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Community Dynamics in Bed Bath and Beyond

Nov 12, 2024

Lecture Notes on Bed Bath and Beyond Investment Community

Key Points

  • The perception of investors who believe in failing companies as similar to flat earthers.
  • Introduction of key figures: Ryan Cohen, a prominent figure in investment communities.
  • Discussion about Bed Bath and Beyond (BBBY) and how the community of investors formed around it.

Investor Behavior

  • Many investors were enthusiastic about the potential revival of Bed Bath and Beyond when Ryan Cohen bought a significant stake.
  • Comparisons drawn between BBBY and previous investing hype around GameStop.
  • A community emerged on Reddit (r/bbby) focused on discussions and sharing theories about the stock.

Ryan Cohen's Influence

  • Cohen's involvement was seen as a beacon of hope for investors; his purchase of nearly 100% of BBBY shares ignited excitement.
  • Cohen suggested strategies for turning the company around, mirroring his previous success with GameStop.

Stock Volatility and Decline

  • Initial excitement led to significant stock price increases, but soon the stock started to drop due to poor performance and accumulating debt.
  • Cohen's cryptic tweets were interpreted by investors as reassurance, despite share price declines.

Controversies and Legal Actions

  • After selling his shares, Cohen faced allegations of misleading investors, leading to a lawsuit from disgruntled shareholders.
  • The perception of Cohen shifted from a hero to a perceived betrayer among some community members.

Community Dynamics

  • Despite the downturn, many investors doubled down on their investments, driven by conviction and community support.
  • The community faced mental health challenges, with reports of stress and suicidal thoughts linked to financial losses.
  • Some members stayed committed to the narrative of eventual recovery or a larger plan.

Bankruptcy Announcement

  • Bed Bath and Beyond filed for bankruptcy, with many investors facing total loss of their investments.
  • Community reactions included a mix of disbelief, anger, and continued hope, with some euphoric about potential future profits despite losses.

Misleading Behavior and Community Leaders

  • Criticism of community figures like PP Seeds, who profited from the community's naivety while promoting unrealistic expectations of recovery.
  • Discussion about how some leaders in the community leveraged the hype for personal gain, leading to concerns of exploitation.
  • The presence of a narrative that Ryan Cohen would eventually return to save the company, even post-bankruptcy.

Conclusion

  • The community surrounding Bed Bath and Beyond exhibits characteristics of cult-like behavior, with members unwilling to abandon the idea of a financial turnaround despite overwhelming evidence to the contrary.
  • The overall dynamics illustrate the psychological impacts of investing, community belief systems, and the social aspects of retail investing.