Event Highlights and Action Plan

Summary

Alex Hormozi hosted the $100 Million Money Models book launch event aiming to break two world records, which was achieved during the event.
The session covered the principles behind the $100 Million Money Models, practical mechanisms for scaling businesses, and included significant Q&A and live coaching.
All live attendees received the Money Models book system, audiobook, and additional resources for free, with special offers for business owners to donate books and receive advanced implementation systems and AI tools.
Key outcomes: World record for fastest-selling non-fiction book, distribution of millions of copies to entrepreneurs, and hands-on business optimization advice delivered live.

Tuesday – Alex's Team: Deliver all free resources (Money Models System, audiobook, Lost Chapters, and School access) to live attendees via email.
By next Saturday – Attendees: Redeem the School free trial and discounted lifetime pricing offer before it expires.
Ongoing – Alex's Support Team: Fulfill and distribute donated book orders, handling all logistics for both US and international donors.
Within 1 year – Book Donors: Redeem unique codes to claim up to 199 copies for self-distribution; any unclaimed will be distributed on the donor’s behalf.
After donation – Business Owners/Donors: Attend the virtual ACQ implementation workshop and begin leveraging the 12 playbooks and the ACQAI tool.
As needed – Customer Support Team: Continue to provide phone and online assistance for donation or checkout issues.

Alex Hormozi introduced the $100 Million Money Models book launch event with live Guinness judges to validate record-breaking attempts.
Emphasized risk in business and clarified that no guaranteed results can be expected; made clear he invests in businesses that implement his frameworks.
Achievement: Broke the world record for most non-fiction book sales in 24 hours (previously 1.43 million copies; event sales surpassed 2.5 million).
All live attendees and donors recognized as part of this achievement.

Explained business scaling is limited primarily by cash flow, not effort.
82% of businesses fail due to poor cash flow; most entrepreneurs earn median incomes similar to US household wage.
Core principle: A “money model” is a sequence of engineered offers designed so each customer pays for two more customers within 30 days to unlock exponential growth.
Four universal mechanisms: Attraction offers, Upsell offers, Downsell offers, and Continuity offers.
Demonstrated practical examples of money models in various industries: gyms, B2B services, retail, SaaS, and product launches.

Announced the Money Models System: Five attraction mechanisms, four upsell, three downsell, and three continuity mechanisms—previously licensed/sold for $15,999–$41,458 each.
Gave away the Money Models System, audiobook, and Lost Chapters digital book free to all live attendees.
Announced special School platform offer: 90-day free trial, then $9/month for life (normally $99/month), with full money model tools integrated.
Emphasized mission to make real business education accessible and to enable entrepreneurs globally.

Invited business owners to donate 200 books ($5,998) to entrepreneurs in need, with all logistics handled by Alex’s team.
Donors received access to:
- 12 physical and digital implementation playbooks (Lead, Sales, Delivery, Profit systems).
- ACQAI, an AI tool trained on Alex’s personal business consulting notes and practical playbooks.
- Virtual ACQ Implementation Workshop led by Alex.
- Launch Blackbook, containing the entire play-by-play, assets, and memos from the record-breaking launch.
Additional ultra-premium offers for larger-scale donors (e.g., direct access to Alex and his team, advanced workshops).

Attendees participated in live Q&A, with Alex and Leila providing tactical advice on scaling, pricing, offer structure, retention, advertising, and organizational design.
Emphasized not pivoting business models too quickly and focusing on operational improvements before expansion.
Addressed unique cases such as selling high-ticket services, handling employee retention, compensation plans, and agency cash flow models.
Stressed the importance of clarity in business decision-making, separating decision from communication, and leveraging AI frameworks for avatar-driven messaging.

Recognition given to the behind-the-scenes team, including 300 phone reps and tech support staff, for seamless event execution and support.
Reflected on the journey from humble beginnings to breaking records, highlighting the importance of resilience, teamwork, and continuous learning.
Encouraged attendees to help other entrepreneurs and to view giving back as both a business and community imperative.

Break world record for non-fiction book launch sales — Achieved through coordinated global effort, community book donations, and live event offers to maximize impact and distribution.
Distribute all launch assets, playbooks, and AI tools to donors and live attendees — To further the mission of global entrepreneur education and impact.
Offer free lifetime use of Money Models System and School at discounted rates for all live attendees — To lower barriers for entrepreneurial growth and learning.

How will the additional ultra-premium donor programs (800+ books) be structured and fulfilled post-launch?
Will there be future live events or extended access periods for School discounts as demand grows?
Clarify details for international donors on logistics, customs, and support for book distribution in all 50+ supported countries.
Provide timelines for physical implementation system shipping and access to the Launch Blackbook digital collateral.