Strategies to Attract More Customers

Oct 10, 2024

Lecture Notes: 33 Ways to Attract More Customers

Introduction

  • Speaker: Rick Kettner
  • Focus: Explore 33 strategies to attract more customers and how to choose the best for your business.
  • Categories of strategies: Organic, Paid, Social

Organic Strategies

  • Content Marketing:
    • Forms: Videos, articles, podcasts, infographics.
    • Aim: Build an audience around high-quality content.
  • Search Engine Optimization (SEO):
    • Goal: Rank well on search platforms like Google, YouTube.
  • Media Coverage:
    • Strategy: Start with small media, leverage for larger coverage.
  • Content Partnerships:
    • Collaborate with other brands for mutual exposure.
  • Leveraging Existing Platforms:
    • Use platforms like Medium, LinkedIn for greater reach.
  • Book Publishing:
    • Establish authority by authoring or co-authoring books.
  • Tools and Widgets:
    • Create tools that solve customer problems, e.g., HubSpot's tools.
  • Freemium Model:
    • Offer free versions to attract a broad user base.
  • Tripwire Offer:
    • Create low-priced offers to convert prospects and upsell.
  • Community Building:
    • Build forums, Slack channels, or Facebook groups for engagement.
  • Email Marketing:
    • Build a list of loyal subscribers for direct communication.
  • Lead Magnet:
    • Offer value in exchange for email addresses (e.g., reports, guides).

Paid Strategies

  • Search Advertising:
    • Advertise to people searching for related products/services.
  • Social Advertising:
    • Buy ads on social networks like Facebook, Instagram.
  • Content Advertising:
    • Sponsor content on articles, videos, podcasts.
  • Offline Advertising:
    • Use print, TV, radio ads for brand visibility.
  • Influencer Campaigns:
    • Collaborate with influencers for endorsements.
  • Celebrity Collaborations:
    • Co-create products with celebrities for mutual branding.
  • Promoted Content:
    • Use paid promotions to boost content reach.
  • Audience Retargeting:
    • Display ads to users who visited your site or content.
  • Affiliate Marketing:
    • Offer incentives for others to promote your product.

Social Strategies

  • Word of Mouth Referral:
    • Encourage customers to recommend your brand.
  • Brand Merchandise:
    • Use merchandise to spread brand awareness.
  • Public Speaking:
    • Engage audiences directly and create deeper connections.
  • Hosting Events:
    • Host meetups or conferences to strengthen brand presence.
  • Brand Messaging:
    • Be clear about brand identity and value.
  • Viral Content:
    • Create shareable content engineered to spread quickly.
  • Live Streaming:
    • Connect with global audiences in real-time.
  • Referral Programs:
    • Reward customers for bringing in others.
  • Platform Integrations:
    • Integrate with other services for mutual benefits.
  • Crowdfunding:
    • Use for raising funds and increasing brand reach.
  • Storytelling:
    • Craft and share compelling brand-related stories.
  • Newsjacking:
    • Link brand with current trending topics for visibility.

Choosing the Best Strategy

  • Bullseye Framework (from 'Traction')
    1. Brainstorm potential ideas.
    2. Select promising options.
    3. Conduct inexpensive tests.
    4. Focus on the most promising strategy.

Conclusion

  • Invite viewers to share other ideas or ask questions in the comments.
  • Encourage subscription and notifications for future content.