Lecture Notes: Conversation with Andrei on Gaming Tech Company

Introduction

• Guests: Tim (interviewer) and Andrei (interviewee)
• Topic: Gaming tech company, its goals, and Andrei's role
• Purpose: Discuss Gaming Tech’s journey, achievements, plans, and industry insights

Andrei's Background

• 8 years in the industry
• Majority of the time at EveryMatrix since 2014
• Started with an internship in sales
• Progressed to commercial roles in sales and account management
• Experience in Bucharest and Malta
• New role as Commercial Director in GamingTech

Initial Experience at GamingTech

• Joined GamingTech six weeks ago
• Visited HQ in Kiev, now working from Bucharest
• Welcomed warmly by the team
• Feels like part of the team and established strong professional relationships

GamingTech’s Journey and Business Breakdown

• Founded: Around 2013
• Growth: From a small company to over 200 employees
• Focus: Originally B2C but expanding to B2B
• Products and Services:*
  • Full product suite including PAM, wallet functionality (GT Core)
  • Cooperation with various sportsbook providers
  • Casino aggregation with gamification
  • Payments solutions globally
  • Own affiliate management system (Income Partners)
  • Integration of third-party tools

Future Plans and Product Development

• Focus on making products more appealing and complete
• Expanding into new markets: LATAM, Africa, Asia, entering Europe
• Emphasis on both short, medium, and long-term development goals
• Aiming to improve UI/UX to meet market requirements

Industry Insights and Trends

• Growth in online gaming during the pandemic
• Importance of updating UI/UX to retain players
• Different technology adoption rates in various regions
• Future focus on improved user interfaces and engaging player journeys

Challenges

• Main challenge: Differentiating from competitors
• Need to provide the best user experience
• High competition with many companies claiming to be leading suppliers
• Players focus more on user experience than backend functionalities

2022 Goals and Strategy

• Growing the B2B side of GamingTech
• Building a strong and experienced team
• Setting and achieving key performance indicators (KPIs)
• Expanding into key markets and strategic client acquisition
• Increasing revenues and enhancing market presence
• Aim to get GamingTech on the industry radar

Conclusion

• Andrei hopes for a successful year with growth in strategic clients, market expansion, revenue increase, and a stronger team
• Wishes for a happy holiday period and emphasizes continuous growth and relevance for Gaming Tech