Notes on Creating Amazon Product Videos
Importance of Product Videos
- Online shopping lacks the tactile experience of in-store shopping.
- Approximately 96% of consumers find videos helpful for online purchases.
- Essential to have product videos on Amazon listings for competitive advantage.
Requirements to Upload Videos
- Must be a brand registered seller.
- Check recent video on how to become brand registered if not enrolled.
Where to Place Product Videos on Amazon
- Main Images Section: Once brand registered, you can upload videos here.
- Amazon Storefront: Perfect for showcasing brand story and products.
- Sponsored Brand Video Ads: Recently underutilized; presents good opportunities for visibility and low cost-per-click (only 7% of sellers use these).
Types of Product Videos
There are four main types of product videos effective for Amazon listings:
1. Product Highlight Videos
- Focus on key features of the product using concise, informative visuals.
- Can utilize 360-degree views or highlights with animated graphics.
- Tools like Animoto can help create these videos easily.
2. Lifestyle Videos
- Showcase the product in real-world use to evoke emotional connections.
- Helps potential customers visualize themselves using the product.
- Important to know target audience and their needs.
3. Unboxing or Explainer Videos
- Ideal for products where appearance or feel matter significantly (e.g., clothing, mattresses).
- Show the product being unboxed and explain features and functionalities.
4. Comparison Videos
- Compare the product against competitors or show the advantages of using it.
- Must ensure comparisons are factual and adhere to Amazon's policies.
Video Production Tips
DIY or Professional Production
- You can create videos yourself with a smartphone and affordable lighting, or hire a production company.
- Importance of involvement in the planning process remains crucial.
Planning Considerations
- Hook Audience Quickly: Vital to capture interest within the first seconds.
- Ideal Length: Keep under one minute; under 45 seconds for sponsored ads.
- Script Structure: Identify a problem, agitate it, and present your product as the solution.
- Focus on Benefits: Highlight how the product improves user life.
Technical Aspects
- Audio Quality: More critical than video quality; invest in a good microphone.
- Lighting: Use natural light or intentional indoor lighting.
- Background: Simple or solid backgrounds recommended.
- On-Screen Text: Improves information delivery, especially for viewers watching without sound.
- Background Music: Enhances professionalism; use royalty-free music.
Video Submission
- Go to Seller Central > Inventory Tab > Upload and Manage Videos.
- Upload the video in the highest quality (1080p) with the maximum file size of 5GB (MP4 format preferred).
- Enter a relevant title and select keywords.
- Amazon may take up to 24 hours to approve and display your video.
Final Thoughts
- Approach video creation as if replicating in-person interactions with the product.
- Consider what type of product video aligns best with your product.
- Engage with the audience through comments and feedback on which video type they prefer.
Remember to check out resources linked in the video for additional learning!
Let me know what type of videos you’re most interested in creating!