Question 1
What does 'elaboration' refer to in the Elaboration Likelihood Model?
Question 2
What happens when peripheral way cues are very persuasive?
Question 3
How does individual difference affect elaboration likelihood?
Question 4
Give an example of a situational factor that might cause someone to switch from central to peripheral processing.
Question 5
When might central route processing be preferred?
Question 6
What is a key feature of peripheral route processing?
Question 7
Why might someone rely on peripheral route processing in an emergency?
Question 8
Which type of cues influence peripheral route processing?
Question 9
What role do endorsements play in decision-making under the peripheral route?
Question 10
Which characteristic is associated with central route processing?
Question 11
Which processing route is likely to lead to more enduring attitude change?
Question 12
What is the effect of the chosen route on decision-making?
Question 13
What example illustrates central route processing?
Question 14
How does the peripheral route influence decision making?
Question 15
Which route involves detailed consideration of information in decision-making?