Campari and Aperitif Culture

Introduction to Campari

• Campari is a vibrant red Italian aperitif
• Known for its bittersweet taste
• Historically secretive about its recipe

Aperitif and Aperitivo

• Aperitif: A drink before a meal to stimulate appetite
• Aperitivo: Italian tradition of a pre-dinner drink with snacks

Campari's Role

• Central to cocktails like the Negroni
• Popular in the aperitif culture

Cultural Significance

• Campari's color and flavor are iconic
• Plays a role in Italian social rituals

Conclusion

• Campari remains a staple in pre-dinner drinks
• Its unique taste and cultural role continue to make it popular