How to Make Viral Shorts

Introduction

• Speaker's experience with viral shorts:
  • 3M, 5M, 9M views.
  • 1 year to understand the blueprint for virality.
• Goal: Teach the exact formula for viral shorts, not basic tutorials on niches or hashtags.
• Key premise: Understand and exploit the algorithm.

Understanding the Algorithm

• Not random, not luck-based.
• Algorithm shows the best, most engaging content.
• Engaging shorts with high retention will automatically get pushed.

Speaker's Journey

• Initially struggled to break 100 views.
• Took 4 months to reach 10k subscribers on the first channel.
• Reached 10k subscribers in 3 weeks on the next channel due to improved content.
• Good content is always recognized by the algorithm.

Importance of Topic

• Must have an interesting topic for virality.
• Think about the audience and what they want to see.
• Research big channels in your niche to see what works.
• Example: Creator targeting school kids; success depends on sticking to target audience.

Execution of Content

• Delivery and execution are as important as the topic.
• Mistake: Paying off the topic too quickly.
• Example: Revealed MrBeast's secret too soon, losing audience retention.
• Ideal: Delayed payoff to keep viewers engaged.

Structure and Editing

• Combine good structure and editing for viral content.
• HPC System:
  • H: Hook - First 5 seconds, introduce topic, create questions.
  • P: Progression - Meet expectations, show progress related to the topic.
  • C: Climax - Fulfill the topic, give the audience what they came for.
• Example: Snowball fight in the desert, kept audience engaged through progression and climax.

Additional Tips

• Imitate successful creators to improve your shorts.

Posting Strategy

• Optimize posting time by checking when your audience is most active in analytics.
• Experiment with upload frequency:
  • Posting 4 times/day was too much, lowered content quality.
  • Posting 2 times/week was too little, unproductive.
  • Posting 1 time/day was optimal for consistent exposure and quality.
• Consistency is key to maintaining momentum.

Conclusion

• Proven advice for viral shorts.
• Advanced strategies for retention available via link in the description.