Quiz for:
Introduction to Google Analytics

Question 1

For an ecommerce business, what is the primary benefit of digital analytics?

Question 2

What type of data is collected by digital analytics from mobile applications?

Question 3

Which of the following is NOT a data collection source for digital analytics?

Question 4

Which stage in the purchase funnel involves users engaging with your business?

Question 5

Why is making informed decisions a benefit of digital analytics?

Question 6

How does the Google Merchandise Store use geographic sales data?

Question 7

What is the primary use of analytics reports in digital analytics?

Question 8

What are the primary stages of the purchase funnel covered in Google Analytics?

Question 9

What is NOT a stage of the purchase funnel?

Question 10

What is one of the actions taken by the Google Merchandise Store based on their digital analytics?

Question 11

What aspect of the shopping experience can digital analytics help to resolve for online stores?

Question 12

In Google Analytics, which business type would benefit from understanding customer purchasing behavior?

Question 13

Why is measurability considered a benefit of digital analytics?

Question 14

Which type of business uses digital analytics to create a loyal, highly-engaged audience?

Question 15

What is the main goal of the Google Merchandise Store in the context of digital analytics?