The Polarizing Effects of Social Media

Aug 8, 2024

Lecture on the Impact of Social Media on Society

Introduction

  • Midterm elections in the US approaching
  • High levels of anger and polarization
  • Social media platforms blamed for fueling this anger

Key Figures and Concepts

  • Tristan Harris: Co-founder of the Center for Humane Technology
    • Argues social media platforms addict users for profit and generate anger for engagement
    • Highlights that inflammatory language on social media gains more traction
  • Jonathan Haidt: Social psychologist and professor at NYU Stern School of Business
    • Discusses the viral and explosive nature of social media features like 'like,' 'share,' and 'retweet'
    • Points out that the extremes dominate social media, though they are a small percentage of the population

Social Media's Role in Polarization

  • Platforms like Facebook and Twitter not only reflect but amplify societal divisions
  • Moral outrage and inflammatory content are more likely to be shared
  • Examples: Tweets about political opponents getting significantly more likes and retweets
  • Enraging content goes viral more easily, skewing the political landscape

Structural Stupidity and Intimidation

  • Concept of 'structural stupidity': Intelligent individuals are silenced due to fear of dissent punishment
  • Example: Harvard professor Ronald Sullivan faced backlash for joining Harvey Weinstein's defense team
  • Over half of college students fear expressing views on political/social issues

Impact on Society

  • Social media has redefined social participation
  • Platforms compete fiercely for user attention and advertising dollars
  • Different versions of platforms in different countries (e.g., TikTok in China vs. the West)
    • China's version promotes educational content and limits screen time
    • Western version is more addictive and engagement-focused

Regulatory and Social Solutions

  • Calls for government regulation and transparency in social media companies
  • Comparisons to public health campaigns against big tobacco, seatbelts, and lead in gasoline
  • Harris' online course for tech workers to push for reforms

Recommendations for Users

  • Avoid engaging in public battles on social media
  • Stay politically active without participating in online outrage
  • Future changes may need to be enforced through legal actions

Current Measures by Platforms

  • Facebook claims to downplay political content and anger-inducing posts
  • Critics argue that social media still amplifies societal anger
  • Importance of recognizing and mitigating social media's harmful impacts