Aviation Careers Podcast - Key Takeaways

Introduction

• Host: Carl Valer
• Focus on marketing for flight instructors and flight schools in a competitive hiring environment.
• Guest: Tim Jedric of WR Rer Marketing.

Sponsorship

• Sponsored by Stratus Financial, a private student lender for pilots.
  • Offers student loans for pilot training.
  • Provides free scholarship guides with coupon code.

Marketing in Aviation

• Importance of marketing and sales in flight schools.
• Many flight schools lack business understanding beyond operations.

Interview with Tim Jedric

Tim's Background

• Began flying 4-5 years ago in St. Louis, Missouri.
• Formerly in manufacturing; transitioned to aviation after a discovery flight.
• Developed a passion for aviation and started his own business in marketing for flight schools.

Flight School Marketing System

• Three-step process:
  1. Raise brand awareness.
  2. Convert interest to leads.
  3. Convert leads to recurring students.
• Utilizes website optimization, SEO, CRM, and advertising.

Importance of CRM

• Aids in managing leads and sales processes.
• Essential for maintaining customer relationships and improving response times.

Advice for Flight Instructors

• Flight instructors should view themselves as businesses.
• Networking and skill-building beyond just flight hours are important.
• Importance of professional social media presence.

Starting a Flight School

• Consider financial burdens, competition, and need for business skills.
• Important to balance operations, HR, and sales/marketing.
• Flight school owners should invest in training and retaining quality staff.

Conclusion

• Running a flight school is challenging but rewarding.
• Importance of marketing and business strategies in aviation.

Contact Information

• WR Rer Marketing website: [wrrm marketing.com](http://www.wrrm marketing.com)
• Phone: 314-358-2110

Additional Resources

• Aviation Careers Podcast offers career coaching and group Mastermind sessions.
• Free scholarship guides available with the coupon code at Aviation Careers Podcast.

Call to Action

• Encourage listeners to take action towards career advancement.