Building Personal Brands on Social Media

Jun 3, 2024

Building Personal Brands on Social Media

Introduction

  • Presenter: Mayace (Mayash)
  • Channel Focus: Social Media Marketing and Independent Business
  • Target Audience: Beginners in personal branding
  • Purpose: To share experiences and knowledge in building personal brands on social media

Misconceptions about Personal Branding

  • Common belief: Personal branding is about having many followers on social media (e.g., TikTok, YouTube, Instagram).
  • Reality: Personal branding is not just about follower count. It's about value and impact.
  • Example: A hotboy/hotgirl with 100,000 followers might not have a strong personal brand if they lack substantive value.

Key Concepts in Personal Branding

  • Personal Branding: Integration of recognition, personal image, and value.
  • Personal Recognition: Being known for who you are but lacking clear value or impact.
  • Personal Image: Outer appearance, such as style and mannerisms, that are memorable and unique.
  • Personal Value: The core value you provide, your expertise, and how you help others.

Levels of Personal Branding

  1. First Level: Basic recognition and mentions.
  2. Second Level: Being remembered and known for a specific image and some values.
  3. Third Level: Being actively followed, and valued for your information and connections.

Essence of Personal Branding on Social Media

  • Combining recognition, personal image, and value with platforms like Facebook, TikTok, and YouTube.
  • Misconception: Personal branding is not just about having a large number of followers.

Importance of Building a Personal Brand

  • Career Opportunities: Recognition can lead to better career advancements.
  • Specific Fields: Essential in fields like sales, consulting, real estate, insurance, online business, and content creation.
  • Networking: Helps in connecting with like-minded individuals and expanding business networks.
  • Ease of Decision-Making for Clients: A strong personal brand makes it easier for potential clients to choose your services/products.

Detailed Steps to Building a Personal Brand

Step 1: Define Your Positioning

  • Define who you are, your values, and your expertise.
  • Key Questions:
    • Who am I? (Name, specialization)
    • What is my mission? (How do you want to help others?)
    • What can others learn from me? (Content themes)
  • Types of Content:
    • Professional knowledge
    • Lifestyle insights
    • Personal stories and values

Step 2: Share Your Value on Specific Platforms

  • Content Creation: Produce valuable content tailored to different platforms.
    • TikTok and Facebook Reel: Short, entertaining videos for quick visibility.
    • Instagram: High aesthetic value content, particularly visual stories (images, short videos).
    • YouTube: Long-form, detailed content for deeper engagement.
    • Facebook Personal/Fanpage: Mixed content (text, images, video) for engagement with a detailed audience.
  • Platform Strategy: Develop distinctive strategies for each platform.
  • Selecting Platforms: Focus efforts based on strengths and start with one platform before expanding.

Step 3: Create Products

  • Purpose: Ensure sustainability and affirm your brand value at a higher level.
  • Product Types:
    • Free resources (e.g., blog posts, guides)
    • Paid products (e.g., books, courses, consulting services)
  • Benefits:
    • Generates income to sustain value creation
    • Enhances brand depth and specialization
  • Implementation: Use a website or other platforms as a medium for product offerings.

Step 4: Sustain and Collaborate

  • Maintain a Regular Rate of Content Creation: Consistency is key for long-term brand visibility.
  • Collaboration: Work with others who share similar values or content themes to amplify reach.

Necessary Skills for Personal Branding

  • Content Creation Skills:
    • Writing (content creation, storytelling)
    • Design (Canva, photography)
    • Video production (short and long-form content creation)
    • Website development
    • Planning and management
  • Complementary Skills:
    • Styling and personal presentation
    • Public speaking and on-camera presence

Recommendations for Learning Resources

  • Local Experts: Follow notable content creators like Phung Thai Hoc and Nguyen Ngoc Long for insights on personal branding and content creation.
  • Follow Mayash: For social media marketing and business growth tips.

Conclusion

  • Personal branding is an ongoing journey that requires consistent effort and adaptation.
  • Engage with the process by continuously learning, creating, sharing, and connecting with others.
  • Explore Mayash's website for additional resources and weekly newsletters.

Subscribe to Mayash's channel for more insights on personal branding and social media marketing.