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The Impact of Reality TV and Social Media Influencers
Jul 20, 2024
Lecture Notes: The Impact of Reality TV and Social Media Influencers
Introduction
Visibility and Controversy
: Visibility sells, controversy increases virality.
Influencers and Politicians
: Both use controversy to gain attention.
Anti-Social Influencers
Use controversy for views and revenue.
Examples: Playing with snakes, legal issues, public fights.
Discuss their eventual destination: Reality TV shows like Bigg Boss.
Bigg Boss - India's Popular Reality Show
Format: Contestants in a house, completing controversial tasks.
Popularity
: 17 seasons, multiple regional versions.
Salman Khan's season: Over 10 crore views.
Total watch time: 3000 crore minutes.
Perceived as harmless entertainment but has deeper impacts.
Origins and Format of Bigg Boss
Adaptation of
Big Brother
.
Creates controversy for viewership.
Escape for Common People
: Provides an outlet from daily stress.
The Dark Side of Bigg Boss
Controversial Participants
: Popularity based on controversy (e.g., Swami Om).
Kayfabe
: Scripted reality, similar to pro wrestling.
Mind Manipulation
: Designed to provoke emotions and conflicts.
Impact on Society
Voyeurism and Sadism
: Enjoying others' suffering.
Examples: Applying chili powder, treating people as pets.
Mental Health Concerns
: Suicide risk, mental torture.
Real Life Implications
Normalization of Negative Behavior
: Leads to social media bullying and personal attacks.
Impact on Youth
: Teenagers normalize violence, sadism, and bullying.
Judiciary Involvement
: Court notices on content violence.
Case Study: Sushant Singh Rajput
Media and public turned the case into a real-life Bigg Boss.
Rhea Chakraborty targeted unfairly.
Summary and Recommendations
Digital Minimalism
: Avoid wasting time on such content.
Healthy Consumption
: Read or listen to valuable content (e.g., Cal Newport’s book).
Audible Promotion
: 2-month free trial for Deshbhakt viewers.
Question Influencers
: Assess their contribution to society.
Conclusion
Essential to focus on personal growth rather than on toxic influencers.
Use your time wisely for better mental health and societal contribution.
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Full transcript