go from pages to countries so we get a sense of how many Impressions and clicks I'm receiving by country and importantly we can see by device so here I can see a majority of the people who conduct a search related to my website primarily do it on desktop now I mentioned the beauty of the Google search console performance report is that you can link it up to Google analytics and when you do that all you need to do then is go to acquisition Google search console and then from there you could choose landing pages countries devices or queries so I can see the same data that I see in search console but this time I'm looking at it in Google analytics and so here I can see what my search queries are my clicks my Impressions my click theate buy search query and then the average position so that's the great thing about that performance report is that when I link up Google search console with analytics I'm able to see that data in analytics so that's an added bonus so to speak now let's talk about some of reasons why we are going to use these SEO tools available to us and so we already listed a number of different reasons ranging from sit maps to keyword research but we also want to hone in on you know what domains are driving links to our site so I showed you an ex example in search console we also want to hey maybe identify and disavow poor back links so search console is a great tool for that because if we don't want to be associated with a particular website we can certainly disavow that link we could track a number of follow and no follow links okay we could track our website's rankings we can measure click through rates and Impressions just as we did with search console we could track keyword ranking for desk Des toop mobile cross locations just as we just did with the search console performance report we can identify top performing gaining and losing keywords again the performance report so we could certainly look at the Google search console report but if you have a platform like MZ you can certainly also look at a lot of that data available so for example rankings so if you have a Moz account we can certainly go into rankings okay and we can see for the keywords that we've chosen that we want optimize for we can certainly see where they rank the great thing about MZ is it's a great tool not only for rankings and onpage optimization but for off-page optimization as well so if I go ahead and take a look at a domain for example I'm just going to type in this domain I'm going to be able to get what they call a domain Authority so a score out of one and 100 I'm able to see how authoritative my domain is and how authoritative a domain is is based on the quality of links pointing to it so Moz gives me some good insights as to how many linking domains how many inbound links I have ranking keywords and it goes into detail as well so here if I click on the linking domains I'm going to be actually able to see the actual domains pointing to my site as an external link and not only can I see the domains I can actually see the domain authority of those domains so if there's a domain for example that doesn't have a good domain Authority and the site appears a bit scammy per se then we can disavow that so I can certainly look at all the domains that are linking to me and then I can highlight the ones that have po domain Authority what Moz even takes it a step further they also give me a Spam score so Moz is able to measure how spammy a website is so if I have a combination of say a low domain Authority and a high spam score then I probably want to disavow myself from that site and so I can use this report here you could see here as I keep going down for example I could see this particular website has a domain authority of 26 and it has a Spam score of 16% so not a good combination this should alert me to the fact that hey this particular site because it has so many links pointing to me or it has at least one link pointing to me that I probably want to disavow myself because it's probably hurting my own domain Authority so that's the great thing about this linking domains report is I'm able to hone in on not only who's link linking to me meaning domain but how many linking domains does that domain have what's the spam score that domain what's the domain authority of that domain and then I can get into a little bit more detail and I actually see you know all the links pointing to that domain so it really goes into detail about backlinks domain Authority spam Etc everything you need to use in order to measure off page SEO so that's the great thing about m is they have not only onpage SEO tools but off-page SEO tools and mods is a premium so to speak so here you could see if you just go to mod.com free-- tools you'll be able to use some of these tools available to you not just for SEO but also for local SEO as well so here you like some of these tools you can start your free 30-day trial so I use and lean on Mo a lot for all that it has to offer from choosing keywords to rankings report to checking issues on my website to even checking who's linking to me so this fits in the mold with everything I need to do for SEO so in addition to that keyword research video you could certainly lean on some other webinars that we've done in the past on SEO so we've done a webinar on SEO tools and we've also done a webinar on SEO tips and tricks so if you want any more information about the tools we covered or SEO in general take a look at those two videos and check them out and that should kind of complement what we talked about with using some of the tools Google's Keyword Planner uh M and Google search console today we are talking about something super important for your online game that is how to do keyword research with jgb ever wondered why it's a big deal well we've got you covered in this video we will break down what keyword research is why it matters and most importantly how to do it using chat jity no confusing stuff just simple steps just easy steps to boost your online presence subscribe smash that like button and let's dive in into the world of keywords together so now let's first understand what is keyword research and why is it important just a quick info for you if you want to upscale yourself master digital marketing skills and land your dream job or grow in your career then you must explore simply learns cohort of various digital mark in programs simply learn offers various certification and post-graduate programs in collaboration with some of the world's leading universities like SP Jane Purdue and meta through our courses you will gain knowledge and work ready expertise in skills like search engine marketing strategies for paid campaigns analytics Roi and evaluation and over a dozen others that's not all you'll also get the opportunity to work on multiple projects and learn from industry EXP experts working in top tied product companies and academian from top universities after completing these courses thousands of Learners have transitioned into digital marketing role as a fresher or moved on to higher paying job role or profile if you are passionate about making your career in this field then make sure to check out the link in the pin comments and description box to find digital marketing programs that fits your experience and areas of interests so keyword research is like finding the words people type into search engines it's vital for online success picture it as using the right words to get noticed on Google by knowing that words people use you can make your content match what they're looking for this is crucial because it means the right people find your website it's not just about being at the top of the Google it's about talking in a way that makes sense to your audience keyword research is like a guide helping you know where your audience is looking it's the key to making sure your website is easy to find and has what people are searching for the significance of research lies in its ability to line your online presence with the actual language your audience uses it ensures that your content resonates with their queries attracting a relevant audience interest in your offerings essentially keyword research is a strategic tool that not only boosts search engine rankings but also establishes a connection between your content and specific terms your audience employs making your online presence both accessible and meaningful all right so this was about what is keyword research and why is it important now let's understand how to do a keyword research using chat GPT for that let's go to google.com so as you can see we have opened Google Now all we have to do is to write first of all we'll write AI PM AI PRM all right so AI PRM or AI PRM for chat gbt you can type now now let's open the first link we'll click on the first link so this is basically an extension it is a Marketplace of prompt say provide you prompts that you don't have to type the whole prompt they have pre-made prompts that you can use all right now we can click on this add to Chrome button over here ADD extension right so as you can see this is a whole new outlook of this chat gbt this is aipm prompt extension so basically they give you pre-made prompts as you can see this you used SE optimized content writer fully SE optimized article including so there are numerous as we can see 4 580 prompts so you can choose accordingly whichever prompt you want and you can also search over here and this is topic activi sort by you can also sort and prompts page you can customize it according to yourself so as you can see here is the topic uh we can go to topic and we can select so we want to basically do a keyword research we'll go to SEO we'll click on SEO after that in activity we can select this uh keywords all right now as we can see there are numerous prompts according to what we have selected that YouTube SEO keyword generator SEO optimize your Google business profile Etc so we can select as per our choice so what I have figured out which is best is this one keyword analysis I repeat keyword analysis so as we can see find the table of best keywords with search volume CPC paid difficulty Su difficulty so for those who don't know about uh CPC so uh CPC or cost per click is a measure in online advertising that represents the amount you pay when someone clicks on your ad it's essentially the cost of each interaction with your advertisement higher the CPC values often indicate more competitive keywords or advertising spaces and as you can see paid difficulty is also written so paid difficulty refers to how challenging it is to compete for a particular keyword in paid advertising a higher paid difficulty score means that it might be more expensive or competitive to bid for that keyword in paid search campaigns so now there is SE difficulty so SEO difficulty basically is a measure of how hard it is to rank organically for a specific keyword in search engine results a higher Su difficulty suggests that it might be more challenging to optimize your content to appear higher in unpaid organic search results for that keyword it takes into account factors like competition and the existing strength of other Pages ranking for the same keyword so these are the meanings of these things as we can see so we have already clicked on this now as you can see seed keyword that you search for so let's say uh I'm searching for cloud computing let's say cloud computing and let's click on this so as we can see they are creating all these now let's explore keywords related to cloud computing along with the respective search volume all right so as we can can see keyword these are the keywords that we got and these are the search volumes so we all know what search volume is the number of searches and the CPC as we already discussed what is CPC again if somebody wants to know about it CPC or cost per click is a measure in online advertising that represents the amount you pay when someone clicks on your ad so these are the amount you pay when someone clicks on these ads all right so paid difficulty again it refers to how challenging it is to compete for a particular keyword in paid advertising so this is paid difficulty of each of these keywords then SEO difficulty SEO difficulty is a measure of how hard it is to rank organically for a specific keyword in search engine results so these are the uh Su difficulty so we can select accordingly and the table index is a mix of 100 keywords including longtail LSI so longtail keywords are also there as you can see we'll discuss longtail keywords also after this so this is how you can do keyword research using chat GPT we'll do one or two more demos regarding this so let's do another example so we are going to select keyword analysis and then we'll have to put seed keyword remember to select SEO first of all here we can see SEO and then in activity you have to select keywords because we are doing the keyword research all right now after selecting this keyword analysis we want basic we basically want all these things like search volume CPC PID ASO difficulty so that we can choose the right keywords accordingly so let's see here we have to put the seed keyword so let's say the seed key is let's say devops all right let's click on this so they are giving us the keywords a lot of keywords they usually give let's explore the keyword analysis for devops so as you can see high search volume very high search volume high so these search volumes regarding these keywords are shown and the CPC is also showing and paid difficulty SEO difficulty as well so we basically want the SE difficulty is to minimum like minimum or like medium so we can search or extract those keywords accordingly so they have written this table includes a mix of 100 relevant longtail keywords LSI keywords and FAQ related to devops it provides insights into search volume CPC cost per click PID difficulty and SEO difficulty to help optimize your content and reach the target audience effectively so through this you can select these keywords and I think if you'll click on continue it'll keep on going for more keywords so as you can see longtail keywords now it is showing so these are LSI keywords so we will discuss these uh terms long tail longtail keywords LSI keywords after some time later in this I repeat later in this video so this is how you can simply do a keyword research using chat GPT again this keyword research is completely free you have you don't have to pay a single Buck regarding this now let's try another method of doing a keyword research for that all we have to do is to go to Google and we'll type keywords everywhere all right so here's the first link let's click on this this is another extension install for Chrome we'll click on install for Chrome now let it open and now we can click on add to Chrome to just add this extension in our Chrome browser as you can see ADD extension so I think it is added now now all we have to do is to pin this one all right so now uh let's go to chat GPT or let's open a new one so as you can see this is keywords everywhere icon please continue as you can see clarify explain rewrite so for that to use this extensions powers or for functionality all we have to do is to click on this template button all right now here the thing is first of all we'll select choose a category similarly that we have done previously choose a category so as you can see copyrighting marketing SEO social media productivity professionals we'll select SEO because we want to do keyword research then in subcategory we can select keyword research and because we want to do keyword research then there's a template so here we can see first is keyword strategy so you can click on keyword strategy if you want to do basically a strategize the keyword so basically I'll tell you what keyword strategy is keyword strategy involves planning like how to use specific words or phrases in your content to achieve specific goals like it's about selecting and targeting keywords that align with your overall objectives whether it's to boost website traffic increase conversions or enhance your online visibility then there is get search intent for keywords so tell I repeat so it itself tells what it is like intent understanding search intent for keywords means grasping the reason behind someone online search it involves figuring out what a person is looking for when they type a particular keyword into a search engine aligning your content with users intent ensures that your information meets their needs improving the relevance of your content then here is related keyword generator so a related keyword generator is a term or phrase closely connected to the main keyword you targeting including related keywords in your content helps search engines understand the content and relevance of your page it's a way to capture a broader range of search queries related to your main topic then there is longtail gyw word so basically a longtail gyw word is a more specific and detailed phrase usually consisting of three or more words while these phrases may have lower search volumes individually they often attract a more targeted audience longtail keywords can be valuable for Niche topics are generally easier to rank for than broader more competitive terms so these are all these things so let's say first of all I want to search for related keyword generator and so first of all as you can see category SEO subcategory keyword research templates select accordingly whichever you want I've explained all these related keyword generator I want basically when we'll select related keyword generator this will come up language is English we want in English only here is the seed keyword we'll have to write right this is total keywords how many keywords do we want we can select accordingly basically I want 40 itself so this is a prompt template that automatically gets created whenever you select a particular template so let's say if I want to select keyword strategy so it will create itself a different kind of prompt so if I'll select long tail then a different kind of prompt will be generated so this is a self-made itself it will create a prompt all you have to do is to write a seed keyword over here so let's say as I said I want a related keyword generator and let's type here devops all right so total keywords I want 40 itself I'll click on execute template all right so these are the 40 keywords that we wanted so related keyword generator continues integration infrastructure as code Dockers kubernetes shenkin and they're also telling me the search intent in informational so all of these keywords are informational so firstly they'll create a table regarding these keywords after that they will basically list of same keywords separated by commas as we can see same keywords are separated by commas so that you can easily use them wherever you want all right so this we have selected for the what we call Related keyword generator now let's select another one let's click on template again we'll go to related or let's say longtail keyword generator now we'll put devops again yes all right so as you can see I think we'll have to select another new chat we'll have to create all right now again we'll go to template longtail keyword generator devops and let's say this time we want 50 all right so we'll see whenever we are doing this editing here also it is getting edited so let's type 60 then it will get 60 and whenever we'll type devops this will also get edited as you can see so this is a prompt now we'll click on execute template let's see how it goes so these are basically a longtail keywords as you can see not a single keyword devops best practices kubernets deployment genis automation site reliability engineer Etc basically the search intent of all these keywords is like informational this one we can see commercial commercial transactional deployment so they also show the search intent and these all are the keywords separated with commas there are 60 total keywords now let's do another one we'll go to template and we'll type let's say this time we'll type mobile itself now let's see the keyword strategy for mobile we have typed mobile as a seed keyword now execute template so as you can see category keyword search intent title and they're also telling us the title about as you can see Let It complete this one then we'll show this so it has generated the table as you can see please note that this table includes 24 entries to maintain Clarity and conciseness if you need additional keywords or adjustments feel free to let me know we can click on this continue to create more but let's first just see as you can see first of all types here there is device type types category mobile phone search intent navigational and we can see title is also there if we'll click on this as we can see title search intent title essential guide to choosing the perfect mobile let's open this essential guide to choosing the perfect mobile phone description also is there for your content so you don't have to do anything regarding this as you can see explore our comprehensive guide on selecting an ideal mobile so description they also provide the complete description is there so basically you can just copy paste it and just copy this and just put it into an Excel sheet to to just have a look at it clearly so in Excel sheet you can easily uh figure out what all keywords you want to use in your content or your article so this these two extensions are important for you if you want to do keyword research using chat GPT and make your work easy these two extensions are completely free so feel free to use them one is aipm and another one is keywords everywhere welcome to the simply learn YouTube channel in today's video we are going to talk about Google ads we'll discuss about what is Google ads how do you use it what are the pros what are the cons and I'll give you some tips and tricks along the way now I am Mark campman I'm your digital navigator for this video and as usual if you like the video just click the like button below and subscribe to to our Channel as well but before we start let me share something else with you so if you want to upskill yourself in MA in and mastering digital marketing skills maybe land your dream job or grow your career then you must explore simply learns cohort of various digital marketing training programs they offer a variety of certifications and postgraduate programs in collaboration with some of the world's leading universities these like um spj like Purdue and even with meta now through our courses you will gain knowledge and work ready experience in digital marketing skills like search engine marketing like strategies for paid campaigns analytics return on investment and evaluation of digital marketing and over a dozen other digital marketing programs but that's not all you will also get the opportunity to work on multiple projects and learn from industry experts working in top tier product companies and lecturers from top universities and after completion of these courses thousands of Learners of Simply learn have transitioned into a digital marketing role or moved on to a higher paying job and a higher profile so if you're passionate about making your career in this field then make sure to check the link on this slide and in the comments below or in the uh the about section below and uh find the digital marketing program that fits you best and that fits your experience and areas of Interest so we hope to see you at one of the simply learn programs now let's move on let's get started with our topic of today Google ads and here you see what we will be discussing after kicking off with a short introduction on Google ads and its history we're going to dive straight in into the deep with four demos that I will be giving I will show you how to register your business on the Google ads platform I'll show you how to navigate the Google ads dashboard then you'll be learning how to create a campaign and how to choose keywords and finally I'll show you how to identify a target audience and how to create an ad very exciting topics to go through so let's get started let's talk about the Google ads platform let me give you a bit of a history of Google ads so born out of the digital revolution in the late 1990s early 2000s Google ads formerly known by the way as Google AdWords traces it Roots back to early 2000s it was launched by Google in fact in October 2000 and it was a groundbreaking response to the needs of online businesses to get closer to the customers Google adword in those day introduced a paradigm shift by allowing advertisers to reach potential customers through targeted online advertising so over the years Google ads has undergone massive Transformations adapting to the changing dynamics of the online landscape and additional opportunities that arose from L from the introduction of the quality score algorithm to the evolution of campaign types it consistently innovated so advertisers could find more and do more with more effective and efficient tools so today Google ads is the standard as a comprehensive and a sophisticated platform serving a bridge between advertisers and businesses and their target audience and there are various online channels that you can use like Google search ads Google Display Network YouTube shopping ads and many other opportunities that you have within the Google ads platform so as we journey through the Google ads demos that I'm going to share with you let's not just look at the functionalities but also evolve uh understand how it has evolved into an indispensable tool for businesses who want to thrive in the digital era so let's unlock the power of Google ads together so you can position your brand in this Dynamic landscape of on online advertising so what exactly is the Google ads platform it is an advertising platform where businesses can create and manage digital advertising campaigns on Google search YouTube the Display Network and other owned by Google properties so it is an online advertising platform it connects businesses with a global digital audience now it works on a paperclick Model where advertisers bit on keywords related to their business yeah that is for the Google search ads and it is one of the most popular areas to advertise and ads appear when users search for Relevant keywords or on Google or its partner sites so it also allows you to Target very specific um sort of interest groups or Affinity groups or groups that have done certain um have shown certain Behavior like visiting your website and offering them like the display advertising that they will see on websites or YouTube ads that they are visiting they can get specific campaign types for specific goals like driving traffic to your website generating leads increasing brand awareness the Google ads platform allows targeting based on demographics on interests on Geographic locations it provides comprehensive tools and metrics for campaign management and optimization it also supports various ad formats like text ads image ads video ads and display ads and it finally empowers businesses to reach Their audience in an effective manner to achieve their marketing objectives so with that introduction behind us let's kick off our demos so navigating to Google ads is a must in today's competitive literal landscape yeah the journey goes beyond the basics so we're going to cover setup we're going to look at campaign intricacies and we're going to look at how do you create Those ads so it'll be a practical demo so it gives you the knowledge to refine your online presence because digital advertising is dynamic yeah it allows you to get into a dynamic conversation with your customers and it gives you fantastic in insights to engage effectively with your uh your customer let's start by laying the groundwork and how and look at how you register your business on the Google ads platform so let's kick off our journey by registering your business on the Google ads platform so simply go to Google or to ads. goole.com log in with your Google account and initiate a process of connecting your business with this extensive online audience but before that let me quickly show you this ads. goole.com page it gives you lots of information and and knowledge about the Google ads platform it can show you what you can do with it how you can use it to achieve your goals yeah you get you see a voucher that you can get if you spend 400 $100 you get 400 pounds in add credit so let's kick off your journey by registering your business on the Google ads platform so simply visit ads. goole.com and you get to this website which is kind of the entrance to Google ads and on this website you find lots of information about the Google ads platform form you even see here on the top right that they give you a foucher for £400 in the UK yeah where you can if you spend 400 on uh on Advertising so you'll see they do that across the world so you should be able to get those uh those ad vouches as well so it gives you lots of suggestions on the goals that you can achieve the power of Google advertising for your business and it gives you some case studies as well and what I really like about the Google ads program that you can actually get freeof charge personalized support yep and by scheduling a meet meeting with a Google ads expert and I would highly um sort of uh recommend you use that surface because they can really help you with setting up your first Google ads campaign so let's go into this system we can click Start now yeah or you can sign in if you have an existing account so if you click Start now it'll probably immediately log in to my existing account but what it will do it will actually give you an overview of the Google ads accounts that you already have yeah or you can create a new Google ads account so this step forms the backbone for your your online identity and it gets you with an an seamless integration between your business and the Google ads um environment as it were so very practical steps to get you started on the Google ads platform effectively so let's go on to create a new Google ads account so create a new account and here is it goes into the process of creating a new Google ads account so you need to add business information you can then go straight into creating your ad and set up your budget now you can case go straight into your first campaign and in the process you will actually fill in your data to sign up but what I advise you do here is to skip the campaign creation that you're not ready and then you will go in a proper setup for your Google ads so there's different elements that you can do here so you give your billing country you give your time zone your currency if you want personalized campaign guidance I would certainly advise you take that as I mentioned earlier yeah you fill that data in and then you click submit and then yes to continue I'll I'll select no for now so click submit and then you're basically all done and then uh The Next Step what's going to happen is actually you need to go through the verification process now a few more steps here the details are very important if you go through the entire process like your business name your physical location your contact information it's not about getting the data but it's about crafting your digital presence yeah so it goes beyond checkboxes make sure that you add every step yeah and that you fill in every step in the process okay so the next step is that you will go through the verification process when you've done that process it is very important that you are going to verify your account so how do you verify your account you go back to your main Google ads dashboard and I will explain this dashboard a little later and you click here on the billing and here you see Advertiser verification yes so here is where you go into verification to make sure that Google recognizes your account and understands that you are the actual business owner of this account so that gives you an extra level of security and integrity on your Google ads account and once you verify it yes so B Google has then reviewed your business details and you can ensure your accuracy but it can also give you a good foundation for this for your advertising experience so it's more than Security checks it's about making sure that your data is correct and you have a solid basis to start your journey in the Google advertising entering the ads dashboard so here we are on the Google ads dashboard so let's start the so let's start the second part of our Google ads demo here is the ads dashboard it's like stepping into the command center of your digital advertising operations this centralized Hub offers a panoramic view of your campaigns the performance metrics and a toolkit for efficient ad creation and AD management it's the nerve center as we say where you have a comprehensive overview and control of your entire advertising landscape think of it as your strategic headquarters it gives you the insights and the tools TOS needed to navigate the entire Google ads advertising platform so what it gives you it gives you tabs for campaigns for goals for tools for billing to admin to the admin of your account and it also gives you the overview recommendations on how to and where to improve your ads it gives you insights and reports it gives you an overview of your campaign campaigns your advertising assets your audiences your keywords and the change history and it is um each step as it were serves as a gateway to specific functionalities for monitoring and optimizing your advertising activities so getting experienced in using this dashboard is key for Effective campaign management yes so you really need to start practicing this it is not complicated you don't need to use every functionality but in these demos I will show you the path you need to take to go through the um the different menu settings so the overview gives you a deeper insight into your campaigns and your campaign metrics yeah it gives you the number of clicks you had on your campaign it gives you the number of Impressions the average cost per click how much you've spent on a campaign you can download the report you can set the dates these are very important metrics that can help you in improving your campaigns here you see your recently created campaigns yeah and lots of other details that you are get vital signs of your campaigns guiding you to make informed decisions for your campaign progress and again it's very important that you understand these metrics so it makes it helps you to make sure that your advertising efforts are not just active but that they are effectively aligned with your overall business goals okay now a very important part is the toolbox that you get in here yeah so in the toolbox you get information to plan your campaign like a Keyword Planner a performance planner a reach planner there is your shared Library where you get access to your audience manager your exclusion lists your brand lists yeah the content the Google tag um that you can get here we'll talk about that later troubleshooting bulk actions more info about budgets and bidding so a lot of e extra additional aspects you can get here in your uh your toolbox that you will definitely need in executing your campaign and a number of these tools we will discuss in our demo it's very important that you master the tools that you have here because they will make the execution of your campaigns and planning them a lot easier if you use these tools so each tool serves a unique purpose in enhancing the effectiveness of your um your campaigns so let's start the second part of our Google ads demo here is the ads dashboard it's like stepping into the command center of your digital advertising operations this centralized Hub offers a panoramic view of your campaigns the performance metrics and a toolkit for efficient ad creation and AD management it's the Nerf Center as we say where you have a comprehensive overview and control of your entire advertising landscape think of it as your strategic headquarters it gives you the insight and the tools needed to navigate the entire Google ads advertising platform so what it gives you it gives you tabs for campaigns for goals for tools for billing to admin to the admin of your account and it also gives you the overview recommendations on how to and where to improve your ads it gives you insights and reports it gives you an overview of your campaigns your advertising assets your audiences your keywords and the change history and it is um each step as it were serves as a gateway to specific functionalities for monitoring and optimizing your advertising activities so getting experien in using this dashboard is key for Effective campaign management yes so you really need to start practicing this it is not complicated you don't need to use every functionality but in these demos I will show you the path you need to take to go through the um the different menu settings so the overview gives you a deeper insight into your campaigns and your campaign metrics yeah it gives you the number of clicks you had on your campaign it gives you the number of Impressions the average cost per click how much you've spent on a campaign you can download the report you can set the dates these are very important metrics that can help you in improving your campaigns here you see your recently created campaigns yeah and lots of other details that you are get vital signs of your campaigns guiding you to make informed decisions for your campaign progress and again it's very important that you understand these metrics so it makes it helps you to make sure that your advertising efforts are not just active but that they are effectively aligned with your overal business goals okay now a very important part is the toolbox that you get in here yeah so in the toolbox you get information to plan your campaigns like a Keyword Planner a performance planner a reach planner there is your shared Library where you get access to your audience manager your exclusion lists your brand lists yeah the content the Google tag um that you can get here we'll talk about it later troubleshooting actions more info about budgets and bidding so a lot of e extra additional aspects you can get here in your uh your toolbox that you will definitely need in executing your campaign and uh a number of these tools we will discuss in our demo it's very important that you master the tools that you have here because they will make the execution of your campaigns and planning them a lot easier if you use these tools in setting up your campaign it's also very important to look at the structure of your Google ads and the standard structure of a Google ads campaign is to in three fold there is the campaign level there is the ad group and within the ad group sits the um C the ads and the ads they inherit a setting of the ad group and the ad group the inherited setting of The campaigns on campaign level you talk about the objectives of your campaign you look at the um the the bidding strategy that you have for your campaign in the the price that you the budget that you want to assign in the ad groups you can look at your keywords and you can specify your ads as well so very important that you think about that structure and that will really help you into organizing your campaign in a structured manner okay having gone through this dashboard now let's jump into the Google ads Basics and create a campaign and picking the right keywords so to create a campaign you just go to the campaigns stab and you click here the plus to start or I can click here on the campaign stab I'm getting an overview of my campaigns and um but in this case I just click on the campaign tab on the plus button and that will take me to the sort of the starting screen of my um Google ad setup so I can decide my campaign goal I can set a budget and I can pick a bidding strategy so this is the beginning of your ad game here you state what you want do you want more clicks do you want leads do you want brand to work Fess how much do you want to spend what is your bidding strategy do you want to set it or do you want Google to handle it yeah do you want more clicks more conversions and when you start this process you're on the way to create your first ads plan so here you see the different types of campaign objectives that you can select and each objective will kind of pre-select the digital narrative within Google ads so they serve different purposes whether it is driving sales or driving website traffic um or whether it is capturing leads whether it is promoting your app whether it is a local store visit whether it is sales or a product and brand consideration ation or you can also decide to create a campaign without selecting any of these and that is for the more experienced people who can who know exactly what to specify but if you click one of these then Google will automatically prepopulate kind of the settings for you in the uh in the Google ads screens that will follow so aligning these types with your goals is very important and they ensure that you get a very impactful digital marketing approach to your customers so let's click on one of them yes so let's click for instance on the uh we want website traffic so here you see what type of conversions that you want yes so that could be page views that could submit lead forms it could subscribe so you can specify these conversions and you just click here you click on continue and here you select the campaign sort of type that you want to select want to to to run do you want a search campaign do you want the display campaign do you want Google to sort of Select it for you yeah do you want a shopping campaign a video campaign or do you want a demand gen where you run ads on Youtube Gmail and various other channels so let's say we're going to create a um let's start with a search campaign yeah so you put in your website your website address which in my case would be this website you're going to give your campaign a name and you click continue I'm going to start a new campaign and here it's very important that you specify the bidding strategy that you set as you know Google ADS works with an auction system you put in a bid for when what you will pay uh when people click on your ads and then Google in the auction when people have actually put in one of your keywords Google will then use different methods for making sure that the um the the best bit in combination of various other factors wins as it were and shows up at the top of the uh the advertising listings on Google ads now the the highest bidder doesn't necessarily be at automatically be at the the number one spot there is also a quality score of your ad that is impacting whether or not you would show at the top so your financial uh core rest on the budget and the bidding strategy so determine your daily budget yeah align it with your advertising objectives and uh it's very important how you want to set this do you want to run it for conversions do you want to run it for clicks yep so you can set a maximum cost per click or you can let Google set that automatically for you yep and when you're happy with how you set it you click next and then you specify where you want to show your ads yep so here you see you can specify the for the Google search campaign you can specify the search Network you can also show search ads on the Display Network you can look at the network the locations the languages you can specify specific audiences or you can also do some keyword matching for your search campaigns there's various location options they work very powerful yeah so you can spe specify by language you can select audience segments so for instance I would just do an advertisement on a specific sector so I can say give me just people that are interested in travel and they will then be added to uh they will then be targeted with your your ad yep and then here you're going to specify your uh the type of keyword match that you want so uh so that is very important and as you can see in the Google search ads the keywords are very important but I'll come back to that in a minute what I first want to do is go through the more settings where you will sort of open up additional functionality that will make you use um give you a more advanced use of the Google ads like how do you want to rotate your ads is there a start and an end date for your campaign do you have a specific ad schedule do you have campaign URL options that is where you want to um to track your campaigns or Are there specific brand restrictions that you do not want to associate with your ad and the placement of your ads so particularly on the ad schedule my recommendation would be to select all day when you start your ads let Google decide what is the best timings for your ads that gives the best response what you will see when you set up your ads that you set up multiple ads and Google will mix and match the ads and will select the best combination of the ads that will give you you the best performance and will also select the best timings so the first couple of days that your advertising campaign is running Google will be in what we say learning mode and it will do all the tests it will run the various options of your ads and it will sort of slowly calibrate your ad campaign to the best format the best settings and the best structure so this type of control yeah is not about just Reaching Your Right audience but it also does it at the most opportune moment the best times so it maximizes the effectiveness of your uh your ads so very important part of this is your keywords as I just mentioned so for search campaigns here is where you can specify your keywords so what you can do you can get s suggestions from Google by entering your website address and then Google will and will sort of select the best keywords for you and you can use those for your search ads which means that every time somebody types in any of these keywords your ad will show to the to those people depending on your bidding strategy or you can add your own keywords based on your keyword research and the tool that I showed you earlier the Google Keyword Planner is a fantastic tool that can help you in building those um those those keyword lists for you now I'm not going to go into the details here of keyword uh research that may be the topic for a future uh campaign so it's very important that you align your keywords with your business and that the keywords resonate with your target audience and make sure that you use the key Google Keyword Planner to find the right keywords or any other tools that uh that are available in the market the keyword is fundamental for your search campaign it's not about what you say in your ad but it is also how do those keywords resonate with your audience good that con includes the basic setup of your ads on a campaign level and on an ad group level we're now going to look at our next demo where we're going to look at targeting and also where we're going to look at how to create an ad so as we shift Focus the spotlight turns now to defining and refining your target audience and particularly this will be important when you set up a display campaign and when you go into the campaign settings for the display and you follow the menu down here you get to the targeting option and that is the first place where you can specify your the which people you target with your display ads so this is where you can identify demographics interests and behaviors that resonate with your brand so this ensures if you set that that your ads are displayed to those people that are most likely to engage with your brand so navigating through this audience setting is not about casting a wiet it is about Precision about reaching the right people at the right time so let's click on the targeting and you see here that you hone in on various areas you can hone in on audience segments demographics keywords topics and placement and here while you're going through these targeting options you can keep track of your um estimated number of Impressions and your estimated performance for your ads so exploring this array of audio Target options audience targeting options is about tailoring your message to different personalities different audiences so look at audience segments that is where you can select audiences who are particularly interested in travel or lifestyle and hobbies and there is literally hundreds of segments that people can um can select yeah you can search for any segment you can let's say here let's do do um train enthusiasts just taking a random topic yeah let's see what comes up and here is train information train hobby traveling by train um so everything to do with trains that you can pick here you can even probably take miniature trains so you can Target those people very specifically that ensures that your ad is not visible but also relevant to specific segments of your target audience so that is through the audience segments and again if you pick one so say um train information then here you see how your weekly estimates are um are changing yeah so you can SC by selecting you put them in your Target and then you see how your um advertising campaign is likely to perform so let's stay away from the train let's go to um Adventure travel for instance and now you get all those people that are interested in adventure vacations activity holidays Wildlife trips Etc and again you see how your performance is changing so that is the audience segments we then going to go to the next level that is demographics we're targeting male let's say um between 25 and 44 years with a slightly higher higher household income let's say the top um 21 so we're going for the the top uh tier and again your estimates are being adjusted and then you can go to the next one you can add targeting so you can Target keywords so this is for instance I am targeting those people that have a specific interest in Kilimanjaro for instance and um ke Lian jaro yep and I can add that as a keyword if I want and Morocco and you see how my weekly estimates are becoming more and more specific I can add keyword ideas through for my website as well so let's say that is done and then we can go to the the final uh targeting which was by topics yeah or you can even Target by placements so if we want Adventure magazines yeah so Adventure magazines you can can then select those magazines or those online Publications where your ads will show so you can ask by default ask Google to select this for you but if you're very experienced in your industry you know specific magazines where you want to place your ad then very likely you will find them in the list here it takes a little while to go through this list of thousands if not hundreds of thousands of online Publications but then you can really Target is very specific by magazine while it is doing this let's go to the optimized targeting which is on which means Google will actually help you get more viewable Impressions yeah find people beyond your targeting signals so that is what Google will help you to F tune your um uh your targeting and um give you even better results for your campaign yes so targeted the adventure channnel adventure magazine so here are 253 websites there are YouTube channels that you can Target YouTube videos apps and app categories where your ad can show so this is a very good section where you can make your ads reach the right people so that is one area where you can feature [Music] um where you can be very specific in the targeting of your ad that is within the display campaign settings you can also Target People based on behavior and one very important behavior is um what they have done on your website in the past yeah and that is what we're going to look at next as part of this audience uh segmentation and audience targeting we're going to look at how can I leverage activities from people behavior of people for instance visiting my website or buying a product how can I how can I capitalize on those um on those people and maybe put them in a separate audience that I can then Target with my ads this is what we call retargeting and I can Target people with an ad once they fited my website for a particular product P page for instance and I'm sure you've experienced that yourself that you were visiting an ad and that you that you were visiting a product on a website and then you put a product in the basket but you decide not to buy that product and then the next time you go on Facebook or on YouTube you actually see a product for that ad so that is the next section that we will will be looking at a new feature in Google ads are conversion goals conversion goals help you organize your conversion actions so that you can more move more easily towards achieving your advertising objectives so actions that you want your customers to take or conversion actions are grouped together based on related categories to form these conversion goals so how do you get there you go here to goals you click on conversions and here you have a summary of your conversion goals for example the purchase conversion or the Subscribe conversion goal would automatically contain all conversion actions from people to subscribe to a particular form and this simplifies your conversion management and it improves your campaign performance so very powerful new aspect within Google ads to manage your conversions in one central place so how do you set a pay conversion you set it up here in the new conversion action so you can set up a conversion action for your website for your apps or for phone calls or you can import data from Google or from Salesforce or other um tools but the most important one again is getting conversion tracking set up for your website so when you click on that you can then put in your website domain you can click scan and it will then scan the website if it's already set up to measure conversions which basically means have you already set up conversion tags on your website so Google ads can track those web pages so you can it has been set up so you can actually create specific conversion actions you can do that from website events you can also create conversion actions manually by using specific code so if you use transaction specific values transaction ideas yes so then you can use this option but the easiest one is to use the create conversion action from website event so you can actually accept suggestion or for setting up a conversion goal you can also add a conversion goal so you can select a category for instance um a subscribe the event type could be a page load on this website and then you just click add the URL is required for that would be the about about us yeah and then I click add and then the the code has been the conversion goal has been created I click save and continue and then it sets up this conversion action where of course I need to make sure I set it up properly with a Google tag through Google tag manager now this section is not about teaching you how to use Google tech manager we have a separate video for that but I just want to make you aware of the process of how to do that you can also email the instructions to your Web Master yep so let's say if we want to email the instruction then we'll just put in the email address and then it's uh sent or you can also set it up yourself and then what you do is you get a piece of code where you that you basically need to copy and that you need to paste in the Google tag manager so you can use the Google tag manager that's where you use this particular piece of code you can also install manually and here is the piece of code that you need to install on every page of the website so then Google can see that that is a tag for those specifical specific conversion goals that um Google that can then start tracking good you can test the installation as well but I'll just want to make you aware where you go to set that up okay so those are the conversion goals in Google the last topic of this demo the last topic of this demo is ADD placements and the network the ad networks and the actual creation of ads this is very important it is like choosing the stage for your performance and exploring the various options including the Google search Network the Display Network and YouTube is vital to align your uh your ads with your advertising of network your advertising objectives so the different add options that you have they start with the Google search Network the Google search networ nwor places your ads in search engine results that gives you visibility for your ads when users actively search for related content the next area is the Display Network that showcases your ad across a multitude of websites and apps thereby having a big reach of your uh your ads YouTube as a video platform offers a very extensive advertising platform with lots of advertising opportunities and different um different versions of ads and tailoring your approach to each platform will amplify the effectiveness of your ad strategy to make sure that you get maximum impact on your ads now let's go to the fun part of Google ads and that is the actual creation of your ads so we'll head to over to the ads we go to the campaigns click a campaign here is the campaign we're going to first create a search ads which is let's say for website traffic we go to continue and here is the search ad that we're going to create We'll add our website and we'll click continue and we'll start a new campaign and where we're going to is the keywords and the ads so we have already set up the keywords going now straight to the actual ads and this is a very important section where you are able to set up your Google search ads they are based on um the a combination of headlines up to 15 and descriptions up to four and a number of extensions like site links or call outs and different other extensions okay you can set that all up and then Google will mix and Ma match those different elements of your ads to come up with the ad with the best performance and what's really nice here is they show you a preview of what the ad will look like with the different headlines and the different descriptions and here you see your campaign optimization score with the weekly estimates of how many conversions and how many what your weekly cost is here you see your ad strength and here you see at the moment it is poor because I need to make the description more more unique so you can get ideas and you'll see that this area will become more and more advanced and more and more driven by artif icial intelligence in the future yeah to make sure that you get the best ads possible for your market so again this is a short demo I'm not going to go into every little detail yeah but this is where you create your search ads so that is the first area the second area where you create your ads is of course for the display campaigns so if I go back to Google Google ads and I am going to create a new campaign but now I'm going to create a brand awareness campaign for display ads again here I say riat far russia. com I click continue I'm going to go start new and here I can of course we've been through all these settings remember the campaign settings the budget and the bidding and the target and here we go to the ads and here you can specify the URL your business name you can add up to 15 images so where you upload an image let's say we're going to use the image of this room and you see here in different formats and we're going to add this images as well so we're going to click save and then you can add a text you could even add a video you can add a headline and here you will see what the ad will looks look like now make sure that you have switched off your ad blocker if you have set up an ad blocker and because when you have an ad blocker then this the the the preview of the ad will not show so I need to add the final URL I need to add the http s for this yep so here is the final URL with the business name and now in a bit the ad should show up we should have the business name two images One headline so we'll add um welcome to riat Russia and a description book your adventure holiday now okay and then here you see how the ad would look like very simple very straightforward but it is all about of course the quality of the images the headlines that you're using the description that you're using but at least this gives you an idea of what an ad looks like and how you would create that within the display um ad category so here is a few tips yes so uh add copy is very important yeah relevant visuals and formulate clear call to actions they are the fundamental elements of your in of your ads compelling ad copy is about Clarity and enticement and about having a concise message and be different so the integration of the relevant visuals that enhances the overall appeal now calls to action I can't emphasize enough and the uh they guide users on the desired next steps and that will drive conversions so keep that in mind and this all comes back to clearly defining your objectives so outline your advertising goals whether it's increasing website traffic generating leads or boosting sales well defined objectives will go WR your entire ads strategy also do very thorough keyword research yeah comprehend do a comprehensive keyword research to identify the relevant terms for your business and try to familiarize yourself with the tools like Google Keyword Planner so you can discover the high performance key uh keywords also think about your ad copy develop compell ad copy that speaks directly to your target audience use your unique selling points include relevant keywords create a craw strong to call strong call to action landing pages very important ensure that your landing pages yeah that your ads direct the users to optimized and seamless um and ex seamless experience on your landing page content on your landing page should be aligned with your ad and the page should be user friendly and have a very clear call to action in the search ad make sure that you use ad extensions take advantage of those ad extensions provide additional information in your ads and increase ad visibility so extension links like site links call outs structured Snippets they enhance your ads providing users with more reason to click to conclude remember yeah that Google ads isn't just a tool it is not just a presence it is a dynamic connection with a fast online audience and they say through Google ads you can reach around 90 plus per of the internet audience and by crafting well organized campaigns and using the and a library of tools in the ads dashboard that will be the perfect combination for Success think about the keywords it's not just an afterthought it is the the glue that holds your campaigns together and understanding these intricacies of Google ads that can become your competitive difference in launching your ad campaign so that basically concludes this uh this video we've covered the essentials on Google ads from campaign initiation to ad Creation with an emphasis on practicality yeah now armed with this knowledge you are better positioned to orchestrate your own effective ad campaigns and make sure that you get the conversions that you uh that you want so that concludes it for today thanks for joining this exploration as you venture in this new world of Google ads your campaigns make sure they are strategic your keywords be impactful and your Dynamic your digital presence be dynamic so I wish you the best of luck in your advertising behaviors remember if you like this video click the like button below and subscribe to our um our Network so you get access to other videos that we will be publishing in the near future what social media marketing actually means what is it yeah and we got to put this in the context of the definition of marketing yeah I studied Marketing in the very early days in the 80s and um my main sort of uh Guru in marketing was Philip Cotler and over the years marketing has sort of developed from traditional marketing to online marketing but the B basic concept has not changed if you look at the definition of marketing it's the activity of creating communicating delivering and exchanging offerings that have value for customers yeah so you supply you deliver you exchange products or services that have a value for your customers so two very important aspects here there is value and there is customer and that is what we capture in the marketing concept you put the customer at the core of what you do yeah because when you do that you automatically will look at what value are we giving to the customer yep so take social media marketing in that context then the second part of the social media marketing sort of term is the word social media what is social media when I explain social media I'm using the three C's the three C's of social media marketing and they are content they're community and campaigns content is the fuel of your social media content is the uh um the currency of social media if you have really good content that you can share on the internet yeah using various multip multiple social media channels like Facebook like YouTube or like video or like Instagram or blogging you name it yeah people will engage with your content and then when people start engaging with your content they may come back for more content that you supply and they will then become part of your community so Community is a very important aspect of your social media definition with really good content you can create communities and then you can push that process by running campaigns yeah and a campaign makes it relevant for businesses because when you run a campaign you have a goal for your campaign you have an objective you have a start date you have an end date yep and that is what social media marketing is it's all about running campaigns to develop your communities with really exciting content and then you put it into the marketing context you do that with a customer at in the core of what you do yes so if I then take that to a definition of social media marketing is very basic it says the use of social media to develop a company's brand increase website traffic and boost sales that is what we call social media marketing yeah the most important aspect here here is that you need to have an outcome you need to have a result which is customer related and that is where the sales element comes in you do this to get the customer to do something and in the end that is buying your product or your service yeah so social media marketing is not the Tactical combination of your social media networks yeah to um to reach as many people there needs to be a goal to it and when we talk about marketing it comes down to selling your product or service with a value yeah so that is the um kind of the call to action as it were that comes out of your social media marketing so keep that in mind everything you do with your social media marketing in the end comes down to reaching your goals or achieving your objectives of developing your company's brand increasing website traffic or growing your sales now a big benefit that you're getting these days in digital marketing and social media marketing is data is intelligence is knowledge in the early days of marketing the biggest problem has always been how to measure the success of your marketing campaigns if I ran adverts in a magazine how do I measure the effectiveness if I do a PR campaign and they write about me in a newspaper how do I measure the effectiveness of that how can I track that when somebody buys a PR product it actually is as a result of the pr campaign that I Ran So in the early pre internet days yeah we the only way to measure customer engagement as it were were through Loyalty cards or credit cards yeah with a loyalty card you had some basic customer data through credit cards you could track transactions but it's very difficult to relate that to your marketing then the internet emerged and all of a sudden I could track traffic to my website yeah I could see how many people visit my website are these people that visit my website for the first time are they returning visitors what are the most popular pages that they see how long do they stay on my website and are they actually buying my products yeah so that was a major advancement of marketing in the early 2000s and then when social media emerged it all of a sudden became possible to measure engagement how many people are having conversations with us I could even measure sentiments are people positive about my brand are they negative about my Brands I could track the effectiveness of my marketing campaigns I could measure the effectiveness of my advertising campaigns that I ran online so today's reality is that we can measure everything we can measure clicks we can measure transactions we can measure engagements we can measure return on investments yeah and we can now even take that a step further through artificial intelligence that we can actually start making predictions how people may respond to campaigns that we're going to be running so it's a very important aspect of your digital uh your social media marketing so as I mentioned earlier social media is a completely new way for businesses to engage with their customers yeah you can no longer go without it it's a new channel to Market it is a new channel for engagement with your customers it is a new channel to learn it's a new channel to listen to find out what's happening in the market so it's now it's it's it's there in every aspect of your business and not only for the marketing department it's there for the sales department it's there for Logistics it's there for the customer service department is there for the HR department using social media for your recruitment is a very important element of social media marketing yes so keep that in mind that social media marketing is no not a fat it is there and it's there to stay and it touches every aspect of your business now to summarize this there are three areas where social media has changed the way businesses operate first of all there is the connection social media is a new way to connect with your stakeholders yeah and stakeholders in this case can be customers they can be prospects influencers your own employees using social media for internal and not only on a local scale this happens nowadays on a global scale the internet allows you to sell locally to a global audience if you want to yeah so you can you can cover the world you can Target specific audiences wherever they are so the connection aspect the targeting aspect yeah the the market where you want to sell your product is opened up through social media and that is a big benefit for business the second area where social media has changed businesses fundamentally is in the interaction side it's not just about connecting with your stakeholders you can also interact with them and they can interact with you on their term on their preferred platform and remember in social media land the customer is in the driving seat if you're not interacting with them on their terms you're going to miss the train it's not about you don't liking Facebook or LinkedIn yeah as long as your customers are on Facebook you better be on Facebook otherwise you're going to miss the boat yeah because if you don't interact with them they will move on to your competitors who are very likely engaging with them yep so it's the connection aspect it's the interaction aspect and then the third part is the customer data aspect all of this yeah what we talked about can be done and you can track every aspect of your social media marketing at a customer level and it gives you the key performance indicators like conversion ratios sales ratios customer satisfaction ratios and ultimately return on investment and there are tools nowaday that let you manage and track all these areas in one conglomerated system yeah HubSpot is for instance a tool that you can use for that and they integrate all your marketing and customer data and campaigns in one system that um you can use for that all right so without further Ado let's start with the first strategy which is Select platform before diving into the diverse landscape of social media it's crucial to carefully consider your business schools target audience and the content strategy choosing the right social media platforms can significantly impact your Brand's online presence and overall success Begin by utilizing single platform and as you gain Proficiency in managing campaigns gradually expand to incorporate additional platforms so first we can say Facebook as the most popular social media platform Facebook remains a smart choice for almost any business it allows you to boost brand awareness gain followers generate leads and engage with their audience the next we have is Instagram so Instagram known for its visual appeal Instagram is excellent for showcasing products lifestyle content and behind the scenes glimpses it's particularly effective for businesses in Fashion Beauty travel and lifestyle all right then there is Twitter so with its real time updates and concise format Twitter is ideal for quick interactions news sharing and customer service then next is LinkedIn so if you are in the B2B space LinkedIn is essential it's a professional networking platform where you can connect with industry peers share through leadership content and build business relationships so it's a very effective app all right now next is YouTube video content continues to dominate and YouTube is the goto platform for sharing video tutorials product demos and brand storytelling so it is again one of the most important tool all right now coming to the next one which is Tik Tok especially popular among younger audiences Tik Tok offers short form video content and creative challenges so once you have selected your platform then you can proceed to knowing your audience so understanding your audience involves grasping what you are trying to connect with and tailoring your content accordingly for instance if you're Target audiences techy individuals incorporate content related to the latest gadgets and Tech Trends would be relevant on the other hand if you're reaching out to the fitness Enthusiast content on workout healthy recipes and lifestyle tips would resonate by recognizing these details you can effectively engage with diverse groups it's like to speaking the Lang of your audience whether it's through fashion or environmental concerns or entertainment preferences fostering a stronger connection all right now this was about knowing your audience all right now next we have is competitors research so competitor research is a fundamental aspect of a top social media marketing strategy it involves systematically analyzing the digital presence content strategy and engagement tactics of competitors in your industry by understanding what works well for others you can identify opportunities avoid pitfalls and refine your or own approach identify your competitors make a list of businesses or brands that operate in your Niche consider both direct competitors those offering similar products and indirect competitors track their social media activities monitor their profiles on platforms like Facebook Instagram Twitter LinkedIn and YouTube observe their posting frequency content types engagement levels and response times pay attention to their tone messaging and visual Aesthetics leverage insights from competitor analysis what what are their strengths what unique value do they offer identify gaps or weakness in their strategy that you can capitalize on learn from their successful campaigns and adapt relevant tactics the next is Series wise content Series wise content involves organizing and sharing content in a sequential or episodic manner creating a cohesive narrative or theme series content not only includes your audience interest but also encourages them to return your subsequent episodes enhancing engagement and building anticipation it allows for a more structured storytelling approach fostering a deeper connection with your audience explaining what the series is about now share the purpose benefits and what viewers can expect each post should provide value educate entertain or Inspire your audience use a mix of formats images videos carousal or or infographics remind your audience when the next post is coming so by using these Series wise content and all these strategies you can enhance your traffic now next up we have is that is the next strategy we have is optimization so optimization is crucial component of an effective social media marketing strategy it involves refining various elements of your online presence to enhance performance and Achieve better results by regularly accessing and adjusting these aspects business can improve visibility increase audience interaction and achieve their marketing goals all right optimization is crucial component of an effective social media marketing strategy it involves refining finding various elements of your online presence to enhance performance and Achieve better results by regularly addressing and adjusting these aspects businesses can improve visibility increase audience interaction and ultimately achieve their marketing goals so this was about optimization and inside optimization there are three things like profile optimization timing optimization and hashtag optimization so let's start first profile optimization so profile optimization you'll have to do fill out all the profile fill out all the profile details include a clear profile picture bio and relevant links keywords use relevant keywords in your profile description for better discoverability then there is hashtag optimization research and use relevant hashtags optimize by selecting a mix of popular and Niche specific tags then avoid overusing hashtags quality matters more than quantity then time optimization post when your audience is most active use social media analytics tools to identify optimal posting times different platforms have varying PE CS so you have to look into that so this was about optimization next strategy is create a Content calendar so yeah developing a Content calendar is a vital component of an social media marketing strategy this involves planning and scheduling your content in advance ensuring a consistent and organized approach to your online presence a Content calendar helps in aligning your post with key events product launches or marketing campaigns it facilitates better time management and coordination across various platforms by strategically mapping out your content business can maintain a steady flow of engaging material stay relevant to Their audience and efficiently execute their overall marketing plan the next is select your channels identify the platforms where you will publish content example blog social media email newsletters each Channel may have different posting frequencies and formats build guidelines and a Content workflow Define content gu guidelines voice tone and branding establishing a workflow from ideation to Creation review and Publishing plan and schedule your content then there is create a calendar grid with dates content topics and channels then assign responsibilities writers designers editors include key Milestones launching events holidays Etc now coming to the next strategy which is content promotion so content promotion is a vital component of an effective social media marketing strategy it involves actively showcasing and boosting your content to a wider audience utilizing platforms like Facebook ads and others businesses can amplify the reach of their content Beyond Organic methods collaborate with bloggers and influencers to amplify your content share content across platforms like Facebook LinkedIn and Twitter make sure your content is sharable with visible share buttons all right so this was about content promotion next is track and evaluate current efforts so this is the next strategy to ensure the effectiveness of your social media strategy it's essential to consistently track and evaluate your content efforts regularly monitor the performance of your campaigns by assigning audience engagement website traffic lead generation and other relevant metrics evaluate how well your campaign aligns with your set targets if discrepancies arise scrutinize the specific areas contributing to the shortfall and make necessary adjustments this ongoing assessment allows for a dynamic and responsive approach ensuring that your social media efforts remain aligned with your objectives and adaptable to evolving circumstances track and valuate current efforts to ensure the effectiveness of your social media strategy it's essential to consistently track and evaluate your social media efforts regularly monitor the performance of your campaigns by assessing audience engagement website traffic lead generation and other relevant metrics evaluate how well your campaign aligns with your set targets if discrepancies arise scrutinize the specific areas contributing to the shortfall and make necessary adjustments this ongoing assessment allows for Dynamic responsive approach ensuring that your social media efforts remain aligned with your objectives and adaptable to evolving circumstances all right so this was about track and relevant current efforts now the next strategy is have some live sessions so incorporating live sessions into your social media marketing strategy is a dynamic approach to engaging and content with your audience in real time whether through platforms like Instagram live Facebook live or others hosting live sessions provide a direct immediate interaction with your followers so Instagram live is a fantastic tool for Real Time engagement when you go live your followers receive notification and your profile picture appears first in their stories section then YouTube live YouTube live is ideal for longer more structured sessions it's great for tutorials workshops and events so this was about live sessions now coming to the last strategy that is call to action so call to action the first we have is lead generation CTS encourage users to sign up for newsletters webinars or free trials example subscribe to our Weekly Newsletter for industry insights then social sharing prompt users to share your content on social media example share this post with your network then there is contact CTS provide direct ways to get in touch email phone chat example contact us for personalized assistance crafting a top social media marketing strategy in 2024 involves understanding your audience exploring diverse content types and embracing Dynamic approaches like live sessions and series content keep an eye on what your competitors are doing and don't forget the power of promoting your content especially through tools like Facebook ads by staying authentic and responsive you will create a strong and engaging presence on social media fostering connections and driving success for your business so guys let us discuss the social media marketing road map the first thing is to identify a marketing problem so guys identifying Market problem is a foundational step in devising an effective social media marketing strategy it involves a comprehensive evaluation of various aspects that may hinder your business growth addressing these issues strategically can pave the way for successful social media campaigns firstly consider the challenge of inadequate brand awareness and publicity if you're target audience is not familiar with your brand it's crucial to focus efforts on increasingly visibility through engaging content and targeted campaigns next is the declining sales from traditional Channel signals that need shied in marketing approach Embrace social media platforms to reach a wider audience and explore new avenues for sales if I talk about the third one a decline in fresh leads also Demands a reassessment of lead generation strategies so that you have to utilize social media expansive reach to attract and convert potential customers if Rising operating costs are affecting profitability social media can offer cost-effective Marketing Solutions leveraging these platforms can optimize resource allocation and enhance overall efficiency customers defection due to poor service also highlights the importance of using social media as a customer service tool address concerns promptly and showcase positive experiences to build loyalty lastly if your content isn't generating desired engagement Define your strategy analyze audience preferences experiment with content formats and encourage interaction to increase shares and engagement by pinpointing these challenges you can tailor your social media efforts to address specific needs ensuring a more targeted and impactful marketing strategy now let us move on to our next one which is setting up social media marketing objectives or goals in the realm of social media marketing setting clear goals go defining objectives and establishing measurable metrics are crucial components of a strategic approach let's delve into each aspect the first one that is coming into my mind is goals goals are Broad and overachieving statements that articulate when you aim to achieve through your social media efforts for example increasing brand awareness online this goal provides a general direction indicating a desire to enhance the visibility and recognition of your brand Within the online space it sets a tone for your social media strategy but lacks the specificity needed for direct measurement now let us move on to the next one which is objectives objectives are specific measurable and time bound Milestone desire to achieve a broader goal for example increase the number of new fans on social media platforms by 20% within the next quarter or boast post engagement by 15% over the next 6 months or achieve a 25% growth in the web traffic from social media channels in the next year these were the certain examples which showcases what are your objectives objectives break down the broader goal into actionable and measurable components they provide a road map for achieving the overachieving goal of increased brand awareness offering clear targets and timelines the next and the most important one is metrics metrics are quantifiable parameters used to measure the performance and success of your social media efforts for example the number of new fans or followers what is the post engagement rate or growth percentage in the web traffic metrics are specific data points that help assess progress towards objectives they provide tangible numerical evidence of a social media performance for the goal of increasing brand awareness the choosen metrics should align with the defined objectives such as tracking the increase in followers engagement rates and website traffic originating from social platforms by aligning goals objectives and metrics businesses create a structured framework that not only guides their social media activities but also enables a systematic evaluation of success or areas that may need adjustment this disciplined approach enhances the effectiveness of social media marketing efforts and contributes to the overall success of the digital strategy now let us move on to our next one which is very very important that is conducting social media audit and Analysis once you have established your social media marketing destination it's imperative to assess your current position again to determine your standing point before embarking on a journey this evaluation process often is concurrent with setting objectives is analogous to recognizing that attempting to reach the moon is futile if your flying machine can even take off so what are the are as where you can perform audit and Analysis so guys let us discuss each one of them one by one the first one is evaluating your current social media presence assess the strength weaknesses opportunities and threats which is SWAT of your existing social media engagement understand the current state of your online presence to identify areas for improvement next is analyzing competitive strategies investigate social media tactics and performance of your competitors identify potential gaps or weaknesses in their approach so that you can capitalize on the third one is understanding your audience and their Journeys study your customers exploring demographics psychographics online behaviors and historical preferences map out customer Journeys through stages like awareness interest consideration purchase retention and advocacy an essential aspect of this phase involves keyword research a critical exercise to discern what your customers are actively searching for utilize tools like Google AdWords Keyword Planner which facilitates this process aiding in identifying the key terms and phrases that align with your audience interests and online Behavior this is a comprehensive evaluation which not only informs your social media strategy but also positions you to leverage opportunities and address weaknesses effectively the next one is develop a social Brand Story like every other facet of online promotion the initiation of social media marketing commences with narrating your brand stale in the digital era social branding involves crafting a unique value proposition and a unique story proposition it revolves around instigating a grassroot movements within your communities and constructing a lasting connection founding on trust and affability to infuse a narrative to your brand it's valuable to contemplate the following the first one is what principle and conviction does your brand uphold next one can be how are your brand narratives conveyed in the online sphere third one could be in what ways are your stakeholders especially customers engaged in your brand social narrative and finally you can also add and think upon it that how is your brand expressed through visually appealing brand images profile descriptions and cover photos optimized for social media platforms so this way you're going to develop a social Brand Story let's move on to the next step which is selecting social media marketing channels choose the right social media marketing platform this is a phase that demands decisive choices although each social platforms hold its own appeal attempting to master all can lead to spreading efforts thin and mastering none consider these factors when determine the suitable social channels for your brand the first one is Facebook if if I talk about Facebook guys this is the largest social network that is also highly competitive Facebook ads often yield to positive Roi compared to other online advertising Avenues the next one can be Twitter characterized by its con size 144 corrector limit tweets are now featured on Google search engine result page then you can have Instagram and Tuma which are popular light social networks especially among teens and youths emphasis on visual content and pop culture the next and the most famous one is YouTube this is the second largest search engine however video production is resource intensive if we talk about Pinterest known as a social candy due to its preference for visually appealing designs and images over the 2third of Pinterest users are female making informed decisions about the platforms aligning with your brand goals and target audience is very very essential rather than trying to be present on every platform platform focus on mastering the ones most relevant to your objectives and audience demographics now let's move on to the next one which is social content creation and curation after determining your social channel the next step is crafting compelling social content embracing at20 rule in the content creation and integrating best practices in both written and visual content are key considerations here are certain crucial aspects to ponder upon the first one is content creation techniques develop skills in writing photography videography design content production and also ensure a harmonious blend of engaging and diverse content the next one is content curation strategies employ effective methods to filter and curate relevant content suitable for sharing showcase a mix of original and curated content to keep your audience engaged third one is consistency and frequency if if I talk about consistency and frequency it comes under the calendar development maintain a consistent and a regular schedule for your content production and distribution for the scene you can choose a calendar development create content calendar outlining keywords topics and content types for distribution across various social channels plan and organize content to align with specific goals and strategies by mastering the art of content creation and curation you can effectively engage your audience and build a robust online presence establishing a Content calendar helps maintain consistency ensuring that your content aligns with your brand voices and also resonates with your target audience across different social media platforms let's move to the next one which is evaluate and quantify the success how you are going to measure and quantify your success and what are the key metrics the Timeless saying is that you cannot manage what you don't measure which holds particular relevance in the era of measurable Marketing in social media marketing it's crucial to develop a comprehensive set of key performance indicators or kpis to assess performance these are certain key metrics which we have to discuss and these incompass a variety of metrics let's discuss each one of them one by one the first one is the brand awareness metrics the reach website visits page views fan group likes and comment all come under this section the next one is we have the conversion metrics the sign up on leads memberships trial purchases and the actual purchases comes under this section the next one is the engagement metrics the comments shares retweets downloads and participations in contests come under this section and finally our social advertising Matrix which is cost per clicks cost per acquisition return on Advertising spend among others by amalga these metrics you can derive insights into your social media marketing into return on investment the ability to quantify success through these indicators allows for informed decision making enabling you to refine and optimize your social media strategy for better outcomes exploring social media marketing Roi can be very fruitful in evaluating and quantifying the success measures so guys in conclusion effective social media marketing Demands a strategic planning consistent execution from identifying challenges and setting clear goals to selecting platforms creating engaging content and measuring Success Through key performance indicators each step is crucial athor of social media audit align goals and audience understanding from the foundation selecting the right channels mastering content creation maintaining consistency are very pivotal measuring Success Through metric allows for evaluating return on investment and refining strategies in this Dynamic landscape adaptability continuous Improvement and genuine audience engagement are essential for sustained success by prioritizing authentic connection and staying ATT tune to Trends businesses can leverage social media to enhance brand presence and also Foster lasting customer relationships right so let's go straight into the meta business Suite there is this thing called The Meta business week you may have heard of it and it is a big deal for businesses who are on Facebook and Instagram it's not just some regular tool it is the main hub for all your online stuff on Facebook and on Instagram now why does this matter well it brings all your Facebook and Instagram activities together in one dashboard yeah that means that dealing with ads with Pages teams um analytics and everything and posting and planning your content all happens in one place and the best part of this it saves you tons of time and it keeps things simple no more jumping between screens or jumping between applications you can just focus on your business as you should be focused now the business weed isn't just for you it's good for your Market team as well so even if your team is spread out over multiple location it lets you work together you can assign different responsibilities in The Meta business weite it keeps everyone on the same page it gives everybody access to the same content the same ads the same posts and the same analytics data so you can all work towards that same goal but it's not about teamwork there's a lot more in it it's like having a advisor with you it it has tools that will give you how engaged your audience is with your ads how you're doing on Facebook how you're doing on Instagram and it helps you turns your data into smart decisions so in simple terms The Meta business Suite is like the behindth scenes manager for your business in Instagram and Facebook it is your goto place for making things happen in a very smart way right so what are we going to be talking about we will be talking about what is the metab business suite and then I'm going to give you four demos demo one is setting up your business manager account demo two is navigating the business manager interface demo three is utilizing Facebook insights for data driven decisions and demo four I'll share with you some info about how to collaborate and how to manage your team on the business with Okay so let's get going The Meta business we used to be known as the Facebook business manager in fact Facebook business manager is still available um and I'll come back to that in a minute the differences between the meta business suite and the meta business manager but as launched in 2014 it now is a all encompassing tool for advertisers marketeers business owners um agencies to manage the Facebook and Instagram business that they are that they are running so there's a lot of good stuff about the business about the meta business Suite there's some good advantages and some good benefits that you can get from this it makes handling your Facebook and Instagram account very easy there's lots of functionality that you find in the meta business Suite to manage your accounts of Facebook and Instagram it also allows you to manage your team smoothly you can assign responsibilities to team members making the communication and getting things done on Facebook and Instagram a lot easier there's extensive analytics and insights that gives you lots of information about how you're performing on uh on Facebook and Instagram helping you to improve your activity there is tight security with detailed control over who can do what on um on Facebook and Instagram there are tools like chat and inbox that you can have to manage your communication with your customers and being part of the Meta Family it links with other met meta platforms as well yeah like audience management advertising messaging tools and what have you so it is your full package for your digital and your social media marketing game focused on Facebook and on Instagram good so let's look at how to set up your business manager account I'm going to walk you through setting up your business account and then we're going to show you how that gives you access to your advertising your pages your teams how you can post Etc so if you go on Facebook Facebook there are two places there is the Facebook business manager and there is the meta Business site and that is a bit confusing yeah so let's talk about the difference between the two so the Facebook business manager and The Meta business suite are two different applications and they serve different purposes yeah though the Facebook business manager is designed for businesses that rely on Facebook for their marketing and advertising efforts while the meta business Suite is designed for businesses that want to manage their total online presence yeah the meta business manager is free and it helps you manage your Facebook page the advertising and all your assets in one place once you have a Facebook page bu business page it is essential to have met a business B manager as further development of your Facebook and your Instagram so the business manager allows you to create and track your ad campaigns that you are managing it helps you access and control billing settings and create custom audiences for your ads and you have the the option to allocate specific tasks across your team but it's very much focused on um on Facebook and the core functionality of managing your Facebook page but the business um also by the way the business manager gives you the ability to manage your meta pixels or your Facebook pixels that you can use for retargeting so everything you want to do with your Facebook page you can do within the Facebook business manager but Facebook learned or meta learned that people wanted more people wanted to manage their Instagram do their posting do their content calendar so they needed more functionality and that's where Facebook came out with the meta business Suite that is a centralized area to manage your Facebook your Instagram your messaging in one place so you can save time to manage your business and to manage your connections and develop relationships with more people so cross functionality is one of the business suite's most appealing features so the ability to view all your social activities at a glance in One dashboard manage multiple Facebook inboxes and making your Community Management very simple to do you can also create and schedule posts and stories on both Facebook and Instagram through the meta business uh the business suite and it's also a great tool for managing and tracking your page insights and managing tracking trends that can help you better understand your audiences so in summary meta business Suite is an application that should used if you are looking for an easier way to post engage with your communities across Facebook and your Instagram business accounts where the meta business manager is a site to be used if you're looking to run ad campaigns with a team in control your business account settings and manage your Facebook page so here are the two introduction screens here's the screen for the business manager that you will see but what we're going to FOC focus on today is the meta business Suite so if I click here it takes me to the welcome screen of the meta business Suite it shows you the get started gives you lots of functionality it talks leads you to the advertising lots of places where you can learn where you can get support yep and then here you find more information about The Meta business Suite with case studies how to get started tips and what have you and everywhere you see that button get started yeah so definitely before you start with using the meta business Suite go through this website to familiarize yourself with all the ins and outs of the Facebook or The Meta business suite and when you're ready to start using the meta business Suite you just click on the start now button and that will take you to the dashboard of the meta business suite and this is your onetop shop as it were that gives you access to all the functionality within the meta business Suite so it's based on a page yeah so here you have a page that I own which riat for Russia is a place in in Marakesh that I have a website for and a Facebook page and an Instagram page and um here you see the management place for the riat for Russia on Facebook and on Instagram so here you see the menu of functionality so you see notifications planner content insights the inbox monetization advertising and a lot more tools that you have access to you have also got access to the settings here and then here you have your sort of your to-do list manage your marketing content how you can giv you tips on how to explore more ways to grow your audience and um it's sort of the new center as well of new elements that and new items and new functionality that you can find in the business uh The Meta business Suite okay so that is the screen that you will get when you already have a an account if you don't have an account yeah you go here on RI in the screen here what you will get yeah instead of seeing this screen you will actually see this screen create a business account create a meta business account and there is a few things that you need to do here first of all you need to create your account second you provide your business details and third you complete the verification and once you've created or completed the verification you're going to add your accounts like your pages and your advertising accounts and you're going to invite team members and to close this you're going to configure business settings and start verifying other features like your website for instance and then you are ready to start using your Facebook or your meta business Suite so quickly let's go through that yeah so you're putting in your name so that could be U Mark Riad yeah you put in your contact info that would be Mark campman and then very important you're going to put in your email and this email must be related to your uh Facebook page of course yes so that is where they will Facebook or meta will connect your email with your Facebook page and you will also need the Facebook or the email addresses from other people that you want to assign and with for a functionality on your um on your meta business Suite okay so that is how you create your business account so then you're going to click let me just put in here my email you click create yeah you're then coming to the next screen where you're going to start filling in more business information and where you're going to provide more business details yep so here you see marks Riad then you can connect different pages to it you can select relevant business assets like claim Facebook pages and accounts that are related to this business or you can edit this section later as well so that's how you can claim and link to your business account so let's say we're going to add another Facebook page to this I'm going to skip this for now I can do this later you're then going to add other business people to your business account if you want to yep and we'll come back to that later when we going to specify what type of people you're going to add to your account and what functionality you're GI them I'm going to skip this yep and then you're going to review and confirm okay and once you've completed this you're happy with this you confirm and then Facebook will verify this and you will basically get an email it will confirm your well let's see what happens if I press yeah so here you see how Facebook has uh set it up yeah so now it's Mark's REI business account here is the name the account ID and I can now add my business assets I can invite people and I create an account I can set up billing and payment for this account I can set up the language settings I can set Partnerships and I can add my business Assets in the meantime I will have received an email from um from Facebook where I need to verify this uh this account so quite a comprehensive setup but once you've done that you are basically ready to add your assets and ready to run your Facebook um your Facebook pages or manage your Facebook and Instagram page through the meta business Suite so let's go back to the riat for Russia meta business suite and let's go to the second demo which is to navigate the business manager or the business Suite interface this part of the demo is crucial yeah understanding the layout the tools and TS is like unlocking the secrets for smoothly cruising through the meta business Suite you want to know where things are and how to use them to make the most of this tool so let's start with exploring the dashboard and think of this of your mission control yeah the place where you get the big picture of what's happening with your Facebook and your Instagram pages and then we'll peek into an ad account this is where the magic happens with your ads and how to get familiar with using the ads because that is critical in growing your your Facebook and your Instagram presence and of course we'll look at the pages as well where do you manage your pages where because they are the storefronts of your Facebook and your Instagram and managing them well is essential to keeping your online presence on point now there are other topics as well like L using at how do you post content how do you plan your content but we'll look at that at dep at later demos so let's start with the dashboard overall here on the left you have your menu if you click here on all tools you get an extensive menu with all the functionality and then here in the center you have your dashboard dashboard with the look and feel of your page or your Instagram yep and it will also give you the too list it gives you draft posts that are in the process and it gives you details of your marketing content the planner your post reels and your stories and it gives you tips on how to grow grow your presence on um on Facebook and on Instagram this is the home screen here you have notifications are important because this is where you get messages from things happening in your Facebook and your Instagram World here is your planner is a really cool tool where you can plan your content okay here you have your content here you have your in ins sites here you have back to the menu yeah let's go back to the inbox here is your email inbox here is info about monetizing your Facebook Instagram um content through uh through advertising and what else have we got we're talking about advertising and here are all your tools as we saw that the tools are about getting active in your Facebook and your Instagram so there's a section about creating posts and stories and ads and go live yeah there is section about engaging with your audience a section about advertising a very important part of your advertising are the audiences there is about your Commerce Facebook Commerce which is selling products and services here is a section about managing all the details like your billing safety business apps collaboration file manager page settings and what have you and here is analyze and reports which are ads reporting and insights they're the most important ones yep so that is in a nutshell and then here you have search there's help and here you have settings which is very important tool as well because that's where you you can specify the settings in using your meta business with right so this is what the dashboard is all about this is all about making your life easier and your business management game Stronger Yeah so let's dig in there and let's go into a bit more details there's dedicated areas for advertising and for your pages okay so if I click here on the all tools I show that there is dedicated areas for advertising on an ad level or even on an ad manager level yeah and it's very important that you understand how you work with this so click on these buttons explore them it's where the advertising magic happens so it gives you kind of the backp pass entrance to all your ads when you want to check on your ads want to tweak them or see how they're performing this is the place where you want to go so it is a must to understand how to use these ads yeah and and how to use the ads manager we'll go later this is a series of three videos in the third video we're going to get more details on accessing the ads manager and the ads yeah there's also the section on the pages these are like the shop window of Facebook and Instagram pres manage them well yeah is very important if you go to the page settings yeah so it allows you to set the pages the the details of your pages it sets the Privacy for your pages it sets the locations you can link accounts videos branded content lots of elements that you can set here for your pages so go through that make sure that you understand how to manage this okay so it opened a new window so I can just close that window to go back to my business manager to my business Suite I have to say Okay so most important thing here this dashboard gives you access to all the functionality of your meta business suite and a very important button to close this section with is on the settings and in the settings you can set up your language billing ad account settings and you may have seen this earlier when we've set up the um the account in the business manager yeah so if you want to revisit that if you want to make changes then you can do that here in the settings area now that you understand the dashboard let's dig a bit deeper into a very important section in The Meta business Suites which are your meta insights that is not just another tool it is the data Hub of your Facebook and Instagram presence where you can get information about your audience about how your pages are doing and whether your advertising is achieving its objectives it gives you kind of a cheat cheet for making decisions you want to know about who your audience is you want to know where they are insights gives you the data you're in curious about your face Facebook page performance check it out on the Insight in on the insights you want to know how your ads are performing meta Insight will give you the detail so this is basically where you go to become a strategic thinker armed with real time information about your Facebook and your Instagram presence so let's have a look at this let's go to the insights yes so heading over to the meta page so let's go to the old tools yep and there's two different ways of going there you can access that through your page or you can access it here through your insights and this is where you're going to get a gold mine of information about your pres on Facebook yes so and it sorts it neatly into sections like page views followers engagement and um your content you want to know how many View use your Cod here you can see how many you got you want to know how your ads are running here you can see how they are doing you want to know your audience you want to know more about your followers about your Instagram followers here is where you can find all that information and all that knowledge now these aren not just numbers on the screen these numbers they tell you what is happening and they can help you refine your Facebook strategy it helps you to tweak your Instagram and your Facebook strategy and it can helps you in checking how your audience is responding yeah it is really good information so take for instance information about your audience yeah it gives you the followers it gives you on Facebook and Instagram you it also gives you detail about age and gender of your follower it gives them where are they coming from yeah the top cities or the top countries so you can Benchmark this data with competitors yeah you can also look at your content so the content is a very important one this is probably in my opinion one of the most important TAPS in the uh meta insights section so so this dissects your posts and it shows you how each of your post is doing when it comes to number of people reached number of people that have seen the post number of people that have seen the video you can watch uh split it by post and by stories you can splits it by let's just do photo post no photo post mostly we're we're video posts yep and you can specify the columns here as well so I want to see the type of post yeah so I can then apply and it gives you lots of information here you see on the videos how many minutes people viewed the post how many Impressions that you got the reach of the post and the most important one is the engagement on the post and that is this button is the reactions likes comments and share this is a critical column in your Facebook in uh your Facebook insights yeah if I order this from top down yeah so here then I see those posts with the highest engagement over the last 28 days and this is where you can learn what posts work and what posts do not work and that is golden information because if you know this post works then why not make more of those posts so people can um so you can get in similar engagement level and overall it can help you in driving your engagement levels so very useful reports you can see what posts are stealing the show what post need a bit of tweaking and it can help you in making sure that you hit the right content with the right the right people with the right content so think about this tab the content tab as checking what posts work and what don't posts don't work and you can use that to optimize your posts for um in the future so there's a lot more in here you can get audience information here as well and we'll talk about that in a um in a later demo on how to develop audiences in your Facebook your your meta insights right let's move on let's go to the fourth and final demo of this video which is about collaboration and Team Management let's go back to the meta business Suite in this demo we'll dive into the world of collaboration and Team Management Within in your meta business Suite So Meta business Suite is not just an act for you it's not a solo act it is about getting your whole marketing team on Facebook on the meta business Suite yep and that can help you in kind of supercharging your uh your management of your Facebook and your Instagram so let's break down how you can add team members because teamwork is like the secret source that can really make your beta meta business Suite come to life so it is very useful to get your team online so it helps you keep people in the loop you can assign specific roles yeah so everybody knows what they're doing what they're supposed to be doing when they get on the on the meta business suite and very important even if your page is across or if your team is is across multiple locations you can still work as a team in managing your um your Facebook and your Instagram so let's go down to the basics the first of this is building your team so what you're going to do you're going to move to the business settings and here you see people yeah already you here see an overview of the people that are available on this business account that can use and there's currently one that is me and I've done another one which is me on another email and the invite has been sent but I haven't accepted it but let's go and click an invite let's first look here on the people button that is basically that leads you to this scream if I click here on invite people you can then go through a number of steps yeah so in this section you can select people once you've select those people you can assign their access you can assign business assets to those people you can review the invitation and then you can send it out so let's go through this process so we're going to enter the email again we're going to do just myself uh yep and I can get temporary access or for the advanced option I can remove but I'm just doing it yeah so this is actually quite useful temporary access for instance if you want like an agency you want them to have a quick look at your Facebook insights for instance you can just give them temporary access for the day and then you want to switch it off yeah on uh that particular uh that particular time frame we're not going to going to do that I'm just going to click next and then here you can specify the aess that you want to give to this person yeah so you can give the person partial access or you can give the person full control so partial exess is the okay they can only work on the tasks and the business assets assigned to them basic access yeah which was formerly the employee role is the default access that everyone gets when they are added okay so that is what you can set you can integrate with um with apps and different in Integrations like the Facebook pixel that people can view them and manage them I'm not going to do this in this case or you can give somebody full control which is like an admin role yeah so that would be the business admin role and they can manage everything including settings people tools business asset they can delete a business account yeah so does not include the advanced options so you need to be careful with this but once you give somebody full control yep then um they are basically an admin for that so click shared then there you can also look at the financial information like transactions invoices account spent and payment method so that could be for your finance manager for instance so I am just going to be full control yeah so I'm happy with that no no let's not do this I am actually none I'm just going to be a basic control and I click next I can then assign business assets so there is the Facebook page there is the ad account I can assign products I can assign the Instagram account the Commerce account I can assign pixels data sets so lots of stuff that I can assign here okay so the Facebook page and the Instagram account that's what I want this person to be assigned I can then review business assets not assigned sign business assets I then here need probably need to specify can manage the content yeah so insights adds oh select a business asset so the real Foria page yep I can then assign content Community activity ads insights and leads okay that's all I want to get and then I'll click next and then I'm going to send an invitation to Mark markm man.com and as soon as I accept the invitation I will then show up on this list as we saw here yeah and accept it and I am then part of the team that manages the um that manage the Facebook or The Meta business suite for this particular page right so that's a wrap an introduction to The Meta business Suite let me summarize yeah the meta business Suite is a onstop shop for managing your business presence on Facebook and on Instagram it was formerly known as the Facebook business manager Facebook business manager is still available no new developments but is great if you just manage a Facebook page and want to manage your advertising if you want to do more if you want to manage everything on your Facebook and Instagram accounts from your page your advertising your messaging your content you name it then the meta business place is there to streamline your communication and getting valuable insights through the meta insights and that empowers your business to fully utilize all the functionalities that Facebook and Instagram have to offer you and it enables you to make informed decisions on real data on how to optimize your Facebook and Instagram to be successful and if you want to know more about this there will be two more videos to come on the metabs business Suite in this series of three videos in the second video we will be talking about posting and planning your content on meta business suite and in the third video we're going to be looking at advertising more details about insights and we're going to be looking at making money Facebook and Instagram by managing your Commerce through uh The Meta business Suite posting scheduling and publishing through the meta business with but before we go into that as usual I am Mark campman I'm your digital navigator for this video and if you like the video then please subscribe to our Channel by clicking below before delving into the details let's talk about the pivotal role of the meta business sued it serves as the central control hub for businesses using Facebook and Instagram and it's more than just a tool it manages their entire digital presence on Facebook and on Instagram it consolidates all elements of your presence into a unified dashboard simplifying the management of your ad account your pages and your team collaboration and the streamlining saves you a tremendous amount of time it also minimizes complexity so so you can focus your attention on those business matters that work for you best now in the previous video we talked about how to set up an account on the metab business we and how to navigate the dashboard and how to collaborate by setting up other users in your account in today's video we're going to look at another topic and that is the topic of how to use the meta business Suite to create and plan your post posts and your stories so in the demo we're going to cover the following topics we're going to look at how do you create a post on Facebook and on Instagram how do you plan your content and how do you use the content calendar what are the notifications uh that you need to work on and that you can set up and where do you set them up in the meta business Suite we'll look at the inbox the messages and comments and how you can ultimate responses and then finally we'll dig a bit deeper into the stories how can you create stories using the meta business Suite there are many social media posting and planning tools like hoot suet like Soho social buffer Sprout social they all work really well and they allow you to schedule and manage posts on your social media channels on Facebook on X on Instagram and many other platforms however there are various reasons why you want to choose the meta business suite for your posting over other platforms first of all meta business Suite is developed by meta ensuring a seamless integration with Facebook and Instagram and making sure that you can leverage all the functionality in Facebook and Instagram within your posting in The Meta business Suite also content published through the meta business Suite may have a slight advantage in the algorithmic reach on Facebook and Instagram basically Facebook will reward you for using meta business suet to post your content by giving you a wider reach for your post it ALS also gives you access to new features and updates within Facebook yeah and Instagram faster than other tools like hotsite they offer better security measures and compliance with platform policies within the mattera business suite and direct access to support is available within the meta business Suite as well so that will expedite your issues resolution so Facebook the publishing facilities within the meta business manager they are designed specifically for Facebook and Instagram so that makes it much friendlier easier for you to use than some of the other platforms good so let's delve into the posting and Publishing on Facebook and Instagram let me go to the real life dashboard so here you see the dashboard and let me first show you how to um create a post there are various roots that you can use to create a post there is here the create Post Yeah you can also go through the planner you can go through the content so there are various ways that you can get into but let me show you the create post uh the simple approach I'm clicking here create post and I'm then getting to the basic screen for creating a post yep so here you see all the elements that you need to do yep so first of all you're going to specify the platform that you want to post and I've selected here Facebook and Instagram I can then add the photo I can use a template and here I can use specific text then here I see the scheduling options I can set my privacy settings and here you see the preview either in the Facebook feed or in the Instagram feed so I'm going to add a photo I can actually upload from the desktop or add from the file manager we'll look into the file manager in a bit but I'm clicking upload from desktop and then here I can go to let's say for Russia picking this photo the photo is now being uploaded and here I see what the post is going to look like then here I can add a text and I can say winter promotion yeah in R for Russia I see here how the text is being added yes so I can completely see how the post is being set up I can add all the stuff that I can add on Facebook as well yep I see the Facebook feed preview I can go for the Instagram feed preview I can look at the desktop and the mobile version so it's a fully featured um posting platform within the meta business pie yeah so now a few um things of course before finalizing the post take advantage of this preview feature in the business Suite yeah so make sure that your visuals and your caption displays as intended and that there are no formatting issues so making sure that the post looks exactly like you want it to look and then when you're happy with the post you click either publish or you can say finish later so I can also schedule the post yes so I'm clicking here publish and then the post will be published this may take a moment or you can set here your scheduling options yeah so you see now that the post is published so but I actually I'm going to delete it in a minute because I don't want this post to go live yeah so if I can want to create that post I can also say the scheduling options and I can set a date at a time for my post okay so that gives it to you in a nutshell and what we're going to do now is let's look at this file manager in a bit more detail the file manager is a tool that metab business Suite um has put together to allow you to add and organize your assets for your business account have assets like your photos like your ads like videos Etc so with file manager you can collaborate on files and folders you can assign access to creative assets and you can plan your content more efficiently so you can manage your image and video files for use in your posts or your stories or your videos you can upload multiple assets at the same time for later use you can create albums to organize and access your creative assets and you can share your assets with other people in your team so how do you access the um file manager you can go here to all tools and then within the all tools you see here file manager so click on that and that takes you to your file manager where you can create folders and where you can add sort of creatives in your folder so if I go to this folder and I can uh check the folder and here you see one of the um the assets that I've added into this file manager clicking here I can straightly bring it into my creative posts yep so I can use it to create a story or I can delete it I can look at my folder setting yeah here you can see which people have access to the folders I can assign Partners to the folders I can edit these folder the permissions so very useful tool and particularly if you have lots of assets for your products then this can be a very helpful tool in managing those assets so that that takes me then a step deeper to the content Tab In The Meta business Suite as well yeah that is where you can find all your published and drafts and scheduled posts including your real your video posts your stories your photos and your live videos you can see what is published what is scheduled what is draft what is expiring what is expired yeah you can add your reels you can even export the data and still still access to your create post or your create real here you can see the date published of the post you can see the status of the post if it has been boosted or not yeah if it what's the distribution for the Post how many you see then some some some statistics on the posts as well and we'll dive deeper into the insights later in the third video but here you can already see The Impressions the reach the players and very important the reactions the engagement that you had on the different posts so very useful tool yes so you can within this tool you can manage your post you can create posts as well and there's also access here to your ab tests if you want to test posts on their uh their effectiveness you can also within the content and I like that you can see your feed and your GD yeah so here you see your Facebook feed this one is that I've just published although I've deleted it as well but um yeah and here you see your Instagram feed you can see your mentions and your tags so it's almost like managing your feed as well and here you see your collections within your file manager like Facebook photos playlists and series that you've can created very useful tool that um you can use to manage your content together with the file manager right so that concludes the posting element yeah let's now go into the next level of managing your posts and that is through the planner the planner can be accessed by clicking the planner button here on the menu in the metab business Suite dashboard so if I click on the Planner yeah you can access your kind of your content dashboard and within this dashboard you can have a total overview of what you have posted and what you're going to post and you can see some basic information about your different posts as well yeah and it's a very useful visual tool to plan your content and to plan ahead of your content so you click on the planner tab as I mentioned yeah it also features this calendar that helps you plan schedule and visualize what count content you want to share and when you want to share it you can also use this calendar to coordinate your content with holidays and special events what is going on and you can also use it to manage your creative access your creative assets yep so here you see the goals that you can specify you can add goals yeah so here for instance I want to increase reach you can specify that for a specific period and then here you see how you fair against reaching the objective of the goal that you've set there's also the moments now unfortunately moments does not work in most of the markets currently it's only working in the US so here you will see what sort of events are coming up like like holidays National events or you can specify your own events and that's always good with your posting of your content because you can then relate your content to the events that are relevant in your market so you can look at your content type yeah so you can have all your content showing in your calendar or you can look at your stories your reals or your ads and here you can specify set it by week or by month and it gives you as I said earlier a fantastic overview of what you have done and what you're going to do it also and that's what I really like about it gives you a um gives you kind of a a library of the posts that you have done in the past so the content calendar yeah is very important it's also called an editorial col calendar it's used by the marketing team to plan and schedule your content across your Facebook and your Instagram so it serves as a road map for your social media marketing strategy and it makes sure that you will be consistent and cohesive with your posting yeah and it's a very important tool that marketing teams are using so some key elements of your calendar yeah it outlines the type of content you plan to share that's number one yeah it helps you scheduling it includes the specific dates and times for when your posts will be for when your content will be published yeah so you can schedule it forward as well what are the posts that you are planning in the coming months good content calendars have an integration of your different social media channels yep so that is very useful because then you can select and show the post for each sort of um channel that you're using the calendar often include themes or topics for postings yeah so you have a diverse range of content that you're scheduling there's also alignment with your campaigns in your content calendar so it aligns with your broader marketing campaigns or events so your social media efforts they're really contributing to it to sort of achieving your marketing objectives good content calendars they have collaboration features so multiple team members can contribute or review so you can coordinate your efforts across your posting and by pling planning and scheduling your content in advance yeah it's just a matter of efficiency it helps streamline your content creation and your posting process and finally a good content calendar helps with the communication within your marketing team so everybody is aware of what is being scheduled what poats are coming and they can plan their tasks accordingly now that we looked at the publishing and planning side of your content and your posts let's look at the notifications a very important part of your Facebook and Instagram presence unfortunately metab business Suite allows you to receive notifications related to your Facebook and your Instagram business accounts whether you get those on messaging or whether you get them on your email so what are notifications they are kind of alerts or messages that inform people yeah and it's mainly you of course and your marketing team that are working on the meta business Suite as well about specific activities updates or interactions with the meta business weed platform so what are the features of the notifications in the meta business Suite so here we go in to the notifications button that we can access through the meta business Suite menu so click on notifications yeah so first of all you can customize your notifications yeah so you can customize the notification preferences based on your settings and your priorities you can receive realtime updates on relevant activities so that keeps you in the Loop and you can explore the advanced notification settings and in the advanced notification settings you can tailor your notifications based on specific activities so you getting prompt sort of um messages about events that are critical to your business so here's the overview yes so here there's no new notifications here are the other notifications that are coming in these are notifications from within your um within your Facebook or your Instagram here you can filter your notifications yeah so you can have uh set for Action needed message reminders comments recommendations notifications only for Facebook or Instagram or your business account here you can set Market read and here you have have the settings of your notification and here you can specify what notifications you want to have and most notifications that will go within your team your marketing team will go through email yeah so you can set notifications for Facebook for um yeah for your page for messages for comments for announcements for suggestions other communic ations like tags like shares and here are you can set your business email notifications for business permissions roles ad accounts pixels and more yeah so that goes um quite deep so let me dig a bit deeper in the type of notifications you can get via your email that could be activity alerts yeah so they include alerts about activ on your business Pages like new likes comments or shares there can be page insights so users may receive notifications about insights and analytics related to the performance of the business page that could be alerts on messenger interactions yeah so if you use the messenger for customer communication you may receive notifications about new uh customer messages could be um alerts or notifications around ad campaign updates so information about your ad performance the budget charges or budget changes or other AD campaign related events there could be page management alerts yeah important actions or changes related to the management of your business page there could be platform announcements from meta yeah they may use the notifications to in uh communicate important platform announcements updates or changes there could be notifications related to security and finally notifications around events and reminders so very useful tool to use important to make sure that you set the right preferences and make sure that you check it regularly yeah what the notifications are that you are getting in besides the notifications another important area is your inbox and within your inbox you have your messages you have your comments and your automated responses so you can access that by clicking on the inbox in your menu yeah and metab business Suite they offer several features related to this communication and engagement within your inbox they enable your your business to effectively manage your communication and your engagement on Facebook and on Instagram so a centralized inbox is very handy that you can have that because it streamlines your responses and it makes sure you and you sort of you respond timely and consistently with your audience so if you look at the menu your centralized Hub as it were this is where you can manage your entire inbox you can look at just the messages messenger Instagram yeah on WhatsApp Facebook comments Instagram comments yep so here you see all the messages whether it's unread if it needs follow up you can label it here is the filters that you can specify here you see the people that communicate with you then here you see the community or the sort of the communication that is being done so really useful if I go here to myself yeah what you see for the users as well that have enabled that you can see their profile details as well and you can set a label could be like a new customer or a prospect you can add labels yeah so that can be like a mini sort of CRM system to manage the communication with your prospects for instance yeah so that is the um the inbox so and that is sort of the um the the dashboard that you have for your inbook box so again we'll look at your messenger yeah so that's all the private messages that we received within your Facebook and Instagram business account the comments yeah they focus on comments that you get within your Facebook or your Instagram business page so this is where you can efficiently Monitor and respond to comments so that can really help you with developing your engagement with your audience so what I really like about the inbox is that you can also set up automations so you can set up automated responses to messages messages that you received within your um within your inbox so they can be customized and triggered based on specific keywords based on Greetings or specific questions that you get and they are very useful to provide instant replies and managing manage your customer inquiries efficiently so they can be configured yeah to acknowledge a receipt of a message or provide basic information or guide users to relevant sources Sant relevant resources so let's have a look if I click on the automations yeah then here you see there is basically a um a library of automations that you can set up and some here you can see the ones that you have already set up and that you have activated so for instance I have already activated an instant reply or I've activated identify unanswered messages yeah my away message is not on or I can create an Automation and then here you see the library of kind of templates that you can choose from you can greet people yeah share information organize messages send a confirmation or follow up yes so you start with templates so it is not a huge library of templates that you have but at least it allows you to to use to look at specific um sort of common sort of scenarios that you can can face and you can set sort of timate ations for those right let's go back and let's go to the final demo in this video and that is take a bit of a deeper look into creating stories so stories of a very Dynamic and engaging format for content sharing yeah because of their temporary nature and their interactive features and Prime placement don't forget that yeah it makes them a very valuable tool for businesses that want to enhance the engagement on their social media presence and connect with their audiences and make the content more authentic and immediate stories also help increasing the visibilities because they appear at the top of a user's feed so that provides Prime real estate for visibility and it makes it more likely that users will see your content and engage with your content yes so and there are lots of Engagement opportunities as stories are designed to be interactive with features like polls questions quizzes swipe up um links yeah and it connects with your audience in a much more engaging way so let's have a look at the stories how you create them yeah so here we say create story yeah what I like about stories is that they provide the opportunity to share kind of raw unfiltered content to your users so you can give your your followers a behindth scenes look at your business or the personal life and makes your posts a lot of a lot more authentic yeah so you can build stronger relations with your uh with your audience there's also a thing like fomo as we call it it's the fear of missing out because of the temporary nature of stories they typically last for 24 hours it creates a scent of urgencies yeah so you encourage users to check your stories regularly because they feel I don't want to miss anything that you are um that you are posting in your stories it's kind of known that people for instance on Instagram will spend more time in the stories than in the newsfeeds yep and businesses use that their businesses know that stories yeah their algorithm they often prioritize stories making them more likely to appear on the users uh feet so and another big feature of stories by the way is the highlights feature particularly on Instagram so you can create story highlights which are collections of past stories that you can feature on your profile permanently so that is a fantastic way to Showcase important information or key aspects of your brand I always say it's like the menu of your website yeah you can actually have that in the highlights on your Instagram so and finally the power of stories is also that they offer advertising opportunities both in Facebook and in Instagram so businesses can use that to reach a broader audience and promote products or Services of course it's not as user friendly as on the mobile but at least you have some functionality on the the um that you can have on the mobile as well so add photo video we're going to go in the same photo here open yep so here you see the photo and here you see how the story is being uploaded yep so you can then add your text as well so you can click edit yep so here you can see I can crop I can text or I can add stickers so let's add text so the text will be um I'm going to put it here yeah so uh winter promotion yeah put that here and then we have text is blue or text is red let's make it yellow here we go font I can choose yep and then I can say let's stick with that and here I can say I'm going to add a sticker as well yes so you have a whole library of stickers it is again not as advanced as you have on the m mile but at least you can do a bit on the yeah so then I can click apply I can add my multiple um media of course I can schedule it I can share it straight away or I can schedule it and I can set my privacy settings as well so really good functionality within the meta business Suite so create the stories here or create them on Facebook or in stagram itself on the mobile but at least you have some functionality on that here as well to Leverage The Power of the stories there are two additional items in the old tools that you need to be aware of that can help you with your content creation and your content planning if I click here on all tools then in the menu you will see here sound collection sound collection is a fantastic tool to enhance your video and audio content which with free music or sound effects that you can use in your posts and it's a hidden sort of Secret In The Meta business Suite but it gives you a great collection of hundreds of sound files that you can add to your videos or your um your photos or your your stories and there you can sort by genre by Mood by duration by vocals by tempos you can add it to favor there is as you can see here over 10, 13,28 to soundtracks in there that you can can use and they're all free of charge so there's tracks there's sound effects and it is very handy little tool that you have in the meta business manager so the other one that I want you to be aware of if I go back home and back into the old tools is the collaboration Center so here in the manage you see your collaboration Center and that is where you can sort of structure your Partnerships with Brands and with influencers so you can sort of assign uh Brands and partners that you want to collaborate with on your posts and with the whole growth in the influencer marketing uh area this is a very useful part that you can um can you can set up to manage those relationships we're going to talk about the meta business weed Commerce the advertising and the insights that you can get out of it we're going to talk about what it is how it works how do you use it what are the pros what are the cons and I'll give you some tips and tricks and we will talk about what the future holds for The Meta business manager now I'm Mark kman I'm your digital navigator for this video and as usual if you like the video then subscribe to our Channel by clicking down below but before delving into the details let's talk about the pivotal role of the meta business Suite the suite serves as the central control hub for businesses that use Facebook and Instagram and it's more more than just a tool it manages your entire digital presence on Facebook and Instagram no more need to use other tools yeah you can now do it all within the Facebook and Instagram world it's essential for efficiency it consolidates all the elements of your in your Facebook and Instagram presence into one unified dashboard it simplifies the account management of your ad accounts your pages and the team team collaboration so that only it does not only save you time but it also reduces the complexity allowing you to focus on what really matters for you and that is your business so it's a collaborative workspace where you can enable your colleagues to work with you as well on your Facebook and your Instagram and thereby it ensures that everybody is aligned contributing collectively to achieving your business goals so it's a suite of tool with lots of valuable insights like audience management audience engagement metrics like ad performance yeah and it is a One-Stop shop to manage everything you need to do uh in managing your Facebook and your Instagram now we've been through various um areas of it like we looked at the dashboard we looked at the um posting scheduling managing your content we found a treasure of tools and functionalities and in today's session we're going to look at three specific areas we're going to dive into the Commerce manager and we're going to be talking about some very important changes that meta has announced in 2023 about managing your shop we're going to look at Facebook and Instagram ads I'm going to show you the process of of creating an ad and how to manage your your audiences and then we're going to conclude the video with an demo about the Facebook and meta insights that you can get right let's kick off demo one the Commerce manager now it's important to understand that meta has made some very important announcements in managing your Facebook shop in resp respon to the current economic downturn meta is investing heavily in Ai and automation tool to boost campaign performance through shop advertising and The Meta Advantage Suite of ads and we'll come back to that in a little bit yeah what that uh that means but it means that shops are scaling down in functionality but but promoting your products through advertising is kind of scaling up in uh in Facebook and Instagram so the shop ads are going to be Consolidated Under The Meta advantage and they facilitate easier shop setup with inapp checkout yeah so particularly for the markets where you already have checkout functionality within the Facebook app yeah this is a very important announcement that although the shop is going to sort of De be defocused the advertising of your products is going to get more center stage and thereby you can promote more of your products to your target audiences Now new shop tools that are coming out like ratings reviews they're being tested and support for shops without checkout and that's very important to understand if you haven't got a checkout functionality in your shop yeah and that will be in most of the countries except in the US and I believe in India they support for the shops will be discontinued with a focus on helping the US businesses in adding the checkouts to their existing shops basically what meta is doing is to optimize the whole shopping experience in the US market and then rolling that out across other markets which means that some of the shop functionality and opening up a new shop in Facebook in other markets like Europe and like Asia is going to be limited so this strategic change aims to optimize the shopping experiences support businesses and learn from the experiences in the US before a global roll out so remember as I said discontinued support for shops without checkouts in various markets like Europe and Asia and um for those markets you can start focusing and focus increase your focus on personalized ads reels and messaging and in the US the emphasis is on aiding businesses in imp implementing the checkout with support for shops linking to a website until sort of first quarter of 2024 so now this is clear let's start with looking at the meta Commerce manager yeah the Commerce manager is the essential core of your online store and it simplifies all your store tasks with a userfriendly interface so it enables you to manage your products to process your orders and deliver excellent customer service to your customers who buy your products Now by centralizing all e-commerce activities meta business Commerce manager helps you to focus on selling your product through Facebook and Instagram and that is of course a fantastic opportunity that you have to add an additional sales channel to your um your current sales operator ation so let's get into the demo so here we see the meta business Suite portal and to get into the Commerce manager we go to um down here we look at all the tools and then we see here down here the Commerce button we click on there and this takes you to the Commerce manager interface and here is your dashboard yeah so here you see the overview but it gives you access to activities like adding products to your catalog like customizing your shop or publishing your shop it gives you shop insights it gives you things to do on your catalog your shops or offers that you have it gives you your top products so it gives you some basic insights it gives you your top tagged content and there may be some questions you have that you can get answers from through the FAQ so here you see the important elements of managing your shop there is your catalog that's where you start of course yeah there is the different shops you may have and you can manage your shops here you can run promotions you can promote your product through ads you can get insights you may have a to-do list with things to optimize your shop and here you go to the settings yeah of course always important to start with the settings and you can have a look at the details of your shop there's the general settings of your shop yeah like your account info like your email there is your localization of your shop but you can specify the currency the language the product details to shipping information you have the settings for your catalog for your business assets for your checkout mid method permissions very important you can assign permissions to different users colleagues in your organization or your agency yeah what they can do within the Commerce manager and then there is your customer support where you can uh manage your claims your um charge back email address details shop contact information and what have you right so that's important to understand all the different items that you can go through within your con cont your Commerce manager so let's go and have a let's add a product yeah so first you're going to do here to your back to your home to your overview yeah and there are various ways that you can start adding products to your catalog yes so you can here add products to your catalog directly here yep and then there is the catalog menu here where you can set items have product sets the date data sources where are your products coming from yeah and then there's the um the events as well that you can specify okay so let's go quickly here at one item is very important that is the data sources basically where are your products coming from yeah now here you get from your current product catalog you see here what the status is of your catalog yeah and particularly when products come in from a to um a Commerce site like Shopify there may be issues with various products that you need to have a look at but here we can click on add an item or add an item here yes so I'm just going to click here in general add an item and here you see the different ways that you can add a product it can be done through a data feed it can be done manually or it can be done through a pixel yeah that you can bring it in through a pixel from another website so look at the manual yeah so if I'm just going to click here on manual then here you see the manual let's have a look here you see the manual a process for adding a product yep so you can just click a new item well here is an item you can add an image for your item you can add a title a description a website link the price for your product you can add a sales price a Facebook product category condition of the product availability the status yeah so lots of stuff that you can add here for your product and once you've done that yeah you then just click upload items so back in your dashboard you can then click here on manage your catalog and this is where you can see all the products in your catalog and the status and what the stock availability and the price and of course if you have hundreds of products you may want to set some filters yeah check on attributes for your products yep so that is how you can ma add products to your catalog and how you can manage your catalog as well so another way to upload your items is through a data feed and that's a very important one yeah so you can actually just enter a Google Sheets yep and you can download in a template of the format for the uh the Google Sheets that you want to upload with your product information but you can also enter a URL from a server or a hosting website and this URL is very important when you want to work with external e-commerce stores like for instance Shopify the process there is that you would um download kind of a a Facebook app within your Shopify account and that sets the connection with uh between Shopify and the Facebook uh Commerce the Facebook shop or there may be other e-commerce platforms where they will actually give you a URL and that's where you can add that URL and that sets a link and the good thing often about these Sol uh these these Solutions is that there will be a live link between your e-commerce platform and your Facebook shop that means when there is changes in your product catalog in your e-commerce platform it will automatically be uploaded in your Facebook Commerce data source or your Facebook Commerce catalog right back to the overview so let's look at how you can edit your shop now remember the recent store changes yeah so in most markets you can no longer create a new shop but you can edit an existing shop and in some markers where there is the inapp checkout functionality like in the US you will still be able to create new shops and manage your shops so let's click here on shops and here you see the shop that I have yep and it's um here I can see the light shop so here you see how the sh the shop looks like y so um I can look at the products and I can look at the categories I can search within the shop here you see a version history yep or I can close this and I can here I can edit my shop I can edit the layout of the shop and I can edit the settings of the shop so here you see the homepage I can look at collections I can optimize the layout I can add banners for offers I can add a carousel of um of products or collections to the Carousel and here I can have suggestions for you yeah or a dynamic product and it serves the product that is relevant for the customer yep but remember this is going to scale down in the future yeah you will no longer be able to see a shop and actually on most sort of Facebook pages you already see that many Facebook pages have already removed the shop because of the limited functionalities that you have these days okay so that is the shop that you can um edit in the layout and here in the settings you can edit the visibility the inventory the website content the categories yep and um again lots of stuff that you can uh can manage here the final thing we want to do in the Facebook Commerce is to see how we can do a promotion yep and if we go back to the Commerce manager and and the um the dashboard of the Commerce manager we can click here on promotions and here you see offers and this is where we can create offers and we can see an overview of our active offers our scheduled offers and offers that expired so let's have a look at the create offer functionality click on this and here you can see your offer category so I can have an amount of I can do a sale I can do a free shipping I can do a buy product X and get product y here's the name of your offer and here you can see the different if you want to use a promo code if you don't want to use a promo code then you take this or you can get a CO a code that people have to enter and here you see the summary of the offer so we're going to give the name of the offer is uh spring promotion yeah no other changes it's an automatic yes so no other details up here to enter here we do the type are we doing a percentage of or a flat amount so let's say we're doing a 20% discount uh here you can select your products we can say apply to the entire shop or select some specific products I'm going to do it for the entire shop and then I can do include products that already have a sales price or I cannot include them the offer applies only once per item or I can say let's do it per order here you see what the offer would look like yep and here you can set the start date and the end date of your offer if I'm happy with all these settings I can then click here create offer and then the offer will be live on my shop okay here is the summer uh sorry here's the um the summary so the offer has being created it gives you some some tips so you can feature the offer in the shop there's the offer details yeah the discount ID the visibility the start date we haven't specified an end date yeah for all the customers we can look at the customers the product and then we see it's for all products and then if we're happy with this we'll just click cancel yeah so that concludes the um the the promotion and you see how simple it is to add a promotion so now let's look at the last section I want to cover in the Commerce manager and that is the advertising that you can schedule in the Commerce manager now let's talk about Advantage Plus you may have heard me talking about that earlier in this video where it talks about the um uh the changes that Facebook announced in 2023 in the Commerce manager so what are Advantage Plus catalog ads they have been launched on August the 15th in 2023 for e-commerce and real retail advertisers really helping them enhance the ad efficiency so the Advantage Plus ads they use Ai and machine learning where they automatically sort of create up to 50 creative combinations of the ads so it eliminates manual steps in the ad creation allowing advertisers to learn much more efficiently how which ads work and which ads don't work and how to maximize their budget efficiently so the roll out of Advantage Plus provides advertisers with new and innovative ways to optimize campaigns and thereby you can get fantastic new insights that can help in developing your advertising strategies small businesses will also be able to use Advantage Plus creative and Advantage Plus audience to create ads through their Facebook page so it's not just through the Commerce manager but small businesses can take advantage of it as well so it's about creating a personalized audience based on your page detail and automatically adjust over time to help you reach more and relevant customers for your um for your ads so here you can see the what you can do so if you want to get started with Advantage catalog ads so you can add your product you can set up tracking through a pixel and then you can create your ad and if I click on create ad you want to know which ad account you would like to advertise with and then you select the in this case the Riad for Russia and then that takes you to your advertising setup and this basically is a um a subset of the uh the Facebook or The Meta advertising platform that we will go through in a minute once we've concluded the Commerce manager section yep so that's um what I want to say about the ads and then finally let's look at the insights so here in the Insight you can get dat details knowledge information about your catalog your performance your audiences your tagged content you can get in details about awareness and there is the helicopter overview of your shop performance as well well we had very little activity in our shop because yeah we have a very basically no real shop in this Facebook account but here again you will get all the details about your shop if you have a full operating shop within the Commerce manager right that concludes the Commerce manager so now let's look at the advertising on Instagram and Facebook that you can manage through the meta business suite and we'll go there by various ways you can go into the advertising yeah so Facebook and or meta is very keen to get you to advertise and so you see in your feeds you see post that you can boost um here on the um the the basic menu you go into advertising here if you click on the all tools you can go to ads and these are all subsections of what you can do in the advertising if you really want to go to the full advertising ing platform of meta you click here on ads manager this is the dashboard of your um account in The Meta business Suite when it comes to advertising you can see if there are problems with your advertising account there is the payment method that you can set you can even create a Facebook page from here you can verify your email address and and um here you have access to the ads manager menu as well and this is where you can have an overview of your campaigns there is your ads reporting very important section is the audiences that you can create within your ads manager and Target various audiences with your ads there is in uh billing and payments and your ad account setting and here is an overview to all the tools in the ad manager yeah business settings the integration with the Commerce Center and lots of other stuff when it comes to your uh your ads in Facebook and Instagram so let's go to the campaigns yeah what we want to do is to show you the powerful features in this demo of the ads manager when it comes to creating an ad in Facebook and in Instagram yeah in this video to take you through the entire ads manager that would be um too long we'll do a separate video on that but here I just want to give you a quick highlight on how easy it is to create a new campaign so here you see the current campaigns that I have yep so now I'm not running any campaigns they're all in draft mode but here you see the typical structure for a payperclick advertising campaign you have campaigns under campaigns you have ad sets and under ad sets you have ads and the ads they inherit the settings of the adsets and the adsets inherit the settings of the campaign so in the campaigns you would set your budget in the adsets you would set your targeting and here are the specific ads so it's all related to each other but it's a multi-dimensional approach in updating and managing your advertising campaigns in um in meta so let's create a new campaign and then you'll see how it develops so we want first to look at the campaign objective yeah so based on what the objective is for your campaign meta will come back to you with the ideal settings for that particular objective so it could be lead generation it could be engagement it could be driving traffic like sending people to a destination like your website or an app or your Instagram profile great for getting link clicks landing page views Etc so let's click on traffic and here I'm going to continue so now it's going to ask me a number of questions yes so and I just have to go through those questions when it comes for the campaign when it comes to the ad set and when it comes to the ad yeah so we have the campaign name we have the special ad categories if you want to do yeah so there are special categories that Facebook or meta wants to know about whether it's related to credit employment social issues elections yeah because there may be different requirements this was sort of set up after the um I think it were the 2018 elections in the US and the brexit um El sort of um uh poll uh on how advertising was kind of abused to reach audiences with kind of false information so now when you do advertise for social issues and elections or politics then there are very specific requirements yeah but we say they're not applicable here we go to the campaign details yeah I can edit this the buying type is an auction so the highest bidder with the best quality ad will get the best position for the ad you can do you can change this as well uh you can do by auction or by reservation but that is where you will have to pay more yep and then here's the campaign objective that we've set at the beginning of the process which is objective of traffic yeah you can then set do you want to do testing for your ad yep and you will let Facebook create different versions of your ads and then it will run the different versions and it will look at what ad will give the best performance and do you want to make it in advanc campaign budget yes so it will distribute your budget across current currently delivering ad sets to get more results yeah but I'm going to leave that off and I'm going to click to next so that's my campaign settings we're then going to the ad set and in the ad set you're going to look at your conversion location would that be your website or a landing page an app on messenger or your Instagram profile so let's send traffic to my website yep and then here you see your estimated daily results how many people you will reach and how many link clicks I'm going to set the performance go I want to maximize the number of clicks yeah what would I want to do yeah to spend what do I want to spend basically I can say I'm going to spend let's say um one dollar or one pound in this case per result call I can have more options here I can say different bit strategies that I can have yeah I can say what is the maximum spend or what is the cost per result call what am I prepared to spend per kind of um click as it were yeah I'm going to leave at that and here you have Dynamic creative yeah I can also leave this blank by the way because I have my budget setting further down below so Dynamic creative I would just provide creative elements such as images and headlines and then meta will Al automatically generate the perfect ads for you a very interesting um process um I'm going to leave it off for now because I want to show you how an ad may look like and how you can develop that so my daily budget I'm setting it at 20 pounds a day yeah here's the start date and I can set an end date yeah so I'm going to set the star date a bit further yeah because I don't want it to start and Senter tar date don't need to send an end date yep and here is the budget scheduling you can now schedule budget and greases on certain days I'm not going to do that at the start of the campaign because I want Facebook or meta in this case decide what works best for me yep so and then ad scheduling I can specify but again I'm going to run all the ads at the same time and then here you have your audience controls so this is set criteria for we where ADS can be delivered so this is we have sort of location we have age we can look at existing custom audiences that we have created over time I can look at audience suggestions yep so um so that is part of the Advantage Plus audience that I created that I discussed with you earlier yep and here you have your placements and there is let meta decide for you where your ad is going to be shown or you can decide for manual placement yep and then is the more placement you select the better it is yeah but let the Advance Plus yeah show more options here there's brand safety and suitability pro for instance prevent your ads from appearing near content that's not conducive to your brand for instance if you are a holiday d destination and you advertise on Facebook you don't want to be shown um next to an article or a post about um about an airline disaster yes so we're going to hide these options manual placements I also want you to be aware where you can select which platforms do you want to advertise on Facebook Facebook's Audience Network on Instagram or on messenger shop is no longer a available we talked about that yep and here you go then in your ad so this is the placement of the ads where do you want to show your ads in the feeds in the stories in stream ads the search results in messages but again we'll let Facebook or meta decide on all of this okay so I'm going back to Advantage Plus placement where you use Facebook's artificial intelligence and machine learning to give you the best placement based on meta's understanding of your um your audience so click next yep and then is um we're going to go to the ad yeah so Facebook suggest make a carousel ad yeah so here we go into the um the ad creation so the Facebook page that we're going to base this on is let me have a look look real for usia yeah we're going to manually upload creatives or we can get it from the catalog yeah and here you see your preview these are the products for my catalog yeah so I'm just going to leave it for this product for now yes so you're going to look at the format I wanted a carousel now I have two products in my Carousel so they should probably come up now yeah so um so here is the second product no yeah so but that's how it would look like or you can do a collection you can do multi- Advertiser ads so and I can um have the catalog for the ad creative as I said could be a product set at multiple products I can make Carousel cards as well yeah I can turn it in a slideshow lots and lots of opportunities and here you have your headline and your description yeah so the headline is carpet I can take that out I can say um spring promotion sort of Atlas Mountains carpet yeah so that should now be added here under the um the ad and here you see shop now button I can add a description that will show up at the uh the top describe your link which would be fantastic handmade carpets from the barbers in the Atlas Mountains let's see yeah on bigger ads you see that that would show up here at the um the front so yep and then you are um basically having your primary text let me have a look I think that is actually the text that I wanted up here let me have a look at that there there it is yeah so that is a text that I wanted there and here the call to action that would be shop now but I have a whole range of call to actions yeah so keep that as shop now then where do I drive people to I drive them to my shop and that is the website do I want to build a URL par parameter so I can track my campaign in the uh in in analytics yeah I'm not going to set it up I can choose an app if I want to so lots of stuff that I can do here I can set up the tracking through the re pixel I can select the pixel I'm not going to go into those details and here is the URL parameter that I want to build for the tracking but here is the basic version of my ad yep and now it's a matter of pressing publish and then the next thing that will happen that Facebook will look at the ad they will evaluate the ad and once they approve prove the ad yeah then the campaign will go live yep so here's the business location and currency I'm just clicking next that's the payment information they still need my credit card details I don't want to do that yeah so I'm not going to give them the details so I want to skip that so I'm not going to publish this campaign for now but at least it gives you an overview of how to create a campaign in the flow of of campaign ad set and ads there's a lot more to it obviously but at least this gives you a high level overview so if that is on the campaign setting there are two more important areas that is your audience creation so you can create separate audiences that you can then add as an audience for your ad campaign yes so if you click create you can create take custom audiences a lookalike audience or what we say a saved audience yeah if I click on Saved audience what you're going to do you can specify the audience with the name yeah and by the location but you can then do a detailed targeting based on demographics interests or behaviors so I can just click here let's say somebody who is excited about travel yeah so could be frequent Travelers yeah and there's a whole range of uh things that you can add here and in your um your audience and you will see that it will sort of impact your audience size as well so you can do by Behavior yeah or by uh by interest so um and there's a whole sort of let's say I want to do California yeah so I can California place people who are either interested there yeah so I can Target by location as well if I want so this is the really powerful um aspect of paperclick campaigns on meta and also on Google yeah on the targeting so I'm going to cancel this I can also create an audience L we say a custom audience and this is uh these are audiences based on people who have done a specific behavior like visiting your website and this is what we call the retargeting so Facebook allows you to Target people who have visited your website a particular page which means the next day they could get an advert of your Facebook ad of the the product that they saw on your website so is all to do with the retargeting and the pixel marketing now I'm not going to go into that because that's beyond the scope of this video but this is where you would set it all up okay and then of course within your advertising you have your ads reporting section as well where you can look at the account name you have for um yeah you can look at reach Impressions frequency amount spent and attribution setting now I haven't got any campaigns running so I don't see any details here yeah also because the period is but let's say if we can select um let me have a look let's say no I haven't run any Facebook campaigns on this campaign so I can't show you any data but this is where you can create your advertising reports where you can select all these breakdowns and bring them into your report good that's it on the Facebook and Instagram ads and what we're going to do now is move to the next demo the final demo of this series which is everything to do with the meta insights to access the insights in The Meta business Suite you go to the main dashboard and you click on all tools and and you scroll down in analyzing and Reporting so you have your specific ads reporting you can create tests like experiments yeah that you can get reports on you can get traffic analysis yeah so um Trends are related to the Facebook Impressions and usage of the website or app and you can go into the Insight section where you learn about um about it your your Facebook page and about Trends and activities and engagement around your activities on Instagram and on Facebook so here you see the summary your last week in review so you see the reach from last week on my Facebook and Instagram the total for this week your messaging activity how you're uh progressing towards goals that you've specified like increase reach for instance and here you see your activity the content that we placed and how uh and if we did any advertisement so that is sort of your high level summary if you click here on view all insights you're going to your dashboard yeah so let's start and have a look at this dashboard this is where you get a very detailed breakdown into your audiences yeah so you can understand your audience's characteristics and behaviors and you can develop your content strategies for a more personalized and engaging customer experience so let's look at the most important reports here on your dashboard you get performance information on content interaction on reach on followers link clicks and minutes viewed of um your page and you scroll down yeah you can see advertising what you've done or what others have done and your post frequency this is where you can help you what you should do to grow your uh your reach and obviously Facebook will say hey you need to start advertising and post more so boost for reach takes you straight into the advertising or create post takes you to your uh your content and your post and scheduling section within uh The Meta business Suite so very important here and that is the most important report in your uh Insight which is your audience report which is your content report and your performance report yeah so let's have a look at these three reports and see what we get if I look at audience here again you can go straight into to advertising or creating a post but what you want to have here want to look at is how did my followers grow yeah and how did on both Facebook and on Instagram yeah what are the most important cities where people are from yeah that are um following our page what are the top countries yeah so lots of information you get here and then the age and the gender so that's your current audience it gives you potential audience where what you can get yeah the top cities top countries top other pages that you can learn from yeah so great information that you can get here on your audience that you are interacting with if we then look at your content yeah to me this is probably the most important section of your meta insights here you see what content works and what doesn't work yeah for your Facebook post your stories and your Instagram post and stories whether those posts are photos or videos or text Post Yeah so here you have your high level overview of and you can select for Facebook or Instagram you see the reach and the engagement but the real spicy details you can find under content here you can see every post and story and video that you did yeah and you can see here what is the title what is the date published and what else you can see here is information about reach and Impressions and further details that you get yeah so and this makes it so exciting because here you can see which posts have the highest engagement levels like reactions like comments and shares and you can order these from high to low so I can now see what post has been my most engaging post when it comes to reactions in the last 28 days I can say make that in the last 90 days yeah I can now see what has been my most popular post over the last 90 days when it comes to reactions and comments and share and the nice thing then is by clicking on that post you see what the post was about and then you can say hey if that post worked then can we make the other post similar to this post because for this post we know that that post Works yep so very useful information you can get here about your content and use that to your advantage yeah so we looked at the audience we looked at the content so now let's look at the performance of the videos and the reals again I can see a summary I can also go down straight into the details yep and here you see total minutes of Feud um compared to the previous period you see what is organic what is paid and again what were your most import the most popular posts when it comes to minutes viewed yeah for the the period that you selected so here in the send some final details about your audience yeah for your your videos and the retentions now we haven't got any earnings on videos so that kind of summarizes everything there is to know about the insights a fantastic pool of data that you can use to kind of look at Trends yeah so you can kind of predict of what is going to happen and you can stay ahead of the curve with what you learn from your meta insights so very useful and um take this uh information and turn that into your advantage by creating better posts targeting better audiences and thereby getting better results so let's start by understanding what is email marketing at its core email marketing is the art of leveraging email communication to connect with the targeted audience and achieving marketing goals whether it's promoting products sharing valuable content or nurturing customer relationships email marketing offers a direct and personal channel for businesses to engage with their Audience by building and managing email list crafting relevant and engaging content and analyzing data to refine strategies business can drive conversion boost brand awareness and Foster long-term Customer Loyalty with its versatility and Effectiveness email marketing remains a Cornerstone of digital marketing strategies providing businesses with a powerful tool to reach Their audience in an increasingly crowded online landscape email marketers are always high in demand and may grab a high paying career an email marketing manager may earn up to 16 lakh rupees per anom email marketing is the need for all businesses trying to get hold online some big giants hiring for email marketers include Amazon HubSpot Salesforce Shopify Facebook and Linkedin so let's understand benefits of email marketing for business growth here are some benefits of email marketing when you consider choosing it for business growth improving sales email marketing enables businesses to promote products or Services directly to Their audience driving sales through targeted offers promotions and exclusive deals derived right to their inbox increase leads by offering valuable contents or incentives in exchange of email signups businesses can effectively grow their email list nurturing leads and converting them into customers over time through strategic email campaigns communicate with audience email marketing provides a direct and personal channel for businesses to communicate with their audience keeping them informed about new Products Company updates or upcoming events generates web traffic through compelling email content and strategically placed call to actions businesses can drive traffic to their websites blog post or landing pages increasing engagement and conversions targeting the Right audience with Advanced segmentation and targeting capabilities businesses can ensure that their email mage messages reach to the most relevant audience segment targeting the Right audience with Advanced segmentation and targeting capabilities businesses can ensure that their email messages reach the most relevant audience segments at the optimal time maximizing the chances of Engagement and conversion reduce cost effective campaigns compared to traditional marketing channels email marketing offers a high return of investment with relatively low cost allowing businesses to create and execute effective campaigns without breaking the bank owning media and contact list unlike social media platforms or advertising networks businesses have full control over the email marketing assets including their contact list and content distribution providing greater autonomy and flexibility increasing brand awareness consistent and engaging email communication helps businesses to reinforce their brand identity and messaging increasing awareness among Their audience and fostering brand recognition over the time creating personalized content email marketing allows businesses to tailor their messages and content based on their preferences behaviors and interest of individual subscribers delivering a personalized experience that resonates with recipient and drive engagement collecting feedback and surveys email marketing provides a valuable platform for businesses to gather feedback from Their audience through surveys polls or feed back forms enabling them to gain insights improve products or services and enhance customer satisfaction so let's start by knowing top email marketing strategies for 2024 and number one we have is personalized email content personalize email content in subject lines and body content instead of generic subject lines personalize them based on subscriber preference or behavior use Dynamic content to tailor the email body to each recipient's interest t or past interactions with your brand next is audience segmentation segment your email list based on demographics purchase history engagement level or any other relevant criteria create targeted campaigns for each segment delivering content and offers that resonate with their specific needs and preferences automate email campaigns set up an automated email sequence triggered by subscriber actions or Milestones such as welcome email abandon card reminders or post-purchase follow-ups use email automation tools to streamline the process and ensure timely delivery of relevant messages track important email metrics monitor key email metrics such as open rates clickr rates conversion rates and revenue generated use email analytic tools to gain insights into subscriber behavior and campaign performance allowing you to make data driven decisions and optimize your email strategy according L send emails strategically determine the optimal timing and frequency for sending emails based on your audience preferences and behaviors experiment with different send times and days of week to identify the most effective sending schedules for your target audience AB test test different elements on your email campaign such as subject lines ctas or email copy to determine what resonates best with your audience split your email list into random segments and send variations of your campaigns to each engagement then analyze the result to identify the winning variation last but not the least leverage seasonality tailor your email content and promotions to align with seasonal events holidays or Trends relevant to your audience incorporate seasonal themes imagery and offers to make your email timely and engaging driving increased engagement and conversion by implementing these strategies you can create more personalized targeted and effective email campaigns that resonate with your audience and drive better results for your business so what is lead generation a lead is just someone who has shown interest in your business in simple terms anyone who has shared their contact details with you for example to join a webinar get a free guide or subscribe to a newsletter is considered as a lead this is because they have interacted with your business website and allowed you to reach out to them now lead generation is the process of attracting and collecting information from potential customers who have shown interest in your products or Services it involves strategies and activities to capture the attention of individuals who may be interested in what your business offers the goal is to turn these interested individuals or leads to customers by nuturing the relationship and guiding through the sales funnel lead generation methods can include various marketing efforts the aim is to build a pool of potential customers that can be further engaged and converted into loyal clients for your business so this was about lead generation now let's understand the process of lead generation so lead generation involves multiple steps this process guides potential customers from initial interest to becoming a valuable leads for business growth first one is research before attempting to gather leads it's crucial to gather as much information about your target audience understand not only who they are but also their location priorities and aecial their immediate challenges next one is creating your personal personas creating customer personas can be helpful outlining typical customer details like demographics budget and requirements consider factors like social habits professional background Etc after identifying your target audience pinpoint where they usually engage do they use Facebook actively or are they more responsive to email communication what sets apart your product or service from theirs and importantly what makes your super ior so these all things you'll have to take care about next one is create great content yes at this point you should be aware of the problems your product solves for potential customers utilize the knowledge to make content that addresses those issues consider the platform you're using as it impacts the type of content you can share for instance videos are effective on social media but you cannot include directly them into the mail so if your audience is on Twitter keep in mind that long blogs might need to be linked or shortened always prioritize providing value ensuring each piece of content serves a particular purpose all right now the next one is lead generation database you might have the best potential customers but it won't help unless you manage them properly it's essential to set up a database to keep track of and analyze sort and group your potential customers consider using an automated CRM system to make this process much easier these systems often let you categorize leads by type and the level of Interest this helps your sales team go through their list more effectively so this was about the process of lead generation now let's have a look at its strategies all right so lead generation strategies so first one on the list is create landing pages that are straightforward create simple and easy to understand landing pages choose straightforward designs that focus on Clarity use plain language to deliver your message so visitors quickly understand without getting confused get rid of any unnecessary complications to make their experience smooth and user friendly pick a clean layout without extra things that might distract make sure to have a clear call to action to guide visitors effectively embracing Simplicity creates a friendly online space makes users more engaged and leaving a positive impression the main aim is to make information easy to understand for everyone no matter their level of knowledge all right now the next one is craft more effective advertisement so this is the second strategy so make your ads better by creating interesting content that people can easily understand use simple words and attractive pictures to share your message talk about the most important good things your product or service offers don't make it too complicated or include too much information your ad should be clear and easy to get even if someone just looks at it quickly try different versions of your ad to see what people like best listen to what customers say and make changes if needed a good ad makes its Point quickly and stays in people's mind keep it clear and related to what people care about to make your ads work better all right now coming to the next one that is generate plenty of opportunities for optins yes create lot of chances for people to sign up on your website use webinars free reports and live demos to get users interested don't just stick to a couple of signups options turn every BL BL post into a chance for people to join give away things like recipes PDF versions of blog post worksheets and resource guides move the signup box from the sidebar and use popups to grab attention make users decide by using clear popup messages the idea is to offer many appealing opportunities for people to connect with content and offerings this helps more people to get involved and expand your potential audience all right now coming to the next one which is remarketing remarketing let lets you reconnect with website visitors across the Internet by tagging users you can reappear in various online spaces like email YouTube and Google this strategy enhances the impact of your overall marketing efforts such as content and social media marketing it brings your startup back to the tension of the potential customers reinforcing your band presence in essence remarketing acts as a friendly reminder ensuring that your audience doesn't forget about your products or Services while they engage in their online activities it's an effective way to stay on the radar and maximize the impact of your marketing Endeavors all right so the next one is Gmail ads so Gmail ads offer a poent way to connect with your desired audience particularly advantageous for SAS startups these ads provide a unique opportunity to engage with a highly valuable demographics your competitors customers through Gmail ads you can precisely aim your AdWords campaign ensuring it reaches individuals who actively receive emails from your competitors this target approach grants you direct access to a pool of potential customers already familiar with the comparable products increasing the likelihood of converting them it's a strategic way to tap into a readymade market leveraging the power of competition to expand your reach and potentially your users of similar services to explore what your startup has to offer all right the next one on the list is free trials so many individuals hesitate to share their email address addresses fearing unwanted spam this possess a challenge for businesses to address this concern offering something valuable in exchange for contact information is a key utilize risk-free trials or discount codes as portent tools to overcome sales obstacles once prospects experience your product or service retarget them with ending offers to boost conversions providing a free gift a coupon or the opportunity to test your product can significantly increase the number of people willing to share their information this approach not only captures leads but also builds trust and increases the likelihood of turning potential customers into satisfied ones first thing first what is affiliate marketing affiliate marketing is a performance-based marketing strategy where individuals or businesses known as Affiliates earn a commission by promoting others people's or company's products when a sale is made through Affiliates unique link they receive a percentage of the revenue imagine it as a partnership with individuals or businesses called Affiliates becomes a brand Advocates and earn a commission for every successful sale they contribute to it's a win-win scenario the affiliate earns a percentage of the revenue and the company gains a new customer now let's talk about finding your affiliate Niche your Niche is essentially the specialized Market or area of interest you will be focusing on whether it's health and wellness and technology or lifestyle finding a niche that aligns with your interest and expertise is Paramount this targeted approach not only enhances your credibility but also ensures that your promotional efforts resonate with your audience research trending products and industries and consider the audience you want to Target this helps you narrow down your options and find a niche that resonates with you and your potential customers now the next step is joining an affiliate program once you have pinpointed your Niche the next step is to join an affiliate program there are various affiliate networks and individual companies programs to choose from so now let's do a demo let's navigate to Google and let's type so first of all uh whatsoever affiliate marketing whatsoever company you want to do affiliate marketing for all you have to do just type the name of that company and then the affiliate program so let's say I want to do affiliate marketing for a company called Nike I'll type Nike affiliate program all right so as you can see what is the Nike affiliate program so we'll click on this and let's see so here as you can see what is the Nike affiliate program they have explained after that apply Now button is there FAQs if you have any questions regarding fuse then you can go through it like what are the benefits of Nike's affiliate program once you have accepted into Nike's affiliate program you can benefit from the following books earn up to 11% Commission on all valid sales 30-day cookie period now what is Cookie period now what is tracking time or frequency in affiliate marketing tracking time or frequency queny means keeping an eye on how long people engage with ads or click on links this helps marketers understand which times are most effective for their promotions by studying these patterns they can improve their strategies focusing on when people are most active this way Affiliates can make their campaigns work better targeting the right times and getting more values for their efforts it's like figuring out the best moments to show ads so that more people notice and respond to them now what is Cookie duration so in affiliate marketing a cookie is a small piece of data stored on a user's device after clicking an affiliate link cookie duration specifies how long this information remains on the user's device example a product has a cookie duration of 60 days if someone clicks your affiliate link a cookie is stored on their device if they make a purchase within the next 60 days you receive a commission all right then full range of category specific affiliate banners etc etc Etc now there is requirements like who can become a Nike affiliate partner so so all of these companies have their own requirements so we have partnered and established websites including sport sites fashion clothing shoe sites news sites health and fitness sites true content sites and bloggers Etc so if you fall under the category of any of these then you can do affiliate marketing for Nike all right how will my customer benefit from me joining Nike affiliate program so these are the benefits that you'll get all right now if you want to do or join this program you can click on apply now all right now you can read all these key reasons to start promoting Nike today and then you can do if you have already have an account at Ain then you can login and join program otherwise you'll have to sign up and join the program so let's click on sign up and join so here we'll not be showing how to do the complete process but you can go through all of these and do the thing so there they have written are you an Instagram influencer great news we have made a joining a even easier if you are Instagram influencer then you can click on this sign up here button otherwise join a is there so let's click on join a and there you have to put the company name tax residency first name last name and the complete details after filling all these details you will be you can see promotional type promotional space verification after completing this you will be provided a affiliate link so that you can use whatsoever whereever you want to use in your blogging sites Etc so this is how you can do affiliate marketing in Nike once you have approved into the affiliate program you can usually log in to your affiliate dashboard there you will find a section where you can search for the products you want to promote after selecting a product the system will generate a unique affiliate link for you this link contains a special tracking code that identifies you as the affiliate use the affiliate link once you have your affiliate link you can use it to promote the product through various channels as your website blog social media or email marketing when someone clicks on your affiliate link and makes a purchase the system tracks the sales back to you and you can earn a commission so all right now let's do affiliate marketing for my protein another V protein brand very famous it is so we can type my protein affiliate program all right so here's the link became an affiliate you can click on that all right as we can see here want to become a my protein influencer the my protein influencer programming is an easy way to monetize your website the benefits as we can see the benefits can go as high as 8% Commission on all sales that you drive you the via the website will also benit with exclusive affiliate promotions and the cookie period is 30 days cookies so so if you will make a purchase in the next 30 days you will get benefit out of it you'll get a commission now uh we'll support you along the way all right apply now so as you can see we want to partner with the best people in the fitness space while introducing more customer to our great brand we look forward to working with you please ensure you fulfill this conditions found here so again as I told every company has their own condition condition conditions or requirements so my protein has their own requirements so we'll click on here so as you can see influencer and Affiliated Partners so they have mentioned the benefits 8% commission 30-day cookie period in-house affiliate team to respond to request Etc so now the thing is approval if you have a social media profile with over 10,000 followers and would like to work as an influencer please email to this email account to assist you with a query please include all the links of your social media profiles and an explanation as to why you think you would be a great fit for team mtin we do have strict approval process and we so they have clearly mentioned we do have strict approval process and we will make a decision based on multiple factors most importantly whether or not your profiles are brand aligned with my protein so these are the conditions they have put on if you fulfill all the conditions and then only they can go forward with your program or your marketing affiliate marketing and these are the FAQs terms and condition then now there is no apply button to directly apply for this affiliate program you'll have to mail yourself and what all things what all influencer marketing you do and which kind of influencers are you if you have 10,000 plus followers then only you can mail to this person or this team and let them know and attach the links they have asked for then only they can uh go forward with your program so this was about how you can become an affiliate marketer for my protein now let's do another one click Bank affiliate program all right as you can see Affiliates all right so ClickBank is over 10,000 Affiliates worldwi choose ClickBank as their preferred Marketplace and for a good reason we have paid 6.1 million G in commissions on time for more than 25 years so they have written in this so start here we'll click on that I think we have to log in as well but let's just do this first let's customize your ClickBank experience please select the primary reason you're signing in so I'm new to all this I'm not sure I want to promote ClickBank I I have a product I want to sell on ClickBank I'm just creating a new nickname and others so let's select the first one I'm new to all of this then no problem you you at the right place and we're excited to help you okay let's go what is the biggest Factor motivating you to explore affiliate marketing so they have given four options again earn extra income quit my day and be my own boss turn my passion into career and others so let's write earn extra income do you currently have traffic or audience to promote yes I have if you have you can select this otherwise you can select no I do not have a consistent traffic all right so how do you plan on generating traffic so let's just click on YouTube first all right select all of the ClickBank tools you would be interested in using let's say email marketing tool okay how did you hear about us so let's say YouTube video last question what is the email address would you like to use for this new account so you have to type your email address and then you can go forward with it so you can also log in after logging in they'll be telling you or guiding you through how to the complete signin process and then you can proceed with that so this is how you can do affiliate marketing at ClickBank first you'll have to sign in and then you can proceed with further you can also and make sure to read the requirements and the commission you'll get from each and every company or a product now let's talk about the platforms to promote affiliate links so the platforms where you can effectively promote your affiliate products social media platforms like Instagram Facebook and Twitter are great for reaching abroad audience additionally content platforms such as YouTube and blogging sites allow you to create valuable content and drive traffic to your affiliate links don't forget about forums like Cura where you can engage with potential customers and provide helpful recommendations so now let's navigate to Google and let's type Q now we'll click on this all right continue with Google all right so here it is Cura so here you can also promote the affiliate links because there's a traffic over here as well so all you have to do is to just select the category which you want to promote let's just say let's just say we are promoting a v protein brand you are promoting a w routine brand so we'll click on this and we can also type here best W routine Etc and you'll get the questions similarly like what is the best way protein brands in India what is the best way protein brand for building muscles etc etc so you can answer these questions by clicking on this and by answering these questions you can also attach a link and make sure that the information you share in Cura will be like proper information and you have used that product personally then only you can recommend because then only you'll be your audience will be attached with you because it's a relationship that you will build then only they'll trust you so you can do that like that like multiple questions are there you can answer each and every questions and attach the affiliate link of that particular product this is also a way as you can see if you'll click on questions and these are the questions some people have used as well I think and they have mentioned so this is a great way for promoting or doing the affiliate marketing you can do like this as well a lot of people do like this another way is through YouTube whether you're building a website YouTube channel or any other platform it's crucial to acknowledge that you must reveal the use of affiliate links the Federal Trade Commission that is FTC mandates transparency when earning income through endorsements emphasizing the importance of openly disclosing such affiliations so as I said YouTube is a great way of promoting or doing affiliate marketing so let's take the same example again best way protein we'll be taking this example only so as you can see there are multiple influencers out there and let's just select this video so you can promote or like do affiliate marketing in videos in your own videos because a lot of traffic after Google comes to YouTube and the traffic you can navigate that traffic yeah so you can navigate that traffic to affiliate link so as you can see this guy has attached an affiliate link and also get up to 40% on this protein powder so you can click on this and he can get a commission out of it and make sure that the product you are promoting or doing the affiliate marketing is the right product and then only you can build a relationship with your audiences so as you can see this guy has done that so you can do that and this guy has like like 340,000 views and let's say if he's getting 2,000 or 3,000 clicks on this protein by suggesting them so you'll get the commission a lot of commission from that so this is a nice way of promoting or doing the affiliate marketing and this is how this is a great way in fact this is the best way I would say to do the affiliate marketing because it is quite easy so he's basically navigating that views or that traffic to the affiliate link so this is the another best way to promote your or do the affiliate marketing so in this video we will cover what is the role of digital marketing agency services offered by digital marketing agencies after that we will discuss how to set up a digital marketing agency with 0 so without further Ado let's start with the first topic which is what is the role of digital marketing agency so a digital marketing agency is like a friendly guide for businesses navigating the online world picture them as your trusty companions in promoting your products or services on the internet their job is to make your business Shine by creating catchy ads making sure your website pops up when people search for things and keeping the social media Vibes Lively they also analyze data to see what's working and what's not so they can make changes to improve the results digital marketing agencies help business connect with customers in the digital world where many people spend a lot of their time they can also help with things like search engine optimization and email marketing and creating content like videos or blog post overall the agency's job is to help businesses get noticed and grow their customer base using the internet all right so this was about what is the role of digital marketing agency now let's understand the services offered by digital marketing agencies so a digital marketing agency provide a range of essential services to boost your online presence and connect with customers effectively so let's start with the first one which is web design or website design so digital marketing agencies can help create a good-look and easy to use website for your business now at number two we have search engine optimization so they can make sure your website shows up higher in Google search results so more people can find it at number three we have web development so this means they can build new features for your website or make it work better so next service is email marketing so these agencies help you send out emails to your customers to let them know about your products and special offers the next agency would be social media marketing so these agencies can manage your business social media accounts and create posts to get more people interested in what you are selling the next is content marketing this means they can help you create articles videos or other content to share online and attract more customers then at number seven we have payperclick management so they can help you set up ads online so that you only pay when someone clicks on them which can help bring more people to your website these are the main services that digital marketing agencies offer to help businesses promote themselves online and reach more customers all right so these were the services that were offered and now let's move on to the interesting part of this video which is how to set up a digital marketing agency with $0 so the first step here would be start with market research so market research is crucial first step for any business including a digital marketing agency by understanding your target audience their needs and the demand for your services you can tailor your offerings to meet those needs effectively analyzing your competitors helps you identify what makes your agency unique and where you can stand out in the market to analyze your existing customer base to understand their demographics preferences and needs start with looking for industry Trends to identify popular services and emerging demands in the market the next you can do is conduct surveys to gather direct feedback from potential customers about their pain points and preferences after that you can develop bias Persona which are fictional representation of Ideal customers to better understand and cater to the needs of your target audience next you can do is undertake comprehensive market research to comprehend your target audience their pain points and the demand for your chosen Services next is analyze competitors to identify Market gaps and opportunities that can set your agency apart in the digital marketing landscape all right so these were the things that you can do in market research so this was about doing the market research Next Step would be address legal requirements yes making sure your digital marketing agency follows the rules is super important when getting started this means officially setting up your business by registering it and picking a good name you have got to do things by the book to make sure your agency stays on the right side of the law it's smart to get advice from legal experts to make sure you're following all the local rules and also to create the contracts with your clients taking care of these legal things from the beginning helps build a strong foundation for your agency makes clients trust you and avoids problems down the road all right so once you're done with this then you can go forward and building a social media presence so yeah building a social media presence on platform like Facebook and Instagram is really important for businesses these platforms have lots of people using them every day so it's good way to reach potential customers by postponing interesting and engaging content business can get people interested in what they have to offer they can also use paid advertising on these platforms to reach even more people this can help generate leads which means finding the potential customers who are interested in what the business is selling by being active on Facebook and Instagram a business can build community of people who like and follow them which can lead to more sales and stronger connection with customers so paying attention to these platforms and building a strong presence there can really help the business to grow all right so once you have started building a social media presence then you can start with finding a niche when you're starting in digital marketing it's good idea to find a specific area that you're really good at this would be things like social media marketing making websites or helping business to show up in higher Google searches by focusing on one of these things you can become an expert in that area and stand out from other digital marketers for example if you're really good at making websites you can focus on that and become known for it when businesses need a new website they'll come to you because they know you are the best at it the same goes for the other areas like social media marketing or helping businesses with their Google ads all right so this was about finding a niche now next you can do is create a website all right so first you can start by creating a website for your business this is like having an online store or office where people can come and learn about what you do it's a bit of having a shop on the internet next you can create a logo of your business a logo is like a special picture that represents your business you can use a free tool called canva to make a logo that looks nice and shows what your business is about after that you can use a free website builder called vix to actually make your website vix is like a tool that helps you put together all the parts of your website like pictures text and buttons without needing to know how to code by doing these things you can have a nice looking website with a logo that represents your business and you can do it all for free this can help your business look more professional and make it easier for people to find you online so once you are done with creating the website then you can attract leads with Organic advertising so attracting leads with Organic advertising means promoting your business without paying for ads instead you use things like social media making helpful content and improving your website so that it shows up higher in the Google searches for example on social media you can post interesting things about business that people will want to share with their friends with content marketing you can create useful articles or videos that people will find they search for things related to your business and with SEO you can make sure your website is set up in a way that makes it more likely to show up when people search for things you offer by using these methods you can attract people to your business without having to spend money on ads all right so this is how you can attract leads with Organic advertising now next step would be building networks so building networks means going to events seminars and workshops where you can meet people who might want to use your service or who work in the same industry as you by doing this you can make friends with other businesses and learn about the newest trends in digital marketing this can help you find new clients and also get tips from others in the same line of work so building network is a good way to make connections and stay up to dat with what's happening in the digital marketing world all right so next step is content marketing so content marketing is like telling a good story to people who might be interested in what you are selling so instead of just saying buy this you create helpful or interesting things like articles videos or pictures that help people want to see this can make people trust you more and see you as an expert in what you do it's like building a strong wall around your business to protect it and make it all stand out when you do content marketing you're not just trying to sell something right away you're trying to make people interested in what you do by giving them something valuable this can bring more people to your business without you having to chase after them it's like making a magnet that pulls customers to you instead of having to push hard to get their attention so content marketing is a smart way to show people that you know your stuff and to bring more customers to your business without being too pushy all right now the next step is gather feedback so Gathering feedback is an important part of running a business it means collecting comments reviews from my customers to understand what they like and what could be improved good firms Yelp and Google my business are all places where customers can leave feedback about their experience with the business good firms is a platform where business can be reviewed and red by their customers helping other people decide if they want to use that business too Yelp is a website where people can find a review find and review local businesses like restaurants or shops Google my business is a tool that lets business manage their online presence including customer reviews by gathering feedback on these platforms business can learn what they are doing and where they can make changes to better serve their customers it's a way for business to listen to their customers and improve their products or Services based on what people are saying these were the steps to make a digital marketing agency thanks for turning into today's video on setting up a digital marketing agency with 0 in 2024 we hope you found the information valuable and inspiring remember with determination and creativity you can overcome Financial barriers and make your entrepreneur dreams reality we have broken down 10 marketing strategies bound to work in this digital age starting with the first one which is education marketing education-based marketing is a potent strategy for credibility by consistently offering Solutions and insights aligned to your expertise you automatically build trust with your audience and this approach is focused on addressing their specific needs and desires not only establishes credibility but also Sparks curiosity about your products or Services once you have garnered interest transitioning your resonating audience into a community strengthens your influence creating a loyal following in a sense educational content and Community Building Synergy synergize to rapidly establish credibility and fost lasting connections now moving ahead we have the second one which is about market research avoid the frustration of mischarging your customers needs to embracing market research it's like having a practical crystal ball steering you away from guessing games and towards understanding your audience deeply market research not only unveils what customers truly care about but also equips you to predict Trends before they become mainstream this invaluable skill keeps you consistently at the Forefront ensuring you offer exactly what your customers want in the business World research isn't just about seeing what everyone else sees it's about thinking what nobody else has t now moving ahead we have SEO or search engine optimization think of SEO like highly skilled employee in the office whom you want to be associated with why because much like attention a skilled employee attracts visibility in business is a valuable currency in fact it may be the most crucial one the key lies in being the first name customers encounter not the 10th moreover High search engine rankings not only enhance visibility but also bring about a sense of credibility it's a powerful statement that conveys trust me after all Google Places you at the top of their search engine because everyone else recognizes you your value remember Google only Loves You When everyone else does first now the next one in the list is social media in the digital age the question arises does your business truly exist if it's not on social media this isn't just a philosophical query it's a strategic imperative social media is the ultimate connector allowing you to stay engaged with your customers and showcase your Brand's personality and Charisma it's not just about technology it's also about sociology and psychology a profound insight for a powerful online presence moving ahead we have email marketing email marketing is so far from dead just take a look at our overflowing inboxes the you've got a mail days may be a nostalgic reminder but the truth is email marketing holds a unique power that many other channels lack it enables the creation of valuable personal Touches at scale delivering a personalized experience that resonates with recipents after all who does not appreciate a personal touch now next ahead is community Forge lasting connections with your Target customers through Community marketing the second strategy set to thrive create a exclusive space be it on Facebook be it on WhatsApp telegram or a custom app where those who resonate with your content can engage at a deer level from events and podcasts to group discussions and meetups Foster meaningful relationships not just with you but with your business products services and brand this personalized approach ensures ongoing relationship nurturing with your dedicated Community moving ahead we have networking maximize your reach by joining at least two business networking organizations when engaging maintain a clear focus on marketing and lead generation for your business avoid getting sidetracked with internal organizational growth remember your goal is leveraging their networks for businesses benefits stay committed to making business referral networking a strategic part of your business and witness a steady flow of leads and inquiries for your products and services these Timeless strategies ensure success for micro small and medium Enterprise business owners in 2024 Embrace these Evergreen tactics and relish of year filled with leads and marketing success now next ahead we have contests Elevate audience engagement and energy levels by captivating contests these not only boost participation with your brand but also Infuse a sense of fun and excitement into the engagement Dynamic tailor contest to match your Brand's Stone whether quizzes trivia or Talent women competitions offer enticing rewards such as your products services or memberships to keep participants motivated leverage people's love for participation and winning to enhance your brand connection this strategy centered on creating engagement stands out as a top Tire approach for the year ahead moving ahead we have referrals unlock a Hidden Gem in marketing tap into your customers references many overlook this powerful strategy as a systematically reaching out to satisfied customers instead of pleading for referrals approach it as your entire settlement to leverage their networks your existing happy customers hold the key to a high probability of success as referals from their boost a 66% High chance of conversion more than other marketing methods this unta strategy can be a GameChanger potentially rendering other marketing approaches unnecessary make the most out of your satisfied customers networks for unparallel marketing success now the last one in the list is pay per click to Ste the spotlight and claim instant attention enter payperclick advertising a fast track into the Forefront instant gratification is the name of this game eliminating waiting game Beyond speed it is the Precision of targeted traffic that elevates bpc profitability the strategy place your content directly before your most CED prospects and customers precisely when they seek Solutions your business provides in the competitive business Arena advertising is the beakon that ensures your press is seen and recognized in the words of wisdom doing business without advertising is like working in the void you know but others don't Embrace paperclick for a strategically and with that we have come to an end of this session on business marketing strategies so guys let's start with the top marketing strategies in 2024 the first strategy that we have all over here is video content so guys as we all know that in 2024 the dominance of video content continues to ascend solidifying its status as the premium medium short form videos captivating audiences on social platforms showcases the medium's dynamic and engaging nature meanwhile long form video essays gain prominence for their ability to both educate and entertain offering a versatile and immersive experience as this technology evolves we all know that video's adaptability and ability to convey information in diverse format ensures its unmatched appeal making it an indispensable tool for communication entertainment and education in the digital landscape the continual rise of video in 2024 signifies its enduring influence and adaptability in ever evolving media landscape so this is one of the most prominent marketing strategy that I've have been seing in 2024 let's move on and discuss about our second marketing strategy and I hope so you would have heard about it it's called as personalization 2.0 Precision at scale in the era of personalization 2.0 technological strides have revolutionized customization AI driven insights Empower Brands to meticulously tellor individualized experiences on expansive scale transcending generic approaches and this Precision at scale not only enhances the customer engagement but also Fosters an unwavering loyalty brand harnesses the power of datadriven intelligence to anticipate and fulfill unique preferences creating a seamless and personalized Journey for each customer and as a technology evolves we all know that personalization 2.0 marks a transformative shift where Brands leverage Their audience on profound and individual level setting new standards for customer Centric strategies in the digital age next we have all over here is voice search optimization cracking the loal code can also benefit your business we all know that the rise of voice activated devices has reshaped the search Paradigm emphasizing the importance of voice search optimization in 2024 crafting content that align seamlessly with conversational queries become Paramount as users increasingly interact with technology through spoken language to maintain visibility and this evolving landscape businesses must optimize their online presence for voice search Deering the nuances of spoken queries strategic keyword selection natural language integration and focus on contextually relevant response have become essential elements in cracking the vocal code as voice interaction become more and more prevalent adapting to these shifts ensure Brands stay at the Forefront of accessible and userfriendly digital experiences I hope so you would have got an idea that implementing voice search optimization can be a game Chang for your business now next we have ai powered chatbots we all know that in 2024 AI powered chatbots are redefining customer interaction which are emerging as an indispensable tools for businesses and these intelligent BS are driven by artificial intelligence which offer instantaneous and personalized support addressing queries and also adaptly guiding their users their significance lies in continuous learning from from each interaction enabling them to evolve and enhance their responses over the time the efficiency and accessibility of AI driven chatbots are streamlining customer service providing Around the Clock assistance and improving the user experiences as these boards become more sophisticated they not only boost operational efficiency but also contribute to building lasting customer relationships this making a transformative shift in the landscape of customer engagement and support and it's one of the most Innovative strategies that I have seen businesses are implementing in 2024 now let's move on and discuss about our next strategy which is Emeral content or the foro strategy I hope so you have heard about foro if I'm correct foro stands for fear of missing out foro emerges as a compelling marketing strategy in 2024 its transient nature available only for limited time triggers a sense of urgency among the audiences stories and posts that vanish create an immediate and time sensitive Allure fostering higher engagement as users fear missing out and exclusive or time bound experiences this Dynamic approach not only captivates attention but also prompts immediate actions such as clicks shares and purchases in the evolving landscape of digital content consumption leveraging ephemeral content as foro strategy proves effective in maximizing audience engagement and also capitalizing on the psychology of orcy next we have all over here guys is sustainability so in 2024 sustainability has emerged as a Cornerstone of brand identity fostering profound connections with an environmentally conscious audience as societal awareness about the environment intensifies Brands embracing sustainability have gain the prominence incorporating eco-friendly practices have become imperative from supply chain decision to product packaging transparent communication about these initiatives not only enhances brand credibility but also resonates with consumers seeking ethical and responsible choices in this era of heightened environmental Consciousness Brands prioritizing sustainability align with shifting consumer values cultivating trust and loyalty the integration of sustainable practices is no longer optional it is an essential strategy for Brands aiming to thrive in an eco-aware Marketplace next we have all over here in our catalog that is influencer marketing we all know that a Renaissance and influencer marketing unfolds in 2024 as marked by a shifts toward authenticity and relevance if I talk about Nano and micro influencers with their genuine connections to Niche audiences also claim the spotlight Brands recognize the power of these small scale influencers as their authenticity resonates deeply with the emphasis on pirates from macro celebrities to relatable figures fostering more genuine connections macro and micro influencers ability to convey authenticity and relatability positions them as a valuable Partners in targeted marketing strategies reflecting a Nuance approach to influencer collaborations that align seamlessly with diverse and concerning preferences of contemporary consumers next we have all over here one of the most popular one and I prefer this as most amazing tools which I've seen in the e-commerce platforms a lot this is augmented reality so we all know that augmented reality is set to redefine consumer experiences enabling Brands to create immersive encounters leveraging AR Brands can Empower customers to visualize products within their personal environments before committing to a purchase this transformative approach Bridges the gap between online and offline shopping enhancing consumer confidence by offering a tangible preview of how products fit into their lives from trying on Virtual clothing to placing Furniture in Living Spaces AR provides a dynamic and interactive Dimension to the shopping process unlocking a new era of personalized and engaging consumer interaction that go beyond traditional e-commerce boundary AR has proven to be one of the most effective strategies in 2024 now let's move on and discuss about our ninth strategy and this is one of the most effective strategies which I've seen in 2024 which is hyper localized campaigns in 2024 there was a rise of hyper localized campaigns which are transforming the marketing strategies through precise and Geo targeting Brands recognize the importance of specific regions and cultures fostering a more personalized and resonant connection with diverse audiences by understanding local preferences these campaigns go beyond generic approaches speaking directly to the unique needs and interest of each Community the result is a heighten level of relatability as Brands demonstrate a Nuance understanding of the local context embracing hyper localization ensures that marketing efforts not only reach but genuinely connect with consumers establishing a more meaningful Pro pres in the intricacies of regional diversity now let's move on and discuss about our final strategy and you have heard about this word a lot and it is SEO or search engine optimization in 2024 SEO experiences have researched adapting to a Google's evolving algorithms Rich Snippets and schema markup languages have emerged as pivotal elements providing search engines with structure data to enhance result visibility and user understanding mobile friendliness remains Paramount giving increasing Reliance on smartph phones for online searches as Google prioritizes user experience websites optimized for mobile devices gain an edge in search ranking this new era of SEO emphasizes not only keyword relevance but also the delivery of high quality context Rich content adapting to these factors becomes imperative for businesses striving to secure top position in search engine result and remain visible in the ever evolving digital landscape all right so let's explore how these Trends are reshaping the marketing landscape so first on the list is podcast so podcast are gaining popularity over blogs especially among younger audiences they offer convenience intimacy and engagement that blogs may not provide additionally podcast allow brand to Showcase their personality expertise and values in more authentic manner connected With Their audience in a real and honest way this shift towards podcast reflects the changing preferences of consumers particularly the younger generation who participates the conversational and immersive nature of this medium consequently brands are discovering that podcasts provide an efficient platform for connecting with and involving their target audience in a more personal and significant manner so this was about podcast now coming to the next digital marketing trend on the list which is emphasizing the importance of branding so branding bring is more than just logos and slogans it involves crafting a unique identity and narrative that resonates with target audience effective brandings helps differentiate from competitors build trust and loyalty and increases customer lifetime value in 2024 customers are expected to prioritize brands that demonstrate a commitment to society well-being Beyond just Financial considerations all right so this was about the importance of branding next up we have is short form content so short form content consumed in under 10 minutes has become a dominant force in digital landscape this content type includes videos stories reads tweets captures attention delivers value and encourages action a report by similar web highlights that the average user spends 95 minutes daily on short form content like YouTube Tik Tok Instagram and Snapchat so this was about short form content this is the trend now coming to the next Trend which is multi- region marketing that is US UK India so the multi-region marketing is about adapting your marketing strategies to fit the unique cultures languages behaviors of different regions by doing this you can connect with more people boost your sales and make your customers happier in 2024 it's crucial to pay attention to Major digital markets such as us UK and India because they are not only large but also growing rapidly these Geographic areas offer substantial prospects for business aiming to broaden their influence and enhance their achievements customizing your marketing Endeavors to meet the distinct needs and preferences of these diverse markets you can better engage with potential customers and improve your overall performance this approach allows you to speak directly to the people you want to reach making your marketing more effective and impactful ultimately multi-region marketing can help your business thrive in today's Global Marketplace all right now coming to the next Trend that is voice search yes voice search involves using your voice to look for things the information products or services on the internet using devices such as smartphones and smart speakers or laptops it's getting more common and accurate because of improvements in understanding natural language and recognizing speech voice search can be really handy fast and easy to use especially when people are busy on the move or have trouble seeing or moving a report by Juniper research suggests that ad revenue from voice searches could hit 19 billion by 2024 and that's a very big number so this was about voice search the next trend on the list is automated and personalized email marketing yes so automated and personalized email marketing involves using software and data to send customized email to your subscribers talking into action their preferences behavior and actions this approach saves time by automating the process of sending out emails and ensures that the content is relevant to each recipient increasing engagement and potentially leading to more conversions a report by litmas revealed that 68% marketers consider email personalization a top priority for 2024 indicating the growing importance of this strategy in the market World by tailoring emails to individual subscribers businesses can create more meaningful connections with their audience leading to higher open rates click through rates and ultimately better results for their email marketing efforts now moving on to the next Trend which is AI in marketing yes AI in marketing refers to the use of artificial intelligence for various marketing activities including analyzing data creating content and segmenting customers personalizing marketing strategy optimizing campaigns and measuring performance by leveraging AI businesses can improve their efficiency Effectiveness and creativity in marketing while also gaining deeper insights into the customer and competitors a report by Salesforce highlights that 57% of marketing leaders view AI as crucial for delivering personalized customer experiences this indicates the growing importance of a in helping marketers tailor their approach to meet the public and specific needs and preferences of individual customers ultimately leading to more meaningful and impactful interactions imagine you have a fantastic shop in a busy street but no one seems to notice it because it strucked away in a corner SEO or search engine optimization is like putting up bright signs and arrows that guide people straight to your shop it helps your website stand out in the vast online world making it more likely for people to find and visit it so SEO is like the friendly guide that ensures your website gets the attention it deserves bringing in more visitors and potential customers and for doing so a tool is very crucial and one of the best tool out there is SEO pow suit so SEO pow suit stand out as the best solution for all your SEO and digital marketing requirements it offers four powerful tools like rank tracker website auditor ASO spy glass and Link assistant providing you with a complete toolkit to boost your search engine rankings unlike many other SEO software options SEO powerit offers a One-Stop shop for optimizing your online presence and achieving better visibility on search engines all right now the question must arise how do I use SEO power suit so for that we will focus on four things that is keywords on page SEO back L and building and first we'll have to focus on keywords for that we will be navigating to rank tracker all right so this is our rank tracker we'll double click on it so rank tracker is a valuable tool designed to assist you in discovering profitable keywords monitoring your own rankings as well as those of your competitors and conducting thorough competitive analysis also it serves as a comprehensive solution to enhance your understanding of keyword and overall market dynamics so first of all we'll have to create a project over here so over here we'll have to type the URL of this website and so I will just type here b.com it's an eCommerce site all right so now we'll click on next then again we'll connect on next and here you can enter the keywords if you want and if you don't want then you can proceed by clicking on next here you can add more search engines Google Bing Yahoo ask.com I mean it's your choice if you want to add it or not I just don't want to add all these Google and Yahoo are sufficient then we'll click on finish all right so our project is getting ready all right so it is loaded so first of all we'll start by understanding the menu bar so the menu bar is like the control center like of rank track offering a set of drop down menus that help you manage your projects and preferences so let's understand first so this is file so this menu handles basic commands relating to your project such as opening closing and saving files it's your goto for managing project files efficiently then there is preferences as we can see here in preferences uh you can set up Global configuration for the application and customize settings specific to each project it's like the headquarters of tailoring rank tracker to suit your needs then there is is window so window this menu provides a list of supported hot Keys like keyboard shortcuts and allows you to quickly switch between different modules or sections within the application it's all about making navigation and action more efficient so you can also learn these shortcuts as well then there is help so in The Help menu you can find information about your rank tracker uh license along with the links to online help resources if you ever need guidance or have questions this is where you can find the system all right then here comes the project as you can see project this menu is like a project management Hub it displays a drop- down list of all the projects currently open in rank tracker allowing you to easily switch between them so only one project is there so it is showing that only now the next one is new so the new Option lets you create a fresh project and then open is there use this option to load an existing project from your hard drive or cloud storage then save we all know save your open projects with this command you can do that then close this option allows you to exit then as we can see check all so check all rankings in all the open projects simultaneously with this command it steam lines the process of gathering information across your various projects then you can also login like found in the SEO pow Cloud login area this is where you log to access Cloud related features all right so this was about the menu bar now coming to the sidebar so quickly let's understand this one so first of all there is a dashboard as you can see project dashboard this is your project Central Hub it provides a visual summary of key statistics related to your organic traffic ranking progress and how Val your competitors are doing it serves as a quick gateway to all main project sections then there is rank tracking for in this moduel you will find a list of keywords you're targeting it shows their ranking history traffic statistics keyword efficiency index Kei keyword difficulty and other essential data that you may need to update regularly so it is like that all right now as you can see next is keyword research so here it is so here you can explore new keyword ideas using over 20 different tools like it is in there the module allows you to analyze and categorize new keywords into groups and move them to Target keyword section all right so as we can see these are that 20 different tools the tools that we are talking about then there is Sur analysis that is SCP analysis this is for in-depth keyword analysis it provides you detailed analytical report on websites competing with you for the same queries then competitors research this module enables you to research on competitors based on domain or topic domain strength it offers overall report on your website's SEO strength showing how it evolves over time then there is report reports this module is for generating and you know delivering reports to your clients and I think that would be sufficient so we have already created a project and while creating a project you can add seed keywords that you know describe your business or use the ones the tool suggest then see where your website stands for and it helps you understand how well your site is doing in search results so the next step would be analyzing so first first of all for analyzing that first of all we'll have to go to keyword research we click on that and then ranking keyword is there as we can see all right so now here you can type the name of the competitor and click search so let's just say I want to type the name of the competitor the sold store let's say all right now I'll click on search make sure the URL is correct and it might take some time it is fetching something it is collecting the keywords and then it will compare the keyword profiles all right so this is what it is this is the result and as we can see keywords and this is organic traffic this is URL of the so store and these are the keywords as we can see so these are basically the keywords for which the competitors are ranking and access their performance we can you can have the option to investigate any competitor of your choice or rely on rank tracker to recommend the most relevant ones within your specific Niche now after this you can explore keywords with various keyword research methods like keyword Gap search console Keyword Planner autocomplete tools related searches keyword combination Etc so as you can see all these are over here you can have a look at these and explore these meanwhile we can explore this keyword sandbox as you can see keyword sandbox with the help of this we can filter our keywords which is the next step all right so this is keyword sandbox now we'll utilize the metrics provided in the module to identify and filter potentially lucrative keywords eliminating those unlikely to generate elevant traffic for our website so factors such as search volume as we can see and keyword difficulty and competition can guide you in selecting Target keywords effectively so as you can see these are the search volumes and this is the competition competition is high for this keyword and keyword difficulty is also mentioned so you can filter out the keywords according to your choice you can either select or stop like drag like we can see so it's your choice you you can filter out the keywords so whichever you don't want to you can just click on it and it will be tracked now your keywords will appear also in the tracked keyword so like I have tracked this one and this one so interact keywords I I can have a look at these all right so this was about it next we will go to the website auditor so website auditor ensures your website is optimized on the page and checks if it functions well technically and in terms of content optimization so we'll open the website auditor and then we'll type the website that is de.com right we'll click on finish all right so as you can see to get a good ranking on search engines it's important to optimize your site first of all in terms of both technology and content we will be using website auditor for this job but before that let's have a look at what all things are there so first of all we'll explore similarly that we explored in the previous one so this is the menu bar and I think we have explored this and this is the sidebar it is bit different from that so let's explore the sidebar so site structure we have as you can see this section organizes all the elements of a website including its pages and resources it provides like a visual map of the site along with an audit dashboard that accesses various Su factors so as you can see page audit over here now the page audit will do the page level analysis so this was the function of page audit then domain strength is there so this feature offers comprehensive report on overall strength and performance of your website domain showcasing its growth over time after that there is reports this module allows users to generate and share reports with clients it serves as a tool to communicate the findings and insights obtained from the analysis of the site structure and domain strength so this was about the sidebar now we can start with a little demo so first we have to create a project that we already created and wait till the tool crawls and collects all the pages on your website so that we have done already now we'll go to site audit so as you can see here under site structure site audit now after visiting site audit we'll address each technical issue systematically following the tools recommendations to eliminate all the discrepancies so as you can see we are not able to see any error as you can see error zero warning is one information is one so there is nothing exactly to be fixed but if there is some error or something is there then we can easily do that with the help of this tool all right so next we can do is visualization as we can see over here under site audit we click on that now to ensure visualization basically is used to ensure your site is well structured the tool transforms your website into a visually intuitive app once generated you can effortlessly Sport and address like issues orphan Pages isolated sections redirects broken links and more so this is what it is used for on the right side you can arrange the pages based on the click depth as we can see click depth internal page rank page views so on the right side this is the right side and if you switch to internal page link as you can see we click on that you can see how the internal link are spreaded like it is bit different sorting by Page views if would see it lets you see which pages are visited and viewed the most and least but we not able to figure it out as of now for that I think we'll be needing a Google analytics account and we'll need to log in with that all right so after reviewing and addressing on page optimization for the site let's revisit the keywords you gathered in rant tracker like use website auditor keyword map as we can see keyword map for keyword map we'll have to go over page audit inside page audit it is keyword map now this module automatically identify the pages most relevant to each keyword group so the program will take a few moments to harvest all the data for your keywords and Pages for further analysis first of all you'll have to type the keywords all right let's say I want to write joggers watch printed T-shirts shirts sliders and you can write as many as givers you want jacket hoodies shs all but I think that is sufficient now you can also import from CSV so basically uh in the rank tracker you can also download and import from CSU or you can import directly from rank tracker also now we have rote the keywords over here now we'll click on create map now the program will take few moments to harvest all data for the keywords and the tool automatically identifies the pages most relevant to your keyword group for specific keyword so this is showing only one it should at least show five because website auditor will suggest the top five most fitting Pages for each keyword of group so we must add more keywords I believe we can add manually or we can just have a look at rank tracker also like hellfire club shirt we can see can add that all right all right so still it is showing one so after finding a match as you can see we have find the match just hover over the page and click map as you can see we'll have to click on this or this relevant it is all right so we'll have to hover over this and we'll click on map now with the ready keyword map ensure your landing page is optimized for Target keywords now we'll go to content audit first so here we can adjust the target settings set the default search engine for competitor page and assign a specific one for the current page so as you can see they are showing the errors and warnings so that we can improve on it and and as it is showing make your page meta description approximately 22 word long so it is showing how to fix also basically and it will talk about competitors we can see Amazon and many other hm hm is there American Giant Nike so they have used the keywords they're showing the meta description it is showing all right so now coming to the content editor so this is content editor basically what it does is to start editing an existing page you will need to choose between the editing modes first of all as we can see so it might take some time when you click on that after doing that it might take like 5 to 10 minutes after it will show this window now you'll need to choose between editing modes browser mode is there and document mode is there so let's just select browser mode and let's click on go you can easily you know edit this site also and properly write an SEO optimized title so as you can see 33.2% optimization rate is there it is showing and other than that we can click on this and this is showing us manage mapped keywords manage search engines so manage search engines so this will change the default search engine set a separate search engine for the given page this can be helpful when optimizing for creating a regional or local page and click manage search engines you can also do that all right so the two top Fields as we can see this one this one so these two Fields will let you edit or enter The Meta title and meta description tags and you can see how those fit into the intersections the recommended number of characters based on the best SEO practices so as you can see 311 160 you can easily edit that and make it SEO friendly also all your Target keywords will show up in the mapped keywords as you can see the mapped keyword H is so the green here it is green so green means okay orange if it was orange it means almost there red as an alarming for neglecting or stuffing so next to each keyword as you can see you will see the actual keyword Count versus recommended so the recommendations are customizable simply click on any chip to manually change the recommendation so you can do that then the recommend recommended keywords this section will list the keywords that have been extracted from the top ranking pages of your competitors so you can also include these as per your choice and then you can save in an HTML document from here and you can reset from here and save so once finished save the page and upload it on your website so now let's just go to back links now for back links we'll have to go to SEO spy glass it is a useful tool for checking backlinks it helps you gather and analyze your own backlinks as well as those of your competitors so it's a good tool so again we can write the website URL so we'll type b.com all right now we'll click on next SE power suit and we can also change this as per our choice let's say We'll click on so these were the number of backlinks so I've wrote 10,000 so it is collecting back links as of now please wait while SE spy glass collects backlinks statistical data and builds up the project okay so these are the number of backlinks that this site has 130,000 domains 9,622 and IP is 8361 all right so these is is the this is basically the data so search engines prioritize websites that have backlinks from reputable domains conversely an abundance of backlinks from spammy sites can negatively impact your domain's reputation also considering this it is advisable to access your existing backlink profile before embarking on any efforts to build it further so this involves examining and evaluating all the back links already directed to your site so we are going to do that and SEO spy glass is one of the best tool for that so step one find the pages linking to your site for that together all the back links directed to your site you need to initiate a new project in SEO spy class that we already did and now we can navigate to back links profile we click on back links all right so the tool will examine its index and identify all the backlinks providing a variety of useful matrics essential for further analysis so as we can see backlink page domain in link rank linked page links back so all the backlink pages are there it is also showing 130k back links all right now coming to the linking domains so in linking domains module you can quickly switch between all domains new or lost ones and additionally set the program to show all tlds or filter out any specific one like do inor g.net so like that all right now the anchor texts so the anchor texts module will show the summary wiget with the total number of unique anchors and anchor diversity diagram and backlink distribution of anchor type the workspace will list all the anchor texts associated with backlinks in the project alongside you'll see the states for each anchor like link type as we can see and number of back links you can also see 847 and linking domains Etc also hovering over any cell in the back links domains columns you'll see the icon of expanding the list of urls to look through so as you can see these are the backlink page list of URLs all right now let's move on to the referal traffic and to analyze the traffic your website is getting through the backlinks turn to referral traffic module this is the referral traffic module and back rink profile this is backlink profile if you want to analyze your website you can come here in your S Class once you click the update traffic Button as we can see over here update traffic stats or this also will work on this one only once you click on this the program will ask you to connect your Google analytics account and if you haven't yet then you can enter it so this is how it will work so once the account is connected it will take few moments for the program to gather the data from Google analytics or the backlinks in the project after the task finishes you'll see the results in the workspace you can and then switch between views linking domains and backlink pages so the linking domain view will show the overall number of referral sessions received from each domain and the overall bounce rate the backlink pages view will show the more detailed data referral session from each backlink page and also the bounce rate for each linked page all right now let's navigate to backlink profile and then we'll go to summary So within this module examiner sum you can like including key metrics to identify both the strengths and weaknesses of your site now we can Peak at your competitors backlink profile also now is the moment to access your backlink profile in comparison to your competitors achieving Superior SEO performance is crucial for securing a higher ranking than your competitors to do that go to domain comparison first of all as you can see now this is our domain now here we'll type the competitor domain let's like the so the sold store.com all right the spelling is wrong the sold store it is all right click then there is smitch doco doin all right and one more is there let's write mantra.com all right now let's click okay so once this process is finished you'll see a complete comparison of you and your competitors's domains as we can see bag.com the sold store snitch.com now you can easily compare on the basis of different matrics there are various matrics over here and as you can see there is a number 91% in terms of text links domain strength 9.33 is of mintra and 7.99 of bof.com and these are for snitch and these are for soul store.com so you can easily compare them on the basis of different metrics all right now coming to the next step which is spot the dangerous links before progressing to actual link building phase it's crucial to address one final task identify and remove potential and harmful back links so for that we will go to backlink profile then the penalty risk so backlink profile this then we'll go to penalty risk all right so this is the penalty risk it is showing 0% which is a good thing so basically links with a penalty risk of 70 to 100% are high risk and should be checked right away as they could lead to Google penalizing your website basically links with a risk of 30 to 70% are potentially harmful so it is advisable to examine them more closely then links with the 0 to 30% penalty risk are considered safe and post minimal or no risk in your link profile all you have to do is to collect those harmful links and get rid of them so as you can see there are no penalty risks so but I need to tell you how to do that so we'll go to backlink pages and we'll click on the particular link as you can see so this button update penalty risk so it will tasked updated back L page data so it will update the penalty risk all right so this was about SE spy glass now let's do the link building with link assistant so this link assistant simplifies your link building tasks it assist in discovering numerous link building opportunities managing Outreach and overseeing your link building campaign directly within the app so first of all we'll create a project and specify the site and backlink and Target settings all right so as we can see uh we can like first of all we'll type b.com right now so as we have provided the web address select your desired Target country so Target entry over here and the language also you can select from this and other than this the apps search engine will be tailored automatically according to your preferences Additionally you have the option to include negative keywords in the top block list so what this is the app will analyze the backlink profiles of potential prospects and eliminate those containing the specified negative keywords so if you want if you don't want some negative keywords you can put it here in the topic block list and that will not be included all right so this was it now let's create on I repeat now let's click on create all right so this is the list out now so first by default this will include the list of top 100 backlinks or the competitors of your domain with the highest s link Rank and you can select any of the six predetermined methods as we can see six predetermined methods or the configure customized search this one configure a customize search using the expert mode this is the expert mode basically so these options enable you to conduct a focused search based on specific type of Link Prospect your C if you lack seed keywords you can utilize the get keyword suggestion feature this function automatically identifies your top 20 ranking keywords that generate the highest traffic all right so now step two would be let's say let's explore this one guest posting top 100 100 blocks we'll click on this all right so by employing this search technique you can identify the top 100 prospects ranked by organic traffic using specific search operators related to your seat keywords to initiate the search input the seed keywords here you will write down the seed keyword so let's say I just want to write winter Weare all right and you can also do the search engine settings but I think it is fine and tags for Future Organization and management but I don't think I'll be doing it so after completing the search first of all we'll have to click on find so let's click on this so these are the contact information this is the page previews and this is the prospect preview and additional details are also there you can select or unselect all the results to be moved to the prospects like this right so then we'll click on move to projects on Hover move any result to prospects to backlist or to the trash also so let's just click on this we can also click on remove Prospect but we are not going to do that we'll just move to prospects all right so these are the prospect that you that we have moved now that we have possess a recently compiled list of potential links it is crucial to access their quality and prioritize the ones we intend to reach out to initially we'll go to prospects all right then we'll click on a URL and update so here is the update and select contact info so as you can see contact info we'll click on okay now that we have settled on the list of factors you would like to check take respective data by clicking on the update button or any of the columns header take the factors to be updated like I'll click on uh contact information and press okay like that all right can do for this one also all right so the next step is to reach out to prospects utilize the app to initiate Outreach directly taking the convenience of having all the contact details at your disposal by connecting your email account to link assistant you can centralize and organize your campaign's correspondence efficiently within the application begin reaching out from the app since you already have everyone's contact info simply link your email to link assistant and all your campaign messages will be saved in one spot so you can just click on this and then email so as you can see domain. operations. web.com it has taken the information from contact info and once you have linked your account or email then you can it will update over here then you can simply send it apply and okay so as you can see dear owner this I came across your site and I've absolutely loved it the thing is I write my own topics very similar to those so this is how you can read te and do link building so that was it for the link building part I think SEO pow suit is an all-in-one toolkit that helps you improve your online presence easily enhance your SEO efforts manage your backlinks track rankings and more allinone userfriendly package try SEO powersuit today for a simple and effective way to supercharge your website success check the link in the description box so this this was about AI in marketing now let's understand the next Trend that is the importance of SEO with the help of Hands-On demo all right next up we have is YouTube for marketing so brands are increasingly interested in utilizing YouTube for their marketing efforts as YouTube is recognized as second largest search platform this means that people often use YouTube to search for information entertainment and products making it a valuable space for Brands to connect with their target audience utilizing YouTube can enhance your SEO boost brand recognition and Foster customer loyalty YouTube marketing includes various strategies including producing authentic promotions content collaborations with influencers running advertisements on platform and optimizing videos for improved Su all right so this was about YouTube for marketing now coming to the next one which is nano influencers so focusing on Nano influencers who typically have between 1,000 to 10,000 follow followers for Branding is a strategy often employed by cosmetics and wellness Brands Nano influencers who have smaller but dedicated following are often perceived as more genuine easy to relate and trustworthy compared to bigger influencers they can benefit your brand by boosting engagement expanding your reach and driving more sales especially in sectors like cosmetics and wellness where trust and personal endorsements matter a lot additionally collaboration with Nano influencer is more budget friendly and simpler compared to partnering with larger influencers or bigger influencers looking forward to 2024 it's clear that digital marketing is changing a lot following these new trends can help businesses connect better with their customers run effective campaigns and stay competitive using AI interactive content and personalization can set businesses up for success in the digital world being flexible and open to change will be important as these Trends develop let's start with the first AI marketing tool which is Jesper AI jper is an AI co-pilot designed for Enterprise marketing teams it is an artificial intelligence powered content creation tool designed to assist user in generating high quality written content quickly it supports various formats including blog posts social media updates and marketing copy to use it input a Content brief or topic choose the desired tone and format and Jasper will generate the content which you can then redefine as needed all right right now let's talk about features first company knowledge Infuse your content with brand and product positioning company strategy and audience research then team acceleration streamline project management and content creation then AI assisted content from idea to execution jper assist with creation on brand content after that there is analytics and insights gain actionable insights from social data now let's talk about how to use it first sign up Begin by creating an account on jper ai's website then choose your template select a template based on content you want to create example blog post email social media post Etc then input your parameters provide the AI with context or parameters such as the topic tone and key points you want to cover then generate content click the generate button to produce your content then edit and refine review the generated content make necessary edits and refine it to meet your needs so this was about just for AI now coming to the next one which is Sprout social so Sprout social is a social media management tool that helps businesses manage their online presence across multiple platforms it offers features for scheduling post analyzing social media performance and engaging with audience to use it connect your social media account plan your content calendar within the platform and utilize the analytics to improve engagement and reach now let's talk about features so first is engagement manage social interaction respond to messages and engage with your audience with this app next is publishing so schedule and publish your content across various platforms the next feature is analytics monitor performance and track social data then there is listening understand conversation and Trends after that there is advocacy turn followers into brand Advocates now let's talk about how to use this so first create an account sign up for sprout social and connect your social media accounts then dashboard overview navigate through the dashboard to get an overview of the connected profiles and analytics then schedule post use the publishing feature to create and schedule your social media post across different platforms next is engage with your audience monitor mention commands and messages through the engagement Tab and respond to them directly after that there is analyze performance utilize the analytics tools to measure the performance of your post and strategies and adjust according so this was about sprout social next up we have is brandmark AI so brandmark AI is an AI driven design tool that creates unique brand identities including logos color palettes and brand guidelines to use it provide basic information about your basic and preferences and brand Mark will generate a variety of branding options you can then customize your favorite option to perfectly fit your Brand's need all right now talking about its features first one is logo creation generate unique logos using AI then customization personalize your logo with text icons colors and sizes then there is scheduling easily schedule and publish content after that there is analytics monitor progress and performance now let's talk about how to use this tool first input your brand name start by entering your brand name and any optional keywords that describe your business select your preferences choose Styles colors and icons you prefer for your brand identity then generate options let the AI generate logo options and brand identities based on your preferences then customize select a design and further customize it according to your needs adjusting colors fonts and layouts then there is download assets once satisfied download the brand assets package which includes logos color Petes and brand guidelines all right now coming to the next AI marketing tool which is tapl so tapl is an AI powered LinkedIn assistant it is an AI tool focused on LinkedIn designed to help users grow their LinkedIn presence through the content creation engagement insights and profile optimization to use Tapo connect your LinkedIn account use the content creation and schedule features to maintain a consistent posting schedule and follow its analytics to adjust your strategy for better engagement now talking about this tools features first one is content creation get a generated post ideas and improve your content scheduling easily schedule LinkedIn post then there is lead generation import people who interacted with your post you can do that in this tool the next is analytics monitor your progress and optimize your strategy all right so these were the features now talking about how to use this first sign up and connect LinkedIn create a t account and connect your LinkedIn profile then content ideas and creation utilize tap Leo content ideas and creation features to draft compelling LinkedIn posts after that analyze performance use the analytics features to track the performance of your LinkedIn content and engagement next is engage with your network follow tap's recommendation to engage with your network such as who to connect with and which post to interact with next is schedule post plan and schedule your LinkedIn content directly through the tapio's consistent posting so this was about Tapo now coming to the next AI marketing tool which is AD creative so ADC creative. is an artificial intelligence tool designed for marketers and businesses aiming to enhance their advertising efforts it utilizes machine learning algorithms to analyze a wealth of performance data and design Trends enabling the creation of visually appealing and high performing ad creatives the platform integrates seamless with major advertising networks such as Google ads Facebook ads offering user datadriven recommendation to optimize their ad designs this technology facilitates the production of ads that are more likely to resonate with target audience potentially increasing conversion rates and maximizing advertising Roi now talking about features automated creative generation for ads integration with popular ad platforms like Google and Facebook then there is performance-based creative suggestion now let's talk about how to use it sign up and integrate your ad accounts input your campaign goals and preferences use the AI recommendations to generate and deploy ad creatives so this was about ADC creative. next AI marketing tool is durable so durable is a comprehensive AI powered marketing tool designed to automate and streamline various marketing tasks including content creation EMA marketing and customer segmentation leveraging Advanced AI durable aims to enhance operational efficiency and personalized marketing efforts the platform offers features such as automated content generation tailored to specific marketing goals intelligent email campaign management and precise customer segmentation based on behavioral data this enables businesses to deliver more relevant and engaging content to Their audience improving engagement rates and fostering deeper customer relationships talking about its features air driven content creation and optimization automated email marketing campaigns Advanced customer segmentation using AI Etc then how to use this one create an account and configure your marketing channels then set up your marketing campaigns and input objectives let the AI automate and optimize your task based on the performance data so this was about this tool now coming to the next one which is the seventh that is custom gp. so custom gp. offers platform for business to develop bspoke artificial intelligence models tailor to the unique content creation needs this tool empowers users to generate personalized content ranging from marketing materials to customer service responses leveraging the power of AI for enhanced relevance and engagement custom gp. stands out by providing the capability to train AI models with the specific data sets ensuring the output aligns closely with brand SCE and objectives the platform facilitates the seamless integration of the these custom models into existing workflows automating content generation process and enabling more efficient operations so talking about its features custom a model creation for specific business needs high quality content generation for various purposes then integration capabilities with existing systems and workflows now let's see how to use it first of all you'll have to Define your content needs and goals then train your custom AI model with the relevant data integrate the model into your workflow for automated 10 generation and there you have it guys the top seven a marketing tools that can transform the way you approach your marketing Endeavors from the in of insights of Jasper AI to the social media press of sprout social the visual appeal crafted by brandmark doai and the creative Brilliance of tools like ADC creative. and custom gp. these are the tools that bring Innovation and efficiency to your marketing toolkit thanks for joining us on this insightful journey into the future of marketing so let's start with the first step which which is looking for examples of resume so before you start making your digital marketing resume it's good idea to look at some examples of a well-crafted ones in the same field this can help you understand how to format your resume what kind of languages to use and what content is most effective for digital marketing jobs keep an eye out for resumés that have a strong personal brand clear communication and relevant work by deciding out of these examples you'll get better idea what works well and be better prepared to create a resume that catches the attention of potential Employers in the competitive world of digital marketing reviewing examples of digital marketing resume can provide valuable insights into the industry's best practices look for resum is that effectively showcase the candidates unique value proposition such as their expertise in SEO social media management content creation or data analysis all right once you're done with this now the next step would be professional experience so when describing your work history Spotlight your achievements and influence you had in your past positions make your impact clear by using action words and measurable outcomes to Showcase your contributions rather than just outlining job responsibilities emphasize accomplishments like boosting website traffic enhancing conversion rates or successfully executing marketing campaigns this approach provides a dynamic view of your capabilities and highlights the tangible results of your efforts by focusing on these achievements you not only paint a vivid picture of your skills but also demonstrates your ability to drive positive outcomes in the professional realm so if you are interested in advancing your career consider Purdue University postgraduate program in digital marketing this comprehensive program offers certification as digital marketer through live Interactive Learning dive deep into fundamental and advanced digital marketing strategies utilizing Hardware business school publishing cases and student simulations and Hands-On participation in 20 plus projects access the full spectrum of digital marketing tools with chat gbt and AI tools complemented by 35 Plus dedicated resources all right so this was about the professional experience now if we talk about the next step which is education so education in the education section of your resume showcase your academic qualifications relevant coursework and any honors or Awards you have received if degrees aligns with the field like marketing or communication emphasize it this highlights your foundational knowledge don't forget to mention any specific courses or workshops you have completed especially if they include valuable certifications in digital marketing this signals to employers that you actively pursued additional skills and knowledge in the ever evolving digital landscape remember this section is not just about degrees it's about snapshot of your educational journey and commitment to stay current in your field so make it shine with your achievements and relevant educational experiences all right so this was about education now coming to the next step which is skills so skills in the skills section of your digital marketing resume highlight your expertise in essential tools and platforms this includes a range of skills such as Google analytics where you demonstrate your ability to analyze website data SE proficiency showcases your knowledge of optimizing content for search engines ensuring maximum visibility social media management skills indicate your capability to strategize and execute impactful campaigns across platforms then email marketing expertise email marketing expertise emphasizes your ability to create and manage effective email campaigns additionally your aptitude for Content creation highlights your creative and communication skills it's crucial to tailor these skills to match the specific requirements of the job you're applying for showcasing your versatility and alignment with the employees needs by doing so you present a well-rounded skill set that enhances your appeal as a digital marketing professional so this was about the skills of a digital marketing professional that you can include in your resume after that there are certifications so certifications if you have learned certifications in digital marketing like Google ads hubsoft inbound marketing or Facebook blueprint make sure to Showcase them in the special section of your resume certifications such as as these highlight your dedication to professional growth and can make you stand out among other applicants including these qualification not only improves your expertise in specific areas of digital marketing but also signals to employers that you stay updated with industry standards this can be crucial factor in setting you apart and demonstrating your commitment to ongoing learning in a competitive job market certification act as a tangible proof of your skills and can significantly enhance your chances of securing that dream digital marketing position all right so this was about the certification section of your resume now coming to the interesting part of this video which is useful tips to create an awesome resume so now we will be heading to the useful tips so crafting a standout digital marketing resume is like creating your professional Story start by tailoring it to the job you want highlight skills like email marketing social media marketing content marketing and Su expertise that match the roles requirements imagine your resume as a visually appealing and well organized document using a clean and modern format to Showcase your creativity to make your impact even stronger don't forget to add some numbers quantify your achievements with Statistics it's like adding a splash of color to your story if you increase social media engagement or boosted website traffic let the numbers do that talking now here's the Finishing Touch proof reading just like when you are sharing a post on social media check whether your resume for any typos or errors attention to detail is crucial in the digital marketing world so there you have it tailor your story highlight your digital marketing skills and add some numbers to impact and polish it off with a metalicious proof read this way your resume will stand out in digital landscape ready to catch the eye of your future employer so this was about useful tips to create an awesome resume now coming to the next very interesting part which is how to make a digital marketing resume for freshers and experienced all right so let's move on to that so when creating a resume whether you're a fresher or an experienced professional it's important to pay attention to the layout and content a well-crafted resume can significantly impact your job prospects for freshers a good resume can help you stand out despite limited work experience while for experience professional it can showcase your skills and accomplishments effectively when creating your resum it's important to include action items and action verbs to Showcase your skills and accomplishments effectively for example increase organic views by 20% reduce bounce rate improved ranking Etc instead of saying responsible for managing a team you could use Le a team which sounds more active and engaging this applies for both freshers and experienced professionals by incorporating action items and action verbs as well as highlighting questionable achievements you can make your resume more Dynamic and impactful this approach can help you stand out to potential employers and increase your chances of securing the job you desire the layout of your resume is crucial it should be clean organized and easy to read use Clear headings and bullet points to make it visually appealing for freshers the layout should emphasize education and any relevant internships or projects for experience professionals the layout should highlight work experience and key achievements all right now for both freshers and experienced professionals it's important to include your contact information educational background and any relevant certification or training fresher should also include sections on skills and projects while experienced professionals should focus on V experience and accomplishments when it comes to what to avoid steer a clear understanding of including irrelevant personal information such as your hobbies or martial status additionally avoid using generic one siiz fits all resume for every job application tailor your resume to specific job you're applying for yes this is very important after that the order in which you present information is also important for freshers it's best to start with your education followed by any internships or projects and then skills now for experienced professional begin with your work experience followed by the key achievements and then your education and skills so these all things you can do in your resume for an experienced professionals so crafting your digital marketing resume is not just about listing experiences it's about telling a compelling story of your skills and achievements tailor your resume to the specific job you desire showcasing your expertise in email marketing social media marketing content marketing and SEO a clean and modern formats adds a touch of professionalisms making your resume visually appealing don't forget to sprinkle in some numbers quantify your achievements to make a lasting impact act lastly proof re your resume with metalicious attention to detail a Flawless document not only reflects your commitment but also ensures you make a memorable first impression in the competitive digital marketing landscape are you looking to turn your passion for writing into profitable online Venture in this comprehensive guide we will show you how to easily create and sell ebooks using Chad GPT an advanced AI tool that simplifies the writing process creating ebooks has never been simpler thanks to chat gpt's ability to help you brainstorm ideas generate content and structure your book efficiently selling eBooks online is a fantastic way to make money as digital products are in high demand you can reach Global audience without the hassle and the cost of printing physical copies plus ebooks offers the convenience of being eco-friendly and easily accessible to leaders worldwide throughout this video we will walk you through the entire process from from the initial idea to the final seal you will learn how to use chat gbt to generate engaging content format your ebooks and publish it on popular platforms like Amazon Kindle Direct publishing KDP and Apple Books it's your choice where you want to publish it so stay till the end of this video because we will guide you completely on how to create an ebook and sell it online and that is also completely free Yes you heard it right completely free all right so now let's understand what what is an ebook and what are the benefits of creating it so an ebook is like a digital box that you can read on devices like tablets smartphones or computers it's convenient because you can carry many ebooks in one device without needing physical space creating an ebook offers several benefits first it is cost effective since you don't need to print copies second ebooks are eco-friendly as they save paper and reduce I repeat as this save paper and reduce carbon footprint third they can easily accessible globally allowing authors to reach broader audience fourth ebooks can be interactive with features like hyperlinks multimedia and search functions enhancing the reading experience you can make money from ebooks also in several ways firstly selling eBooks through platforms like Amazon Kindle Direct publishing or Apple Books allows you to earn royalties on each sale pricing strategies can vary from offering promoting to setting competitive prices based on the market demand secondly you can leverage ebooks to build Authority and attract clients or customers in your Niche for instance an ebook on digital marketing strategies can showcase your expertise and lead to a Consulting opportunities thirdly offering premium content or bonus material alongside your ebooks can justify higher prices or subscription models this approach enhances the value proposition for readers and lastly licensing for selling rights to your ebook for translation adaptation into other formats such as audiobooks or courses Etc so there are many benefits of creating an ebook and selling it online it is primarily used for money-making also to get aware for I repeat also it is used for the awareness of if you're launching a product people use ebooks to firstly show the demo of what that product is so you can use the ebook in many ways so in this video let's understand how to create ebook for that let's move on to the browser and understand all right so now this is our browser now let's understand how to create the content of ebook using chat gbt which is our AI tool so we'll go to chat gbt so now here we will be writing a prompt to write the content of ebook now it's up to you on which content you want to write it it can be in your domain also and it can be something in which you have the interest you have the passion and you're good at it for example let's say somebody's good at the knowledge regarding cars or regarding bikes or regarding anything he must he or she must have the value to provide to the audiences that content he should write the ebook on for example so let's take an example like I'm writing an ebook on how to make money online right so what should I write so I'll start with writing the prompt just a second there we go write an ebook for titled how to make money online featuring the AI generated images for each chapter this ebook will contain eight pages and six chapters divided into six chapters all right so let's have a look what we have written we have written is write an ebook for people out there titled how how to make money online in which we are featuring the AI generated images of each chapter for each chapter so that it will be easy for people to understand it now this ebook will contain eight pages so I've instructed charity to create eight pages divided into six chapters each chapter will be explained in humanlike Manner and long paragraphs it should be long paragraphs also use AI generated images in between the chapter for the better explanation so let's see what the result it gives us all right chapter one is freelancing and we can see it is not able to generate the images we'll do something about it definitely blogging and content creation online service and market research selling products online affiliate marketing online toring and courses so six chapters are there all right so chat GPT has given us all the chapters that we have asked chat GPT for now we want it the images also like AI generated images also so let's write a prompt for it as we are not able to see the images so I'm writing where are the a generated images that I asked for I'm not able to see those images all right now let's see so here chgb is giving us I believe it gives us chapterwise images all right so it is giving us chapterwise images here is the air generated image for chapter one freelancing let's proceed with generated image for the remaining chapters all right so it is showcasing the freelancing people are doing freelancing and online service and market research okay though these people are doing online research and market research online service and this is blogging and content creation as we can see these all are a generated images that we asked for and now we can use each of these images in between the ebooks selling products online affiliate products and online tutoring and courses the images what I think the images is pretty well that I expected now you rebook how to make online includes a agen images for each chapter all right so what we asked for chat gbt it gave us sometimes it happens that what you ask it doesn't give at the first time then you then you'll have to write the another prompt for it as we did right now all right now the thing is we want all these images to be inside this one in this doc not this doc but this what we call ebook that we have written so let's ask Chad gbt if it can include it in between can you include these images in between the chapters above and then show it to me let's see if it can do that otherwise we can also do that but let's ask chgb first all right I don't think it is able to do that we might have to write another prompt for it but rather than that let's just use this also this one only we use anyways we have got the links for we have got the photos for each chapter so we don't need to worry about that so without worrying about this we'll move on to the next step which is compile all the tables chapters and images into a file that we want so this file can be PDF file also can be dog file also or in any other format so let's just write compile let tables chapters properly images properly into a document file all right I think Chad gbt is saying I'll convert all the images to PNG format and then add them to the document so let's just add another prom let's just stop it and and just copy paste this one and we'll be adding another prompt so that we can tell Chad gbt that use this format instead of that one that it is suggesting we can write that convert the images into a specified format like we can write convert the images into jpeg format now let's see all right so as we can see chgb has given the answer I have compiled the document with converted JP Fage properly integrated you can download the Ewok using the link below so you'll click on this file to download it and as we can see it is getting downloaded and let's just open this file as we go word automatically saved images to the normal document template do you want to load it yes let's see okay so this is the ebook that chat GPD has created you guys must know that anything that we have written inside it is not on our own chair gyy helped us in writing all of this content and we can see how properly it is written the color scheme and all and this is how to make money online so now we can also make the changes in between the profit of writing the document in Word is that only we can always convert this document into PDF by going to various sites but let's just create first in the document file so that you can also do editing and changes and if you want to add something then also you can easily do that so that's why we have created into the document format so as you can see freelancing then there is the image as we can see we can also resize it all right as you can see we have resized it so this way you can also edit it and whatever you like I mean it's up to you it's it's very subjective to people what they want to do for their ebook so it's up to them if they want to add something in more detail or they can also Showcase with the help of an example then they can definitely do that and after all the editing is done then they can you know go for the PDF format it it is very easy to convert doc into PDF by going to various sites so as you can see we are resizing the images and according to me the images are well I mean what I expected is it is better than that and it is also you know showcasing what we want what we what we are explaining over there so yeah as you can see conclusion is also there introduction is also there so you don't need to worry about that as well and another thing is let's say uh I want to change it a bit like let's say online service and market research is there then there is blogging and content creation is there but I think this blogging and content creation content is bit like not that explainable I want it to elaborate more then what will I do is we'll simply copy paste it or you can use from chat GPT also we have copied it and now we'll go to chat GPT all right now I'll write the prompt I want you to explain it in more detail so that people can easily understand it now I copy paste I'll paste the content that I want to more I want chg to more explain explain it in an elaborated way so here it is blogging apart to sharing earning choosing your n setting up your blog creating high quality content monetize your blog and advertising sponsored post everything everything there are various points there are five points that CH gbt has WR and now what I'll do is I'll just simp simply copy it let's say I've copied it now I'll go back to the doc this is the doc and I'm just showing the example right I'll just paste it now let's see all right online surveys and this is blogging and content creation so automatically as we can see number of points we have written and this is the link that it has added and basically we got the format basically all these things are done so we don't need to worry about that even we want to make any changes it is very easy to do that as we have just saw now the next thing that we want to focus on is the mockup or the cover photo or the mockup photos for that basically we want to Market this digital product this ebook we want to Market it so what we'll do is we'll have to create a cover or mockup so there are many ways to do that and as we told you that we will be creating this free of cost how to do all these things in free so we'll go to canva all right now we'll write a prompt uh what prompt should we write we write create a AI generated uh poster image let's write create an AI generated poster image for ebook that I can use as a cover for it all right this is how to make money online so okay we don't want the entire cover photo but yeah so don't give me the entire cover photo just generate AI generated image images for mockup for ebook no we already have this kind of a thing over here create few more only create image and not the background is creating some more images let's wait for those give me the inside image for the last photo so basically you have to manipulate chat to give you the exact thing that you are asking for so for that you have to write multiple times The Prompt sometime it happens so it's pretty normal so don't just get frustrated with that I think this one is better anyways it is not getting us what we want can you convert this by mistake I wrote something else downloadable I want to write I think it is converting it all right so to create a mockup now what we'll do is we'll basically go to the mockups here we can see this is the template this is apps inside apps we'll go to mockups as we can see we'll click on this now we have to select the mockup we want to create so let's have a look at it so there are pro also there are normal one also it's up to you which you want to select let's select this one and let's get started we'll select the image that we just downloaded it so upload it I believe this is the image sorry this is the image and it is uploaded yeah but the size of the image is bit small right so we'll have to make it in portrait or something let's see if something is there code interpreter session expired I believe we'll have to create another one so let's say we want to download this we'll have to make sure it is in the JP EAS for formit so it is downloaded now we'll go over here and delete this one select upload I believe this will fit let's see yeah it is looking bit good than the previous one and let's see save mockup so this is how you can create a mockup for your digital product your digital ebook and then you can easily download it so once you have downloaded it you can put it into use now the next thing is how you can Market it that is the next challenge for that you have to go to the free websites that can that lets you to upload all the your ebooks and sell it there are many websites some are paid and some are free also but before moving there let me tell you guys the version of chat gbt that I'm using is chat gbd4 you can also do the same thing with chat gbt 3.5 also but it doesn't give you the feature of downloading all these images or whatsoever you want so for that you don't have to worry all you have to go is to go on canva and we click on it and now here you can see there are many things now the first thing you'll do is you have to get the ebook template so you'll search for ebook and you can select the ebook template whatever you want you can select as per your choice for example let's see this one this one is free so you can customize this template and then you can copy paste from chat gbt as chat gbt 3.5 doesn't give you the feature to download all these things so all you have to do is just copy all these the all the content that we uh previously done and just paste it over here and you can also add page or something like that so it is very easy you can you know edit this so it'll be easy for you and then you can download it so you don't have to worry if you don't have the paid version of chat gbt you can easily do that in with the help of canva so you don't have to worry about that now coming to the part where we were explaining how to Market it how to sell it and where to sell it basically so for that we'll go to a site instam MO so it allows you to you know create your own digital product and sell it free of cost so for that we'll log in it's pretty simple and so once we have logged in so we have to fill up the details so basic detailed it is very easy you can easily fill up the details as it is showing payment collection is not enabled on your account so I'm showing you the demo of it so that's why I've not done that but it is very easy and it's free of C so it is very easy for for you guys as well so once you have done the sign up and all as you can see shortcuts add a product digital file even ticket manage store categories there are many things not only ebooks you can Market over here there are many things you can do right so for that what we'll do is we'll go to add a product digital file so our digital product is our ebook for that we have created a mockup that we have downloaded it from KVA this one so now we have the this option of adding a product so you can see I'm a coffee like this you can do you can set the price and you can put in the account details so people who are interested in can easily buy the product from you so it is very easy and it is also saying physical product digital file even tickets others so as we know in digital file it is showing ebooks digital art software or any file that can be downloadable we'll click on this and then you can easily upload the file so once we have uploaded then we can hit add the image product image that is the our mockup that we have curated all right so now it is done and once you have uploaded that you can also product video YouTube videos are only available on the growth plan then the title of it the description of it the price that you want to sell it for the fixed price and discounted price that is optional and limit the number of downloads per buyer so you can e easily do all these things it is very easy you don't have to worry about that and all these features are there then in the end you can just Market it so using chat gbt you can easily create money and we have showcased this with the help of a fine example all you have to do is to just implement the things that I suggested you on your own and you have to add the account details that I can't do you have to do it yourself on the instam Mojo where you can freely do that it is very easy easy you have to put in your account details and that is done and for the people who are thinking that they don't have the paid version of chat gbt you don't have to worry about that as I told you using the non-paid version of chat gbt also you can do the same thing that I've done but you can't download the content that I did previously for that you can just copy paste the content and put it into the canva so canva has the this template of ebook all you have to do is just paste it over there and then download it from there and I have also sh you how to create mockups and all so you don't have to worry all the things are there available for you all you have to do is just put in the work and do what you want to do in today's fastpac digital world having the right tools at your disposal can be the difference between a successful marketing campaign and a missed opportunity with countless options available it can be overwhelming to determine which digital marketing tools are truly Essentials fear not we have created a list of top 10 digital marketing tools that have proven their worth in helping businesses of all sizes achieve their goals whether you're a season marketer or just starting out this comprehensive guide this guide will equip you with the knowledge to select the perfect tools for Your Arsenal so sit back and get ready to discover how you can take your digital marketing to the next level with these top tools so let's dive in so the first tool on the list is murf AI imagine having a powerful tool that transforms your written words into captivating voiceovers without the need for costly voice actors or recording studios meet MF AI the ultimate text to speech voice generator whether you're creating audiobooks YouTube videos explainer videos product demos podcasts or social media content murf AI brings your projects to life with studio quality voiceovers what sets murf AI apart is its versatility and the suit of features it offers it can convert any digital text into natural sounding voice recording and using Cutting Edge machine learning technology the voices produced are incredibly lifelike making your content sound professionals and engaging additionally murf AI supports voice cloning allowing users to create custom voiceovers that perfectly match their brand or personal style another stand out feature is its extensive voice Library mfi offers dozens of different voices including both male and female options spanning 20 different languages this wi selection ensur that users can find the perfect voice for their specific needs the platform also includes tools for creating transcripts in multiple languages adding another layer of utility for Global users with multiple pricing plans and availability on iOS Android Chrome and other web platforms M AI is a Top Choice for anyone looking to enhance their content with high quality voiceovers so that covers about murf AI now let's dve into to the features of MailChimp so ever feel overwhelm trying to keep customers engaged and formed you're not alone many businesses face this Challenge and that's where MailChimp comes in so MailChimp is an email marketing platform designed to make your life easier no matter the size of your business whether you're a small startup or a large Enterprise mail chimps helps you create send and track effective email marketing campaign with ease imagine having all the tools you need in one place mail chimps allows you to manage your mailing list effortlessly keeping your context organized and up toate with it intuitive design tools you can craft eye-catching emails that capture your audience attention and with automation features you can send personalized emails based on customer Behavior saving you time and making your marketing more effective founded in 2001 now the part of Intuit mail chimps has built a solid reputation as a reliable and Innovative email marketing solution it offers powerful tracking and analytics so you can see exactly how your campaigns are performing and make smart decision to improve your mind marketing strategy so this was about MailChimp now let's shift our Focus to chat GPD 4 so imagine having a personal assistant who can help you brainstorm ideas create content and analyze data all within seconds that's what chat gp40 brings to the table for digital marketing this Advanced AI tool is designed to help marketers streamline their efforts and boost productivity making it an invaluable asset for business of all sizes so Chad gbd4 is like having a marketing expert on a call 24/7 need to generate fresh content for your blog social media or email campaigns just ask chap G40 and it will provide you with engaging and relevant content ideas in an instant so it can help you draft compiling copy that resonates with your audiences ensuring your messages are always on point but that's not all chat gbd4 also excels at data analysis helping you make sense of complex marketing metrics and Trends it can analyze your campaign performance provide insights on customer behavior and suggest data driven strategies so this means you can make more informed decisions and optimize your campaign for better results one of the standout features of chat gbt 40 is its ability to personalize customers interactions by understanding and responding to customers inquiries in a natural and conversational manner it enhances customers engagement and satisfaction this can particularly useful for managing customer support and fostering stronger relationships now that we have covered chat gbt 4 let's move on to the next digital marketing tool which is letter so letter feeling overwhelmed with the managing your social media post letter is here to help you originally designed for Instagram this all-in-one social media scheduling tool now supports multiple platforms making it a go-to solution for digital marketers one of the standout features of letter is its crossplatform scheduling you can plan and schedule your post across different social media channels from one easy to use dashboard this means you can ensure your content is consistent and timely without having to jump between different apps another great feature is the brandable link in BIO page this allows you to drive traffic from your Instagram bio to various web pages products or other social media profiles making it easier to connect with your audience and promote your offerings so this was about letter so let's understand about Loom so Loom is a fantastic tool for anyone in digital marketing making it super easy to create and share videos it's a free screen sharing and video recording software that allows you to effortlessly create sharable recordings for training presentations or educational purposes whether you're a small business owner or a part of large team Loom can save you a lot of time with energy so using loom is incredibly simple with just a few clicks you can record your camera microphone and desktop all at once all on one platform this means you can create professionally looking videos quickly without needing any special equipment or skills so once you have created your loom recording sharing it is a breeze you can instantly share your videos with your team or clients making communication smoother and more effective Loom helps you get your message across clearly and efficiently so this was about Loom now let's learn about the next digital marketing tool which is metric so imagine having a single tool that simplifies your digital marketing effort by gathering everything you need in one place so that's metrial over the years matri cool has continually evolved adding features that are incredibly useful for social media marketers and entrepreneurs for example it was one of the first platforms to enable direct scheduling on Tik Tok a feature that's a GameChanger for Brands and companies aiming to reach younger audiences today matri is trusted by Leading Brands like Adidas Volvo McDonald's and Warner Music Group it's a powerful tool that allows you to measure your content performance across social media platforms and accounts and own ad campaigns by bringing all this data together metric makes it easy to compare your performance with your competitors providing valuable insights to refine and improve your digital strategy but metric R doesn't stop there it also helps you arrange organize and optimize your content strategy based on the audience engagement levels this means you can tailor your post to what resonates with your audiences boosting your overall effectiveness so basically it's allinone solution that helps you stay ahead in digital mark marketing game all right so this was about metric goal now let's understand about the next digital marketing tool which is high level so are you tired of juggling multiple tools to manage your digital marketing efforts high level can make your life so much easier think of high level as Allin one digital marketing toolkit designed to simplify and enhance your marketing strategies especially for small to mediumsized businesses so with high level you can manage everything from email campaigns social media scheduling to SMS marketing and sales pipelines all in one place imagine creating and automating your email and SMS campaigns effortlessly keeping your audience engaged and informed without any Hustle the platform's drag and drop editor is super intuitive so even if you're not a txav you can design professional campaigns with ease one of the best things about high level is its powerful customer relationship management that is CRM system so the systems help you track and manage leads efficiently ensuring you never miss out on potential customers and talking about its analytics tools you can monitor the performance of your campaigns gaining valuable insights to refine your strategies and Achieve better results all right now coming to the next digital marketing tool which is notion so imagine having a single workspace where you can organize everything from lead data to-do list to company vickies so that's notion for you edit score notion is a notetaking app but it's so much more than just a place to J down your thoughts with its versatile features and customizable building blocks notion transforms into an all-in-one digital marketing tool that adapts to your needs notion provides unified space where you can manage your entire workflow you can turn it into a CRM system to track leads and customer interactions keeping all your important data organized easily accessible so as a project management tool notion helps you keep your task and projects on track you can create detailed list assigned task to team members and deadlines all with single platform one of the notion standout feature is its ability to serve as a company vikii you can create a centralized knowledge base where you where your team can access important documents guidelines and resources so all right guys this was about notion now coming to the next digital marketing tool is talk worker so you guys have ever wondered how to keep a pulse on latest trends and understand what your audience is talking about that's where talk worker comes in so talk worker is a powerful social media monitoring and social listening platform designed to help you keep track of specific Trends brands or keywords across social networks so talk workers go beyond just monitoring your Brand's presence online it allows you to dive deep into customer needs analyze Trends and understand the taste and preference of people so this Insight is valuable for crafting marketing strategies that resonate with your audience talk worker helps you measure how well your campaign are performing and how your audience is responding with its robust research tools you can plan more effective marketing and communication strategies based on real-time data and current trats all right now coming to the last one which is audience so yes you heard it right it's audience audience is a GameChanger in digital marketing because it does not just listen to social media it helps you truly understand your audience imagine having a tool that can pinpoint exactly who your followers are what they are like and how they behave online so with audience you can segment your audience into specific group based on the demographics and the personality traits so this means you can create highly targeted ad campaign that can speak directly to the right people making your marketing efforts more effective and efficient so beyond just targeting ads audience provides deep insights into your customers it goes beyond the basic data to uncover valuable information about their preferences and behaviors so this allows you to build detailed customer personas so in essence audience empowers you to make smarter datadriven decisions that enhance your overall marketing strategy and drive better results all right so these were the top digital marketing tools we have reached the end of our journey through the top 10 digital marketing tools each of these tools brings something unique to the table helping you streamline your marketing efforts engaging your audience and grow your business bus so whether you're a beginner or a season marketer these tools can help you make significant impact thanks for being a part of the digital marketing full course by simply learn we have explored what digital marketing is and why it is such a powerful tool in today's world the demand for digital marketers is soaring and it's a career path filled with opportunities if you like this video do hit the notification Bell for more videos by simply learn staying ahead in your career requires continuous learning and upskilling whether you're a student aiming to learn today's top skills or a working professional looking to advance your career we've got you covered explore our impressive catalog of certification programs in cuttingedge domains including data science cloud computing cyber security AI machine learning or digital marketing designed in collaboration with leading universities and top corporations and delivered by industry experts choose any of our programs and set yourself on the path to Career Success click the link in the description to know more hi there if you like this video subscribe to the simply learn YouTube channel and click here to watch similar videos to nerd up and get certified click here