Interview with Scott Butera, President of Fubo Gaming

Jul 13, 2024

Interview with Scott Butera, President of Fubo Gaming

Introduction

  • Interview by Gaming America with Scott Butera, President of Fubo Gaming
  • Fubo TV: Sports streaming platform
  • Fubo Gaming: Betting platform integrated with Fubo TV
  • Unique integration of sports streaming and wagering

Scott Butera's Background

  • Over 30 years in the gaming business
  • Started in banking and finance
  • Managed large casino companies
  • Previous President of Interactive at MGM (Bet MGM)
  • Noticed changes in sports consumption (more interactive, engaging)

Fubo Gaming and Fubo TV Integration

  • Integrated wagering with streaming services
  • Media company with sports betting gaming licenses
  • Distinction from other media companies and sports books
  • Synchronization of streaming and wagering experiences

Product Features and Development

  • Fully synchronized with live TV
  • Watching Now feature: display statistics, multi-view options
  • Unique, timely wagering opportunities
  • Seamless integration across all sporting events on Fubo TV
  • Future developments: social gaming, free-to-play, peer-to-peer features

Business Strategy and Market Position

  • Initial markets: Iowa, Arizona; plans for expansion to more states
  • Synergy between streaming and wagering
  • Use streaming customer base to convert into wagerers
  • Enhance TV watchability and retention through betting
  • Not directly competing with large media companies or traditional sports books

Revenue and Partnerships

  • Current major revenue from streaming
  • Future aim to blend revenue streams (streaming + wagering)
  • Important partnerships: New York Jets, Cleveland Cavaliers, Caesars, NASCAR, MLB, NBA, Iowa Cubs
  • Value of partnerships in accessing engaged fan databases and communities

Challenges and Improvements

  • Early-stage product: positive reception, higher-than-expected crossover and average bets
  • Initial launch hiccups resolved
  • Focus on expanding product features and testing customer preferences

iGaming and Future Expansion

  • First iGaming partnership: Quartus Group in Pennsylvania
  • Holistic entertainment experience combining sports, betting, iGaming
  • Create interactive, engaging, gamified experiences

Vision for the Future

  • Aim for national presence in numerous states
  • Develop comprehensive product features catering to streamer-wagerers
  • Expand into other forms of gaming and communal activities
  • Leverage insights on customer preferences (beyond sports)
  • Goal: To be the go-to company for gamified sport and entertainment experiences

Conclusion

  • Wishes for success in Fubo Gaming's future endeavors
  • Thanked Scott Butera for the interview