Quiz for:
Lecture on Google's Performance Marketing

Question 1

What is the purpose of 'Detailed Demographic Targeting' in Google Ads?

Question 2

How can Custom Audience Segments be used in a Google Ads campaign?

Question 3

What is an advantage of using broad match keywords in Search Campaigns?

Question 4

What is the primary purpose of Google’s Shopping Campaigns?

Question 5

Which of the following is a valid campaign objective for Google Search Campaigns?

Question 6

What is the main purpose of Google’s Search Campaigns?

Question 7

What does setting up a 'Without Goal Guidance' campaign in Google Ads offer?

Question 8

What is a benefit of Lead Forms integrated directly within Google ads?

Question 9

Why is it important to verify your Google Merchant Center account?

Question 10

Which type of ad campaign is optimized for app installs or re-engagements?

Question 11

Why might you use Impression Share Bidding in your campaigns?

Question 12

What are Call Extensions in Google Ads used for?

Question 13

Which feature is intended specifically to help small businesses easily run ads?

Question 14

Why is it recommended to skip campaign creation during the initial setup of a Google Ads account?

Question 15

What is the benefit of using Manual CPC bidding strategy?