Lead Generation for B2B Success

Introduction to Lead Generation

• Lead generation is the process of generating potential customers (leads) for your business.
• Purpose: To sell products or services.

Recent Lead Generation Example

• Generated around 200 leads in less than 30 minutes for a cold calling video.
• Information included: Decision makers' titles, names, companies, emails, and phone numbers.

Three Methods to Generate Leads

1. Manual Lead Generation (Using Google Maps)

• Ideal for those starting out without a budget.
• Steps:
  • Search for your niche (e.g., "aesthetic clinics") on Google.
  • Collect details from the list of companies found.
  • Use a spreadsheet (e.g., Google Sheets) to organize the following information:
    • First name
    • Last name
    • Title
    • Company name
    • Website
    • Email
    • Phone number
  • Look for decision-makers on the company’s website (e.g., "About Us" page).
  • If not found, search the business name + "owner" on Google or LinkedIn.
  • Average time to generate a lead: 5 minutes.
  • Complete all lead generation in one sitting before reaching out.

2. Using Software (Apollo.io)

• Useful tool for B2B lead generation.
• Features:
  • Finds decision makers by crawling websites like LinkedIn.
  • Allows filtering by:
    • Job titles (Owner, Founder, Director, C-suite)
    • Location (e.g., United Kingdom)
    • Employee size
    • Industry keywords (e.g., aesthetics, gym owners).
  • Ability to export lists of leads.
• Example: Generated 2,100 leads in under 5 minutes for gym owners.

3. Outsourcing Lead Generation

• If you have a budget and want to save time:
  • Consider hiring someone from platforms like Fiverr to enrich your leads.
  • They can find mobile phone numbers which are crucial for cold calling.
  • Cost: $0.30 to $0.50 per mobile number.
  • You can send specifications for the leads you want.
• Example: Sending a list of aesthetic clinics to a lead generator.

Importance of Lead Generation

• Agencies often struggle with lead generation, seeing it as a bottleneck.
• Emphasize outsourcing lead generation to focus on outreach efforts (emails, DMs, cold calls).
• Lead generation should be an automated process as soon as budget allows.

Conclusion

• Manual methods are effective but can be time-consuming.
• Software tools and outsourcing provide efficiency and scalability.
• The goal is to reach out consistently and qualify leads effectively.
• For further learning, consider mentorship programs like the Affluent Academy.