Understanding Boolean Searches on LinkedIn

Introduction

• Presenter: Bendy
• Core Focus: Helping coaches and course creators attract high-quality inbound leads on LinkedIn without code-selling.
• Objective: Demonstrate how to use Boolean operators to find new leads on LinkedIn.
• Importance: Essential for marketing on LinkedIn this year. Subscribe to the channel for more tips.

What Are Boolean Searches?

• Definition: Searches that include operators and modifiers (AND, OR, NOT, quotation marks, parentheses).
• Purpose: Refine searches to find ideal clients on LinkedIn.

Boolean Operators Explained

OR Operator

• Function: Finds profiles that have either of the specified keywords.
• Example:
  • bookkeeper OR accountant
  • CEO OR founder OR entrepreneur
  • marketing OR advertising
• Key Point: Must use capital