Scraping LinkedIn Profiles for Lead Generation

Introduction

• Objective: Demonstrate how to scrape LinkedIn profiles to generate new leads without using paid APIs.
• Outcome: Create spreadsheets of LinkedIn leads with details such as:
  • Lead's name
  • Title
  • Link to their profile
  • Snippet of information from their profile

Method Overview

• Use Google search to find LinkedIn profiles:
  • Target: Specific profiles like "CEOs in the automotive industry in the United States."
  • Example: Search string in Google returns results like "Jim Farley, CEO of Ford Motor Company."
• Utilize Google Search API to scrape results and add them to Google Sheets.

Process Demonstration

• Initial Setup:
  • Delete existing search results to start fresh.
  • Use a chat command to trigger the sequence.
• Execution:
  • Use Google Search API to fetch results.
  • Extract and add results to Google Sheets.
  • Handle API limits with a wait block to prevent overloading.

Detailed Breakdown

Setting Fields

• Variables:
  • current_star_index: Initialized to 1.
  • max_pages: Initialized to 10.
• Each API call returns 10 LinkedIn profiles.
• Limit API calls to get up to 100 leads.

Google Search API Call

• API Credentials:
  • Requires API key and CX value from Google Cloud Console.
• Search Parameters:
  • Search for specific roles and industries.
  • Manage starting page dynamically for iterative searches.

API Call Looping Logic

• Checks if additional pages are available.
• Iteratively fetches subsequent pages if more results exist.

Setting Up Google API

• Steps:
  • Create a project in Google Cloud Console.
  • Enable Custom Search API.
  • Generate API key.
  • Set up a programmable search engine.
• API Limits:
  • Free tier: 100 requests/day, generating up to 1,000 leads per day.

Extracting and Storing Data

• Code node extracts relevant data from API response.
  • Info includes name, snippet, URL.
  • Maps data to Google Sheets.

Pagination and Looping

• Logic:
  • Check current index and loop conditions.
  • Ensure continuous fetching until no more results are available.

Credentials Configuration

• Steps to enable and configure Google Cloud project and APIs.

Conclusion

• Successful scraping and storage of LinkedIn leads.
• Encouragement to engage with video to aid algorithm.

Additional Info

• Video promotes an AI community offering weekly calls, behind-the-scenes content, and more.
• Collaboration with a lead generation expert.
• Community starting price at $55.

Ending Notes

• Reminder to like and comment on the video to support growth.