Kool-Aid Presentation Notes

Introduction

• Kool-Aid as a popular drink mix.
• Known for being fun and flavorful.

Kool-Aid Man

• Comedic character associated with Kool-Aid.
• Known for his phrase, "Oh yeah!"
• Humorous anecdotes about wearing pants of 22 different flavors.
• Described as relatively normal despite his persona.

Kool-Aid Products

• New Kool-Aid Liquid: Easier to mix, just squirt into water.
• Kool-Aid Jammers: Offers 50% less sugar than leading regular sodas.
• Available in a variety of 22 flavors including grape and watermelon.

Marketing and Promotion

• Emphasis on fun and enjoyment.
• Advertised as healthier with less sugar.
• Appeals to children and parents.
• Promoted as providing more smiles per gallon than sodas.

Historical Context

• Regular Kool-Aid vs. Pre-sweetened Kool-Aid:
  • Regular needs sugar added, pre-sweetened doesn’t.
  • Praised for purity and quality, endorsed by Parent’s magazine.

Miscellaneous

• Kool-Aid has a nostalgic appeal, creating pleasure and fun moments.
• Often involves community or group enjoyment ("drinks are on me" scenario).

Marketing Characters

• Bugs Bunny used in advertisements.
• Emphasizes ease of use and sweetness without added sugar.

Conclusion

• Kool-Aid remains a beloved drink choice for its taste, variety, and nostalgic marketing strategies.
• Continues to innovate with new products like Kool-Aid Liquid and Jammers, focusing on health-conscious choices.