Spencer Clays and Northwest Pro Wash

Introduction

• 26-year-old Spencer Clays started Northwest Pro Wash.
• Turned it into an $8,000/month cleaning business.
• Sponsored by National Business Capital.

Business Background

• Started two years ago after college.
• Initially did driveway and gutter cleaning before focusing on roofs and gutters due to prevalent moss in the Northwest.

Revenue and Profit Margins

• High profit margins: around 90%.
• Basic tools and zinc treatment required.
• Typical jobs: minimum $200, average $400.
• Larger jobs can go up to $1,000 depending on factors like moss amount, roof steepness, and square footage.

Marketing and Brand Awareness

• Importance of online reviews for trust.
• Initial jobs: did his dad's house, went door-to-door for more work.
• Leveraged pictures and videos for social media ads.
• Facebook ads as a fast way to gain visibility.
• Focus on specific offers rather than generic discounts.

Starting Costs and Tools

• Low entry cost: started with a 2003 Toyota Corolla and a few hundred dollars for tools.
• Used a Home Depot credit card for initial purchases.

Facebook Advertising Strategy

• Understanding cost per lead and conversion rates.
• Targeting homeowners, typically over 35, with specific offers.
• Importance of testing multiple offers to find what works.

Tools and Equipment

• Basic tools: brush, ladder, some cleaning chemicals (e.g., zinc, laundry detergent).
• Can expand to include window and solar panel cleaning equipment.
• Low initial cost for equipment.

Consistent Customers and Ongoing Revenue

• Importance of continuous leads and jobs.
• Utilized online resources for business setup and learning.
• Plans to keep the cleaning business as a side hustle while focusing on other ventures like YouTube and coaching.

Employee Payment and Hiring Plans

• Considered keeping the business small and focused on other projects.
• Previous experience with hiring, typically paying around $25/hour or a percentage per job.

Pricing and Customer Engagement

• Pricing strategy based on job feel and market demand.
• High-quality social media presence crucial for standing out.

Insurance and Business Logistics

• Business license, general liability insurance around $100-150/month, business bond.
• Steps to ensure coverage for roof work.

Tips for New Entrepreneurs

• Research local market needs and start small.
• Craigslist as a resource to see local service demands.
• Importance of testing and adjusting strategies.
• Invest in business gradually, based on revenue.

Personal Coaching and Mentoring Experience

• Investment in coaching to fast-track business knowledge.
• Emphasized the importance of market understanding and pricing.

Conclusion

• Encouragement to get started and recognize the vast potential for success.