Question 1
What is Dr. Philip Kotler's definition of marketing?
Question 2
Who among the following is listed as a visionary marketer by Dr. Kotler?
Question 3
What is a common mantra of the Aon Foundation?
Question 4
Which type of marketing is used to attract donations for non-profit organizations?
Question 5
What does 'Marketing 3.0' focus on as per Dr. Kotler's future vision of marketing?
Question 6
Which company is noted for having the first department store in Japan?
Question 7
What is a major debate concerning marketing's effect on the economy mentioned by Dr. Kotler?
Question 8
According to Dr. Kotler, who received a personalized Manchester United shirt from Aon?
Question 9
Which book is mentioned as influential in Dr. Kotler's lecture?
Question 10
What are some critiques of marketing according to Dr. Kotler?
Question 11
Who is referred to as the 'Father of Marketing' in Dr. Kotler's lecture?
Question 12
What type of marketing involves strategies to promote positive behaviors or reduce negative ones?
Question 13
What is an example of 'Person Marketing' as discussed by Dr. Kotler?
Question 14
Which key figures from Aon were acknowledged in the introductory part of the lecture?
Question 15
Which year marked the first newspaper ad in England?