Hey! How you doing Econ students? This is Mr. Clifford. Welcome to ACDC Econ. Right now I'll talk about price controls. [ energetic music plays] Right now at the end of 2014, gas prices in California are around $4 a gallon It's actually a little less but let's just keep it simple and say equilibrium and price per gallon is $4 and the quantity is 100. So I'm tired of paying high gas prices. I think we should go to the government and convince them to get the prices lowered so the government should make a law and say that we should lower the price below equilibrium to let's say $1 This is the idea of something called a "Price Ceiling". A Price Ceiling is the cap on a price that the government sets so the price cannot go up to equilibrium. Again, the ceiling is the maximum price a seller is allowed to charge. So do you support the idea of having the price down here at one dollar and we all get cheaper gasoline? It turns out that's why you're in this class. If you didn't take Econ, you would think that lowering the price would mean we could have more gasoline and you would actually vote for this and say, "Hey this is a great idea!" BUT taking this class helps you realize this is a HORRIBLE idea. If we lower the price for gasoline, that means the quantity demanded is going to increase right here to 200. So at a lower price, consumers will want to buy more gallons of gasoline But when the price falls, the quantity supplied is going to fall. In this case, it's going to fall to 50. Remember: at a low price, producers don't want to produce very much. If they only produce 50, that's going to mean we're going to have a shortage of 150 gallons of gas So it turns out that this law, designed to help consumers by lowering the price, actually hurts consumers because now we get less quantity. Instead of 200 gallons of gasoline produced, now we only have 50 gallons produced. This is the idea of Price Controls - when government comes in to control and manipulate prices Now there are some exceptions but for the most part competitive markets should be left alone because the government may come in, it's going to mess it up, and cause a shortage or a surplus or some misallocation of resources. Another example of a Price Control is something called a Price Floor A Price Floor is a minimum price that buyers are expected to pay for a product. So let's assume that the government really wanted to help corn producers by keeping prices artificially high Let's assume that the equilibrium price for corn is $10 for let's say 50 units. [quietly] What's a unit of corn? [quietly] Is it like.. a gaggle.. of corn? [quietly] Is it like a box of corn? Again, let's say that the government comes and says, "Listen, that price is too low. $10 is not enough for our farmers." "We have to increase that price." So they set a Price Floor up here at $30. Now when the price goes up, the quantity supplied goes up. Producers want to produce more And in this case they want to produce 100 At that new price of $30, consumers only want to buy 30 units. So it turns out this policy actually doesn't even help those producers because nobody's buying the corn. And of course there are exceptions to this but in general competitive markets should be left alone. A floor is going to lead to a surplus And a ceiling is going to lead to a shortage Now it's really easy for students to get confused about this. They usually think a ceiling should go above equilibrium because a ceiling is high, right? It's a ceiling. But that's not true. A ceiling has to go below equilibrium if it's going to have an effect on the market. Think about it. If a ceiling is above equilibrium it's not going to have any effect If the government says, "You can't sell gasoline for more than $30,000!" businesses won't and aren't even trying to sell it above $30,000. So to have an effect, a Price Ceiling (a maximum) has to be below equilibrium. Now this confusion also applies to a floor. A floor has to be above equilibrium For example, if they said, "You can't sell corn for less than 10 cents!" The producers are going to be like, "We're not trying to sell it for less than 10 cents". So it's going to have no effect. All that being said, A ceiling goes below equilibrium and a floor goes above. It doesn't matter if you're enrolled in Macroeconomics or Microeconomics Because you're learning exactly the same concepts up to this point In Unit 1 you talked about Production Possibilities Curve and scarsity and absolute comparative advantage and now you've learned about supply and demand and shifts in the curve and ceilings and floors But if you're taking Macroeconomics Now you're going to talk about the overall economy You'll begin analyzing GDP, unemployment, inflation and eventually something called Aggregate Demand and Aggregate Supply which, by the way, is why you should really understand supply and demand in markets, like we've been covering. If you're learning Microeconomics you're going to stick with markets but go into a lot more detail For example, you're going to talk about taxes and quotas and elasticity and a lot more concepts that have to do with this supply and demand curve. Now if you haven't already been there, be sure to go to my channel menu. This has all the links you need for Micro- and Macroeconomics. Another couple videos you might keep in mind Are these two videos. These are the Micro- and Macroeconomics summaries In these videos I do a really quick explanation of all those key concepts And again, I give you links to different videos on my YouTube channel. Alright! Don't forget to subscribe and come back often Because I'm making a BUNCH of new videos, alright? Til next time! [even-paced music plays]