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Interview with Scott Butera, President of Fubo Gaming
Jul 13, 2024
Interview with Scott Butera, President of Fubo Gaming
Introduction
Interview by Gaming America with Scott Butera, President of Fubo Gaming
Fubo TV: Sports streaming platform
Fubo Gaming: Betting platform integrated with Fubo TV
Unique integration of sports streaming and wagering
Scott Butera's Background
Over 30 years in the gaming business
Started in banking and finance
Managed large casino companies
Previous President of Interactive at MGM (Bet MGM)
Noticed changes in sports consumption (more interactive, engaging)
Fubo Gaming and Fubo TV Integration
Integrated wagering with streaming services
Media company with sports betting gaming licenses
Distinction from other media companies and sports books
Synchronization of streaming and wagering experiences
Product Features and Development
Fully synchronized with live TV
Watching Now feature: display statistics, multi-view options
Unique, timely wagering opportunities
Seamless integration across all sporting events on Fubo TV
Future developments: social gaming, free-to-play, peer-to-peer features
Business Strategy and Market Position
Initial markets: Iowa, Arizona; plans for expansion to more states
Synergy between streaming and wagering
Use streaming customer base to convert into wagerers
Enhance TV watchability and retention through betting
Not directly competing with large media companies or traditional sports books
Revenue and Partnerships
Current major revenue from streaming
Future aim to blend revenue streams (streaming + wagering)
Important partnerships: New York Jets, Cleveland Cavaliers, Caesars, NASCAR, MLB, NBA, Iowa Cubs
Value of partnerships in accessing engaged fan databases and communities
Challenges and Improvements
Early-stage product: positive reception, higher-than-expected crossover and average bets
Initial launch hiccups resolved
Focus on expanding product features and testing customer preferences
iGaming and Future Expansion
First iGaming partnership: Quartus Group in Pennsylvania
Holistic entertainment experience combining sports, betting, iGaming
Create interactive, engaging, gamified experiences
Vision for the Future
Aim for national presence in numerous states
Develop comprehensive product features catering to streamer-wagerers
Expand into other forms of gaming and communal activities
Leverage insights on customer preferences (beyond sports)
Goal: To be the go-to company for gamified sport and entertainment experiences
Conclusion
Wishes for success in Fubo Gaming's future endeavors
Thanked Scott Butera for the interview
📄
Full transcript