Question 1
What defines a service in the context of services marketing?
Question 2
How do companies like Uber Eats exemplify a shift to a service economy?
Question 3
Which framework component assesses whether a new product can be made cost-effectively?
Question 4
What does 'perishability' imply about services?
Question 5
What characteristic of services is demonstrated by a furnace repair?
Question 6
Which stage includes Alpha and Beta testing with actual users?
Question 7
Which aspect of service delivery focuses on immediate service?
Question 8
What does 'inseparability' mean in the context of services?
Question 9
In the new product development process, what does the 'Post-Launch Review' involve?
Question 10
In the stages of new product development, what follows 'Idea Generation'?
Question 11
What role does 'empathy' play in service delivery?
Question 12
Which sector includes dry cleaning services?
Question 13
Which of the following is NOT a characteristic of services?
Question 14
Which of the following is an example of a pure service?
Question 15
What is a key reason for the high failure rate in new product development?